Key Insights
The Away From Home (AFH) tissue market, valued at $39.81 billion in 2025, is projected to experience robust growth, driven by several key factors. Increasing urbanization and a rising global population are fueling demand for convenient and hygienic tissue products in public spaces like restaurants, offices, and healthcare facilities. The consistent expansion of the food and beverage industry, particularly quick-service restaurants and cafes, significantly contributes to market growth. Furthermore, heightened awareness of hygiene and sanitation, especially post-pandemic, is driving adoption of AFH tissue products across various sectors. This growth is further fueled by product innovation, with companies introducing sustainable and eco-friendly options like recycled paper towels and napkins, catering to growing environmental concerns. While pricing pressures and raw material fluctuations pose challenges, the market's overall growth trajectory remains positive, driven by consistent demand across diverse end-user segments.
Away From Home Tissue Market Market Size (In Billion)
Segment-wise, paper towels and napkins are expected to maintain a significant share, owing to their widespread usage. However, the incontinence products segment presents a compelling opportunity for expansion, driven by the aging global population and rising healthcare needs. Geographically, North America and Europe currently hold a substantial market share, reflecting established infrastructure and high consumption rates. However, the Asia-Pacific region is expected to witness significant growth in the coming years, propelled by rising disposable incomes and improving hygiene standards. Major players like Procter & Gamble, Kimberly-Clark, and Cascades Tissue Group are actively investing in research and development, expanding their product portfolios, and strengthening their distribution networks to capitalize on the market's growth potential. The competitive landscape is characterized by both large multinational corporations and regional players, resulting in a dynamic market with continuous innovation and expansion.
Away From Home Tissue Market Company Market Share
Away From Home Tissue Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Away From Home Tissue Market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. The study period covers 2019-2033, with 2025 serving as the base and estimated year. The report meticulously examines market dynamics, segmentation, competitive landscape, and future growth prospects, providing actionable data and forecasts.
Away From Home Tissue Market Concentration & Innovation
This section analyzes the competitive landscape of the away-from-home tissue market, assessing market concentration, innovation drivers, regulatory frameworks, product substitutes, end-user trends, and M&A activities. The market is characterized by a mix of large multinational corporations and regional players. Key players such as Procter & Gamble, Kimberly-Clark Corporation, and SCA (Svenska Cellulosa Aktiebolaget) hold significant market share, however, smaller regional players continue to hold niche market shares.
Market Concentration: The market exhibits a moderately concentrated structure, with a few dominant players controlling a significant portion of the market share. Precise figures are dependent on further market research, but a xx% market share is estimated for the top 5 players.
Innovation Drivers: Sustainability initiatives, including the use of recycled materials and biodegradable products, are key innovation drivers. Technological advancements in tissue production, such as improved softness and absorbency, also fuel innovation.
Regulatory Frameworks: Regulations regarding product safety, environmental impact, and labeling significantly influence market dynamics. Specific regional regulations will be further analyzed in subsequent sections.
Product Substitutes: While there are limited direct substitutes for tissue products, consumers might opt for alternative hand hygiene solutions, influencing demand.
End-User Trends: Growing emphasis on hygiene and sanitation in commercial and public spaces is driving market growth. Changing consumer preferences towards sustainable and eco-friendly products are also noteworthy trends.
M&A Activities: The market has witnessed several mergers and acquisitions in recent years, driven by the desire for market expansion and access to new technologies. While precise deal values are confidential, an estimated xx Million USD in M&A activity has been recorded since 2019.
Away From Home Tissue Market Industry Trends & Insights
This section delves into the key trends shaping the away-from-home tissue market. Market growth is fueled by rising hygiene awareness, increasing urbanization, and expanding commercial sectors. Technological advancements are leading to the development of innovative products with enhanced features. Changing consumer preferences towards sustainable and eco-friendly options are impacting product development and marketing strategies. The competitive landscape is characterized by intense rivalry among established players and emerging brands, driving innovation and efficiency improvements. The market is expected to experience a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033), with a market penetration rate projected to reach xx% by 2033. Further granular analysis of CAGR by individual segments is included in subsequent sections.
Dominant Markets & Segments in Away From Home Tissue Market
This section identifies the leading regions, countries, and segments within the Away From Home Tissue Market.
Product Type:
Toilet Papers: This segment holds the largest market share, driven by consistent high demand across various end-use sectors. Key drivers include population growth and rising sanitation standards.
Paper Towels: Strong demand from commercial settings (e.g., restaurants, offices) fuels this segment's growth. Cost-effectiveness and efficiency are key considerations here.
Paper Napkins: This segment sees considerable growth from food services, restaurants and retail segments.
Wipes: The wipes segment is experiencing growth fueled by an increase in usage in commercial settings and consumer preference for convenience.
Incontinence Products: This niche segment is driven by the aging population and improved healthcare infrastructure.
Other Product Types: This category includes specialized tissue products with various applications, presenting varied growth trajectories.
End User:
Commercial: This segment constitutes the largest share, driven by the robust growth of various industries such as hospitality, healthcare, and offices. The increase in urbanization and globalization has further contributed to the high demand. Economic policies influencing business investment heavily impact this segment.
Food and Beverages Industry: High hygiene standards and large-scale usage contribute to significant demand within this sector.
Hospitals and Healthcare: Hospitals and healthcare facilities have a high and consistent need for hygiene products, driving this segment’s consistent growth. Infrastructure development impacting the healthcare sector dictates growth in this area.
Other End Users: This segment encompasses educational institutions, retail establishments, and other public spaces.
Away From Home Tissue Market Product Developments
Recent product innovations focus on sustainability, with a notable shift towards eco-friendly materials and reduced environmental impact. Companies are developing products with enhanced absorbency, softness, and hygiene features to meet evolving consumer preferences. Technological advancements in manufacturing processes are improving efficiency and reducing costs. The market showcases a strong focus on products that offer a combination of functionality, sustainability, and cost-effectiveness.
Report Scope & Segmentation Analysis
This report comprehensively segments the Away From Home Tissue Market based on product type (Paper Napkins, Paper Towels, Wipes, Toilet Papers, Incontinence Products, Other Product Types) and end-user (Commercial, Food and Beverages Industry, Hospitals and Healthcare, Other End Users). Each segment is analyzed in detail, considering growth projections, market size, and competitive dynamics. The projected market size for 2025 is estimated to be xx Million USD, expanding to xx Million USD by 2033, with the commercial end-user segment maintaining its dominance.
Key Drivers of Away From Home Tissue Market Growth
The Away From Home Tissue Market is propelled by several key growth drivers:
Rising hygiene awareness: Increased focus on hygiene and sanitation across diverse settings.
Economic growth: Expanding economies drive greater consumption across various sectors.
Technological advancements: Innovative production processes improve efficiency and product quality.
Government regulations: Stringent environmental regulations push for sustainable solutions.
Challenges in the Away From Home Tissue Market Sector
The market faces certain challenges:
Fluctuating raw material prices: Pulp price volatility impacts production costs and profitability.
Stringent environmental regulations: Compliance with evolving environmental standards is crucial.
Intense competition: The market is characterized by intense competition among established players.
Emerging Opportunities in Away From Home Tissue Market
The Away From Home Tissue Market presents several promising opportunities:
Growing demand for sustainable products: The increasing preference for eco-friendly options opens up significant market opportunities for sustainable product offerings.
Expansion in emerging markets: Untapped potential exists in developing economies.
Technological innovation: Continuous advancements offer scope for new and improved products.
Leading Players in the Away From Home Tissue Market Market
Key Developments in Away From Home Tissue Market Industry
August 2022: Kimberly-Clark Professional launched 100% bio-based and recyclable core plugs, reducing plastic waste by an estimated 30 tonnes annually. This significantly enhances their brand image, potentially increasing market share.
February 2022: SCA invested USD 9.7 Million in its pulp mill, boosting production capacity and environmental sustainability. This demonstrates a commitment to efficiency and environmental responsibility, likely improving long-term competitiveness.
Strategic Outlook for Away From Home Tissue Market Market
The Away From Home Tissue Market is poised for continued growth, driven by sustained demand and innovation. Strategic investments in sustainable practices and technological advancements will be crucial for maintaining competitiveness. Expansion into emerging markets and catering to evolving consumer preferences are key to unlocking future market potential. The focus on eco-friendly materials and efficient production processes will be a key differentiator in the coming years.
Away From Home Tissue Market Segmentation
-
1. Product Type
- 1.1. Paper Napkins
- 1.2. Paper Towels
- 1.3. Wipes
- 1.4. Toilet Papers
- 1.5. Incontinence Products
- 1.6. Other Product Types
-
2. End User
- 2.1. Commercial
- 2.2. Food and Beverages Industry
- 2.3. Hospitals and Healthcare
- 2.4. Other End Users
Away From Home Tissue Market Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Latin America
- 5. Middle East
Away From Home Tissue Market Regional Market Share
Geographic Coverage of Away From Home Tissue Market
Away From Home Tissue Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 6.66% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Demand for Recycled Products; Increased Spending on Hygiene
- 3.3. Market Restrains
- 3.3.1. Growing Trend of Electronic Dryers; Slow Growth In the Market
- 3.4. Market Trends
- 3.4.1. Toilet Paper to Occupy the Maximum Market Demand
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Away From Home Tissue Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Paper Napkins
- 5.1.2. Paper Towels
- 5.1.3. Wipes
- 5.1.4. Toilet Papers
- 5.1.5. Incontinence Products
- 5.1.6. Other Product Types
- 5.2. Market Analysis, Insights and Forecast - by End User
- 5.2.1. Commercial
- 5.2.2. Food and Beverages Industry
- 5.2.3. Hospitals and Healthcare
- 5.2.4. Other End Users
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. Latin America
- 5.3.5. Middle East
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. North America Away From Home Tissue Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Paper Napkins
- 6.1.2. Paper Towels
- 6.1.3. Wipes
- 6.1.4. Toilet Papers
- 6.1.5. Incontinence Products
- 6.1.6. Other Product Types
- 6.2. Market Analysis, Insights and Forecast - by End User
- 6.2.1. Commercial
- 6.2.2. Food and Beverages Industry
- 6.2.3. Hospitals and Healthcare
- 6.2.4. Other End Users
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Europe Away From Home Tissue Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Paper Napkins
- 7.1.2. Paper Towels
- 7.1.3. Wipes
- 7.1.4. Toilet Papers
- 7.1.5. Incontinence Products
- 7.1.6. Other Product Types
- 7.2. Market Analysis, Insights and Forecast - by End User
- 7.2.1. Commercial
- 7.2.2. Food and Beverages Industry
- 7.2.3. Hospitals and Healthcare
- 7.2.4. Other End Users
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Asia Pacific Away From Home Tissue Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Paper Napkins
- 8.1.2. Paper Towels
- 8.1.3. Wipes
- 8.1.4. Toilet Papers
- 8.1.5. Incontinence Products
- 8.1.6. Other Product Types
- 8.2. Market Analysis, Insights and Forecast - by End User
- 8.2.1. Commercial
- 8.2.2. Food and Beverages Industry
- 8.2.3. Hospitals and Healthcare
- 8.2.4. Other End Users
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Latin America Away From Home Tissue Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Paper Napkins
- 9.1.2. Paper Towels
- 9.1.3. Wipes
- 9.1.4. Toilet Papers
- 9.1.5. Incontinence Products
- 9.1.6. Other Product Types
- 9.2. Market Analysis, Insights and Forecast - by End User
- 9.2.1. Commercial
- 9.2.2. Food and Beverages Industry
- 9.2.3. Hospitals and Healthcare
- 9.2.4. Other End Users
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. Middle East Away From Home Tissue Market Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 10.1.1. Paper Napkins
- 10.1.2. Paper Towels
- 10.1.3. Wipes
- 10.1.4. Toilet Papers
- 10.1.5. Incontinence Products
- 10.1.6. Other Product Types
- 10.2. Market Analysis, Insights and Forecast - by End User
- 10.2.1. Commercial
- 10.2.2. Food and Beverages Industry
- 10.2.3. Hospitals and Healthcare
- 10.2.4. Other End Users
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2025
- 11.2. Company Profiles
- 11.2.1 Wausau Paper Corp
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Cascades Tissue Group Inc
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Procter & Gamble
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Clearwater Paper Corporation
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Kruger Products*List Not Exhaustive
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Sofidel Group
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Georgia Pacific LLC
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Kimberly-Clark Corporation
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 SCA (Svenska Cellulosa Aktiebolaget)
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.1 Wausau Paper Corp
List of Figures
- Figure 1: Global Away From Home Tissue Market Revenue Breakdown (Million, %) by Region 2025 & 2033
- Figure 2: North America Away From Home Tissue Market Revenue (Million), by Product Type 2025 & 2033
- Figure 3: North America Away From Home Tissue Market Revenue Share (%), by Product Type 2025 & 2033
- Figure 4: North America Away From Home Tissue Market Revenue (Million), by End User 2025 & 2033
- Figure 5: North America Away From Home Tissue Market Revenue Share (%), by End User 2025 & 2033
- Figure 6: North America Away From Home Tissue Market Revenue (Million), by Country 2025 & 2033
- Figure 7: North America Away From Home Tissue Market Revenue Share (%), by Country 2025 & 2033
- Figure 8: Europe Away From Home Tissue Market Revenue (Million), by Product Type 2025 & 2033
- Figure 9: Europe Away From Home Tissue Market Revenue Share (%), by Product Type 2025 & 2033
- Figure 10: Europe Away From Home Tissue Market Revenue (Million), by End User 2025 & 2033
- Figure 11: Europe Away From Home Tissue Market Revenue Share (%), by End User 2025 & 2033
- Figure 12: Europe Away From Home Tissue Market Revenue (Million), by Country 2025 & 2033
- Figure 13: Europe Away From Home Tissue Market Revenue Share (%), by Country 2025 & 2033
- Figure 14: Asia Pacific Away From Home Tissue Market Revenue (Million), by Product Type 2025 & 2033
- Figure 15: Asia Pacific Away From Home Tissue Market Revenue Share (%), by Product Type 2025 & 2033
- Figure 16: Asia Pacific Away From Home Tissue Market Revenue (Million), by End User 2025 & 2033
- Figure 17: Asia Pacific Away From Home Tissue Market Revenue Share (%), by End User 2025 & 2033
- Figure 18: Asia Pacific Away From Home Tissue Market Revenue (Million), by Country 2025 & 2033
- Figure 19: Asia Pacific Away From Home Tissue Market Revenue Share (%), by Country 2025 & 2033
- Figure 20: Latin America Away From Home Tissue Market Revenue (Million), by Product Type 2025 & 2033
- Figure 21: Latin America Away From Home Tissue Market Revenue Share (%), by Product Type 2025 & 2033
- Figure 22: Latin America Away From Home Tissue Market Revenue (Million), by End User 2025 & 2033
- Figure 23: Latin America Away From Home Tissue Market Revenue Share (%), by End User 2025 & 2033
- Figure 24: Latin America Away From Home Tissue Market Revenue (Million), by Country 2025 & 2033
- Figure 25: Latin America Away From Home Tissue Market Revenue Share (%), by Country 2025 & 2033
- Figure 26: Middle East Away From Home Tissue Market Revenue (Million), by Product Type 2025 & 2033
- Figure 27: Middle East Away From Home Tissue Market Revenue Share (%), by Product Type 2025 & 2033
- Figure 28: Middle East Away From Home Tissue Market Revenue (Million), by End User 2025 & 2033
- Figure 29: Middle East Away From Home Tissue Market Revenue Share (%), by End User 2025 & 2033
- Figure 30: Middle East Away From Home Tissue Market Revenue (Million), by Country 2025 & 2033
- Figure 31: Middle East Away From Home Tissue Market Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Away From Home Tissue Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 2: Global Away From Home Tissue Market Revenue Million Forecast, by End User 2020 & 2033
- Table 3: Global Away From Home Tissue Market Revenue Million Forecast, by Region 2020 & 2033
- Table 4: Global Away From Home Tissue Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 5: Global Away From Home Tissue Market Revenue Million Forecast, by End User 2020 & 2033
- Table 6: Global Away From Home Tissue Market Revenue Million Forecast, by Country 2020 & 2033
- Table 7: Global Away From Home Tissue Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 8: Global Away From Home Tissue Market Revenue Million Forecast, by End User 2020 & 2033
- Table 9: Global Away From Home Tissue Market Revenue Million Forecast, by Country 2020 & 2033
- Table 10: Global Away From Home Tissue Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 11: Global Away From Home Tissue Market Revenue Million Forecast, by End User 2020 & 2033
- Table 12: Global Away From Home Tissue Market Revenue Million Forecast, by Country 2020 & 2033
- Table 13: Global Away From Home Tissue Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 14: Global Away From Home Tissue Market Revenue Million Forecast, by End User 2020 & 2033
- Table 15: Global Away From Home Tissue Market Revenue Million Forecast, by Country 2020 & 2033
- Table 16: Global Away From Home Tissue Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 17: Global Away From Home Tissue Market Revenue Million Forecast, by End User 2020 & 2033
- Table 18: Global Away From Home Tissue Market Revenue Million Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Away From Home Tissue Market?
The projected CAGR is approximately 6.66%.
2. Which companies are prominent players in the Away From Home Tissue Market?
Key companies in the market include Wausau Paper Corp, Cascades Tissue Group Inc, Procter & Gamble, Clearwater Paper Corporation, Kruger Products*List Not Exhaustive, Sofidel Group, Georgia Pacific LLC, Kimberly-Clark Corporation, SCA (Svenska Cellulosa Aktiebolaget).
3. What are the main segments of the Away From Home Tissue Market?
The market segments include Product Type, End User.
4. Can you provide details about the market size?
The market size is estimated to be USD 39.81 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Demand for Recycled Products; Increased Spending on Hygiene.
6. What are the notable trends driving market growth?
Toilet Paper to Occupy the Maximum Market Demand.
7. Are there any restraints impacting market growth?
Growing Trend of Electronic Dryers; Slow Growth In the Market.
8. Can you provide examples of recent developments in the market?
August 2022: Kimberly-Clark Professional announced launching 100% bio-based and recyclable core plugs in its Scott and Kleenex hand towel ranges in Europe, the Middle East, and Africa. The plastic-free core plugs, which replace the ones now in use, are mostly constructed of starch and fiber. An estimated 1.5 million plastic bottles' worth of plastic will be saved annually, or approximately 30 tonnes of plastic.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Away From Home Tissue Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Away From Home Tissue Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Away From Home Tissue Market?
To stay informed about further developments, trends, and reports in the Away From Home Tissue Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence