Key Insights
The India packaging market, valued at $84.37 million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11.06% from 2025 to 2033. This expansion is fueled by several key drivers. The burgeoning food and beverage sector, coupled with a rising population and increasing disposable incomes, is significantly boosting demand for diverse packaging solutions. E-commerce penetration is another major catalyst, driving the need for efficient and protective packaging for online deliveries. Furthermore, the growing preference for convenient and aesthetically appealing packaging across various sectors like cosmetics and personal care contributes to market growth. Government initiatives promoting sustainable packaging practices and regulations aimed at reducing plastic waste are also shaping market trends. However, challenges such as fluctuating raw material prices and environmental concerns related to non-biodegradable packaging materials pose potential restraints.
India Packaging Market Market Size (In Million)
Segment-wise, the food and beverage sector dominates the end-user segment, followed by cosmetics and personal care and pharmaceuticals. Within material types, plastic packaging holds a significant share, driven by its versatility and cost-effectiveness. However, the growing demand for eco-friendly alternatives is creating opportunities for sustainable packaging materials like paper-based solutions (folding cartons, corrugated boxes, paper bags). Regionally, the market is spread across North, South, East, and West India, with potentially higher growth concentrated in urban centers experiencing rapid economic development. Major players like Polyplex Corporation, Aptar Group, and Uflex are actively shaping market competition through innovation and strategic expansions. The forecast period reveals a continuous upward trajectory, emphasizing the long-term growth potential of the Indian packaging market.
India Packaging Market Company Market Share
India Packaging Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the India packaging market, encompassing market size, segmentation, growth drivers, challenges, and future opportunities. The study period covers 2019-2033, with 2025 as the base year and forecast period spanning 2025-2033. The report offers actionable insights for industry stakeholders, investors, and businesses operating within or planning to enter this dynamic market. Key segments analyzed include various end-user industries, packaging materials (plastic, paper, glass, metal), and packaging types. Leading companies like Uflex Limited, Amcor, Tetra Pak, and more are profiled, providing a competitive landscape overview. This report is crucial for understanding the current state and future trajectory of the Indian packaging industry.
India Packaging Market Market Concentration & Innovation
The Indian packaging market exhibits a moderately concentrated structure, with a few large multinational corporations and several domestic players dominating specific segments. Market share data for 2024 indicates that the top 5 players hold approximately xx% of the overall market, while the remaining xx% is distributed among numerous smaller companies. The market is characterized by significant innovation driven by factors such as:
- E-commerce boom: The surge in online retail has fueled demand for protective and aesthetically pleasing packaging, fostering innovation in materials and designs.
- Sustainability concerns: Growing environmental awareness among consumers and regulatory pressures are pushing companies to adopt eco-friendly packaging solutions, such as biodegradable and recyclable materials.
- Technological advancements: Automation, advanced printing techniques, and smart packaging technologies are improving efficiency and enhancing product appeal.
Regulatory frameworks, including those related to food safety and environmental protection, significantly influence packaging choices. The availability of substitute materials and packaging types is constantly evolving, depending on pricing and technological advancements. Mergers and acquisitions (M&A) are a common occurrence, with deal values in the past five years averaging approximately xx Million USD annually. Significant deals have involved the consolidation of smaller players, leading to increased market concentration. Consumer preferences for convenience, aesthetics, and sustainability continuously drive innovation and influence packaging design trends.
India Packaging Market Industry Trends & Insights
The India packaging market is experiencing robust growth, projected to achieve a CAGR of xx% during the forecast period (2025-2033). This growth is primarily attributed to factors such as:
- Expanding FMCG sector: The increasing demand for packaged food, beverages, and personal care products is a major catalyst for market expansion.
- Rising disposable incomes: A growing middle class with increased purchasing power fuels demand for packaged goods.
- Urbanization and changing lifestyles: A shift towards convenience and ready-to-eat meals is boosting the adoption of various packaging solutions.
- E-commerce penetration: The rapidly expanding e-commerce sector is significantly driving the demand for protective and efficient packaging solutions.
Technological disruptions, including the adoption of automation, flexible packaging, and smart packaging solutions, are reshaping the industry landscape. Consumer preferences are increasingly shifting towards sustainable and convenient packaging options. Competitive dynamics are intense, with companies investing heavily in innovation, capacity expansion, and brand building. Market penetration of sustainable packaging is expected to grow from xx% in 2024 to xx% by 2033.
Dominant Markets & Segments in India Packaging Market
The food and beverage segment holds the largest share in the Indian packaging market, driven by rising consumption and urbanization. Within the material type segment, plastic dominates due to its versatility and cost-effectiveness, followed by paper and paperboard.
Key Drivers:
- Economic growth: A robust economy fuels consumption and investment in the packaging industry.
- Government initiatives: Supportive policies and infrastructure development enhance the sector's competitiveness.
- Technological advancements: Innovation in materials and technologies leads to efficient packaging options.
Dominance Analysis:
The dominance of specific segments is influenced by factors such as consumer preferences, regulatory frameworks, and the availability of raw materials. The plastic packaging segment benefits from low manufacturing costs and wide applicability. The paper and paperboard segment is growing rapidly, driven by increasing demand for sustainable packaging options. The food and beverage segment retains its top position, driven by consumption patterns and a large population.
India Packaging Market Product Developments
The Indian packaging market is witnessing significant innovation with developments in sustainable materials like biodegradable plastics and plant-based alternatives. Advancements in printing and labeling technologies enhance product appeal and brand recognition. Smart packaging, incorporating technologies for tamper evidence and real-time tracking, is gaining traction. These innovations cater to evolving consumer preferences for convenience, safety, and sustainability, providing competitive advantages to companies that embrace these trends.
Report Scope & Segmentation Analysis
This report segments the Indian packaging market across several key parameters:
- End-user: Food, Beverage, Cosmetics and Personal Care, Industrial, Pharmaceutical and Healthcare, Other End-users
- Paper Type: Folding Carton, Corrugated Boxes, Paper Bags, Liquid Paperboard
- Material Type: Plastic (Rigid and Flexible), Paper & Paperboard, Glass, Metal
- Container Glass: Food, Beverage, Paints and Chemicals, Industrial, Other End-users.
Each segment's market size, growth projections, and competitive landscape are analyzed in detail, providing a granular understanding of the market dynamics.
Key Drivers of India Packaging Market Growth
Several factors are propelling the growth of the India packaging market:
- Rising disposable incomes and consumption patterns: Increased purchasing power drives demand for packaged goods.
- Government initiatives promoting domestic manufacturing: Incentives and policies stimulate growth within the sector.
- Technological advancements in packaging materials and processes: Innovation drives efficiency and sustainability.
Challenges in the India Packaging Market Sector
The Indian packaging sector faces several challenges:
- Fluctuating raw material prices: Volatility in raw material costs impacts profitability and pricing strategies.
- Stringent environmental regulations: Compliance with regulations adds to operational costs.
- Intense competition: The market's competitive landscape necessitates continuous innovation and cost optimization.
Emerging Opportunities in India Packaging Market
The Indian packaging market presents several emerging opportunities:
- Growth of e-commerce: The expansion of e-commerce creates demand for protective packaging solutions.
- Demand for sustainable packaging: Growing environmental concerns create opportunities for eco-friendly options.
- Innovation in packaging technologies: Advancements in smart packaging and automation offer growth potential.
Leading Players in the India Packaging Market Market
- Polyplex Corporation Limited
- Aptar Group Inc
- Hitech Plast (Hitech Group)
- Ball India (Ball Corporation)
- Emami Paper Mills Limited (Emami Group)
- Schott Poonawalla Private Limited
- KCL Limited
- The Bag Smith
- Uflex Limited
- Trident Paper Box Industries
- Hindustan Tin Works Ltd
- OJI India Packaging Pvt Ltd
- Canpac SA
- TCPL Packaging Limited
- Tetra-pak India Private Limited
- JK Paper Ltd
- PGP Glass Private Limited (Piramal Glass)
- Agi Glaspac (HSIL Limited)
- Zenith Tins Pvt Ltd
- AI Packaging Limited
- Bag Master
- Jindal Poly Films Limited
- Megaplast India Pvt Ltd
- Asepto (Uflex Limited)
- Schoeller Allibert
- Berry Global Inc
- Westrock India
- ITC Limited
- Gerresheimer AG
Key Developments in India Packaging Market Industry
- May 2022: Huhtamaki's USD 1.18 Million investment in a recycling plant in Maharashtra highlights the growing focus on sustainability.
- February 2023: Revlon's launch of a new package for its 'Top Speed' hair color range underscores the importance of product-specific packaging innovations in the Indian market.
Strategic Outlook for India Packaging Market Market
The India packaging market presents significant growth potential, driven by favorable demographic trends, expanding consumption patterns, and government support. Continued investment in innovation, sustainability, and efficient supply chains will be crucial for companies to thrive in this competitive yet dynamic market. The increasing adoption of e-commerce and a growing focus on eco-friendly options will shape the future of the industry.
India Packaging Market Segmentation
-
1. Material Type
-
1.1. Plastic
-
1.1.1. Plastic Type - Summary
- 1.1.1.1. Rigid Plastic Packaging
- 1.1.1.2. Flexible Plastic Packaging
-
1.1.2. End-user
- 1.1.2.1. Food
- 1.1.2.2. Beverage
- 1.1.2.3. Cosmetics and Personal Care
- 1.1.2.4. Industrial
- 1.1.2.5. Pharmaceutical and Healthcare
- 1.1.2.6. Other End-users
-
1.1.1. Plastic Type - Summary
-
1.2. Paper
-
1.2.1. Paper Type - Summary
- 1.2.1.1. Folding Carton
- 1.2.1.2. Corrugated Boxes
- 1.2.1.3. Paper Bags and Liquid Paperboard
- 1.2.2. Food and Beverage
- 1.2.3. Retail and E-commerce
- 1.2.4. Personal Care & Cosmetics
-
1.2.1. Paper Type - Summary
-
1.3. Container Glass
- 1.3.1. Container Glass - Summary
- 1.3.2. Alcoholic
- 1.3.3. Non-alcoholic
- 1.3.4. Personal Care and Cosmetics
-
1.4. Metal Cans and Containers
- 1.4.1. Metal Cans and Containers - Summary
- 1.4.2. Paints and Chemicals
-
1.1. Plastic
India Packaging Market Segmentation By Geography
- 1. India
India Packaging Market Regional Market Share
Geographic Coverage of India Packaging Market
India Packaging Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 11.06% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rise of the Organized Retail and E-commerce Sector; Increasing Demand for Sustainable and Recyclable Packaging
- 3.3. Market Restrains
- 3.3.1. Alternative Packaging Options such as Aluminum and Plastic
- 3.4. Market Trends
- 3.4.1. Food Industry is Expected to Hold the Largest Share in the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. India Packaging Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Material Type
- 5.1.1. Plastic
- 5.1.1.1. Plastic Type - Summary
- 5.1.1.1.1. Rigid Plastic Packaging
- 5.1.1.1.2. Flexible Plastic Packaging
- 5.1.1.2. End-user
- 5.1.1.2.1. Food
- 5.1.1.2.2. Beverage
- 5.1.1.2.3. Cosmetics and Personal Care
- 5.1.1.2.4. Industrial
- 5.1.1.2.5. Pharmaceutical and Healthcare
- 5.1.1.2.6. Other End-users
- 5.1.1.1. Plastic Type - Summary
- 5.1.2. Paper
- 5.1.2.1. Paper Type - Summary
- 5.1.2.1.1. Folding Carton
- 5.1.2.1.2. Corrugated Boxes
- 5.1.2.1.3. Paper Bags and Liquid Paperboard
- 5.1.2.2. Food and Beverage
- 5.1.2.3. Retail and E-commerce
- 5.1.2.4. Personal Care & Cosmetics
- 5.1.2.1. Paper Type - Summary
- 5.1.3. Container Glass
- 5.1.3.1. Container Glass - Summary
- 5.1.3.2. Alcoholic
- 5.1.3.3. Non-alcoholic
- 5.1.3.4. Personal Care and Cosmetics
- 5.1.4. Metal Cans and Containers
- 5.1.4.1. Metal Cans and Containers - Summary
- 5.1.4.2. Paints and Chemicals
- 5.1.1. Plastic
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. India
- 5.1. Market Analysis, Insights and Forecast - by Material Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 Polyplex Corporation Limited
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Aptar Group Inc
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Hitech Plast (Hitech Group)
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Ball India (Ball Corporation)
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Emami Paper Mills Limited (Emami Group)
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Schott Poonawalla Private Limited
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 KCL Limited
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 The Bag Smith
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Uflex Limited
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Trident Paper Box Industries
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.11 Hindustan Tin Works Ltd
- 6.2.11.1. Overview
- 6.2.11.2. Products
- 6.2.11.3. SWOT Analysis
- 6.2.11.4. Recent Developments
- 6.2.11.5. Financials (Based on Availability)
- 6.2.12 OJI India Packaging Pvt Ltd
- 6.2.12.1. Overview
- 6.2.12.2. Products
- 6.2.12.3. SWOT Analysis
- 6.2.12.4. Recent Developments
- 6.2.12.5. Financials (Based on Availability)
- 6.2.13 Canpac SA
- 6.2.13.1. Overview
- 6.2.13.2. Products
- 6.2.13.3. SWOT Analysis
- 6.2.13.4. Recent Developments
- 6.2.13.5. Financials (Based on Availability)
- 6.2.14 TCPL Packaging Limited
- 6.2.14.1. Overview
- 6.2.14.2. Products
- 6.2.14.3. SWOT Analysis
- 6.2.14.4. Recent Developments
- 6.2.14.5. Financials (Based on Availability)
- 6.2.15 Tetra-pak India Private Limited
- 6.2.15.1. Overview
- 6.2.15.2. Products
- 6.2.15.3. SWOT Analysis
- 6.2.15.4. Recent Developments
- 6.2.15.5. Financials (Based on Availability)
- 6.2.16 JK Paper Ltd
- 6.2.16.1. Overview
- 6.2.16.2. Products
- 6.2.16.3. SWOT Analysis
- 6.2.16.4. Recent Developments
- 6.2.16.5. Financials (Based on Availability)
- 6.2.17 PGP Glass Private Limited (Piramal Glass)
- 6.2.17.1. Overview
- 6.2.17.2. Products
- 6.2.17.3. SWOT Analysis
- 6.2.17.4. Recent Developments
- 6.2.17.5. Financials (Based on Availability)
- 6.2.18 Agi Glaspac (HSIL Limited)
- 6.2.18.1. Overview
- 6.2.18.2. Products
- 6.2.18.3. SWOT Analysis
- 6.2.18.4. Recent Developments
- 6.2.18.5. Financials (Based on Availability)
- 6.2.19 Zenith Tins Pvt Ltd
- 6.2.19.1. Overview
- 6.2.19.2. Products
- 6.2.19.3. SWOT Analysis
- 6.2.19.4. Recent Developments
- 6.2.19.5. Financials (Based on Availability)
- 6.2.20 AI Packaging Limited
- 6.2.20.1. Overview
- 6.2.20.2. Products
- 6.2.20.3. SWOT Analysis
- 6.2.20.4. Recent Developments
- 6.2.20.5. Financials (Based on Availability)
- 6.2.21 Bag Master
- 6.2.21.1. Overview
- 6.2.21.2. Products
- 6.2.21.3. SWOT Analysis
- 6.2.21.4. Recent Developments
- 6.2.21.5. Financials (Based on Availability)
- 6.2.22 Jindal Poly Films Limited
- 6.2.22.1. Overview
- 6.2.22.2. Products
- 6.2.22.3. SWOT Analysis
- 6.2.22.4. Recent Developments
- 6.2.22.5. Financials (Based on Availability)
- 6.2.23 Megaplast India Pvt Ltd
- 6.2.23.1. Overview
- 6.2.23.2. Products
- 6.2.23.3. SWOT Analysis
- 6.2.23.4. Recent Developments
- 6.2.23.5. Financials (Based on Availability)
- 6.2.24 Asepto (Uflex Limited)
- 6.2.24.1. Overview
- 6.2.24.2. Products
- 6.2.24.3. SWOT Analysis
- 6.2.24.4. Recent Developments
- 6.2.24.5. Financials (Based on Availability)
- 6.2.25 Schoeller Allibert
- 6.2.25.1. Overview
- 6.2.25.2. Products
- 6.2.25.3. SWOT Analysis
- 6.2.25.4. Recent Developments
- 6.2.25.5. Financials (Based on Availability)
- 6.2.26 Berry Global Inc
- 6.2.26.1. Overview
- 6.2.26.2. Products
- 6.2.26.3. SWOT Analysis
- 6.2.26.4. Recent Developments
- 6.2.26.5. Financials (Based on Availability)
- 6.2.27 Westrock India
- 6.2.27.1. Overview
- 6.2.27.2. Products
- 6.2.27.3. SWOT Analysis
- 6.2.27.4. Recent Developments
- 6.2.27.5. Financials (Based on Availability)
- 6.2.28 ITC Limited
- 6.2.28.1. Overview
- 6.2.28.2. Products
- 6.2.28.3. SWOT Analysis
- 6.2.28.4. Recent Developments
- 6.2.28.5. Financials (Based on Availability)
- 6.2.29 Gerresheimer AG
- 6.2.29.1. Overview
- 6.2.29.2. Products
- 6.2.29.3. SWOT Analysis
- 6.2.29.4. Recent Developments
- 6.2.29.5. Financials (Based on Availability)
- 6.2.1 Polyplex Corporation Limited
List of Figures
- Figure 1: India Packaging Market Revenue Breakdown (Million, %) by Product 2025 & 2033
- Figure 2: India Packaging Market Share (%) by Company 2025
List of Tables
- Table 1: India Packaging Market Revenue Million Forecast, by Material Type 2020 & 2033
- Table 2: India Packaging Market Revenue Million Forecast, by Region 2020 & 2033
- Table 3: India Packaging Market Revenue Million Forecast, by Material Type 2020 & 2033
- Table 4: India Packaging Market Revenue Million Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the India Packaging Market?
The projected CAGR is approximately 11.06%.
2. Which companies are prominent players in the India Packaging Market?
Key companies in the market include Polyplex Corporation Limited, Aptar Group Inc, Hitech Plast (Hitech Group), Ball India (Ball Corporation), Emami Paper Mills Limited (Emami Group), Schott Poonawalla Private Limited, KCL Limited, The Bag Smith, Uflex Limited, Trident Paper Box Industries, Hindustan Tin Works Ltd, OJI India Packaging Pvt Ltd, Canpac SA, TCPL Packaging Limited, Tetra-pak India Private Limited, JK Paper Ltd, PGP Glass Private Limited (Piramal Glass), Agi Glaspac (HSIL Limited), Zenith Tins Pvt Ltd, AI Packaging Limited, Bag Master, Jindal Poly Films Limited, Megaplast India Pvt Ltd, Asepto (Uflex Limited), Schoeller Allibert, Berry Global Inc, Westrock India, ITC Limited, Gerresheimer AG.
3. What are the main segments of the India Packaging Market?
The market segments include Material Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 84.37 Million as of 2022.
5. What are some drivers contributing to market growth?
Rise of the Organized Retail and E-commerce Sector; Increasing Demand for Sustainable and Recyclable Packaging.
6. What are the notable trends driving market growth?
Food Industry is Expected to Hold the Largest Share in the Market.
7. Are there any restraints impacting market growth?
Alternative Packaging Options such as Aluminum and Plastic.
8. Can you provide examples of recent developments in the market?
February 2023: Cosmetics and hair care brand Revlon developed a new package for its 'Top Speed' hair color range exclusively for the Indian market. The brand unveiled a new visual identity for products across India in the coming years.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "India Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the India Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the India Packaging Market?
To stay informed about further developments, trends, and reports in the India Packaging Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence