Key Insights
The global metal printing packaging market, valued at $54.96 billion in 2025, is projected to experience robust growth, driven by the increasing demand for aesthetically appealing and durable packaging across various industries. The market's Compound Annual Growth Rate (CAGR) of 4.84% from 2025 to 2033 reflects a steady expansion fueled by several key factors. The rising popularity of ready-to-eat meals and on-the-go consumption patterns is boosting demand for convenient and attractive metal packaging solutions. Furthermore, the growth of the e-commerce sector necessitates robust and protective packaging to prevent damage during transit, contributing significantly to market expansion. Technological advancements in printing techniques, such as digital printing, are enabling greater customization and personalization, enhancing brand appeal and driving further market growth. Offset lithography remains a dominant printing process, although flexography and digital printing are gaining traction due to their versatility and cost-effectiveness for shorter print runs. Major players like Ball Corporation and Crown Holdings Inc. are continuously innovating to meet evolving consumer preferences and sustainability concerns, leading to the development of recyclable and eco-friendly metal packaging options. Regional variations in market share are anticipated, with North America and Europe maintaining significant market dominance, while the Asia-Pacific region demonstrates considerable growth potential due to its expanding economies and rising consumer spending.
The competitive landscape is characterized by a mix of large multinational corporations and specialized regional players. Industry consolidation and strategic partnerships are expected to shape the market's dynamics in the coming years. While challenges such as fluctuating raw material prices and stringent environmental regulations exist, the inherent advantages of metal packaging—its strength, recyclability, and ability to preserve product quality—ensure its continued relevance and substantial growth within the packaging industry. The market is segmented by printing process (offset lithography, gravure, flexography, digital, other), facilitating a deeper understanding of specific technology trends and market opportunities within each segment. Future growth will be further influenced by factors like increasing awareness of sustainable packaging and the continued advancement of printing technology to meet diverse consumer demands.

Metal Printing Packaging Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Metal Printing Packaging Market, offering invaluable insights for industry stakeholders, investors, and businesses seeking to navigate this dynamic sector. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. The forecast period covers 2025-2033, and the historical period encompasses 2019-2024. The report meticulously examines market trends, competitive landscapes, and emerging opportunities, incorporating data-driven analysis to project future growth and identify key strategic imperatives. The market size is expected to reach xx Million by 2033.
Metal Printing Packaging Market Concentration & Innovation
This section delves into the competitive dynamics of the metal printing packaging market, analyzing market concentration, innovation drivers, regulatory landscapes, and the impact of mergers and acquisitions (M&A). The market exhibits a moderately consolidated structure, with key players such as Ball Corporation, Crown Holdings Inc., and CCL Industries Inc. holding significant market share. However, smaller players and niche entrants also contribute to the overall market dynamism.
Market Concentration: The Herfindahl-Hirschman Index (HHI) for the metal printing packaging market is estimated to be xx, indicating a moderately concentrated market. The top 5 players account for approximately xx% of the market share in 2025.
Innovation Drivers: Technological advancements, particularly in digital printing technologies and sustainable packaging solutions, are driving innovation. The increasing demand for lightweight, recyclable, and aesthetically appealing packaging further fuels innovation within the sector.
Regulatory Frameworks: Stringent environmental regulations globally are pushing the industry to adopt sustainable practices. Regulations concerning food safety and material recyclability significantly impact packaging choices and production methods.
Product Substitutes: Competition comes from alternative packaging materials like plastics and paperboard. However, metal's inherent barrier properties and recyclability offer a compelling advantage, particularly for food and beverage applications.
End-User Trends: Consumer preferences for convenience, sustainability, and aesthetically pleasing packaging significantly influence market demand. The growing demand for personalized packaging further drives innovation.
M&A Activities: The past five years have witnessed several M&A activities within the metal printing packaging sector. Deals have primarily focused on expanding market reach, gaining access to new technologies, and enhancing product portfolios. The average deal value is estimated to be xx Million.
Metal Printing Packaging Market Industry Trends & Insights
This section analyzes the key trends shaping the metal printing packaging market. The market is characterized by robust growth, driven by factors such as increasing demand for food and beverage products, rising consumer disposable incomes, and expanding e-commerce sectors. Technological advancements, particularly in digital printing, are transforming the industry. The market is expected to experience a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033).
Market penetration of sustainable metal packaging solutions is also increasing, fueled by growing environmental concerns. The shift towards lightweight metal packaging, featuring improved design and functionality, contributes to the overall market growth. Furthermore, the rising adoption of metal cans in the alcoholic beverages sector fuels the market. Competitive dynamics are intense, with established players focusing on innovation and strategic partnerships to maintain their market positions.

Dominant Markets & Segments in Metal Printing Packaging Market
The metal printing packaging market is geographically diverse, with North America and Europe dominating the market share. However, emerging economies in Asia-Pacific and Latin America are demonstrating significant growth potential. Within printing processes, offset lithography and gravure printing currently hold the largest market share.
Leading Region: North America
- Key Drivers: Strong demand for processed foods, beverages, and personal care products; established infrastructure; well-established supply chains.
Leading Segment (By Printing Process): Offset Lithography
- Key Drivers: High-quality print output, cost-effectiveness for large-volume production, extensive industry experience.
Other Segments: Gravure printing offers high-speed production capabilities, ideal for large volumes. Flexography is suitable for flexible packaging and labels. Digital printing is gaining traction due to customization options and short print runs. Other printing technologies include screen printing and specialized processes like embossing and debossing.
Metal Printing Packaging Market Product Developments
Recent product innovations emphasize sustainability, enhanced functionality, and improved aesthetics. Lightweight cans, easy-open features, and innovative designs that cater to specific consumer preferences are gaining traction. Technological advancements in printing technologies, particularly digital printing, allow for greater design flexibility and personalization. These developments contribute to enhanced brand differentiation and stronger market positioning.
Report Scope & Segmentation Analysis
This report segments the metal printing packaging market by printing process: Offset Lithography, Gravure, Flexography, Digital, and Other Printing Technologies. Each segment's growth projections, market size, and competitive landscape are meticulously analyzed. For instance, the offset lithography segment is projected to register a CAGR of xx% during the forecast period, driven by its cost-effectiveness and suitability for high-volume production. The digital printing segment, although currently smaller, is anticipated to experience substantial growth due to increased demand for personalized packaging.
Key Drivers of Metal Printing Packaging Market Growth
Several factors drive market growth. The burgeoning food and beverage industry is a key driver, coupled with the growing consumer preference for convenient and aesthetically pleasing packaging. Technological advancements in printing technologies improve efficiency and customization. Furthermore, the increasing awareness of sustainability and the need for environmentally friendly packaging solutions boost demand for recyclable metal packaging.
Challenges in the Metal Printing Packaging Market Sector
The market faces challenges. Fluctuating raw material prices impact production costs. Stringent environmental regulations necessitate investments in sustainable technologies. Competition from alternative packaging materials and the need to maintain high-quality standards further pose challenges. The complexity of the supply chain can lead to disruptions and increased costs.
Emerging Opportunities in Metal Printing Packaging Market
Several opportunities exist. The increasing adoption of sustainable packaging solutions presents significant opportunities for growth. The demand for personalized and customized packaging in sectors like cosmetics and pharmaceuticals creates niche market opportunities. Advancements in digital printing provide scope for innovative designs and improved brand visibility. Expansion into emerging markets also presents considerable potential for growth.
Leading Players in the Metal Printing Packaging Market Market
- Ball Corporation https://www.ball.com/
- Hubergroup Deutschland GmbH
- CCL Container (CCL Industries Inc.) https://www.cclind.com/
- Tonejet Limited
- Koenig & Bauer AG https://www.koenig-bauer.com/
- Crown Holdings Inc. https://www.crowncork.com/
- Envases Metalurgicos de Alava SA
- Toyo Seihan Co Ltd (Toyo Seikan Group Holdings Ltd)
Key Developments in Metal Printing Packaging Market Industry
- May 2021: Ball Corporation launched a first-of-its-kind Ball Aluminum Cup, boosting sustainability efforts and reducing plastic waste.
- March 2020: Bierland partnered with Crown Holdings Inc., shifting its entire product portfolio to metal can packaging.
Strategic Outlook for Metal Printing Packaging Market Market
The metal printing packaging market exhibits significant growth potential driven by increasing demand for sustainable packaging solutions, technological innovation, and expanding end-use sectors. Companies that invest in sustainable technologies, focus on product innovation, and adapt to evolving consumer preferences will be well-positioned for success. The market is expected to witness continued consolidation, with mergers and acquisitions playing a significant role in shaping the competitive landscape.
Metal Printing Packaging Market Segmentation
-
1. Printing Process
- 1.1. Offset Lithography
- 1.2. Gravure
- 1.3. Flexography
- 1.4. Digital
- 1.5. Other Printing Technologies
Metal Printing Packaging Market Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Latin America
- 5. Middle East and Africa

Metal Printing Packaging Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.84% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rapid Evolution of Digital Print Technology
- 3.3. Market Restrains
- 3.3.1. Monitoring issues and lack of standardization
- 3.4. Market Trends
- 3.4.1. Offset Lithography is Expected to Hold a Significant Market Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Printing Process
- 5.1.1. Offset Lithography
- 5.1.2. Gravure
- 5.1.3. Flexography
- 5.1.4. Digital
- 5.1.5. Other Printing Technologies
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. North America
- 5.2.2. Europe
- 5.2.3. Asia Pacific
- 5.2.4. Latin America
- 5.2.5. Middle East and Africa
- 5.1. Market Analysis, Insights and Forecast - by Printing Process
- 6. North America Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Printing Process
- 6.1.1. Offset Lithography
- 6.1.2. Gravure
- 6.1.3. Flexography
- 6.1.4. Digital
- 6.1.5. Other Printing Technologies
- 6.1. Market Analysis, Insights and Forecast - by Printing Process
- 7. Europe Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Printing Process
- 7.1.1. Offset Lithography
- 7.1.2. Gravure
- 7.1.3. Flexography
- 7.1.4. Digital
- 7.1.5. Other Printing Technologies
- 7.1. Market Analysis, Insights and Forecast - by Printing Process
- 8. Asia Pacific Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Printing Process
- 8.1.1. Offset Lithography
- 8.1.2. Gravure
- 8.1.3. Flexography
- 8.1.4. Digital
- 8.1.5. Other Printing Technologies
- 8.1. Market Analysis, Insights and Forecast - by Printing Process
- 9. Latin America Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Printing Process
- 9.1.1. Offset Lithography
- 9.1.2. Gravure
- 9.1.3. Flexography
- 9.1.4. Digital
- 9.1.5. Other Printing Technologies
- 9.1. Market Analysis, Insights and Forecast - by Printing Process
- 10. Middle East and Africa Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Printing Process
- 10.1.1. Offset Lithography
- 10.1.2. Gravure
- 10.1.3. Flexography
- 10.1.4. Digital
- 10.1.5. Other Printing Technologies
- 10.1. Market Analysis, Insights and Forecast - by Printing Process
- 11. North America Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 11.1.1.
- 12. Europe Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 12.1.1.
- 13. Asia Pacific Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 13.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 13.1.1.
- 14. Latin America Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 14.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 14.1.1.
- 15. Middle East and Africa Metal Printing Packaging Market Analysis, Insights and Forecast, 2019-2031
- 15.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 15.1.1.
- 16. Competitive Analysis
- 16.1. Global Market Share Analysis 2024
- 16.2. Company Profiles
- 16.2.1 Ball Corporation
- 16.2.1.1. Overview
- 16.2.1.2. Products
- 16.2.1.3. SWOT Analysis
- 16.2.1.4. Recent Developments
- 16.2.1.5. Financials (Based on Availability)
- 16.2.2 Hubergroup Deutschland GmbH
- 16.2.2.1. Overview
- 16.2.2.2. Products
- 16.2.2.3. SWOT Analysis
- 16.2.2.4. Recent Developments
- 16.2.2.5. Financials (Based on Availability)
- 16.2.3 CCL Container (CCL Industries Inc )
- 16.2.3.1. Overview
- 16.2.3.2. Products
- 16.2.3.3. SWOT Analysis
- 16.2.3.4. Recent Developments
- 16.2.3.5. Financials (Based on Availability)
- 16.2.4 Tonejet Limited
- 16.2.4.1. Overview
- 16.2.4.2. Products
- 16.2.4.3. SWOT Analysis
- 16.2.4.4. Recent Developments
- 16.2.4.5. Financials (Based on Availability)
- 16.2.5 Koenig & Bauer AG
- 16.2.5.1. Overview
- 16.2.5.2. Products
- 16.2.5.3. SWOT Analysis
- 16.2.5.4. Recent Developments
- 16.2.5.5. Financials (Based on Availability)
- 16.2.6 Crown Holdings Inc *List Not Exhaustive
- 16.2.6.1. Overview
- 16.2.6.2. Products
- 16.2.6.3. SWOT Analysis
- 16.2.6.4. Recent Developments
- 16.2.6.5. Financials (Based on Availability)
- 16.2.7 Envases Metalurgicos de Alava SA
- 16.2.7.1. Overview
- 16.2.7.2. Products
- 16.2.7.3. SWOT Analysis
- 16.2.7.4. Recent Developments
- 16.2.7.5. Financials (Based on Availability)
- 16.2.8 Toyo Seihan Co Ltd (Toyo Seikan Group Holdings Ltd)
- 16.2.8.1. Overview
- 16.2.8.2. Products
- 16.2.8.3. SWOT Analysis
- 16.2.8.4. Recent Developments
- 16.2.8.5. Financials (Based on Availability)
- 16.2.1 Ball Corporation
List of Figures
- Figure 1: Global Metal Printing Packaging Market Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Metal Printing Packaging Market Revenue (Million), by Country 2024 & 2032
- Figure 3: North America Metal Printing Packaging Market Revenue Share (%), by Country 2024 & 2032
- Figure 4: Europe Metal Printing Packaging Market Revenue (Million), by Country 2024 & 2032
- Figure 5: Europe Metal Printing Packaging Market Revenue Share (%), by Country 2024 & 2032
- Figure 6: Asia Pacific Metal Printing Packaging Market Revenue (Million), by Country 2024 & 2032
- Figure 7: Asia Pacific Metal Printing Packaging Market Revenue Share (%), by Country 2024 & 2032
- Figure 8: Latin America Metal Printing Packaging Market Revenue (Million), by Country 2024 & 2032
- Figure 9: Latin America Metal Printing Packaging Market Revenue Share (%), by Country 2024 & 2032
- Figure 10: Middle East and Africa Metal Printing Packaging Market Revenue (Million), by Country 2024 & 2032
- Figure 11: Middle East and Africa Metal Printing Packaging Market Revenue Share (%), by Country 2024 & 2032
- Figure 12: North America Metal Printing Packaging Market Revenue (Million), by Printing Process 2024 & 2032
- Figure 13: North America Metal Printing Packaging Market Revenue Share (%), by Printing Process 2024 & 2032
- Figure 14: North America Metal Printing Packaging Market Revenue (Million), by Country 2024 & 2032
- Figure 15: North America Metal Printing Packaging Market Revenue Share (%), by Country 2024 & 2032
- Figure 16: Europe Metal Printing Packaging Market Revenue (Million), by Printing Process 2024 & 2032
- Figure 17: Europe Metal Printing Packaging Market Revenue Share (%), by Printing Process 2024 & 2032
- Figure 18: Europe Metal Printing Packaging Market Revenue (Million), by Country 2024 & 2032
- Figure 19: Europe Metal Printing Packaging Market Revenue Share (%), by Country 2024 & 2032
- Figure 20: Asia Pacific Metal Printing Packaging Market Revenue (Million), by Printing Process 2024 & 2032
- Figure 21: Asia Pacific Metal Printing Packaging Market Revenue Share (%), by Printing Process 2024 & 2032
- Figure 22: Asia Pacific Metal Printing Packaging Market Revenue (Million), by Country 2024 & 2032
- Figure 23: Asia Pacific Metal Printing Packaging Market Revenue Share (%), by Country 2024 & 2032
- Figure 24: Latin America Metal Printing Packaging Market Revenue (Million), by Printing Process 2024 & 2032
- Figure 25: Latin America Metal Printing Packaging Market Revenue Share (%), by Printing Process 2024 & 2032
- Figure 26: Latin America Metal Printing Packaging Market Revenue (Million), by Country 2024 & 2032
- Figure 27: Latin America Metal Printing Packaging Market Revenue Share (%), by Country 2024 & 2032
- Figure 28: Middle East and Africa Metal Printing Packaging Market Revenue (Million), by Printing Process 2024 & 2032
- Figure 29: Middle East and Africa Metal Printing Packaging Market Revenue Share (%), by Printing Process 2024 & 2032
- Figure 30: Middle East and Africa Metal Printing Packaging Market Revenue (Million), by Country 2024 & 2032
- Figure 31: Middle East and Africa Metal Printing Packaging Market Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Metal Printing Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Metal Printing Packaging Market Revenue Million Forecast, by Printing Process 2019 & 2032
- Table 3: Global Metal Printing Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 4: Global Metal Printing Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 5: Metal Printing Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 6: Global Metal Printing Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: Metal Printing Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Global Metal Printing Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 9: Metal Printing Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Global Metal Printing Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 11: Metal Printing Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Global Metal Printing Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 13: Metal Printing Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Global Metal Printing Packaging Market Revenue Million Forecast, by Printing Process 2019 & 2032
- Table 15: Global Metal Printing Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Global Metal Printing Packaging Market Revenue Million Forecast, by Printing Process 2019 & 2032
- Table 17: Global Metal Printing Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 18: Global Metal Printing Packaging Market Revenue Million Forecast, by Printing Process 2019 & 2032
- Table 19: Global Metal Printing Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 20: Global Metal Printing Packaging Market Revenue Million Forecast, by Printing Process 2019 & 2032
- Table 21: Global Metal Printing Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Global Metal Printing Packaging Market Revenue Million Forecast, by Printing Process 2019 & 2032
- Table 23: Global Metal Printing Packaging Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Metal Printing Packaging Market?
The projected CAGR is approximately 4.84%.
2. Which companies are prominent players in the Metal Printing Packaging Market?
Key companies in the market include Ball Corporation, Hubergroup Deutschland GmbH, CCL Container (CCL Industries Inc ), Tonejet Limited, Koenig & Bauer AG, Crown Holdings Inc *List Not Exhaustive, Envases Metalurgicos de Alava SA, Toyo Seihan Co Ltd (Toyo Seikan Group Holdings Ltd).
3. What are the main segments of the Metal Printing Packaging Market?
The market segments include Printing Process.
4. Can you provide details about the market size?
The market size is estimated to be USD 54.96 Million as of 2022.
5. What are some drivers contributing to market growth?
Rapid Evolution of Digital Print Technology.
6. What are the notable trends driving market growth?
Offset Lithography is Expected to Hold a Significant Market Growth.
7. Are there any restraints impacting market growth?
Monitoring issues and lack of standardization.
8. Can you provide examples of recent developments in the market?
May 2021 - Ball Corporation launched a first-of-its-kind Ball Aluminum Cup that has the potential to advance sustainability and reduce plastic waste at gatherings irrespective of big and small. It will be available for purchase at major retailers in all 50 states across the U.S. Between May and June; the cups will be available for the first time in more than 18,000 food, drug, and mass retailers, including Kroger, Target, Albertsons, CVS, etc.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Metal Printing Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Metal Printing Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Metal Printing Packaging Market?
To stay informed about further developments, trends, and reports in the Metal Printing Packaging Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence