Key Insights
The United Kingdom packaging market, valued at approximately £5.96 billion in 2025 (estimated based on the provided global market size of $59.59 billion and considering the UK's significant share of the European market), exhibits a steady growth trajectory with a Compound Annual Growth Rate (CAGR) of 2.27% projected from 2025 to 2033. This growth is driven by several factors, including the burgeoning e-commerce sector demanding robust and protective packaging solutions, a rising consumer preference for convenient and sustainable packaging, and the increasing adoption of innovative packaging technologies to enhance product shelf life and appeal. The food and beverage industry remains a dominant end-user segment, followed by healthcare and cosmetics, each contributing significantly to the overall market revenue. While rigid plastic packaging (bottles, jars, trays) and flexible plastic packaging (pouches, films) are major segments, a noteworthy trend is the increasing demand for eco-friendly and recyclable packaging options made from paper, glass, and sustainably sourced materials, driven by heightened environmental awareness among consumers and stricter government regulations. This shift is impacting the market share of traditional plastic packaging, although plastic's cost-effectiveness and versatility remain critical factors. Potential restraints include fluctuating raw material prices and concerns regarding the environmental impact of certain packaging types. Key players, including Sonoco Products Company, Amcor PLC, and DS Smith PLC, are actively investing in research and development to meet the evolving needs of the market.
The UK's packaging market is experiencing a dynamic shift in material preferences and technological advancements. The market's composition comprises diverse packaging types, encompassing rigid and flexible plastic, glass, metal, and paper. Growth is expected to be propelled by advancements in packaging design and functionality, offering improved product preservation, tamper-evidence, and consumer convenience. This is further augmented by the growing emphasis on sustainable packaging solutions that are recyclable, compostable, or made from recycled materials. The strategic expansion of e-commerce continues to fuel demand for protective packaging, particularly for fragile goods. However, the market faces potential challenges from economic fluctuations, fluctuations in raw material prices, and stricter environmental regulations. Companies are responding by focusing on innovation to develop environmentally responsible yet functional packaging solutions, adapting to consumer preferences for convenience and sustainability to maintain a competitive edge.
United Kingdom Packaging Market: A Comprehensive Report (2019-2033)
This detailed report provides a comprehensive analysis of the United Kingdom packaging market, offering actionable insights for industry stakeholders. Covering the period from 2019 to 2033, with a focus on 2025, this report dissects market dynamics, identifies key players, and forecasts future growth. The report is invaluable for businesses seeking to understand market trends, competitive landscapes, and emerging opportunities within the UK packaging sector.
United Kingdom Packaging Market Market Concentration & Innovation
The UK packaging market exhibits a moderately concentrated landscape, with several multinational corporations holding significant market share. The market share distribution amongst the top 10 players is estimated at xx%, leaving the remaining xx% dispersed amongst numerous smaller firms and niche players. Innovation is a key driver, fueled by the growing demand for sustainable and efficient packaging solutions. Stringent environmental regulations, such as the UK Plastics Packaging Tax (PPT), are compelling manufacturers to adopt eco-friendly materials and processes. Furthermore, the rising consumer preference for convenient and tamper-evident packaging is driving innovation in design and functionality.
- Key Innovation Drivers: Sustainability, automation, lightweighting, e-commerce packaging, enhanced barrier properties.
- Regulatory Frameworks: UK Plastics Packaging Tax, EU regulations on food contact materials, waste management directives.
- Product Substitutes: Growing competition from alternative packaging materials like bioplastics and compostable materials.
- End-User Trends: Increased demand for recyclable, reusable, and sustainable packaging across various sectors.
- M&A Activity: The past five years have witnessed a moderate level of M&A activity, with deal values averaging approximately £xx million per transaction. Consolidation is expected to continue, driven by economies of scale and the need for enhanced technological capabilities.
United Kingdom Packaging Market Industry Trends & Insights
The UK packaging market is experiencing robust growth, with a projected CAGR of xx% during the forecast period (2025-2033). This growth is driven by several factors, including a rising population, increasing consumption of packaged goods, and the expansion of the e-commerce sector. Technological advancements, such as automation in packaging production and the adoption of smart packaging solutions, are also contributing to market expansion. However, the market faces challenges, including fluctuations in raw material prices, supply chain disruptions, and intense competition. The market penetration of sustainable packaging solutions is steadily increasing, reaching an estimated xx% in 2025. Consumer preferences are shifting towards sustainable and convenient options, creating opportunities for companies offering eco-friendly packaging solutions.
Dominant Markets & Segments in United Kingdom Packaging Market
The food and beverage sector dominates the UK packaging market, accounting for an estimated xx% of total market value in 2025. Within packaging materials, flexible plastic packaging holds a significant market share, owing to its versatility and cost-effectiveness. However, rigid plastic packaging also accounts for a substantial portion of the market, driven by the demand for robust and durable containers for various products. Paper-based packaging maintains its relevance, propelled by ongoing sustainability concerns and advancements in paper technology.
- Key Drivers in Food & Beverage: High packaged food consumption, growing demand for convenience, stringent food safety regulations.
- Key Drivers in Flexible Plastic Packaging: Versatility, cost-effectiveness, suitability for various applications, ease of use.
- Key Drivers in Rigid Plastic Packaging: Protection of products, strong barrier properties, suitability for varied applications.
- Key Drivers in Paper Packaging: Renewability, biodegradability, sustainability initiatives, improved printing and design capabilities.
- Dominance Analysis: The market leadership is largely held by companies with a strong presence in both flexible and rigid packaging, alongside those specializing in paper-based solutions.
United Kingdom Packaging Market Product Developments
Recent product developments highlight a strong focus on sustainability and improved functionality. Innovations include lightweight designs, increased use of recycled content, and the introduction of innovative barrier technologies to enhance product shelf life and reduce waste. Companies are actively developing packaging solutions that are easily recyclable or compostable, aligning with the growing emphasis on environmental responsibility. The integration of smart packaging technologies, such as RFID tags and sensors, is gaining traction, offering improved traceability and brand engagement.
Report Scope & Segmentation Analysis
This report provides a detailed segmentation of the UK packaging market based on material type (paper, plastic, metal, glass), packaging type (flexible, rigid), and end-user industry (food & beverage, healthcare, cosmetics, industrial). Each segment's growth projections, market size, and competitive dynamics are analyzed. The market is further segmented based on the material type of plastic packaging (e.g., PET, HDPE, LDPE), the type of rigid packaging (bottles & jars, trays & containers), and flexible packaging types (pouches & bags, films & wraps). Growth projections vary significantly across segments, depending on factors like sustainability concerns, consumer demand, and regulatory changes.
Key Drivers of United Kingdom Packaging Market Growth
Several factors are driving the growth of the UK packaging market. These include: increasing consumer demand for packaged goods, especially in the food and beverage and e-commerce sectors; advancements in packaging technology, leading to improved functionality and sustainability; stringent regulations promoting the use of sustainable packaging materials. Economic growth and increased disposable incomes also play a significant role in fueling market demand. The UK government's focus on reducing plastic waste is also shaping market trends toward sustainable solutions.
Challenges in the United Kingdom Packaging Market Sector
The UK packaging market faces several challenges, including fluctuations in raw material prices impacting production costs. Supply chain disruptions caused by geopolitical instability or logistical bottlenecks affect packaging availability and timely delivery. Intense competition among numerous manufacturers and the need to comply with evolving environmental regulations add to the complexity of the market. Additionally, consumer sentiment towards plastic packaging is shifting towards greater scrutiny for sustainable alternatives. These challenges, when compounded, can restrict growth opportunities in the market.
Emerging Opportunities in United Kingdom Packaging Market
Several emerging trends offer significant growth opportunities. The increasing demand for sustainable packaging materials like bioplastics and compostable alternatives presents a huge market opportunity. Advancements in packaging technology such as smart packaging and active packaging solutions enhance product shelf life and traceability. The rise of e-commerce continues to drive demand for innovative packaging solutions to ensure product safety and brand visibility during transit. Growth in specialized packaging for healthcare and pharmaceuticals offers further market expansion.
Leading Players in the United Kingdom Packaging Market Market
- Sonoco Products Company
- Ball Corporation
- Westrock Company
- Greif Inc
- Crown Holdings Inc
- AptarGroup Inc
- DS Smith PLC
- Mondi Group
- Owens Illinois Inc
- Amcor PLC
- Can-Pack UK Ltd
- Graphic Packaging International LLC
- Tetra Pak International SA
- Berry Global Inc
- Silgan Holdings Inc
- Sealed Air Corporation
- Huhtamaki Oyj
- Ardagh Group
Key Developments in United Kingdom Packaging Market Industry
- July 2022: ProAmpac launched ProActivePCR Retort pouches, incorporating at least 30% post-consumer recycled (PCR) content, complying with the UK Plastics Packaging Tax.
- May 2022: Interface Polymers Ltd. and Flexipol Ltd. received funding for a project to develop fully recyclable LDPE multi-layer packaging.
- February 2022: Coveris and Ineos launched lightweight stretch films with at least 30% recycled content, exceeding UK Plastic Packaging Tax requirements.
Strategic Outlook for United Kingdom Packaging Market Market
The UK packaging market is poised for continued growth, driven by increasing demand for sustainable and innovative packaging solutions. The focus on reducing plastic waste and enhancing recyclability will shape market dynamics, leading to innovation in material science and manufacturing processes. Companies that embrace sustainability and invest in research and development will be well-positioned to capture a larger market share. The growth of e-commerce will also stimulate demand for customized packaging solutions, offering lucrative opportunities for specialized players.
United Kingdom Packaging Market Segmentation
-
1. End-User Vertical
- 1.1. Food
- 1.2. Beverage
- 1.3. Healthcare
- 1.4. Cosmetics, Personal Care, and Household Care
- 1.5. Industrial
-
2. Plastic Packaging
-
2.1. Material Type
- 2.1.1. PE (Polyethylene)
- 2.1.2. PP (Polypropylene)
- 2.1.3. PVC (Poly Vinyl Chloride)
- 2.1.4. PET (Polyethylene Terephthalate)
- 2.1.5. Other Material Types
-
2.2. By Type
-
2.2.1. Rigid Plastic Packaging
- 2.2.1.1. Bottles and Jars
- 2.2.1.2. Trays and Containers
- 2.2.1.3. Other Product Types
-
2.2.2. Flexible Plastic Packaging
- 2.2.2.1. Pouches & Bags
- 2.2.2.2. Films and Wraps
-
2.2.1. Rigid Plastic Packaging
-
2.1. Material Type
-
3. Packaging Material Type
-
3.1. Paper
- 3.1.1. Carton Board
- 3.1.2. Containerboard and Linerboard
- 3.1.3. Other Types
- 3.2. Glass
- 3.3. Metal (C
-
3.1. Paper
United Kingdom Packaging Market Segmentation By Geography
- 1. United Kingdom
United Kingdom Packaging Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 2.27% from 2019-2033 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Demand from the Millennial for Luxury Packaging for Consumer Goods; Demand for E-commerce Packaging is Soaring; Flexible Packaging Continues to Grow Faster
- 3.3. Market Restrains
- 3.3.1. High Cost of Development and the Rising Concept of Recycling; The Rising Environmental Concerns
- 3.4. Market Trends
- 3.4.1. Food Segment is Expected to Drive the Market's Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by End-User Vertical
- 5.1.1. Food
- 5.1.2. Beverage
- 5.1.3. Healthcare
- 5.1.4. Cosmetics, Personal Care, and Household Care
- 5.1.5. Industrial
- 5.2. Market Analysis, Insights and Forecast - by Plastic Packaging
- 5.2.1. Material Type
- 5.2.1.1. PE (Polyethylene)
- 5.2.1.2. PP (Polypropylene)
- 5.2.1.3. PVC (Poly Vinyl Chloride)
- 5.2.1.4. PET (Polyethylene Terephthalate)
- 5.2.1.5. Other Material Types
- 5.2.2. By Type
- 5.2.2.1. Rigid Plastic Packaging
- 5.2.2.1.1. Bottles and Jars
- 5.2.2.1.2. Trays and Containers
- 5.2.2.1.3. Other Product Types
- 5.2.2.2. Flexible Plastic Packaging
- 5.2.2.2.1. Pouches & Bags
- 5.2.2.2.2. Films and Wraps
- 5.2.2.1. Rigid Plastic Packaging
- 5.2.1. Material Type
- 5.3. Market Analysis, Insights and Forecast - by Packaging Material Type
- 5.3.1. Paper
- 5.3.1.1. Carton Board
- 5.3.1.2. Containerboard and Linerboard
- 5.3.1.3. Other Types
- 5.3.2. Glass
- 5.3.3. Metal (C
- 5.3.1. Paper
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United Kingdom
- 5.1. Market Analysis, Insights and Forecast - by End-User Vertical
- 6. North America United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1.
- 7. Europe United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1.
- 8. Asia Pacific United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1.
- 9. Africa United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1.
- 10. Rest of the World United Kingdom Packaging Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Sonoco Products Company
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Ball Corporation
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Westrock Company
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Greif Inc
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Crown Holdings Inc
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 AptarGroup Inc
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 DS Smith PLC
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Mondi Group
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Owens Illinois Inc
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Amcor PLC
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Can-Pack UK Ltd
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Graphic Packaging International LLC
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 Tetra Pak International SA
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.14 Berry Global Inc
- 11.2.14.1. Overview
- 11.2.14.2. Products
- 11.2.14.3. SWOT Analysis
- 11.2.14.4. Recent Developments
- 11.2.14.5. Financials (Based on Availability)
- 11.2.15 Silgan Holdings Inc
- 11.2.15.1. Overview
- 11.2.15.2. Products
- 11.2.15.3. SWOT Analysis
- 11.2.15.4. Recent Developments
- 11.2.15.5. Financials (Based on Availability)
- 11.2.16 Sealed Air Corporation
- 11.2.16.1. Overview
- 11.2.16.2. Products
- 11.2.16.3. SWOT Analysis
- 11.2.16.4. Recent Developments
- 11.2.16.5. Financials (Based on Availability)
- 11.2.17 Huhtamaki Oyj
- 11.2.17.1. Overview
- 11.2.17.2. Products
- 11.2.17.3. SWOT Analysis
- 11.2.17.4. Recent Developments
- 11.2.17.5. Financials (Based on Availability)
- 11.2.18 Ardagh Group*List Not Exhaustive
- 11.2.18.1. Overview
- 11.2.18.2. Products
- 11.2.18.3. SWOT Analysis
- 11.2.18.4. Recent Developments
- 11.2.18.5. Financials (Based on Availability)
- 11.2.1 Sonoco Products Company
List of Figures
- Figure 1: United Kingdom Packaging Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: United Kingdom Packaging Market Share (%) by Company 2024
List of Tables
- Table 1: United Kingdom Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: United Kingdom Packaging Market Revenue Million Forecast, by End-User Vertical 2019 & 2032
- Table 3: United Kingdom Packaging Market Revenue Million Forecast, by Plastic Packaging 2019 & 2032
- Table 4: United Kingdom Packaging Market Revenue Million Forecast, by Packaging Material Type 2019 & 2032
- Table 5: United Kingdom Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United Kingdom Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 9: United Kingdom Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 11: United Kingdom Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 13: United Kingdom Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: United Kingdom Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: United Kingdom Packaging Market Revenue Million Forecast, by End-User Vertical 2019 & 2032
- Table 17: United Kingdom Packaging Market Revenue Million Forecast, by Plastic Packaging 2019 & 2032
- Table 18: United Kingdom Packaging Market Revenue Million Forecast, by Packaging Material Type 2019 & 2032
- Table 19: United Kingdom Packaging Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United Kingdom Packaging Market?
The projected CAGR is approximately 2.27%.
2. Which companies are prominent players in the United Kingdom Packaging Market?
Key companies in the market include Sonoco Products Company, Ball Corporation, Westrock Company, Greif Inc, Crown Holdings Inc, AptarGroup Inc, DS Smith PLC, Mondi Group, Owens Illinois Inc, Amcor PLC, Can-Pack UK Ltd, Graphic Packaging International LLC, Tetra Pak International SA, Berry Global Inc, Silgan Holdings Inc, Sealed Air Corporation, Huhtamaki Oyj, Ardagh Group*List Not Exhaustive.
3. What are the main segments of the United Kingdom Packaging Market?
The market segments include End-User Vertical, Plastic Packaging, Packaging Material Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 59.59 Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Demand from the Millennial for Luxury Packaging for Consumer Goods; Demand for E-commerce Packaging is Soaring; Flexible Packaging Continues to Grow Faster.
6. What are the notable trends driving market growth?
Food Segment is Expected to Drive the Market's Growth.
7. Are there any restraints impacting market growth?
High Cost of Development and the Rising Concept of Recycling; The Rising Environmental Concerns.
8. Can you provide examples of recent developments in the market?
July 2022 - Flexible packaging provider ProAmpac introduced ProActivePCR Retort pouches in response to the rising market need for post-consumer recycled (PCR) packaging solutions. The pouches are intended for packaging pet and human food and are FDA and EU-approved for food contact in retort applications. They offer a 30% percentage or greater PCR content by weight, reducing the use of virgin resins in the packaging. In addition, these innovative pouches comply with the United Kingdom (UK) Plastics Packaging Tax (PPT).
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United Kingdom Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United Kingdom Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United Kingdom Packaging Market?
To stay informed about further developments, trends, and reports in the United Kingdom Packaging Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
