FMCG Innovation Stalled? Why Hindustan Unilever (HUL) and Other Giants Need External Expertise for Disruptive Change
The fast-moving consumer goods (FMCG) industry, a behemoth driven by brands like Hindustan Unilever (HUL), Nestle, and Procter & Gamble, is facing a crucial juncture. While these giants continue to dominate market share, a growing concern revolves around their ability to foster true innovation and adapt to the rapidly evolving consumer landscape. This article explores why established FMCG players like HUL might increasingly rely on external expertise, including startups, acquisitions, and strategic partnerships, to spark the real change needed to thrive in the future.
The Innovation Paradox: Size and Stagnation
HUL, a powerhouse in the Indian FMCG market, exemplifies the i