Key Insights
The Asia-Pacific dairy market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by a burgeoning population, rising disposable incomes, and shifting dietary habits favoring dairy products across the region. Key drivers include increasing health awareness and the incorporation of dairy into functional foods and beverages. Growth is particularly strong in developing economies like India and Indonesia, where dairy consumption is rising alongside economic development. The market is segmented by product category (butter, other dairy products like milk, yogurt, cheese etc.), distribution channel (on-trade, primarily restaurants and food service, and off-trade, encompassing retail channels), and geography, with China, India, and Japan leading the way. However, challenges remain, including fluctuating milk production influenced by climate change and regional variations in milk quality and supply chain infrastructure. Furthermore, increasing competition from plant-based alternatives and pricing pressures necessitate strategic innovation and efficient supply chain management for market players. Successful companies are adapting by focusing on value-added products, diversification across segments, and sustainable sourcing practices.
The forecast period of 2025-2033 anticipates a compound annual growth rate (CAGR) of 7.62%, signifying continuous expansion within the Asia-Pacific dairy sector. This growth is anticipated to be fueled by continued economic development in several key markets, increasing urbanization leading to changes in consumer preferences and lifestyles, and the growing popularity of convenient, ready-to-consume dairy products. Companies like Inner Mongolia Yili Industrial Group, Nestle, and Fonterra are strategically positioning themselves to benefit from this growth through product innovation, acquisitions, and expansion into emerging markets. Understanding the regional nuances and consumer preferences within the diverse landscape of the Asia-Pacific region will be crucial for continued success in this dynamic and competitive market. Specific strategies tailored to local needs will be essential to maximize growth potential in each country.
This detailed report provides a comprehensive analysis of the Asia-Pacific dairy market, offering invaluable insights for industry stakeholders, investors, and businesses seeking to navigate this dynamic sector. The study period covers 2019-2033, with 2025 serving as the base and estimated year. The forecast period spans 2025-2033, while the historical period encompasses 2019-2024. Key market segments are analyzed across various countries, categories, and distribution channels. The report leverages extensive data analysis, incorporating real-world examples and market trends to offer actionable insights. This report features key players like Inner Mongolia Yili Industrial Group Co Ltd, Yakult Honsha Co Lt, Nestlé SA, Karnataka Cooperative Milk Producers Federation Ltd, Hatsun Agro Product Ltd, Fonterra Co-operative Group Limited, Meiji Dairies Corporation, Gujarat Co-operative Milk Marketing Federation Ltd, Dodla Dairy Ltd, and China Mengniu Dairy Company Ltd.

Asia-Pacific Dairy Market Market Concentration & Innovation
The Asia-Pacific dairy market exhibits a moderately concentrated structure, with a few large players holding significant market share. Companies like Nestlé SA and Fonterra Co-operative Group Limited dominate certain segments, while regional players like Inner Mongolia Yili Industrial Group Co Ltd and China Mengniu Dairy Company Ltd have strong regional presence. Market share data reveals that the top five players collectively account for approximately xx% of the total market revenue in 2024. Innovation is driven by consumer demand for healthier, more convenient, and functional dairy products, leading to the development of specialized products like organic dairy, lactose-free options, and fortified milk. Stringent regulatory frameworks regarding food safety and labeling influence product development and marketing strategies. Substitutes like plant-based alternatives are gaining traction, presenting a challenge to traditional dairy producers. End-user trends, particularly among health-conscious consumers, are fueling demand for premium and specialized dairy products. Mergers and acquisitions (M&A) activity has been significant, exemplified by China Mengniu's acquisition of Bellamy's Australia in September 2023 for USD 1 billion, reflecting consolidation within the industry. This deal, along with other notable M&A activity in recent years (xx Million in total deal value, estimated), indicates a drive towards increased market share and diversification.
- Market Share Concentration: Top 5 players hold xx% market share (2024).
- Innovation Drivers: Health consciousness, convenience, functional foods.
- Regulatory Impact: Stringent food safety and labeling standards.
- M&A Activity: Significant consolidation, USD 1 billion Bellamy's acquisition (2023) and xx Million (estimated) in total deal value in recent years.
Asia-Pacific Dairy Market Industry Trends & Insights
The Asia-Pacific dairy market is experiencing robust growth, driven by rising disposable incomes, changing dietary habits, and population growth. The market registered a CAGR of xx% during the historical period (2019-2024) and is projected to maintain a CAGR of xx% during the forecast period (2025-2033). Technological advancements in processing, packaging, and distribution enhance efficiency and product quality. Growing consumer awareness of health and wellness is driving demand for products with added nutrients or functional benefits. Competitive dynamics are characterized by both local and multinational players vying for market share. Premiumization is a key trend, with consumers increasingly willing to pay more for higher-quality and specialized dairy products. Market penetration of organic and specialized dairy products is growing at xx% annually (estimated), reflecting changing consumer preferences.

Dominant Markets & Segments in Asia-Pacific Dairy Market
China and India emerge as the dominant markets in the Asia-Pacific dairy sector, accounting for a combined xx% of the total market value in 2024. Other key markets include Indonesia, Japan, and Australia. Within categories, “Others” (which includes cheese, yogurt, and other dairy products) dominates the market, capturing xx% of revenue in 2024, exceeding the Butter segment. The Off-Trade channel holds a larger market share than the On-Trade channel, reflecting the increasing popularity of convenient home consumption.
Key Drivers for China: Large population, rising disposable incomes, expanding cold chain infrastructure.
Key Drivers for India: Large livestock population, increasing organized retail sector.
Category Dominance: "Others" segment accounts for xx% of revenue (2024)
Distribution Channel Dominance: Off-Trade channel holds a larger market share.
Country-Specific Drivers:
- Australia: Strong dairy production base, high per capita consumption.
- China: Large population, increasing urbanization, rising disposable incomes.
- India: Large livestock population, increasing organized retail sector, government initiatives to improve dairy farming.
- Indonesia: Growing middle class, increasing demand for convenient dairy products.
- Japan: Mature market with high per capita consumption, focus on premium products.
- Malaysia: Growing economy, increasing urbanization, demand for convenient products.
- New Zealand: Strong dairy production capabilities, focus on export markets.
- Pakistan: Growing population, increasing demand for dairy products, challenges in infrastructure.
- South Korea: Mature market with high per capita consumption, focus on health and wellness products.
- Rest of Asia Pacific: Emerging markets with potential for growth.
Asia-Pacific Dairy Market Product Developments
Recent product innovations focus on health and convenience. Nestlé's launch of Nescafé Gold Cappuccino ice cream in Malaysia (July 2022) exemplifies the trend towards indulgent yet convenient options. Technological advancements in processing improve shelf life and nutritional content. Products catering to specific dietary needs, such as lactose-free milk and organic dairy, are gaining popularity, reflecting changing consumer preferences.
Report Scope & Segmentation Analysis
This report segments the Asia-Pacific dairy market by country (Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, South Korea, Rest of Asia Pacific), category (Butter, Others), and distribution channel (On-Trade, Off-Trade). Each segment is analyzed in detail, providing insights into growth projections, market size, and competitive dynamics. Growth rates vary across segments and countries, influenced by factors like economic development, consumer preferences, and regulatory policies. The report offers detailed forecasts for each segment, illustrating expected growth trajectories and market opportunities.
Key Drivers of Asia-Pacific Dairy Market Growth
Several factors drive growth in the Asia-Pacific dairy market: rising disposable incomes across many countries, particularly in rapidly developing economies; increasing urbanization, leading to changing lifestyles and higher dairy consumption; growing health consciousness, fueling demand for nutritious dairy products; and government support for dairy farming in several countries. Technological advancements in processing and distribution further facilitate market expansion.
Challenges in the Asia-Pacific Dairy Market Sector
Challenges include maintaining supply chain efficiency in a region with diverse infrastructure; volatile milk prices affecting profitability; intense competition from both local and international players; and evolving consumer preferences requiring ongoing product innovation. Regulatory changes regarding food safety and labeling also pose challenges for producers. Fluctuations in currency exchange rates can impact import/export dynamics. The rise of plant-based alternatives adds another competitive hurdle.
Emerging Opportunities in Asia-Pacific Dairy Market
Opportunities exist in the growing demand for value-added dairy products, such as functional dairy and organic options; expansion into untapped markets within the region; leveraging technological advancements for improved production efficiency and sustainable practices; and developing innovative marketing and distribution strategies to reach diverse consumer segments. Focus on premiumization and specialized products remains a key growth area.
Leading Players in the Asia-Pacific Dairy Market Market
- Inner Mongolia Yili Industrial Group Co Ltd
- Yakult Honsha Co Lt
- Nestlé SA
- Karnataka Cooperative Milk Producers Federation Ltd
- Hatsun Agro Product Ltd
- Fonterra Co-operative Group Limited
- Meiji Dairies Corporation
- Gujarat Co-operative Milk Marketing Federation Ltd
- Dodla Dairy Ltd
- China Mengniu Dairy Company Ltd
Key Developments in Asia-Pacific Dairy Market Industry
- September 2023: China Mengniu acquired organic infant formula producer Bellamy's Australia for USD 1 billion, significantly impacting the infant formula segment and consolidating market share.
- July 2022: Nestlé launched Nescafé Gold Cappuccino ice cream in Malaysia, expanding its product portfolio in the frozen desserts segment.
- July 2022: Yili opened a dairy hub in North China, enhancing its production capacity for fresh milk, infant formula, and cheese.
Strategic Outlook for Asia-Pacific Dairy Market Market
The Asia-Pacific dairy market presents significant growth opportunities driven by evolving consumer preferences, increasing disposable incomes, and technological advancements. Companies focusing on innovation, sustainable practices, and strategic partnerships will be well-positioned to capture market share. The continued growth of the "Others" segment, driven by demand for value-added and specialized dairy products, presents a compelling opportunity for market expansion. Furthermore, focusing on regional specific needs and preferences will be critical for success in this diverse market.
Asia-Pacific Dairy Market Segmentation
-
1. Category
-
1.1. Butter
-
1.1.1. By Product Type
- 1.1.1.1. Cultured Butter
- 1.1.1.2. Uncultured Butter
-
1.1.1. By Product Type
-
1.2. Cheese
- 1.2.1. Natural Cheese
- 1.2.2. Processed Cheese
-
1.3. Cream
- 1.3.1. Double Cream
- 1.3.2. Single Cream
- 1.3.3. Whipping Cream
- 1.3.4. Others
-
1.4. Dairy Desserts
- 1.4.1. Cheesecakes
- 1.4.2. Frozen Desserts
- 1.4.3. Ice Cream
- 1.4.4. Mousses
-
1.5. Milk
- 1.5.1. Condensed milk
- 1.5.2. Flavored Milk
- 1.5.3. Fresh Milk
- 1.5.4. Powdered Milk
- 1.5.5. UHT Milk
- 1.6. Sour Milk Drinks
-
1.7. Yogurt
- 1.7.1. Flavored Yogurt
- 1.7.2. Unflavored Yogurt
-
1.1. Butter
-
2. Distribution Channel
-
2.1. Off-Trade
- 2.1.1. Convenience Stores
- 2.1.2. Online Retail
- 2.1.3. Specialist Retailers
- 2.1.4. Supermarkets and Hypermarkets
- 2.1.5. Others (Warehouse clubs, gas stations, etc.)
- 2.2. On-Trade
-
2.1. Off-Trade
Asia-Pacific Dairy Market Segmentation By Geography
-
1. Asia Pacific
- 1.1. China
- 1.2. Japan
- 1.3. South Korea
- 1.4. India
- 1.5. Australia
- 1.6. New Zealand
- 1.7. Indonesia
- 1.8. Malaysia
- 1.9. Singapore
- 1.10. Thailand
- 1.11. Vietnam
- 1.12. Philippines

Asia-Pacific Dairy Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 7.62% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Wide Application and Benefits of Collagen Across End-User Industry; Implementation of Business Strategies by Market Players
- 3.3. Market Restrains
- 3.3.1. Intolerance of Vegetarian/Vegan Population Towards Animal Sourced Protein
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Category
- 5.1.1. Butter
- 5.1.1.1. By Product Type
- 5.1.1.1.1. Cultured Butter
- 5.1.1.1.2. Uncultured Butter
- 5.1.1.1. By Product Type
- 5.1.2. Cheese
- 5.1.2.1. Natural Cheese
- 5.1.2.2. Processed Cheese
- 5.1.3. Cream
- 5.1.3.1. Double Cream
- 5.1.3.2. Single Cream
- 5.1.3.3. Whipping Cream
- 5.1.3.4. Others
- 5.1.4. Dairy Desserts
- 5.1.4.1. Cheesecakes
- 5.1.4.2. Frozen Desserts
- 5.1.4.3. Ice Cream
- 5.1.4.4. Mousses
- 5.1.5. Milk
- 5.1.5.1. Condensed milk
- 5.1.5.2. Flavored Milk
- 5.1.5.3. Fresh Milk
- 5.1.5.4. Powdered Milk
- 5.1.5.5. UHT Milk
- 5.1.6. Sour Milk Drinks
- 5.1.7. Yogurt
- 5.1.7.1. Flavored Yogurt
- 5.1.7.2. Unflavored Yogurt
- 5.1.1. Butter
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Off-Trade
- 5.2.1.1. Convenience Stores
- 5.2.1.2. Online Retail
- 5.2.1.3. Specialist Retailers
- 5.2.1.4. Supermarkets and Hypermarkets
- 5.2.1.5. Others (Warehouse clubs, gas stations, etc.)
- 5.2.2. On-Trade
- 5.2.1. Off-Trade
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Category
- 6. China Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 7. Japan Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 8. India Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 9. South Korea Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 10. Taiwan Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 11. Australia Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Asia-Pacific Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Inner Mongolia Yili Industrial Group Co Ltd
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Yakult Honsha Co Lt
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Nestlé SA
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Karnataka Cooperative Milk Producers Federation Ltd
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Hatsun Agro Product Ltd
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Fonterra Co-operative Group Limited
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Meiji Dairies Corporation
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Gujarat Co-operative Milk Marketing Federation Ltd
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Dodla Dairy Ltd
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 China Mengniu Dairy Company Ltd
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Inner Mongolia Yili Industrial Group Co Ltd
List of Figures
- Figure 1: Asia-Pacific Dairy Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Asia-Pacific Dairy Market Share (%) by Company 2024
List of Tables
- Table 1: Asia-Pacific Dairy Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Asia-Pacific Dairy Market Revenue Million Forecast, by Category 2019 & 2032
- Table 3: Asia-Pacific Dairy Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: Asia-Pacific Dairy Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Asia-Pacific Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: China Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Japan Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: India Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: South Korea Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Taiwan Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Australia Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Asia-Pacific Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Asia-Pacific Dairy Market Revenue Million Forecast, by Category 2019 & 2032
- Table 14: Asia-Pacific Dairy Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 15: Asia-Pacific Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: China Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Japan Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: South Korea Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: India Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Australia Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: New Zealand Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Indonesia Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Malaysia Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Singapore Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Thailand Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Vietnam Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Philippines Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Asia-Pacific Dairy Market?
The projected CAGR is approximately 7.62%.
2. Which companies are prominent players in the Asia-Pacific Dairy Market?
Key companies in the market include Inner Mongolia Yili Industrial Group Co Ltd, Yakult Honsha Co Lt, Nestlé SA, Karnataka Cooperative Milk Producers Federation Ltd, Hatsun Agro Product Ltd, Fonterra Co-operative Group Limited, Meiji Dairies Corporation, Gujarat Co-operative Milk Marketing Federation Ltd, Dodla Dairy Ltd, China Mengniu Dairy Company Ltd.
3. What are the main segments of the Asia-Pacific Dairy Market?
The market segments include Category, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Wide Application and Benefits of Collagen Across End-User Industry; Implementation of Business Strategies by Market Players.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
Intolerance of Vegetarian/Vegan Population Towards Animal Sourced Protein.
8. Can you provide examples of recent developments in the market?
September 2023: China Mengniu acquired organic infant formula producer Bellamy's Australia for USD 1 billion.July 2022: Nestle launched Nescafe Gold Cappuccino ice cream in Malaysia.July 2022: In order to produce fresh milk, infant formula, and cheese, Yili opened a dairy hub in the area where the business is based, in North China.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Asia-Pacific Dairy Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Asia-Pacific Dairy Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Asia-Pacific Dairy Market?
To stay informed about further developments, trends, and reports in the Asia-Pacific Dairy Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence