Key Insights

The GCC poultry meat market, valued at $760.7 million in 2025, is projected to experience robust growth, driven by a rising population, increasing disposable incomes, and a growing preference for affordable protein sources. The market's Compound Annual Growth Rate (CAGR) of 10.40% from 2025 to 2033 indicates significant expansion potential. Key growth drivers include the region's expanding food service sector, increasing tourism, and a shift towards convenient, ready-to-eat poultry products. The strong demand for processed poultry, including canned and frozen options, reflects consumer preference for convenience and longer shelf life. While the off-trade distribution channel currently dominates, the on-trade segment is poised for growth, fueled by the expanding restaurant and catering industries. Market segmentation reveals Saudi Arabia and the UAE as the leading consumers, reflecting their larger populations and higher per capita incomes. However, challenges remain, including fluctuations in feed prices, potential supply chain disruptions, and increasing competition from imported poultry. The market is highly competitive, with major players like Almarai Food Company, BRF S.A., and Tanmiah Food Company vying for market share through product diversification, strategic partnerships, and brand building initiatives. Future growth will depend on factors like successful diversification into value-added products, investments in sustainable farming practices, and effective management of supply chain risks.

The geographical segmentation highlights the dominance of the UAE and Saudi Arabia within the Middle East and Africa region, though other GCC countries such as Oman, Kuwait, Qatar, and Bahrain also contribute significantly. The market's success will hinge on addressing consumer preferences for high-quality, safe, and sustainably produced poultry meat. This will require significant investment in modern farming techniques, robust quality control measures, and effective marketing strategies to maintain brand loyalty and attract new consumers. Growth opportunities lie in catering to specific dietary needs, such as halal certification and the introduction of value-added, healthier poultry products. Understanding regional differences in consumer preferences and adapting product offerings accordingly will be crucial for success in this dynamic market.

GCC Poultry Meat Market: A Comprehensive Report (2019-2033)

This comprehensive report provides a detailed analysis of the GCC poultry meat market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. The study covers the period from 2019 to 2033, with a focus on the base year 2025 and a forecast period spanning 2025-2033. The report meticulously examines market size, growth drivers, challenges, and opportunities, providing a granular understanding of this dynamic sector across the GCC region (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates). Market values are expressed in Millions.

GCC Poultry Meat Market Concentration & Innovation

This section analyzes the competitive landscape of the GCC poultry meat market, examining market concentration, innovation drivers, regulatory influences, and key industry activities. The report delves into the market share of leading players such as Emirates National Food CC LLC, BRF S A, Al-Watania Poultry, The Savola Group, JBS SA, Tanmiah Food Company, Arabian Agricultural Services Company, and Almarai Food Company. We assess the impact of mergers and acquisitions (M&A) activities, analyzing deal values and their influence on market dynamics. Furthermore, the report explores the role of innovation in product development, including advancements in processing techniques, packaging, and value-added products. Regulatory frameworks impacting the market, the availability of product substitutes, evolving end-user trends, and the overall market concentration are also thoroughly investigated. The impact of these factors on market growth and competitive dynamics, coupled with a detailed analysis of market share data for key players and M&A transaction values (xx Million) is provided.

GCC Poultry Meat Market Industry Trends & Insights

This section offers a deep dive into the key industry trends shaping the GCC poultry meat market. We analyze market growth drivers, focusing on factors such as population growth, increasing disposable incomes, changing dietary habits, and urbanization. Technological disruptions, including automation in poultry farming and processing, are evaluated for their impact on efficiency and cost reduction. The report investigates consumer preferences for different poultry products (fresh/chilled, frozen, processed, canned), exploring factors such as health consciousness, convenience, and price sensitivity. Competitive dynamics, including pricing strategies, branding, and distribution networks, are also analyzed. The report provides detailed market size data, growth projections (CAGR of xx%), and market penetration rates for various segments. Factors influencing pricing such as feed costs, energy prices, and labor costs are also discussed, together with the competitive dynamics, including market positioning and branding strategies employed by key players.

Dominant Markets & Segments in GCC Poultry Meat Market

This section identifies the dominant markets and segments within the GCC poultry meat market. Analysis is conducted across all six GCC countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE) and across the key segments: distribution channels (off-trade and on-trade), and product forms (canned, fresh/chilled, frozen, and processed). The section pinpoints the leading region/country and segment, providing a detailed analysis of the factors contributing to their dominance.

• Key Drivers for Dominant Segments:
  • Economic policies: Government support for agriculture and food security initiatives.
  • Infrastructure: Cold chain logistics and efficient distribution networks.
  • Consumer preferences: Demand for specific product forms (e.g., fresh/chilled) or distribution channels.
  • Competitive landscape: Market concentration and the strategies of leading players.

GCC Poultry Meat Market Product Developments

This section summarizes recent product innovations in the GCC poultry meat market. We highlight technological trends in poultry processing and packaging, focusing on advancements that enhance product quality, shelf life, and convenience. The section also assesses the market fit of these new products, considering consumer preferences and competitive dynamics. The report explores the competitive advantages offered by innovative products, such as improved nutritional profiles or unique flavors.

Report Scope & Segmentation Analysis

This report segments the GCC poultry meat market based on distribution channel (off-trade and on-trade), country (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE), and product form (canned, fresh/chilled, frozen, and processed). For each segment, we provide market size estimations, growth projections, and an analysis of competitive dynamics. The report details projected growth rates, market sizes (xx Million for each segment), and competitive landscape analysis for each segment, highlighting key players and their market positions.

Key Drivers of GCC Poultry Meat Market Growth

The growth of the GCC poultry meat market is driven by several factors. Increasing populations, rising disposable incomes, and changing consumer preferences towards convenient and protein-rich foods are key drivers. Government initiatives aimed at boosting food security and supporting the agricultural sector further contribute to market growth. Technological advancements in poultry farming and processing are also impacting the market.

Challenges in the GCC Poultry Meat Market Sector

The GCC poultry meat market faces several challenges. Fluctuations in feed prices, dependence on imported feedstock, and the impact of climatic conditions on production are significant concerns. Stringent regulatory requirements related to food safety and hygiene add to operational costs. Intense competition among existing players and the entry of new entrants further complicates the market landscape. These challenges result in xx% reduction in profit margins for the sector.

Emerging Opportunities in GCC Poultry Meat Market

Despite the challenges, several opportunities exist in the GCC poultry meat market. The growing demand for value-added poultry products, such as ready-to-eat meals and marinated poultry, presents significant opportunities. The increased adoption of technological advancements in farming and processing can enhance efficiency and reduce costs. Exploring new export markets and diversifying production to meet specific consumer needs offers further growth potential.

Leading Players in the GCC Poultry Meat Market Market

• Emirates National Food CC LLC
• BRF S A
• Al-Watania Poultry
• The Savola Group
• JBS SA
• Tanmiah Food Company
• Arabian Agricultural Services Company
• Almarai Food Company

Key Developments in GCC Poultry Meat Market Industry

• July 2022: BRF Sadia inaugurated its new Al Joody plant in Saudi Arabia, increasing production capacity to 1200 metric tons per month.
• July 2022: Tanmiah Food Company and Tyson Foods partnered to expand poultry production capacity, aiming to double value-added production.
• November 2021: BRF acquired a 79.5% interest in Banvit through a joint venture with the Qatar Investment Authority.

Strategic Outlook for GCC Poultry Meat Market Market

The GCC poultry meat market is poised for continued growth, driven by increasing demand and supportive government policies. Strategic investments in technology, sustainable farming practices, and value-added product development will be crucial for success. Companies need to adapt to evolving consumer preferences and manage the challenges related to cost pressures and regulatory compliance. The market presents attractive opportunities for both established players and new entrants.

GCC Poultry Meat Market Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

GCC Poultry Meat Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. South America
  • 2.1. Brazil
  • 2.2. Argentina
  • 2.3. Rest of South America
• 3. Europe
  • 3.1. United Kingdom
  • 3.2. Germany
  • 3.3. France
  • 3.4. Italy
  • 3.5. Spain
  • 3.6. Russia
  • 3.7. Benelux
  • 3.8. Nordics
  • 3.9. Rest of Europe
• 4. Middle East & Africa
  • 4.1. Turkey
  • 4.2. Israel
  • 4.3. GCC
  • 4.4. North Africa
  • 4.5. South Africa
  • 4.6. Rest of Middle East & Africa
• 5. Asia Pacific
  • 5.1. China
  • 5.2. India
  • 5.3. Japan
  • 5.4. South Korea
  • 5.5. ASEAN
  • 5.6. Oceania
  • 5.7. Rest of Asia Pacific