Key Insights
The India Surveillance Analog Camera Market is poised for significant expansion, with an estimated market size of 151 Million in 2025, projected to grow at a robust Compound Annual Growth Rate (CAGR) of 5.65% through 2033. This growth is underpinned by several compelling market drivers, primarily the escalating need for enhanced security across various sectors. The government's increasing focus on public safety initiatives, smart city projects, and infrastructure development necessitates extensive surveillance networks, driving demand for reliable and cost-effective analog camera solutions. Similarly, the banking and financial sector continues to invest in robust security systems to safeguard assets and prevent fraud, contributing to market buoyancy. The transportation and logistics industry also presents a substantial opportunity, with the deployment of analog cameras for monitoring critical infrastructure, supply chains, and public transportation hubs.
India Surveillance Analog Camera Market Market Size (In Million)
Further fueling this market's trajectory are emerging trends such as the integration of analog cameras with digital video recorders (DVRs) to offer hybrid surveillance solutions, enhancing data management and accessibility. The industrial sector's demand for monitoring production lines, inventory, and operational safety is also a key growth catalyst. While the market enjoys strong growth, certain restraints exist, including the increasing adoption of digital and IP-based surveillance systems, which offer advanced features and higher resolution. However, the enduring advantages of analog cameras, such as their lower cost of deployment and maintenance, continued compatibility with existing infrastructure, and proven reliability, ensure their sustained relevance and market share, particularly in budget-conscious segments and for specific applications where advanced features are not paramount. The "Others" segment, encompassing retail, education, and residential complexes, also contributes to the overall market expansion.
India Surveillance Analog Camera Market Company Market Share
This in-depth report provides a thorough analysis of the India Surveillance Analog Camera Market, covering market size, segmentation, key trends, growth drivers, challenges, and competitive landscape from 2019 to 2033. With a base year of 2025 and a forecast period extending to 2033, this study offers actionable insights for stakeholders looking to capitalize on the burgeoning Indian security and surveillance sector. The market is projected to witness significant growth, driven by increasing security concerns, government initiatives, and technological advancements in analog camera technology. Our comprehensive research includes detailed segmentations by end-user industry and an exhaustive overview of leading players and their strategic moves.
India Surveillance Analog Camera Market Market Concentration & Innovation
The India Surveillance Analog Camera Market is characterized by a moderate to high level of concentration, with a few prominent global and domestic players dominating the market share. Companies such as Hikvision India Private Limited and Prama India Private Limited hold substantial sway due to their extensive product portfolios, robust distribution networks, and established brand recognition. Innovation in this segment is primarily driven by the continuous need for cost-effective yet high-performance surveillance solutions. Key innovation drivers include enhancements in image clarity, low-light performance, and extended transmission distances over analog cabling. The regulatory framework, particularly the recent revisions to the Compulsory Registration Order (CRO) mandating STQC Certification for all CCTV products, plays a crucial role in shaping product development and market entry. While digital surveillance solutions are gaining traction, analog cameras continue to be a preferred choice for many due to their affordability and ease of deployment, especially in retrofitting scenarios. Product substitutes like IP cameras offer advanced features but often come with a higher price point, thus limiting their widespread adoption in budget-conscious segments. End-user preferences are increasingly leaning towards solutions offering better value for money and simpler installation processes. Mergers and acquisitions (M&A) activities are less prevalent in the analog segment compared to the digital domain, with most market consolidation occurring through organic growth and strategic partnerships. However, smaller domestic players may be acquired by larger entities seeking to expand their market reach. The market size is estimated to be in the billions of USD, with a projected CAGR of xx% over the forecast period.
India Surveillance Analog Camera Market Industry Trends & Insights
The India Surveillance Analog Camera Market is experiencing a dynamic evolution, propelled by a confluence of technological advancements, economic growth, and escalating security imperatives across diverse sectors. A significant trend is the continuous improvement in analog camera technology, enabling higher resolutions and enhanced low-light capabilities, thereby bridging the gap with digital counterparts in certain applications. The growing penetration of smart city initiatives and the increasing focus on public safety by government bodies are substantial market growth drivers. Furthermore, the escalating threat of crime and the need for robust surveillance in commercial establishments, retail spaces, and industrial facilities are fueling demand. Consumer preferences are evolving, with a growing emphasis on cost-effectiveness without compromising on essential security features. Analog cameras, with their lower total cost of ownership and compatibility with existing infrastructure, remain a compelling option for a large segment of the Indian market. The competitive landscape is intense, with established global brands vying for market share against agile domestic manufacturers. Companies are focusing on developing integrated solutions that offer seamless operation and ease of installation. The market penetration of analog CCTV systems remains high, particularly in Tier 2 and Tier 3 cities where cost considerations are paramount. The average annual growth rate (CAGR) for the analog surveillance camera market is projected to be around xx% during the forecast period, indicating sustained expansion. The increasing adoption of HD analog technology is another key trend, allowing for significant upgrades to existing analog systems without the need for complete rewiring, thus appealing to a broad customer base seeking a balance between performance and investment. The focus on durability and weather resistance is also paramount, given the diverse climatic conditions across India.
Dominant Markets & Segments in India Surveillance Analog Camera Market
The India Surveillance Analog Camera Market exhibits distinct dominance across various end-user industries, each driven by specific security needs and economic catalysts.
Government: This segment represents a significant portion of the market.
- Key Drivers: National security initiatives, smart city projects, border surveillance, traffic management, and public safety programs are major contributors.
- Dominance Analysis: Government investments in infrastructure development and the increasing need for pervasive surveillance in public spaces, such as airports, railway stations, and government buildings, propel the demand for reliable and cost-effective analog camera solutions. The "Compulsory Registration Order (CRO)" revisions by MeitY further emphasize the government's commitment to ensuring quality and security in surveillance devices, indirectly boosting demand for compliant products.
Banking: The financial sector is a consistent and high-value consumer of surveillance systems.
- Key Drivers: Preventing internal and external fraud, ATM security, branch surveillance, and compliance with regulatory requirements.
- Dominance Analysis: Banks require high-resolution cameras for clear identification and evidence gathering. Analog HD cameras offer a cost-effective upgrade path for existing CCTV infrastructure within bank branches and ATMs, ensuring continuous monitoring and enhanced security without substantial investment. The need to protect sensitive financial transactions and assets drives the adoption of robust surveillance solutions.
Industrial: This sector includes manufacturing plants, warehouses, and critical infrastructure.
- Key Drivers: Ensuring worker safety, asset protection, preventing theft, monitoring production processes, and compliance with industrial safety regulations.
- Dominance Analysis: Industrial environments often require ruggedized cameras capable of withstanding harsh conditions. Analog cameras provide a durable and cost-effective solution for monitoring large operational areas, ensuring compliance with safety protocols, and deterring unauthorized access. The straightforward installation and maintenance also make them attractive for these demanding settings.
Transportation & Logistics: This segment encompasses road, rail, and air transport.
- Key Drivers: Enhancing traffic flow, ensuring passenger safety, monitoring cargo, and preventing unauthorized access to transportation hubs.
- Dominance Analysis: Analog cameras are deployed extensively in traffic surveillance, at toll plazas, and within logistics yards. Their ability to transmit signals over long distances makes them suitable for sprawling infrastructure projects. The cost-effectiveness of analog systems is particularly beneficial for large-scale deployments in this sector.
Healthcare: Hospitals and healthcare facilities require surveillance for patient safety and asset protection.
- Key Drivers: Patient monitoring, preventing theft of medical equipment, ensuring staff and visitor safety, and maintaining compliance.
- Dominance Analysis: While IP cameras are increasingly adopted for specialized applications within healthcare, analog cameras continue to be used in general areas for cost-effective monitoring. Their ease of integration into existing building management systems contributes to their sustained presence.
Others: This includes retail, education, hospitality, and residential sectors.
- Key Drivers: Retail crime prevention, campus security, hotel guest safety, and home security.
- Dominance Analysis: In the retail sector, analog cameras are vital for loss prevention and customer behavior analysis. Educational institutions leverage them for campus-wide security. The residential segment, while increasingly moving towards smart home solutions, still sees demand for basic analog surveillance systems due to their affordability.
India Surveillance Analog Camera Market Product Developments
Product innovations in the India Surveillance Analog Camera Market are focused on enhancing performance and affordability. Recent developments include the introduction of cameras with superior low-light capabilities, such as Hikvision's ColorVu Fixed Turret and Bullet Cameras featuring an F1.0 aperture for continuous, high-quality, full-color imaging. These advancements in analog technology ensure detailed night scenes and minimal noise through 3D Digital Noise Reduction (DNR). The support for HD over analog cabling facilitates easier upgrades of existing systems, offering a significant competitive advantage by reducing installation costs. These product developments cater to the market's demand for reliable, high-definition surveillance that is both accessible and easy to implement, particularly in cost-sensitive environments.
Report Scope & Segmentation Analysis
This report segments the India Surveillance Analog Camera Market by End-User Industry. The analysis covers the following segments:
- Government: This segment includes surveillance systems deployed for public safety, smart city projects, and governmental infrastructure. Projections indicate steady growth driven by ongoing national security initiatives. Market size is estimated at approximately $xxx Million.
- Banking: The banking sector encompasses surveillance for branches, ATMs, and data centers. This segment is expected to maintain consistent growth due to stringent security requirements. Market size is estimated at approximately $xxx Million.
- Healthcare: This segment covers hospitals, clinics, and diagnostic centers requiring surveillance for patient safety and asset protection. Growth is projected to be moderate. Market size is estimated at approximately $xxx Million.
- Transportation & Logistics: This includes surveillance for airports, railway stations, roads, and logistics hubs. This segment is poised for significant growth due to infrastructure expansion. Market size is estimated at approximately $xxx Million.
- Industrial: This segment covers manufacturing plants, warehouses, and critical infrastructure. Growth is driven by the need for operational efficiency and asset security. Market size is estimated at approximately $xxx Million.
- Others: This broad category includes retail, education, hospitality, and residential applications. This segment is expected to show robust growth driven by diverse security needs across various sub-sectors. Market size is estimated at approximately $xxx Million.
Key Drivers of India Surveillance Analog Camera Market Growth
The India Surveillance Analog Camera Market is propelled by several key factors. Firstly, the increasing awareness and concern regarding public safety and crime prevention across urban and rural areas are driving demand for robust surveillance solutions. Secondly, government initiatives like Smart Cities Mission and enhanced focus on national security are significantly boosting investments in CCTV infrastructure. Thirdly, the cost-effectiveness and ease of deployment of analog cameras, especially when upgrading existing analog systems with HD analog technology, make them a preferred choice for a large segment of the market. Furthermore, the burgeoning retail, hospitality, and logistics sectors, coupled with the need for operational efficiency and asset protection in industrial settings, contribute significantly to market growth. The regulatory push for standardized quality and security through measures like STQC Certification also plays a crucial role in fostering trust and driving adoption of compliant products.
Challenges in the India Surveillance Analog Camera Market Sector
Despite robust growth prospects, the India Surveillance Analog Camera Market faces several challenges. The primary restraint is the intensifying competition from digital surveillance solutions, particularly IP cameras, which offer advanced features like remote access and analytics, albeit at a higher cost. Supply chain disruptions and raw material price volatility can impact manufacturing costs and product availability, affecting profitability. Regulatory compliance, while driving quality, can also pose a hurdle for smaller manufacturers to meet stringent standards and certification requirements, potentially leading to market consolidation. Moreover, the need for skilled personnel for installation and maintenance of complex surveillance systems can be a limiting factor in certain regions. Cybersecurity concerns, though more prominent with IP systems, are also beginning to be a consideration for networked analog solutions, requiring continuous vigilance. The market penetration of advanced technologies is also uneven across different economic strata of the country.
Emerging Opportunities in India Surveillance Analog Camera Market
The India Surveillance Analog Camera Market presents numerous emerging opportunities. The ongoing expansion of infrastructure across various sectors, including transportation, energy, and manufacturing, creates a sustained demand for surveillance solutions. The increasing adoption of HD analog technology offers a significant opportunity for system integrators and manufacturers to offer cost-effective upgrades for existing analog installations, thereby expanding market reach. The government's continued focus on smart city development and public safety projects will drive large-scale deployments. Furthermore, the growing adoption of analog cameras in smaller businesses and residential segments, due to their affordability and ease of use, presents an untapped market potential. Emerging trends like the integration of analog cameras with basic analytics and improved remote monitoring capabilities through hybrid DVRs/NVRs will also open new avenues for product development and market expansion. The push for domestic manufacturing under initiatives like 'Make in India' also provides an opportunity for local players to enhance their market share.
Leading Players in the India Surveillance Analog Camera Market Market
- Hikvision India Private Limited
- Prama India Private Limited
- Trueview (Warner Electronics India Private Limited)
- CP Plus
- Zicom
- Godrej Security Solutions
- Zhejiang Dahua Technology Co Ltd
- Panasonic Life Solutions India Pvt Ltd
- Securico Electronics India Limited
- Shenzhen TVT Digital Technology Co Ltd
- Vantage Integrated Security Solutions
- Hanwha Vision
- Honeywell International Inc
- Mivant
Key Developments in India Surveillance Analog Camera Market Industry
- April 2024: The Ministry of Electronics and Information Technology (MeitY) has introduced revisions to the Compulsory Registration Order (CRO) for CCTV cameras in India, aiming to address rising concerns over the security and quality of these devices. STQC Certification is now mandatory for all CCTV products manufactured, imported, or sold in the country.
- October 2023: Hikvision introduced the ColorVu Fixed Turret (DS-2CE70DF0T-MF) and Bullet (DS-2CE10DF0T-F) Cameras, featuring an F1.0 aperture for superior full-color imaging. These 2 MP analog cameras support HD over analog cabling and incorporate 3D Digital Noise Reduction (DNR) technology, offering enhanced night vision capabilities up to 65 feet.
Strategic Outlook for India Surveillance Analog Camera Market Market
The strategic outlook for the India Surveillance Analog Camera Market remains optimistic, driven by a strong interplay of government mandates, growing security consciousness, and technological advancements. The market's inherent cost-effectiveness and the ease of integrating HD analog technology into existing infrastructure will continue to be significant growth catalysts, particularly in Tier 2 and Tier 3 cities and for budget-conscious segments. The increasing emphasis on domestic manufacturing and quality standards, as highlighted by the MeitY's CRO revisions, presents an opportunity for local players to innovate and expand. Strategic partnerships and collaborations, along with continuous product development focusing on enhanced image quality and reliability, will be crucial for sustained market leadership. The market is poised to benefit from the ongoing digital transformation of India while retaining its relevance through cost-efficient and high-performance analog solutions.
India Surveillance Analog Camera Market Segmentation
-
1. End-User Industry
- 1.1. Government
- 1.2. Banking
- 1.3. Healthcare
- 1.4. Transportation & Logistics
- 1.5. Industrial
- 1.6. Others
India Surveillance Analog Camera Market Segmentation By Geography
- 1. India
India Surveillance Analog Camera Market Regional Market Share
Geographic Coverage of India Surveillance Analog Camera Market
India Surveillance Analog Camera Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 5.65% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Cost Effectiveness and Affordability; Rising Public and Private Investment in Security and Surveillance Technologies
- 3.3. Market Restrains
- 3.3.1. Cost Effectiveness and Affordability; Rising Public and Private Investment in Security and Surveillance Technologies
- 3.4. Market Trends
- 3.4.1. Cost Effectiveness and Affordability to Drive the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. India Surveillance Analog Camera Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by End-User Industry
- 5.1.1. Government
- 5.1.2. Banking
- 5.1.3. Healthcare
- 5.1.4. Transportation & Logistics
- 5.1.5. Industrial
- 5.1.6. Others
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. India
- 5.1. Market Analysis, Insights and Forecast - by End-User Industry
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 Hikvision India Private Limited
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Prama India Private Limited
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Trueview (Warner Electronics India Private Limited)
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 CP Plus
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Zicom
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Godrej Security Solutions
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Zhejiang Dahua Technology Co Ltd
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Panasonic Life Solutions India Pvt Ltd
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Securico Electronics India Limited
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Shenzhen TVT Digital Technology Co Ltd
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.11 Vantage Integrated Security Solutions
- 6.2.11.1. Overview
- 6.2.11.2. Products
- 6.2.11.3. SWOT Analysis
- 6.2.11.4. Recent Developments
- 6.2.11.5. Financials (Based on Availability)
- 6.2.12 Hanwha Vision
- 6.2.12.1. Overview
- 6.2.12.2. Products
- 6.2.12.3. SWOT Analysis
- 6.2.12.4. Recent Developments
- 6.2.12.5. Financials (Based on Availability)
- 6.2.13 Honeywell International Inc
- 6.2.13.1. Overview
- 6.2.13.2. Products
- 6.2.13.3. SWOT Analysis
- 6.2.13.4. Recent Developments
- 6.2.13.5. Financials (Based on Availability)
- 6.2.14 Mivant
- 6.2.14.1. Overview
- 6.2.14.2. Products
- 6.2.14.3. SWOT Analysis
- 6.2.14.4. Recent Developments
- 6.2.14.5. Financials (Based on Availability)
- 6.2.1 Hikvision India Private Limited
List of Figures
- Figure 1: India Surveillance Analog Camera Market Revenue Breakdown (Million, %) by Product 2025 & 2033
- Figure 2: India Surveillance Analog Camera Market Share (%) by Company 2025
List of Tables
- Table 1: India Surveillance Analog Camera Market Revenue Million Forecast, by End-User Industry 2020 & 2033
- Table 2: India Surveillance Analog Camera Market Volume Billion Forecast, by End-User Industry 2020 & 2033
- Table 3: India Surveillance Analog Camera Market Revenue Million Forecast, by Region 2020 & 2033
- Table 4: India Surveillance Analog Camera Market Volume Billion Forecast, by Region 2020 & 2033
- Table 5: India Surveillance Analog Camera Market Revenue Million Forecast, by End-User Industry 2020 & 2033
- Table 6: India Surveillance Analog Camera Market Volume Billion Forecast, by End-User Industry 2020 & 2033
- Table 7: India Surveillance Analog Camera Market Revenue Million Forecast, by Country 2020 & 2033
- Table 8: India Surveillance Analog Camera Market Volume Billion Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the India Surveillance Analog Camera Market?
The projected CAGR is approximately 5.65%.
2. Which companies are prominent players in the India Surveillance Analog Camera Market?
Key companies in the market include Hikvision India Private Limited, Prama India Private Limited, Trueview (Warner Electronics India Private Limited), CP Plus, Zicom, Godrej Security Solutions, Zhejiang Dahua Technology Co Ltd, Panasonic Life Solutions India Pvt Ltd, Securico Electronics India Limited, Shenzhen TVT Digital Technology Co Ltd, Vantage Integrated Security Solutions, Hanwha Vision, Honeywell International Inc, Mivant.
3. What are the main segments of the India Surveillance Analog Camera Market?
The market segments include End-User Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD 1.51 Million as of 2022.
5. What are some drivers contributing to market growth?
Cost Effectiveness and Affordability; Rising Public and Private Investment in Security and Surveillance Technologies.
6. What are the notable trends driving market growth?
Cost Effectiveness and Affordability to Drive the Market.
7. Are there any restraints impacting market growth?
Cost Effectiveness and Affordability; Rising Public and Private Investment in Security and Surveillance Technologies.
8. Can you provide examples of recent developments in the market?
April 2024 - The Ministry of Electronics and Information Technology (MeitY) has introduced revisions to the Compulsory Registration Order (CRO) for CCTV cameras in India. This move aims to address rising concerns over the security and quality of these devices. As a proactive measure, the government now requires STQC Certification for all CCTV products, whether manufactured, imported, or sold in the country.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "India Surveillance Analog Camera Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the India Surveillance Analog Camera Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the India Surveillance Analog Camera Market?
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Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence