Key Insights

The global non-basmati rice market, valued at approximately $XX million in 2025, is projected to experience steady growth, driven by a compound annual growth rate (CAGR) of 4.12% from 2025 to 2033. This expansion is fueled by several key factors. Increasing health consciousness among consumers is boosting demand for brown rice varieties, contributing significantly to market growth. The rising popularity of convenience foods and ready-to-eat meals, often incorporating rice as a staple ingredient, further fuels market expansion. Growth is also spurred by the increasing global population and rising disposable incomes in developing economies, leading to higher rice consumption. While the dominance of supermarkets and hypermarkets in distribution remains substantial, the online retail channel is experiencing rapid growth, presenting a significant opportunity for market players. Geographical distribution sees strong demand from Asia-Pacific regions, driven by high consumption rates in countries like China, India, and Japan, while North America and Europe demonstrate consistent, albeit slower, growth rates. The market segmentation by kernel size (long, medium, and short grain) and rice type (brown and white) reflects diverse consumer preferences.

However, the market faces certain challenges. Fluctuations in rice prices due to factors like weather patterns and global supply chain disruptions can impact market growth. Furthermore, increased competition among established players and emerging regional brands necessitates continuous innovation and strategic market positioning. Maintaining sustainable rice farming practices and addressing concerns related to environmental impact are also becoming increasingly important considerations for market stakeholders. These factors influence the overall market trajectory, highlighting the need for proactive strategies to capitalize on opportunities and mitigate potential risks. Despite these restraints, the consistent growth forecast underscores the long-term potential of the non-basmati rice market.

Non-Basmati Rice Market: A Comprehensive Report (2019-2033)

This detailed report provides a comprehensive analysis of the global Non-Basmati Rice market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. The forecast period extends from 2025 to 2033, encompassing historical data from 2019 to 2024. This report delves deep into market dynamics, segmentation, leading players, and future growth projections, providing actionable intelligence for navigating this dynamic market.

Non-Basmati Rice Market Concentration & Innovation

The Non-Basmati rice market exhibits a moderately concentrated landscape, with a few major players holding significant market share. However, the presence of numerous regional and smaller players contributes to a competitive environment. Market share data for 2024 indicates that the top five players collectively hold approximately xx% of the market, with CJ CheiljedangCorp, Amira Nature Foods Ltd, and Ebro Foods S.A. being prominent examples. Innovation is driven by consumer demand for healthier options, such as brown rice and specialty rice varieties. Furthermore, technological advancements in rice cultivation, processing, and packaging contribute to market evolution. Regulatory frameworks concerning food safety and labeling play a significant role. Product substitutes, including other grains and alternative starches, exert competitive pressure. End-user trends reflect a growing preference for convenience and healthier eating habits, influencing product development and marketing strategies. M&A activities, as evidenced by Riviana Foods Inc.'s acquisition of InHarvest, Inc. in 2022 for approximately $48.75 Million, demonstrate the strategic importance of consolidating market share and expanding product portfolios. These deals often lead to improved production efficiency, broader distribution networks, and access to new technologies. The average deal value for M&A activities in the Non-Basmati rice sector during the historical period was approximately xx Million.

Non-Basmati Rice Market Industry Trends & Insights

The global Non-Basmati rice market is witnessing robust growth, driven by increasing global population, rising disposable incomes, and changing dietary habits. The market exhibits a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Technological disruptions, particularly in automation and precision agriculture, are enhancing productivity and efficiency across the supply chain. Consumer preferences are shifting towards healthier and more convenient options, fueling demand for brown rice, organic rice, and ready-to-eat rice products. Competitive dynamics are characterized by intense rivalry, particularly among major players vying for market share. Market penetration of organic and specialty rice is steadily increasing, driven by rising health consciousness and growing awareness of sustainability. The increasing adoption of e-commerce and online retail channels represents a significant growth driver, providing convenient access to a wider range of Non-Basmati rice products. The market's expansion is also fueled by the increasing use of Non-Basmati rice in various food processing applications, like snacks and ready meals. Market penetration of Non-Basmati rice in developed and developing countries is expected to improve at xx% and xx%, respectively, by 2033.

Dominant Markets & Segments in Non-Basmati Rice Market

The Non-Basmati rice market is geographically diverse, with significant presence across Asia, North America, and Europe. However, the Asia-Pacific region holds a dominant position, driven by large populations and high rice consumption. Within this region, India and China emerge as leading national markets.

• Key Drivers in Asia-Pacific:

  • Large and growing population.
  • High rice consumption per capita.
  • Favorable climatic conditions for rice cultivation.
  • Expanding food processing industry.

• By Kernel Size: Long grain rice commands the largest market share, followed by medium and short grain varieties. Consumer preferences and culinary traditions dictate this segmentation.

• By Distribution Channel: Supermarkets/hypermarkets remain the primary distribution channel, benefiting from extensive reach and established supply chains. However, online retail channels are experiencing rapid growth, driven by increased online shopping and home delivery services.

• By Type: White rice accounts for a larger market share compared to brown rice. However, the demand for brown rice is growing due to its nutritional benefits.

Non-Basmati Rice Market Product Developments

Recent product innovations focus on enhanced nutritional value, convenience, and appealing flavors. Organic and specialty rice varieties are gaining popularity, driven by consumer health consciousness. Technological advancements in processing and packaging extend shelf life and improve product quality. Companies are increasingly offering ready-to-eat rice products and convenient formats, aligning with changing consumer lifestyles. The focus on sustainable and ethically sourced rice is also gaining traction, resonating with environmentally conscious consumers.

Report Scope & Segmentation Analysis

This report segments the Non-Basmati rice market across several dimensions:

• By Kernel Size: Long grain, Medium grain, Short grain. Long grain rice is projected to maintain the largest market share throughout the forecast period, driven by its versatility and widespread usage. Medium and short-grain rice segments are anticipated to show steady growth, albeit at a slower pace.

• By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other Distribution Channels. Supermarkets/hypermarkets will maintain their dominant position, while online retail is expected to exhibit the highest growth rate, driven by e-commerce expansion.

• By Type: Brown Rice, White Rice. While white rice currently dominates, the brown rice segment is expected to grow at a faster rate due to its increasing popularity as a healthier alternative. The competitive landscape within each segment varies based on factors like production capacity and brand recognition.

Key Drivers of Non-Basmati Rice Market Growth

Several factors contribute to the growth of the Non-Basmati rice market: Rising global population drives increased demand for staple foods like rice. Growing disposable incomes, particularly in developing economies, allow consumers to spend more on food, including a diverse range of rice varieties. Technological advancements in rice farming and processing enhance efficiency and output. Favorable government policies and initiatives supporting agricultural development promote market expansion. Consumer preference for healthier and convenient food choices fuels demand for organic, specialty, and ready-to-eat rice products.

Challenges in the Non-Basmati Rice Market Sector

The Non-Basmati rice market faces several challenges, including fluctuating raw material prices impacting production costs and profitability. Climate change and extreme weather conditions pose threats to rice yields and production stability. Stringent regulatory requirements concerning food safety and labeling add to compliance costs. Intense competition among numerous players creates pressure on pricing and profit margins. Supply chain disruptions and logistics challenges may impact the timely delivery of rice products to consumers.

Emerging Opportunities in Non-Basmati Rice Market

Several opportunities exist within the Non-Basmati rice market: The growing demand for organic and functional foods creates opportunities for specialized rice products, catering to health-conscious consumers. Expanding e-commerce and online retail channels offer new avenues for market access and growth. Developing innovative rice-based products, such as ready-to-eat meals and snacks, can cater to busy lifestyles and changing consumer preferences. Exploring new markets in developing countries with increasing purchasing power offers substantial potential.

Leading Players in the Non-Basmati Rice Market Market

• CJ CheiljedangCorp
• Amira Nature Foods Ltd
• Augason Farms
• Sri Sai Nath Industries Private Limited
• GRM
• JFC International Inc
• Ebro Foods S.A.
• Shriram Food Industry Pvt Ltd
• Mars Incorporated (Uncle Ben's)
• Lundberg

Key Developments in Non-Basmati Rice Market Industry

• 2022 (Month not specified): IBIS rice partnered with UK retailers (Planet Organic and Fodabox) to launch organic jasmine rice, expanding its product range and market reach.
• 2022 (Month not specified): Riviana Foods Inc. (Ebro Foods subsidiary) acquired InHarvest, Inc. for approximately $48.75 Million, strengthening its position in the premium specialty rice market.
• 2020 (Month not specified): Tripura, India launched bamboo rice, introducing a novel product with claimed health benefits, potentially impacting market dynamics.

Strategic Outlook for Non-Basmati Rice Market Market

The Non-Basmati rice market is poised for continued growth, driven by several factors. Increasing demand from a growing global population, rising disposable incomes, and changing dietary preferences will fuel market expansion. Technological advancements in rice cultivation, processing, and packaging will enhance efficiency and product quality. The focus on health and sustainability will drive demand for organic and specialty rice varieties. Companies that strategically adapt to evolving consumer needs and capitalize on emerging opportunities will be well-positioned to succeed in this dynamic market.

Non-Basmati Rice Market Segmentation

• 1. Type
  • 1.1. Brown Rice
  • 1.2. White Rice
• 2. Kernel Size
  • 2.1. Long Grain Rice
  • 2.2. Medium Grain Rice
  • 2.3. Short Grain Rice
• 3. Distribution Channel
  • 3.1. Supermarkets/Hypermarkets
  • 3.2. Convenience Stores
  • 3.3. Online Retail Stores
  • 3.4. Other Distribution Channels

Non-Basmati Rice Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
  • 1.4. Rest of North America
• 2. Europe
  • 2.1. United Kingdom
  • 2.2. Germany
  • 2.3. Spain
  • 2.4. France
  • 2.5. Italy
  • 2.6. Russia
  • 2.7. Rest of Europe
• 3. Asia Pacific
  • 3.1. China
  • 3.2. Japan
  • 3.3. India
  • 3.4. Australia
  • 3.5. Rest of Asia Pacific
• 4. South America
  • 4.1. Brazil
  • 4.2. Argentina
  • 4.3. Rest of South America
• 5. Middle East
• 6. Saudi Arabia
  • 6.1. South Africa
  • 6.2. Rest of Middle East