Key Insights
The North America digital X-ray systems market is experiencing robust growth, driven by increasing prevalence of chronic diseases requiring frequent imaging, technological advancements leading to improved image quality and reduced radiation exposure, and rising adoption of digital imaging in healthcare settings. The market, valued at $6.05 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 8.26% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the aging population in North America is increasing demand for diagnostic imaging, particularly in areas like orthopedics and cardiology. Secondly, the shift towards minimally invasive procedures further boosts the need for precise and detailed X-ray images. Advancements in technology, such as direct radiography (DR) offering superior image quality and faster processing speeds compared to computed radiography (CR), are also significant drivers. The increasing preference for portable systems in various settings like emergency rooms and ambulances enhances accessibility and efficiency. The market segmentation reveals a strong demand across applications, with orthopedics and cardiology leading the way. Hospitals and diagnostic centers are major end-users, highlighting the significant role of this technology in routine healthcare delivery. While the market faces restraints such as high initial investment costs for equipment and ongoing maintenance expenses, the long-term benefits in terms of improved diagnostic accuracy and efficiency outweigh these challenges.
Competitive landscape analysis indicates that key players like Siemens Healthineers, GE Healthcare, and Philips are at the forefront of innovation and market penetration. Their focus on developing advanced digital X-ray systems with enhanced features and capabilities further accelerates market growth. The market's future trajectory remains positive, underpinned by continuous technological innovations, increasing healthcare spending, and growing awareness of the importance of early disease detection. Regional analysis suggests that the United States will continue to dominate the North American market due to its advanced healthcare infrastructure, high adoption rates of new technologies, and substantial investment in healthcare research. The Canadian market is also expected to witness significant growth driven by similar trends, albeit at a potentially slightly lower pace than the US. The market is poised for sustained expansion in the forecast period.
This comprehensive report provides a detailed analysis of the North America digital X-ray systems market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. Covering the period from 2019 to 2033, with a base year of 2025, this report meticulously examines market dynamics, segmentation, leading players, and future growth prospects. The market is segmented by application (Orthopedic, Cancer, Dental, Cardiovascular, Other Applications), technology (Computed Radiography, Direct Radiography), portability (Fixed Systems, Portable Systems), and end-user (Hospitals, Diagnostic Centers, Other End-Users).

North America Digital X-Ray Systems Market Concentration & Innovation
This section analyzes the competitive landscape of the North America digital X-ray systems market, examining market concentration, innovation drivers, regulatory frameworks, product substitutes, end-user trends, and M&A activities. The market is moderately concentrated, with key players holding significant market share. However, the presence of several smaller, innovative companies fosters competition and drives innovation.
- Market Share: The top five players—Siemens Healthineers, SAMSUNG, GE Healthcare, Koninklijke Philips N.V., and Fujifilm Medical Systems—hold an estimated xx% of the market share in 2025. Smaller players contribute the remaining xx%.
- Innovation Drivers: Technological advancements such as AI-powered image analysis, improved detector technology, and miniaturization are driving innovation. Regulatory requirements for improved image quality and radiation safety also contribute.
- Regulatory Frameworks: FDA regulations and other regional guidelines play a significant role in shaping product development and market access.
- Product Substitutes: While digital X-ray systems dominate, other imaging modalities like ultrasound and MRI remain viable alternatives depending on the application.
- End-User Trends: The increasing demand for advanced imaging solutions from hospitals and diagnostic centers, coupled with a growing preference for portable systems in remote areas, fuels market growth.
- M&A Activities: Consolidation in the market has increased over the past few years, with M&A deal values totaling an estimated xx Million in the period 2019-2024. These activities often involve smaller companies being acquired by larger players to enhance their product portfolio and expand their market reach.
North America Digital X-Ray Systems Market Industry Trends & Insights
The North America digital X-ray systems market is experiencing robust growth, driven by several factors. The market is projected to grow at a CAGR of xx% during the forecast period (2025-2033). Increased prevalence of chronic diseases requiring frequent imaging, technological advancements resulting in improved image quality and reduced radiation exposure, and growing healthcare spending are key growth drivers. The market penetration of digital X-ray systems is already high, but further growth is expected through the adoption of advanced features and the expansion into underserved markets. Technological disruptions, such as the integration of AI and cloud-based solutions, are reshaping the industry, enabling faster diagnosis and improved workflow efficiency. Consumer preferences are shifting towards systems offering enhanced portability, user-friendliness, and superior image quality. Competitive dynamics are characterized by intense competition among established players and the emergence of new entrants with innovative technologies.

Dominant Markets & Segments in North America Digital X-Ray Systems Market
Leading Region/Country: The United States dominates the North American market, accounting for xx% of the total market value in 2025 due to higher healthcare expenditure, advanced infrastructure and a large number of diagnostic centers. Canada follows as the second largest market.
Dominant Segments:
- Application: The Orthopedic segment holds the largest market share due to the high volume of orthopedic procedures performed. The Cancer segment shows high growth due to increasing cancer incidence.
- Technology: Direct Radiography (DR) is the leading technology segment due to its superior image quality and efficiency compared to Computed Radiography (CR).
- Portability: Fixed systems currently hold a larger market share due to higher adoption in hospitals and larger diagnostic centers. However, portable systems exhibit faster growth owing to increasing demand for mobile imaging solutions.
- End-User: Hospitals account for the largest share in the market, followed by diagnostic centers.
Key Drivers:
- Economic Policies: Favorable government healthcare policies and increased investment in healthcare infrastructure are boosting the market.
- Infrastructure: Well-developed healthcare infrastructure in the United States and Canada supports the wider adoption of advanced imaging systems.
North America Digital X-Ray Systems Market Product Developments
Recent innovations focus on improving image quality, reducing radiation exposure, enhancing portability, and integrating AI capabilities for automated image analysis. Manufacturers are incorporating advanced features like intelligent image processing, remote diagnostics, and streamlined workflows to improve efficiency and reduce operational costs. These developments cater to the increasing demand for faster, more accurate, and cost-effective diagnostic solutions. The market fit for these innovative products is strong, driven by the need for enhanced patient care and improved healthcare outcomes.
Report Scope & Segmentation Analysis
This report segments the North America digital X-ray systems market by:
- Application: Orthopedic, Cancer, Dental, Cardiovascular, Other Applications (each segment's growth projection and market size in 2025 and 2033 are detailed within the full report).
- Technology: Computed Radiography (CR), Direct Radiography (DR) (each segment's growth projection and market size in 2025 and 2033 are detailed within the full report).
- Portability: Fixed Systems, Portable Systems (each segment's growth projection and market size in 2025 and 2033 are detailed within the full report).
- End-User: Hospitals, Diagnostic Centers, Other End-Users (each segment's growth projection and market size in 2025 and 2033 are detailed within the full report).
Competitive dynamics vary across segments, with varying levels of competition among established and emerging players.
Key Drivers of North America Digital X-Ray Systems Market Growth
Technological advancements, such as AI-powered image analysis and improved detector technology, are key growth drivers. Increased healthcare spending and the rising prevalence of chronic diseases requiring frequent imaging also contribute significantly. Favorable regulatory frameworks that encourage innovation and adoption of advanced technologies further support market growth.
Challenges in the North America Digital X-Ray Systems Market Sector
Regulatory hurdles, including stringent approval processes and safety regulations, can impede market growth. Supply chain disruptions can impact the availability of components and increase costs. Intense competition among established players and the emergence of new entrants with innovative technologies also present challenges. The high cost of these systems can limit adoption in resource-constrained settings.
Emerging Opportunities in North America Digital X-Ray Systems Market
The integration of AI and cloud-based solutions offers significant opportunities for improved workflow efficiency and diagnostic accuracy. Expansion into underserved markets and the development of portable and mobile systems hold great potential for growth. The increasing demand for advanced imaging capabilities and the growing emphasis on preventive healthcare create further opportunities for market expansion.
Leading Players in the North America Digital X-Ray Systems Market Market
- Siemens Healthineers
- SAMSUNG
- GE Healthcare
- Koninklijke Philips N.V.
- Fujifilm Medical Systems
- Hitachi Medical Corporation
- Canon Medical Systems Corporation
- Carestream Health Inc
- Hologic Corporation
- Shimadzu Corporation
Key Developments in North America Digital X-Ray Systems Market Industry
- August 2022: GE Healthcare launched the Definium 656 HD, a next-generation advanced fixed X-ray system, enhancing efficiency and automation in radiology departments.
- April 2022: Samsung launched the GM85 Fit, a new mobile X-ray system with a user-centric design, expanding its reach in the mobile X-ray market.
Strategic Outlook for North America Digital X-Ray Systems Market Market
The North America digital X-ray systems market is poised for continued growth, driven by technological advancements, increasing healthcare spending, and the rising prevalence of chronic diseases. Strategic partnerships, acquisitions, and investments in research and development will be crucial for players to maintain a competitive edge. Focus on improving image quality, reducing radiation exposure, and enhancing system portability will remain central to future market success. The integration of AI and cloud technologies will reshape the landscape, opening up new possibilities for improved diagnostic accuracy and workflow optimization.
North America Digital Xray Systems Market Segmentation
-
1. Application
- 1.1. Orthopedic
- 1.2. Cancer
- 1.3. Dental
- 1.4. Cardiovascular
- 1.5. Other Applications
-
2. Technology
- 2.1. Computed Radiography
- 2.2. Direct Radiography
-
3. Portability
- 3.1. Fixed Systems
- 3.2. Portable Systems
-
4. End User
- 4.1. Hospitals
- 4.2. Diagnostic Centers
- 4.3. Other End-Users
-
5. Geography
- 5.1. United States
- 5.2. Canada
- 5.3. Mexico
North America Digital Xray Systems Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Digital Xray Systems Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.26% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Occurrence of Orthopedic Diseases and Cancers; Technological Advancements in Digital X-Ray Technology; Advantages over Conventional X-rays
- 3.3. Market Restrains
- 3.3.1. High Initial Cost of Installation
- 3.4. Market Trends
- 3.4.1. Portable Systems Segment is Expected to Witness Significant Growth Over the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Application
- 5.1.1. Orthopedic
- 5.1.2. Cancer
- 5.1.3. Dental
- 5.1.4. Cardiovascular
- 5.1.5. Other Applications
- 5.2. Market Analysis, Insights and Forecast - by Technology
- 5.2.1. Computed Radiography
- 5.2.2. Direct Radiography
- 5.3. Market Analysis, Insights and Forecast - by Portability
- 5.3.1. Fixed Systems
- 5.3.2. Portable Systems
- 5.4. Market Analysis, Insights and Forecast - by End User
- 5.4.1. Hospitals
- 5.4.2. Diagnostic Centers
- 5.4.3. Other End-Users
- 5.5. Market Analysis, Insights and Forecast - by Geography
- 5.5.1. United States
- 5.5.2. Canada
- 5.5.3. Mexico
- 5.6. Market Analysis, Insights and Forecast - by Region
- 5.6.1. United States
- 5.6.2. Canada
- 5.6.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Application
- 6. United States North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Application
- 6.1.1. Orthopedic
- 6.1.2. Cancer
- 6.1.3. Dental
- 6.1.4. Cardiovascular
- 6.1.5. Other Applications
- 6.2. Market Analysis, Insights and Forecast - by Technology
- 6.2.1. Computed Radiography
- 6.2.2. Direct Radiography
- 6.3. Market Analysis, Insights and Forecast - by Portability
- 6.3.1. Fixed Systems
- 6.3.2. Portable Systems
- 6.4. Market Analysis, Insights and Forecast - by End User
- 6.4.1. Hospitals
- 6.4.2. Diagnostic Centers
- 6.4.3. Other End-Users
- 6.5. Market Analysis, Insights and Forecast - by Geography
- 6.5.1. United States
- 6.5.2. Canada
- 6.5.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Application
- 7. Canada North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Application
- 7.1.1. Orthopedic
- 7.1.2. Cancer
- 7.1.3. Dental
- 7.1.4. Cardiovascular
- 7.1.5. Other Applications
- 7.2. Market Analysis, Insights and Forecast - by Technology
- 7.2.1. Computed Radiography
- 7.2.2. Direct Radiography
- 7.3. Market Analysis, Insights and Forecast - by Portability
- 7.3.1. Fixed Systems
- 7.3.2. Portable Systems
- 7.4. Market Analysis, Insights and Forecast - by End User
- 7.4.1. Hospitals
- 7.4.2. Diagnostic Centers
- 7.4.3. Other End-Users
- 7.5. Market Analysis, Insights and Forecast - by Geography
- 7.5.1. United States
- 7.5.2. Canada
- 7.5.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Application
- 8. Mexico North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Application
- 8.1.1. Orthopedic
- 8.1.2. Cancer
- 8.1.3. Dental
- 8.1.4. Cardiovascular
- 8.1.5. Other Applications
- 8.2. Market Analysis, Insights and Forecast - by Technology
- 8.2.1. Computed Radiography
- 8.2.2. Direct Radiography
- 8.3. Market Analysis, Insights and Forecast - by Portability
- 8.3.1. Fixed Systems
- 8.3.2. Portable Systems
- 8.4. Market Analysis, Insights and Forecast - by End User
- 8.4.1. Hospitals
- 8.4.2. Diagnostic Centers
- 8.4.3. Other End-Users
- 8.5. Market Analysis, Insights and Forecast - by Geography
- 8.5.1. United States
- 8.5.2. Canada
- 8.5.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Application
- 9. United States North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Digital Xray Systems Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Siemens Healthineers
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 SAMSUNG
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 GE Healthcare
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Koninklijke Philips N V
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Fujifilm Medical Systems
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Hitachi Medical Corporation
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Canon Medical Systems Corporation
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Carestream Health Inc
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Hologic Corporation
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Shimadzu Corporation
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Siemens Healthineers
List of Figures
- Figure 1: North America Digital Xray Systems Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Digital Xray Systems Market Share (%) by Company 2024
List of Tables
- Table 1: North America Digital Xray Systems Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 3: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 4: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 5: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 6: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 7: North America Digital Xray Systems Market Revenue Million Forecast, by Region 2019 & 2032
- Table 8: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
- Table 9: United States North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Canada North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Mexico North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of North America North America Digital Xray Systems Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 14: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 15: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 16: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 17: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 20: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 21: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 22: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 23: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 24: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
- Table 25: North America Digital Xray Systems Market Revenue Million Forecast, by Application 2019 & 2032
- Table 26: North America Digital Xray Systems Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 27: North America Digital Xray Systems Market Revenue Million Forecast, by Portability 2019 & 2032
- Table 28: North America Digital Xray Systems Market Revenue Million Forecast, by End User 2019 & 2032
- Table 29: North America Digital Xray Systems Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 30: North America Digital Xray Systems Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Digital Xray Systems Market?
The projected CAGR is approximately 8.26%.
2. Which companies are prominent players in the North America Digital Xray Systems Market?
Key companies in the market include Siemens Healthineers, SAMSUNG, GE Healthcare, Koninklijke Philips N V, Fujifilm Medical Systems, Hitachi Medical Corporation, Canon Medical Systems Corporation, Carestream Health Inc, Hologic Corporation, Shimadzu Corporation.
3. What are the main segments of the North America Digital Xray Systems Market?
The market segments include Application, Technology, Portability, End User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 6.05 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Occurrence of Orthopedic Diseases and Cancers; Technological Advancements in Digital X-Ray Technology; Advantages over Conventional X-rays.
6. What are the notable trends driving market growth?
Portable Systems Segment is Expected to Witness Significant Growth Over the Forecast Period.
7. Are there any restraints impacting market growth?
High Initial Cost of Installation.
8. Can you provide examples of recent developments in the market?
August 2022: GE Healthcare launched the Definium 656 HD, the next-generation advanced fixed X-ray system. The system provides consistent, efficient, and highly automated exams that are beneficial for radiology departments.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Digital Xray Systems Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Digital Xray Systems Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Digital Xray Systems Market?
To stay informed about further developments, trends, and reports in the North America Digital Xray Systems Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence