Key Insights
The North American online gambling market is experiencing robust growth, projected to reach a substantial size by 2033. Driven by increasing smartphone penetration, wider legal acceptance across various states, and the rising popularity of diverse gaming options such as sports betting, casino games (including slots and table games), and fantasy sports, the market exhibits a Compound Annual Growth Rate (CAGR) of 11.78%. This expansion is fueled by sophisticated marketing strategies employed by major players, a shift in consumer preferences towards convenient digital entertainment, and technological advancements enhancing user experience. The market segmentation reveals a significant contribution from both desktop and mobile devices, with mobile gaming witnessing particularly rapid adoption. While the exact market size for 2025 is not provided, based on a CAGR of 11.78% and considering the substantial existing market, a reasonable estimate would place the North American online gambling market value in the billions of dollars in 2025.
However, market growth is not without its challenges. Regulatory hurdles and varying legal frameworks across different states within North America represent a significant restraint. Concerns regarding responsible gambling, addiction prevention, and the need for robust security measures to protect user data and ensure fair play also pose ongoing challenges for industry stakeholders. Despite these, the market's long-term outlook remains positive, driven by continuous technological innovation and the increasing acceptance of online gambling as a mainstream form of entertainment. Key players like Caesars Entertainment, DraftKings, and Flutter Entertainment are strategically positioned to capitalize on this growth, further driving market consolidation and competition. The continued expansion into new states with legalized online gambling will be a key factor in shaping the future market landscape.
North America Online Gambling Market: A Comprehensive Report (2019-2033)
This detailed report provides a comprehensive analysis of the North America online gambling market, encompassing historical data (2019-2024), the base year (2025), and a forecast period extending to 2033. It offers invaluable insights for industry stakeholders, investors, and businesses seeking to navigate this rapidly evolving landscape. The report leverages extensive data and analysis to provide actionable intelligence across key market segments, highlighting growth drivers, challenges, and emerging opportunities. The market is segmented by device (desktop, mobile) and game type (sports betting, casino, other casino games). The estimated market size for 2025 is xx Million.
North America Online Gambling Market Concentration & Innovation
The North American online gambling market exhibits a moderately concentrated structure, with several major players holding significant market share. However, the landscape is dynamic, marked by continuous innovation and strategic acquisitions. The market share distribution in 2025 is estimated as follows: Caesars Entertainment Corporation (xx%), Flutter Entertainment PLC (xx%), 888 Holdings PLC (xx%), DraftKings (xx%), and others (xx%). Mergers and acquisitions (M&A) have played a crucial role in shaping this concentration, with significant deal values observed in recent years. For instance, the 888 Holdings acquisition of William Hill's non-US assets in 2022 was valued at xx Million, demonstrating the industry's consolidation trend.
- Innovation Drivers: Technological advancements, particularly in mobile gaming and virtual reality (VR), are driving innovation. The development of sophisticated algorithms for personalized gaming experiences and responsible gambling features is also contributing.
- Regulatory Frameworks: Varying state-level regulations across North America significantly influence market dynamics and penetration. States with more liberalized regulations experience faster growth.
- Product Substitutes: The entertainment industry offers several substitutes, such as online gaming, esports, and other forms of digital entertainment.
- End-User Trends: Growing adoption of mobile devices, increased internet penetration, and a shift towards convenient, on-demand entertainment are fueling market growth.
- M&A Activities: Recent M&A activity, as exemplified by the DraftKings acquisition of GNOG and 888 Holdings' acquisition of William Hill's non-US operations, reflects the industry's consolidation and pursuit of market dominance. These deals are expected to reshape the competitive landscape and drive innovation.
North America Online Gambling Market Industry Trends & Insights
The North American online gambling market is experiencing robust growth, driven by several factors. The increasing popularity of sports betting, coupled with the expansion of regulated markets, is a key catalyst. Technological advancements, such as improved mobile gaming platforms and the integration of live dealer games, further enhance the user experience and attract new players. The market demonstrates a strong compound annual growth rate (CAGR) of xx% during the forecast period (2025-2033). Market penetration is also increasing, with a projected xx% of the adult population participating in online gambling by 2033. Consumer preferences are shifting towards mobile platforms, indicating a need for operators to optimize their mobile offerings. The competitive landscape is fiercely contested, with established players and new entrants vying for market share through strategic partnerships, product innovations, and targeted marketing campaigns.
Dominant Markets & Segments in North America Online Gambling Market
The mobile segment dominates the North America online gambling market, accounting for xx% of the total revenue in 2025. The rapid proliferation of smartphones and easy access to high-speed internet have driven this segment's growth. The casino segment holds the largest share of the market by game type, followed by sports betting and other casino games.
Key Drivers of Mobile Segment Dominance:
- Increased smartphone penetration.
- Convenience and accessibility of mobile gaming.
- Development of optimized mobile gaming platforms.
Key Drivers of Casino Segment Dominance:
- Wide range of game offerings.
- Established player base.
- High profitability of certain casino games.
Geographic Dominance: Specific states with legalized and regulated online gambling markets are likely to show the highest revenue contribution. New Jersey, Pennsylvania, and Nevada are expected to continue leading in terms of market size and revenue generation. However, expansion into new states will likely shift the balance in the coming years.
North America Online Gambling Market Product Developments
The North America online gambling market is witnessing continuous product innovation. New game features, enhanced user interfaces, and the integration of advanced technologies such as artificial intelligence (AI) and virtual reality (VR) are transforming the user experience. Mobile-first game development, personalized gaming experiences, and the integration of live dealer options are significant trends shaping product development. This is coupled with an increasing focus on responsible gaming features to mitigate risks and ensure player safety.
Report Scope & Segmentation Analysis
This report offers a comprehensive analysis of the North America online gambling market, segmented by device (desktop, mobile) and game type (sports betting, casino, other casino games). Each segment's growth projections, market sizes, and competitive dynamics are thoroughly examined. The mobile segment demonstrates the highest growth potential, driven by increased smartphone penetration and evolving consumer preferences. The casino segment continues to maintain a significant market share, while the sports betting segment experiences rapid expansion fueled by increasing legalization and widespread interest. The "other casino games" category shows consistent growth, reflecting the diversification of the online gambling market.
Key Drivers of North America Online Gambling Market Growth
Several factors drive the growth of the North American online gambling market. These include increasing legalization and regulation of online gambling in various states, which leads to higher market penetration and consumer confidence. The widespread adoption of smartphones and mobile devices, coupled with improved internet infrastructure, has enabled easy access to online gambling platforms. Technological advancements, particularly in game development and user experience, further enhance market appeal. Finally, targeted marketing campaigns and strategic partnerships contribute to increased customer acquisition and market expansion.
Challenges in the North America Online Gambling Market Sector
The North America online gambling market faces challenges, including varying and evolving state-level regulations which create complexities for operators and can hinder market expansion. Stringent regulatory compliance requirements demand significant investments and resources. Competition among established players and new entrants intensifies, necessitating ongoing innovation and differentiation strategies. Maintaining consumer trust through responsible gaming practices and addressing concerns related to problem gambling are crucial aspects for industry sustainability. Cybersecurity threats and data privacy concerns are also ongoing challenges.
Emerging Opportunities in North America Online Gambling Market
The North America online gambling market presents several emerging opportunities. Expansion into newly regulated states offers significant potential for market growth. Technological advancements, such as the integration of blockchain technology and the metaverse, could create innovative gaming experiences. Personalization and customized gaming experiences are also important areas for expanding the user base and improving loyalty. There is increased demand for responsible gaming features which represents a niche opportunity.
Leading Players in the North America Online Gambling Market Market
- Caesars Entertainment Corporation
- Flutter Entertainment PLC
- 888 Holding PLC
- DraftKings
- Slots Empire Casino
- El Royale Casino
- BoVegas
- Cherry Gold Casino
- MGM Resorts International (Borgata Hotel Casino & Spa)
- Wild Casino
- The Stars Group Inc. (Note: The Stars Group is now part of Flutter Entertainment)
Key Developments in North America Online Gambling Market Industry
- July 2022: 888 Holdings acquired William Hill's non-US business from Caesars Entertainment. This acquisition significantly expanded 888 Holdings' market reach and product portfolio.
- May 2022: DraftKings acquired Golden Nugget Online Gaming (GNOG), enhancing its market position and providing access to new customer demographics through the well-established Golden Nugget brand.
- July 2021: FanDuel Group, a Flutter Entertainment subsidiary, expanded its FanDuel Casino offerings in New Jersey and Michigan, furthering its market penetration in key states.
Strategic Outlook for North America Online Gambling Market Market
The North America online gambling market is poised for continued expansion. Further legalization and regulation in additional states will unlock significant growth potential. Technological advancements and innovative product offerings will be essential for maintaining competitiveness. A focus on responsible gaming practices will be crucial for long-term sustainability and building trust among consumers. The market is expected to witness increasing consolidation through mergers and acquisitions, shaping a more concentrated landscape.
North America Online Gambling Market Segmentation
-
1. Game Type
- 1.1. Sports Betting
-
1.2. Casino
- 1.2.1. Live Casino
- 1.2.2. Slots
- 1.2.3. Baccarat
- 1.2.4. Blackjack
- 1.2.5. Poker
- 1.2.6. Other Casino Games
- 1.3. Other Game Types
-
2. Device
- 2.1. Desktop
- 2.2. Mobile
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Mexico
- 3.4. Rest of the North America
North America Online Gambling Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico
- 4. Rest of the North America
North America Online Gambling Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 11.78% from 2019-2033 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Shift in Shopping Mode Preferences of the people; Increasing Urbanization; Growing Disposable Income
- 3.3. Market Restrains
- 3.3.1. High-priced products and additional delivery charges; Inconsistency in product quality
- 3.4. Market Trends
- 3.4.1. The Increasing Adoption of Internet and Internet-based Devices Supports Market Growth.
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Online Gambling Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Game Type
- 5.1.1. Sports Betting
- 5.1.2. Casino
- 5.1.2.1. Live Casino
- 5.1.2.2. Slots
- 5.1.2.3. Baccarat
- 5.1.2.4. Blackjack
- 5.1.2.5. Poker
- 5.1.2.6. Other Casino Games
- 5.1.3. Other Game Types
- 5.2. Market Analysis, Insights and Forecast - by Device
- 5.2.1. Desktop
- 5.2.2. Mobile
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Mexico
- 5.3.4. Rest of the North America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.4.4. Rest of the North America
- 5.1. Market Analysis, Insights and Forecast - by Game Type
- 6. United States North America Online Gambling Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Game Type
- 6.1.1. Sports Betting
- 6.1.2. Casino
- 6.1.2.1. Live Casino
- 6.1.2.2. Slots
- 6.1.2.3. Baccarat
- 6.1.2.4. Blackjack
- 6.1.2.5. Poker
- 6.1.2.6. Other Casino Games
- 6.1.3. Other Game Types
- 6.2. Market Analysis, Insights and Forecast - by Device
- 6.2.1. Desktop
- 6.2.2. Mobile
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.3.4. Rest of the North America
- 6.1. Market Analysis, Insights and Forecast - by Game Type
- 7. Canada North America Online Gambling Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Game Type
- 7.1.1. Sports Betting
- 7.1.2. Casino
- 7.1.2.1. Live Casino
- 7.1.2.2. Slots
- 7.1.2.3. Baccarat
- 7.1.2.4. Blackjack
- 7.1.2.5. Poker
- 7.1.2.6. Other Casino Games
- 7.1.3. Other Game Types
- 7.2. Market Analysis, Insights and Forecast - by Device
- 7.2.1. Desktop
- 7.2.2. Mobile
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.3.4. Rest of the North America
- 7.1. Market Analysis, Insights and Forecast - by Game Type
- 8. Mexico North America Online Gambling Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Game Type
- 8.1.1. Sports Betting
- 8.1.2. Casino
- 8.1.2.1. Live Casino
- 8.1.2.2. Slots
- 8.1.2.3. Baccarat
- 8.1.2.4. Blackjack
- 8.1.2.5. Poker
- 8.1.2.6. Other Casino Games
- 8.1.3. Other Game Types
- 8.2. Market Analysis, Insights and Forecast - by Device
- 8.2.1. Desktop
- 8.2.2. Mobile
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Mexico
- 8.3.4. Rest of the North America
- 8.1. Market Analysis, Insights and Forecast - by Game Type
- 9. Rest of the North America North America Online Gambling Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Game Type
- 9.1.1. Sports Betting
- 9.1.2. Casino
- 9.1.2.1. Live Casino
- 9.1.2.2. Slots
- 9.1.2.3. Baccarat
- 9.1.2.4. Blackjack
- 9.1.2.5. Poker
- 9.1.2.6. Other Casino Games
- 9.1.3. Other Game Types
- 9.2. Market Analysis, Insights and Forecast - by Device
- 9.2.1. Desktop
- 9.2.2. Mobile
- 9.3. Market Analysis, Insights and Forecast - by Geography
- 9.3.1. United States
- 9.3.2. Canada
- 9.3.3. Mexico
- 9.3.4. Rest of the North America
- 9.1. Market Analysis, Insights and Forecast - by Game Type
- 10. United States North America Online Gambling Market Analysis, Insights and Forecast, 2019-2031
- 11. Canada North America Online Gambling Market Analysis, Insights and Forecast, 2019-2031
- 12. Mexico North America Online Gambling Market Analysis, Insights and Forecast, 2019-2031
- 13. Rest of North America North America Online Gambling Market Analysis, Insights and Forecast, 2019-2031
- 14. Competitive Analysis
- 14.1. Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Slots Empire Casino
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 El Royale Casino
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 Caesars Entertainment Corporation
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Flutter Entertainment PLC
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 The Stars Group Inc
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 BoVegas
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 888 Holding PLC
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Cherry Gold Casino*List Not Exhaustive
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 MGM Resorts International (Borgata Hotel Casino & Spa)
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Wild Casino
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.11 DraftKings (Golden Nugget
- 14.2.11.1. Overview
- 14.2.11.2. Products
- 14.2.11.3. SWOT Analysis
- 14.2.11.4. Recent Developments
- 14.2.11.5. Financials (Based on Availability)
- 14.2.1 Slots Empire Casino
List of Figures
- Figure 1: North America Online Gambling Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Online Gambling Market Share (%) by Company 2024
List of Tables
- Table 1: North America Online Gambling Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Online Gambling Market Revenue Million Forecast, by Game Type 2019 & 2032
- Table 3: North America Online Gambling Market Revenue Million Forecast, by Device 2019 & 2032
- Table 4: North America Online Gambling Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: North America Online Gambling Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: North America Online Gambling Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United States North America Online Gambling Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Canada North America Online Gambling Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Mexico North America Online Gambling Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of North America North America Online Gambling Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: North America Online Gambling Market Revenue Million Forecast, by Game Type 2019 & 2032
- Table 12: North America Online Gambling Market Revenue Million Forecast, by Device 2019 & 2032
- Table 13: North America Online Gambling Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 14: North America Online Gambling Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: North America Online Gambling Market Revenue Million Forecast, by Game Type 2019 & 2032
- Table 16: North America Online Gambling Market Revenue Million Forecast, by Device 2019 & 2032
- Table 17: North America Online Gambling Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Online Gambling Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: North America Online Gambling Market Revenue Million Forecast, by Game Type 2019 & 2032
- Table 20: North America Online Gambling Market Revenue Million Forecast, by Device 2019 & 2032
- Table 21: North America Online Gambling Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 22: North America Online Gambling Market Revenue Million Forecast, by Country 2019 & 2032
- Table 23: North America Online Gambling Market Revenue Million Forecast, by Game Type 2019 & 2032
- Table 24: North America Online Gambling Market Revenue Million Forecast, by Device 2019 & 2032
- Table 25: North America Online Gambling Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Online Gambling Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Online Gambling Market?
The projected CAGR is approximately 11.78%.
2. Which companies are prominent players in the North America Online Gambling Market?
Key companies in the market include Slots Empire Casino, El Royale Casino, Caesars Entertainment Corporation, Flutter Entertainment PLC, The Stars Group Inc, BoVegas, 888 Holding PLC, Cherry Gold Casino*List Not Exhaustive, MGM Resorts International (Borgata Hotel Casino & Spa), Wild Casino, DraftKings (Golden Nugget.
3. What are the main segments of the North America Online Gambling Market?
The market segments include Game Type, Device, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Shift in Shopping Mode Preferences of the people; Increasing Urbanization; Growing Disposable Income.
6. What are the notable trends driving market growth?
The Increasing Adoption of Internet and Internet-based Devices Supports Market Growth..
7. Are there any restraints impacting market growth?
High-priced products and additional delivery charges; Inconsistency in product quality.
8. Can you provide examples of recent developments in the market?
July 2022: 888 Holdings acquired William Hill's non-US business from Caesars Entertainment. William Hill is a popular online gambling platform brand.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Online Gambling Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Online Gambling Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Online Gambling Market?
To stay informed about further developments, trends, and reports in the North America Online Gambling Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
