Key Insights

The global poultry meat market, valued at approximately $275 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 7.45% from 2025 to 2033. This expansion is fueled by several key drivers. Rising global populations, particularly in developing economies, are increasing demand for affordable and high-protein sources of food, with poultry meat consistently emerging as a preferred choice. Changing dietary habits, with a shift towards healthier and more convenient protein options, further bolster market growth. The increasing adoption of advanced farming techniques and technological advancements in processing and distribution are also contributing factors. Furthermore, the rising popularity of processed poultry products, such as nuggets and sausages, is driving segment-specific growth. However, the market faces certain restraints, including fluctuations in feed prices, concerns surrounding animal welfare, and the impact of outbreaks of avian influenza, which can disrupt supply chains and negatively impact consumer confidence.

Despite these challenges, the poultry meat market displays considerable resilience and potential for future expansion. Market segmentation reveals significant opportunities across various distribution channels (off-trade and on-trade), forms (canned, fresh/chilled, frozen, and processed), and geographic regions. Key players like Tyson Foods, BRF, and JBS are leveraging their established market positions and expanding their product portfolios to capitalize on emerging trends, such as sustainable and ethically sourced poultry. The market's growth trajectory will likely continue to be influenced by factors such as evolving consumer preferences, technological advancements, and global economic conditions. The competitive landscape is dynamic, with both established multinational corporations and regional players vying for market share, leading to ongoing innovation and product diversification. The forecast period suggests a significant increase in market value by 2033, indicating considerable investment and growth opportunities within this sector.

Poultry Meat Market: A Comprehensive Report (2019-2033)

This detailed report provides a comprehensive analysis of the global poultry meat market, offering actionable insights for industry stakeholders. The study period covers 2019-2033, with a base year of 2025 and a forecast period of 2025-2033. The report leverages extensive market research, incorporating historical data (2019-2024) and projected figures to deliver a complete picture of market trends, segment performance, and competitive dynamics. Key players analyzed include Wen's Food Group Co Lt, Charoen Pokphand Foods Public Co Ltd, Industrias Bachoco SA de CV, Tyson Foods Inc, BRF S A, Sysco Corporation, The Kraft Heinz Company, Fujian Sunner Development Co Ltd, Continental Grain Company, Hormel Foods Corporation, Cargill Inc, New Hope Liuhe Co Ltd, Koch Foods Inc, and JBS SA. The report segments the market by distribution channel (Off-Trade, On-Trade) and product form (Canned, Fresh/Chilled, Frozen, Processed).

Poultry Meat Market Concentration & Innovation

The global poultry meat market exhibits a moderately concentrated structure, with a few large multinational corporations holding significant market share. Key players leverage economies of scale and integrated supply chains to maintain their competitive advantage. Market share data for 2025 estimates that the top 5 players account for approximately xx% of the global market. The market is characterized by ongoing innovation, driven by consumer demand for healthier, more convenient, and value-added poultry products. This includes advancements in processing techniques, packaging solutions, and the development of novel poultry products catering to specific dietary needs and preferences. Regulatory frameworks, such as food safety standards and environmental regulations, significantly impact market operations. Product substitutes, including plant-based alternatives, present a growing competitive challenge. Mergers and acquisitions (M&A) activity remains robust, with deal values totaling an estimated xx Million in 2024, primarily driven by companies seeking to expand their geographic reach, product portfolio, and market share. End-user trends, such as increasing demand for ready-to-eat meals and convenient options, are shaping product development strategies.

Poultry Meat Market Industry Trends & Insights

The poultry meat market demonstrates robust growth, driven by several key factors. Rising global population and increasing per capita consumption, particularly in developing economies, fuel market expansion. Changing consumer lifestyles and dietary preferences are influencing demand for convenient and value-added poultry products. The market’s CAGR during 2025-2033 is projected to be xx%, with market penetration reaching xx% by 2033 in key regions. Technological disruptions, including automation in processing and improved cold chain logistics, enhance efficiency and reduce costs. However, competitive dynamics remain intense, with price wars and intense competition among major players influencing profitability margins. Fluctuations in feed prices, disease outbreaks, and geopolitical events present ongoing challenges to market stability. Increasing consumer awareness of health and sustainability issues necessitates sustainable poultry farming practices and transparent supply chains.

Dominant Markets & Segments in Poultry Meat Market

The Asia-Pacific region currently holds the largest market share in the global poultry meat market, driven by rapid economic growth, population increase, and rising disposable incomes. Within this region, China and India emerge as key drivers of market expansion.

• Key Drivers in Asia-Pacific:
  • Rapid economic growth
  • Rising disposable incomes
  • Increasing urbanization
  • Favorable government policies supporting agricultural development
  • Expansion of food retail infrastructure

The Fresh/Chilled segment dominates the market in terms of volume, driven by consumer preference for high-quality, fresh poultry products. However, the Frozen segment is experiencing faster growth due to its extended shelf life and convenience, particularly in regions with limited access to fresh produce. The Off-Trade channel (supermarkets, hypermarkets, etc.) holds the largest market share, reflecting the widespread availability of poultry products through organized retail channels. The On-Trade channel (restaurants, hotels, etc.) continues to contribute a significant portion of the market.

Poultry Meat Market Product Developments

Recent product innovations focus on enhancing convenience, improving nutritional value, and catering to diverse consumer preferences. This includes ready-to-cook and ready-to-eat options, value-added products (marinated, seasoned poultry), and organic/free-range poultry. Technological advancements in processing and packaging further improve product quality and shelf life. The market is witnessing an increased focus on value-added products, responding to consumer demand for healthier and more convenient options.

Report Scope & Segmentation Analysis

This report comprehensively segments the poultry meat market across various parameters:

Distribution Channel: The market is segmented into Off-Trade (supermarkets, hypermarkets, etc.) and On-Trade (restaurants, hotels, etc.), each exhibiting distinct growth trajectories and competitive dynamics. The Off-Trade segment is projected to grow at a CAGR of xx% during 2025-2033, while the On-Trade segment is projected to grow at a CAGR of xx%.

Product Form: The market is further categorized into Canned, Fresh/Chilled, Frozen, and Processed. Each segment exhibits distinct market sizes, growth rates, and competitive landscape. The Fresh/Chilled segment dominates, followed by the Frozen segment, which is anticipated to experience considerable growth fueled by longer shelf life and convenience.

The competitive landscape within each segment varies considerably, with some players specializing in specific product forms or distribution channels.

Key Drivers of Poultry Meat Market Growth

Several factors drive the growth of the poultry meat market. Increasing global population and rising per capita consumption of meat are major contributors. Economic growth, particularly in developing countries, enhances consumer purchasing power, fueling demand. Government policies supporting agricultural development and infrastructure improvements further boost market expansion. Technological advancements in poultry farming and processing enhance productivity and efficiency, ensuring consistent supply.

Challenges in the Poultry Meat Market Sector

The poultry meat market faces several challenges. Fluctuations in feed prices directly impact production costs and profitability. Disease outbreaks can cause significant disruptions to supply chains and impact market stability. Stringent food safety regulations and environmental concerns necessitate compliance with increasingly stringent standards. Intense competition among major players can lead to price wars and reduced profitability.

Emerging Opportunities in Poultry Meat Market

Several emerging opportunities exist within the poultry meat market. Growing demand for organic and free-range poultry provides avenues for premium product offerings. The development of value-added products, such as ready-to-eat meals and convenience foods, caters to changing consumer preferences. Expanding into new markets, particularly in developing economies with rising consumption, offers significant growth potential. Technological innovations, including automation and precision agriculture, can enhance efficiency and sustainability.

Leading Players in the Poultry Meat Market

• Wen's Food Group Co Lt
• Charoen Pokphand Foods Public Co Ltd
• Industrias Bachoco SA de CV
• Tyson Foods Inc
• BRF S A
• Sysco Corporation
• The Kraft Heinz Company
• Fujian Sunner Development Co Ltd
• Continental Grain Company
• Hormel Foods Corporation
• Cargill Inc
• New Hope Liuhe Co Ltd
• Koch Foods Inc
• JBS SA

Key Developments in Poultry Meat Market Industry

• November 2023: Tyson Foods announced plans to build new production facilities in China and Thailand, and expand its facility in the Netherlands, adding over 100,000 tonnes of fully cooked poultry capacity and creating over 700 jobs in China, 1000 in Thailand, and more than 150 in Europe. This expansion significantly impacts market capacity and employment.

• March 2023: Tyson Foods opened a new Information Technology (IT) hub in Lisbon, Portugal, aiming to leverage talent and improve human and food safety. This development enhances technological capabilities within the industry.

• March 2023: Kraft Heinz Company and BEES expanded their partnership to unlock 1 Million potential new points of sale across LATAM, notably enhancing Kraft Heinz's presence in Mexico, Colombia, and Peru. This strategic move significantly expands Kraft Heinz's market reach.

Strategic Outlook for Poultry Meat Market

The poultry meat market presents a promising outlook, fueled by sustained growth in global population, rising disposable incomes, and shifting consumer preferences. Continued innovation in product development, technological advancements in production and processing, and expansion into new markets will drive future market potential. Companies that embrace sustainable practices and meet evolving consumer demands regarding health and ethical considerations are poised to capitalize on significant growth opportunities.

Poultry Meat Market Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

Poultry Meat Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. South America
  • 2.1. Brazil
  • 2.2. Argentina
  • 2.3. Rest of South America
• 3. Europe
  • 3.1. United Kingdom
  • 3.2. Germany
  • 3.3. France
  • 3.4. Italy
  • 3.5. Spain
  • 3.6. Russia
  • 3.7. Benelux
  • 3.8. Nordics
  • 3.9. Rest of Europe
• 4. Middle East & Africa
  • 4.1. Turkey
  • 4.2. Israel
  • 4.3. GCC
  • 4.4. North Africa
  • 4.5. South Africa
  • 4.6. Rest of Middle East & Africa
• 5. Asia Pacific
  • 5.1. China
  • 5.2. India
  • 5.3. Japan
  • 5.4. South Korea
  • 5.5. ASEAN
  • 5.6. Oceania
  • 5.7. Rest of Asia Pacific