Key Insights

The Saudi Arabian poultry market, valued at approximately $X million in 2025 (assuming a logical extrapolation based on the provided CAGR of 10.40% and the undisclosed 2019 market size), is experiencing robust growth, projected to maintain a compound annual growth rate (CAGR) of 10.40% from 2025 to 2033. This expansion is fueled by several key drivers. A burgeoning population and rising disposable incomes are driving increased demand for protein sources, with poultry being a cost-effective and widely accepted option. Furthermore, the Saudi government's focus on food security and self-sufficiency initiatives is stimulating domestic poultry production, encouraging investment in advanced farming techniques and infrastructure. The growing preference for convenient and processed poultry products, such as canned and frozen options, is further contributing to market expansion. However, challenges remain, including potential fluctuations in feed prices (a major production cost) and the need for continued investment in modernizing the poultry supply chain to enhance efficiency and reduce waste. The market is segmented by distribution channels (off-trade and on-trade) and product form (canned, fresh/chilled, frozen, and processed), with the fresh/chilled segment likely holding the largest market share due to consumer preference for freshness. Key players like Almunajem Foods, Americana Group, and Almarai Food Company are competing in this dynamic market, constantly innovating to meet evolving consumer demands. Regional variations exist within Saudi Arabia, with population density and consumer preferences influencing market performance across Central, Eastern, Western, and Southern regions.

The market's segmentation offers various opportunities for growth. Companies are focusing on product diversification, catering to changing consumer tastes with value-added products like marinated or ready-to-cook poultry items. The growing popularity of online grocery delivery platforms is also creating new avenues for distribution, presenting a significant opportunity for players to expand their reach. To capitalize on these opportunities, companies will need to focus on efficient supply chain management, rigorous quality control measures, and effective marketing strategies to build strong brand loyalty. The long-term outlook for the Saudi Arabian poultry market remains positive, driven by sustained population growth, increasing urbanization, and ongoing government support for the agricultural sector. Strategic investments in technology, sustainability practices, and supply chain resilience will be crucial for sustained market success.

Saudi Arabia Poultry Market: A Comprehensive Report (2019-2033)

This in-depth report provides a comprehensive analysis of the Saudi Arabia poultry market, covering the period from 2019 to 2033. With a focus on market size, segmentation, key players, and future trends, this report is an essential resource for industry stakeholders, investors, and anyone seeking to understand this dynamic market. The report utilizes data from the historical period (2019-2024), the base year (2025), and provides detailed forecasts until 2033. Key metrics such as CAGR and market penetration are analyzed to offer actionable insights.

Saudi Arabia Poultry Market Concentration & Innovation

This section analyzes the competitive landscape of the Saudi Arabia poultry market, examining market concentration, innovation drivers, regulatory frameworks, and recent M&A activities. The market is characterized by a mix of large multinational corporations and local players. Key players, including Almunajem Foods, Golden Chicken Farm Factory Company CJSC, Sunbulah Group, Americana Group, BRF S.A., Al-Watania Poultry, The Savola Group, Tanmiah Food Company, and Almarai Food Company, compete based on factors such as product quality, price, and distribution networks.

• Market Concentration: The market exhibits a moderately concentrated structure, with the top five players holding an estimated xx% market share in 2025. Further analysis reveals that market share distribution varies across different segments (fresh, frozen, processed).
• Innovation Drivers: Growing consumer demand for convenient and value-added poultry products drives innovation. Technological advancements in feed formulation, breeding, and processing enhance efficiency and product quality. The adoption of sustainable and ethical farming practices is also emerging as a key driver.
• Regulatory Framework: Government initiatives focused on food security and self-sufficiency influence the market. Regulations related to food safety, animal welfare, and labeling impact operational costs and product offerings.
• Product Substitutes: Red meat and seafood compete with poultry as protein sources. However, the affordability and versatility of poultry maintain its position as a primary protein source.
• End-User Trends: Increasing urbanisation and changing dietary habits are driving demand for processed and convenient poultry products. Health and wellness consciousness also impacts consumer preferences, favoring products with lower fat and sodium content.
• M&A Activities: The market has witnessed strategic mergers and acquisitions, such as the partnership between Al-Watania Poultry and Americana Group, aimed at enhancing production efficiency and market reach. While the exact M&A deal values are not publicly available for all transactions, estimated deal values in the sector range from xx Million to xx Million annually.

Saudi Arabia Poultry Market Industry Trends & Insights

The Saudi Arabian poultry market demonstrates robust growth, driven by rising population, increasing disposable incomes, and shifting consumer preferences. Technological disruptions in farming, processing, and distribution drive efficiency gains. The market is characterized by intense competition, with companies focusing on product differentiation, brand building, and strategic partnerships.

The CAGR for the Saudi Arabia poultry market during the forecast period (2025-2033) is estimated at xx%. Market penetration of processed poultry products is projected to increase to xx% by 2033, driven by growing demand for convenience and ready-to-eat options. The market is experiencing shifts in consumer preferences towards healthier and sustainably sourced poultry products. This includes a growing demand for organic and free-range poultry, representing a significant emerging market segment. The increasing adoption of advanced technologies such as automation in poultry farming and improved cold chain logistics is further shaping the market landscape and contributing to overall growth. Pricing pressures and competition among key players contribute to the dynamic nature of the industry.

Dominant Markets & Segments in Saudi Arabia Poultry Market

The Saudi Arabia poultry market is dominated by the Off-Trade distribution channel, accounting for the largest market share in 2025, followed by the On-Trade segment. Within product forms, Fresh/Chilled poultry holds the largest market share due to consumer preference for freshness and quality.

• Key Drivers for Off-Trade Dominance:
  • Extensive retail infrastructure across the country.
  • Established distribution networks reaching diverse consumer segments.
  • Convenience and accessibility for consumers.
• Key Drivers for Fresh/Chilled Dominance:
  • Consumer preference for fresh, high-quality products.
  • Shorter shelf life necessitates efficient cold chain logistics.
  • Perception of superior taste and nutritional value compared to frozen poultry.

The dominance of these segments is expected to continue throughout the forecast period, although the share of processed poultry is expected to steadily increase due to changing lifestyles and consumer preferences. Regional variations in consumption patterns and market access might influence the regional distribution of the market share.

Saudi Arabia Poultry Market Product Developments

The Saudi Arabia poultry market is witnessing significant product innovation focused on enhanced convenience, value-added features, and health-conscious options. This includes ready-to-cook and ready-to-eat products, marinated and seasoned poultry items, and value-packed family-sized portions. Technological advancements in processing, packaging, and preservation methods, such as modified atmosphere packaging (MAP) and improved freezing technologies, enhance product quality and extend shelf life. Companies are also increasingly focusing on developing organic and free-range options to cater to health-conscious consumers.

Report Scope & Segmentation Analysis

This report comprehensively segments the Saudi Arabia poultry market across various parameters.

Distribution Channel: The market is segmented into Off-Trade (supermarkets, hypermarkets, traditional retail stores) and On-Trade (restaurants, hotels, catering services). The Off-Trade segment is projected to exhibit higher growth than the On-Trade segment due to its wide reach and accessibility.

Form: The market is segmented into Canned, Fresh/Chilled, Frozen, and Processed poultry. Fresh/Chilled is the dominant segment. However, the Processed segment is expected to witness significant growth driven by increasing demand for convenient meal solutions.

Each segment's market size, growth projections, and competitive dynamics are detailed within the full report. The varying growth rates across segments provide valuable insights into market trends.

Key Drivers of Saudi Arabia Poultry Market Growth

Several factors contribute to the growth of the Saudi Arabia poultry market. These include the rising population, increasing per capita consumption of poultry, government support for the food security initiative encouraging domestic production, and a growing middle class with increased disposable income. Furthermore, technological advancements in poultry farming and processing enhance efficiency and productivity. Favorable government policies and investments in infrastructure further stimulate market expansion.

Challenges in the Saudi Arabia Poultry Market Sector

The Saudi Arabia poultry market faces several challenges, including fluctuations in feed prices affecting profitability, potential supply chain disruptions due to global events, and intense competition among existing players. Regulatory hurdles related to food safety and animal welfare, alongside concerns about disease outbreaks, pose operational risks. Maintaining affordable prices while ensuring product quality is a balancing act, necessitating efficient cost management. Maintaining competitiveness against international brands is also a challenge.

Emerging Opportunities in Saudi Arabia Poultry Market

Several opportunities exist in the Saudi Arabia poultry market. These include the growing demand for value-added and processed poultry products, especially ready-to-eat meals; the increasing adoption of sustainable and ethical farming practices, catering to health-conscious consumers; and the penetration of e-commerce channels and food delivery platforms for poultry products. Investment in advanced technologies in poultry farming and cold chain management presents opportunities for cost reduction and enhanced quality.

Leading Players in the Saudi Arabia Poultry Market Market

• Almunajem Foods
• Golden Chicken Farm Factory Company CJSC
• Sunbulah Group
• Americana Group
• BRF S.A.
• Al-Watania Poultry
• The Savola Group
• Tanmiah Food Company
• Almarai Food Company

Key Developments in Saudi Arabia Poultry Market Industry

• November 2021: Al-Watania Poultry partnered with Americana Group to boost local poultry production and improve food security. This strategic alliance aims to enhance the supply of fresh, high-quality poultry and stabilize market prices.
• May 2021: Cobb and Al-Watania Poultry announced plans to double their production capacity through investments in hatcheries and distribution, strengthening food security within Saudi Arabia and the GCC.
• April 2021: BRF Global secured ISO 37001 Anti-bribery Management System certification, highlighting its commitment to ethical business practices and strengthening consumer trust.

Strategic Outlook for Saudi Arabia Poultry Market Market

The Saudi Arabia poultry market is poised for continued growth, driven by favorable demographics, increasing consumer demand, and supportive government policies. Opportunities for expansion exist in value-added products, sustainable farming practices, and efficient cold chain logistics. Companies focusing on innovation, brand building, and strategic partnerships will be well-positioned to succeed in this dynamic market. The market is expected to remain competitive but profitable for companies that can adapt to changing consumer preferences and regulatory environments.

Saudi Arabia Poultry Market Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

Saudi Arabia Poultry Market Segmentation By Geography

• 1. Saudi Arabia