Key Insights
The global snus market, valued at $2.98 billion in 2025, is projected to experience steady growth, driven by increasing consumer preference for smokeless tobacco alternatives and a rising awareness of the health risks associated with traditional cigarettes. The market's Compound Annual Growth Rate (CAGR) of 2.80% from 2025 to 2033 indicates a consistent expansion, albeit a moderate one, suggesting a mature market with established players and loyal consumer bases. Key drivers include the growing popularity of portion snus, offering a more convenient and discreet consumption method, and increasing online retail penetration, providing wider access to the product. However, stringent government regulations regarding tobacco sales and marketing, particularly in regions with strict public health policies, act as significant restraints. Further, the growing trend toward smoke-free initiatives, while beneficial for public health, might inadvertently impact the growth trajectory. The market segmentation reveals a diverse landscape, with loose snus and portion snus dominating the product category, and convenience stores and tobacco stores leading distribution channels. The online retail segment, though growing, remains relatively smaller compared to traditional channels. Geographic distribution showcases strong market presence in North America and Europe, while the Asia-Pacific region presents a considerable opportunity for future expansion due to its large population and emerging economies.
Snus Market Market Size (In Billion)
The competitive landscape is characterized by both established multinational corporations and regional players. Major companies like Swedish Match AB, Philip Morris International, and British American Tobacco hold significant market share, leveraging their extensive distribution networks and branding power. However, regional brands are also emerging, particularly in markets with unique preferences and cultural nuances. The forecast period (2025-2033) anticipates ongoing growth fueled by innovative product offerings, targeted marketing campaigns, and expansion into new geographic markets. Furthermore, the evolving regulatory environment will play a critical role in shaping the future trajectory of the snus market. Companies are likely to focus on product diversification, including potentially exploring new nicotine-reduced or nicotine-free alternatives to stay ahead of regulatory changes and changing consumer preferences.
Snus Market Company Market Share
Snus Market: A Comprehensive Report (2019-2033)
This comprehensive report provides a detailed analysis of the global Snus market, covering the period from 2019 to 2033. It offers actionable insights into market dynamics, competitive landscape, and future growth opportunities for industry stakeholders. The report leverages extensive research and data analysis to provide a clear and concise overview of this evolving market. The total market size is estimated to be xx Million in 2025.
Snus Market Concentration & Innovation
This section analyzes the competitive landscape of the Snus market, examining market concentration, innovation drivers, regulatory frameworks, product substitutes, end-user trends, and M&A activities. The market is characterized by a mix of large multinational corporations and smaller niche players.
- Market Concentration: The market displays a moderately concentrated structure, with a few major players holding significant market share. Swedish Match AB currently holds the largest share, followed by Philip Morris International (following the acquisition of Swedish Match), and JT International AG. Precise market share figures will be detailed in the full report.
- Innovation Drivers: Innovation is driven by consumer demand for diverse product formats (e.g., portioned snus, loose snus, CBD-infused options) and improved nicotine delivery systems. Technological advancements in flavor development and pouch materials also contribute to innovation.
- Regulatory Frameworks: Stringent regulations governing tobacco and nicotine products significantly impact market dynamics and vary across regions. These regulations influence product development, marketing strategies, and overall market growth.
- Product Substitutes: The market faces competition from other nicotine products, including e-cigarettes, vaping devices, and nicotine pouches. The increasing popularity of these alternatives poses a challenge to Snus market growth.
- End-User Trends: Consumer preferences are shifting toward healthier alternatives and novel product formats. Demand for portioned snus, which offers a more convenient and discreet consumption experience, is rising. Growing health consciousness influences the adoption of reduced nicotine variants.
- M&A Activities: The Snus market has witnessed significant M&A activity in recent years, including Philip Morris International's acquisition of Swedish Match in November 2022. These acquisitions reshape the competitive landscape and drive market consolidation. The full report will detail the value of these M&A deals and their impact on the market.
Snus Market Industry Trends & Insights
This section delves into the key trends and insights shaping the Snus market, providing a comprehensive overview of market growth drivers, technological disruptions, consumer preferences, and competitive dynamics.
The Snus market is experiencing steady growth, driven by factors such as changing consumer preferences, increasing disposable incomes, and the growing popularity of smokeless tobacco products. The compound annual growth rate (CAGR) for the forecast period (2025-2033) is projected to be xx%, reflecting a market penetration rate of xx%. Technological advancements such as improved pouch designs and flavor enhancements are fueling market expansion. The increasing popularity of portion snus, compared to loose snus, is reshaping the product landscape. Competitive dynamics are intense, with major players focusing on product differentiation, innovation, and strategic acquisitions to maintain their market position. The global market is expected to reach xx Million by 2033.
Dominant Markets & Segments in Snus Market
This section analyzes the leading regions, countries, and segments within the dynamic snus market, highlighting key factors contributing to their dominance.
- Leading Region/Country: Scandinavia, particularly Sweden and Norway, remains the undisputed leader in snus consumption. This dominance stems from a deeply ingrained cultural acceptance, a long history of snus use, and high per-capita consumption rates, significantly influencing overall market size and growth trajectory.
- Product Type: Portion snus currently enjoys a larger market share than loose snus due to its superior convenience and discreet nature, appealing to modern consumers' lifestyles. However, loose snus retains a loyal following, representing a substantial segment that appreciates its traditional format and experience. Detailed growth projections for both segments are available in the comprehensive market report.
- Distribution Channel: While traditional tobacco stores and convenience stores remain the primary distribution channels, benefiting from established infrastructure and wide accessibility, online retail is experiencing remarkable growth. This shift is driven by increased consumer preference for the convenience and accessibility offered by online shopping platforms.
Key Drivers for Dominant Segments:
- Scandinavia: Established cultural acceptance, a supportive regulatory environment that fosters responsible use, and a high level of consumer disposable income are key drivers of this region's continued dominance.
- Portion Snus: The convenience factor, the discreet nature of portion snus, and its ability to deliver a consistent nicotine experience compared to loose snus are crucial factors driving its market share.
- Tobacco Stores/Convenience Stores: These channels benefit from their extensive reach and well-established retail infrastructure, providing easy access for consumers.
Snus Market Product Developments
Recent product innovations focus on enhancing user experience and convenience. This includes advancements in pouch materials for improved flavor release and reduced drip, as well as the development of novel flavors and nicotine delivery systems. The introduction of CBD-infused snus pouches represents a significant product innovation, appealing to a segment seeking alternative nicotine delivery or relaxation methods. These developments cater to evolving consumer preferences and competitive pressures within the market.
Report Scope & Segmentation Analysis
This report segments the Snus market based on product type (loose snus, portion snus) and distribution channel (tobacco stores, convenience stores, online retail stores, other distribution channels). Each segment's growth projections, market sizes, and competitive dynamics will be detailed in the full report, providing a granular view of market structure and opportunities.
Key Drivers of Snus Market Growth
The Snus market's robust growth is fueled by several converging factors. Rising disposable incomes in key markets translate to increased consumer spending on tobacco and nicotine products. A significant shift in consumer preferences towards smokeless alternatives to cigarettes, coupled with a growing demand for discreet consumption methods, is significantly boosting Snus adoption rates. Furthermore, ongoing innovation in product development, encompassing improvements in pouch materials and the introduction of diverse flavor profiles, caters to evolving consumer demands and drives market expansion.
Challenges in the Snus Market Sector
The Snus market faces several challenges, including stringent regulations governing tobacco and nicotine products that can restrict product development and marketing. Supply chain disruptions and fluctuations in raw material prices impact the market's cost structure and profitability. Furthermore, intense competition from alternative nicotine products, such as e-cigarettes and nicotine pouches, poses significant pressure on market share and growth. The cumulative impact of these challenges can restrict market growth, particularly in regions with restrictive regulatory frameworks.
Emerging Opportunities in Snus Market
The Snus market presents a wealth of emerging opportunities. Expansion into new geographic markets with less stringent regulations and untapped consumer bases offers significant growth potential. The pursuit of technological advancements, such as personalized nicotine delivery systems, presents avenues for developing enhanced and customized product offerings. Finally, the exploration of incorporating novel ingredients, like CBD (where legally permissible), opens up exciting possibilities for creating new product categories and targeting niche consumer segments.
Leading Players in the Snus Market Market
- Swedish Match AB
- Kurbits Snus
- JT International AG
- Philip Morris International
- Imperial Brands
- GN Tobacco Sweden AB
- Mac Baren
- Dholakia Tobacco Pvt Ltd
- British American Tobacco
- Altria Group Inc
Key Developments in Snus Market Industry
- November 2022: The acquisition of Swedish Match by Philip Morris International marked a pivotal moment, significantly reshaping the competitive landscape and industry dynamics.
- January 2023: Cannadips Europe's collaboration with Snushus AG to launch CBD snus pouches represents a significant innovation, introducing a novel product category and expanding consumer choices.
- May 2021: Philip Morris International's acquisition of AG Snus Aktieselskab further solidified its market leadership, underscoring the ongoing consolidation within the industry.
Strategic Outlook for Snus Market Market
The Snus market is poised for continued growth, driven by innovative product development, expansion into new markets, and evolving consumer preferences. The increasing demand for smokeless tobacco alternatives and the development of unique product formats will fuel market expansion. Companies that adapt to evolving regulatory landscapes and capitalize on emerging trends will be well-positioned to capture significant market share in the coming years. The long-term outlook for the Snus market is positive, with significant growth potential across diverse segments and regions.
Snus Market Segmentation
-
1. Product Type
- 1.1. Loose Snus
- 1.2. Portion Snus
-
2. Distribution Channel
- 2.1. Tobacco Stores
- 2.2. Convenience Stores
- 2.3. Online Retail Stores
- 2.4. Other Distribution Channels
Snus Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Rest of North America
-
2. Europe
- 2.1. Sweden
- 2.2. Norway
- 2.3. Rest of Europe
- 3. Asia Pacific
- 4. South America
- 5. Middle East and Africa
Snus Market Regional Market Share
Geographic Coverage of Snus Market
Snus Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 2.80% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Popularity of Snus as Harmless Cigerette Substitute; Availability of Variety of Flavors
- 3.3. Market Restrains
- 3.3.1. Stringent Government Regulations in Some Countries; Risks Associated with Over Consumption of Snus
- 3.4. Market Trends
- 3.4.1. Increase in the Adoption of Snus Among the Young Generation
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Snus Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Loose Snus
- 5.1.2. Portion Snus
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Tobacco Stores
- 5.2.2. Convenience Stores
- 5.2.3. Online Retail Stores
- 5.2.4. Other Distribution Channels
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. South America
- 5.3.5. Middle East and Africa
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. North America Snus Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Loose Snus
- 6.1.2. Portion Snus
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.2.1. Tobacco Stores
- 6.2.2. Convenience Stores
- 6.2.3. Online Retail Stores
- 6.2.4. Other Distribution Channels
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Europe Snus Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Loose Snus
- 7.1.2. Portion Snus
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.2.1. Tobacco Stores
- 7.2.2. Convenience Stores
- 7.2.3. Online Retail Stores
- 7.2.4. Other Distribution Channels
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Asia Pacific Snus Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Loose Snus
- 8.1.2. Portion Snus
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.2.1. Tobacco Stores
- 8.2.2. Convenience Stores
- 8.2.3. Online Retail Stores
- 8.2.4. Other Distribution Channels
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. South America Snus Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Loose Snus
- 9.1.2. Portion Snus
- 9.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.2.1. Tobacco Stores
- 9.2.2. Convenience Stores
- 9.2.3. Online Retail Stores
- 9.2.4. Other Distribution Channels
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. Middle East and Africa Snus Market Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 10.1.1. Loose Snus
- 10.1.2. Portion Snus
- 10.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 10.2.1. Tobacco Stores
- 10.2.2. Convenience Stores
- 10.2.3. Online Retail Stores
- 10.2.4. Other Distribution Channels
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2025
- 11.2. Company Profiles
- 11.2.1 Swedish Match AB
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Kurbits Snus
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 JT International AG
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Philip Morris International*List Not Exhaustive
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Imperial Brands
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 GN Tobacco Sweden AB
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Mac Baren
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Dholakia Tobacco Pvt Ltd
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 British American Tobacco
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Altria Group Inc
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.1 Swedish Match AB
List of Figures
- Figure 1: Global Snus Market Revenue Breakdown (Million, %) by Region 2025 & 2033
- Figure 2: North America Snus Market Revenue (Million), by Product Type 2025 & 2033
- Figure 3: North America Snus Market Revenue Share (%), by Product Type 2025 & 2033
- Figure 4: North America Snus Market Revenue (Million), by Distribution Channel 2025 & 2033
- Figure 5: North America Snus Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 6: North America Snus Market Revenue (Million), by Country 2025 & 2033
- Figure 7: North America Snus Market Revenue Share (%), by Country 2025 & 2033
- Figure 8: Europe Snus Market Revenue (Million), by Product Type 2025 & 2033
- Figure 9: Europe Snus Market Revenue Share (%), by Product Type 2025 & 2033
- Figure 10: Europe Snus Market Revenue (Million), by Distribution Channel 2025 & 2033
- Figure 11: Europe Snus Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 12: Europe Snus Market Revenue (Million), by Country 2025 & 2033
- Figure 13: Europe Snus Market Revenue Share (%), by Country 2025 & 2033
- Figure 14: Asia Pacific Snus Market Revenue (Million), by Product Type 2025 & 2033
- Figure 15: Asia Pacific Snus Market Revenue Share (%), by Product Type 2025 & 2033
- Figure 16: Asia Pacific Snus Market Revenue (Million), by Distribution Channel 2025 & 2033
- Figure 17: Asia Pacific Snus Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 18: Asia Pacific Snus Market Revenue (Million), by Country 2025 & 2033
- Figure 19: Asia Pacific Snus Market Revenue Share (%), by Country 2025 & 2033
- Figure 20: South America Snus Market Revenue (Million), by Product Type 2025 & 2033
- Figure 21: South America Snus Market Revenue Share (%), by Product Type 2025 & 2033
- Figure 22: South America Snus Market Revenue (Million), by Distribution Channel 2025 & 2033
- Figure 23: South America Snus Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 24: South America Snus Market Revenue (Million), by Country 2025 & 2033
- Figure 25: South America Snus Market Revenue Share (%), by Country 2025 & 2033
- Figure 26: Middle East and Africa Snus Market Revenue (Million), by Product Type 2025 & 2033
- Figure 27: Middle East and Africa Snus Market Revenue Share (%), by Product Type 2025 & 2033
- Figure 28: Middle East and Africa Snus Market Revenue (Million), by Distribution Channel 2025 & 2033
- Figure 29: Middle East and Africa Snus Market Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 30: Middle East and Africa Snus Market Revenue (Million), by Country 2025 & 2033
- Figure 31: Middle East and Africa Snus Market Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Snus Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 2: Global Snus Market Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 3: Global Snus Market Revenue Million Forecast, by Region 2020 & 2033
- Table 4: Global Snus Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 5: Global Snus Market Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 6: Global Snus Market Revenue Million Forecast, by Country 2020 & 2033
- Table 7: United States Snus Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 8: Rest of North America Snus Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 9: Global Snus Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 10: Global Snus Market Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 11: Global Snus Market Revenue Million Forecast, by Country 2020 & 2033
- Table 12: Sweden Snus Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 13: Norway Snus Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 14: Rest of Europe Snus Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 15: Global Snus Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 16: Global Snus Market Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 17: Global Snus Market Revenue Million Forecast, by Country 2020 & 2033
- Table 18: Global Snus Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 19: Global Snus Market Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 20: Global Snus Market Revenue Million Forecast, by Country 2020 & 2033
- Table 21: Global Snus Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 22: Global Snus Market Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 23: Global Snus Market Revenue Million Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Snus Market?
The projected CAGR is approximately 2.80%.
2. Which companies are prominent players in the Snus Market?
Key companies in the market include Swedish Match AB, Kurbits Snus, JT International AG, Philip Morris International*List Not Exhaustive, Imperial Brands, GN Tobacco Sweden AB, Mac Baren, Dholakia Tobacco Pvt Ltd, British American Tobacco, Altria Group Inc.
3. What are the main segments of the Snus Market?
The market segments include Product Type, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD 2.98 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Popularity of Snus as Harmless Cigerette Substitute; Availability of Variety of Flavors.
6. What are the notable trends driving market growth?
Increase in the Adoption of Snus Among the Young Generation.
7. Are there any restraints impacting market growth?
Stringent Government Regulations in Some Countries; Risks Associated with Over Consumption of Snus.
8. Can you provide examples of recent developments in the market?
In January 2023, Cannadips Europe, a SpectrunLeaf brand offering premium CBD products in the European market, partnered with Snushus AG to launch all-natural CBD snus pouches and to offer the core collection in-store.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Snus Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Snus Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Snus Market?
To stay informed about further developments, trends, and reports in the Snus Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence