Key Insights
The South Africa laundry appliances market is experiencing robust growth, driven by rising disposable incomes, increasing urbanization, and a shift towards convenient, time-saving home appliances. The market, valued at approximately $300 million in 2025, is projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 5% through 2033, reaching an estimated $450 million. This expansion is fueled by several key factors. The burgeoning middle class is increasingly adopting modern laundry solutions, particularly automatic washing machines and dryers, replacing traditional hand-washing methods. Furthermore, the growth of the commercial sector, including hotels, laundromats, and hospitals, significantly contributes to the demand for durable and efficient laundry appliances. Online sales channels are also gaining traction, providing consumers with greater access to a wider range of products and competitive pricing.
However, certain challenges hinder the market's complete potential. High initial costs for advanced appliances can limit affordability for a significant portion of the population. Furthermore, reliable electricity supply remains a concern across South Africa, impacting the usage and lifespan of electric appliances. Competition is fierce among established international brands like LG, Electrolux, and Samsung, alongside local players, creating a dynamic market landscape. Segmentation reveals a significant share for built-in appliances in the residential sector, indicating a preference for integrated home solutions. The market is also witnessing a gradual shift from semi-automatic to fully automatic machines, reflecting a growing demand for convenience and efficiency. The ongoing expansion of the retail infrastructure and the increasing penetration of e-commerce platforms are expected to further stimulate market growth in the coming years.
This comprehensive report provides an in-depth analysis of the South Africa laundry appliances market, covering the period 2019-2033. It offers invaluable insights into market size, segmentation, growth drivers, challenges, and opportunities, enabling stakeholders to make informed strategic decisions. The report incorporates detailed analysis of key players, including LG, AB Electrolux, Samsung, and Bosch, along with emerging brands. The forecast period extends from 2025 to 2033, with 2025 serving as the base year and historical data covering 2019-2024. The report uses Million (M) for all value representations.
South Africa Laundry Appliances Market Concentration & Innovation
The South Africa laundry appliances market exhibits a moderately concentrated landscape, with a few major international players holding significant market share. LG, Samsung, and Bosch, for example, command a combined xx% market share in 2025, reflecting their strong brand recognition and extensive distribution networks. However, the market also features several regional and local players, such as Pressed In Time (Pty) Ltd and T&D Investments (Pty) Ltd, catering to niche segments and localized demands. Innovation is driven by factors like increasing consumer demand for energy-efficient and technologically advanced appliances, alongside growing awareness of sustainability. Regulatory frameworks, including energy efficiency standards, influence product development and market competition. Product substitution primarily comes from the increasing adoption of self-service laundromats and dry-cleaning services. However, these substitutes haven't significantly impacted the overall market for home laundry appliances. M&A activity in the South African laundry appliance sector has been relatively limited in recent years, with no major deals exceeding xx Million in value reported during the study period. End-user trends show a rising preference for smart appliances with features like automated cycles, remote control, and app integration.
South Africa Laundry Appliances Market Industry Trends & Insights
The South Africa laundry appliances market is projected to register a CAGR of xx% during the forecast period (2025-2033). This growth is primarily fueled by rising disposable incomes, urbanization, and a growing middle class, leading to increased demand for home appliances. Technological disruptions, such as the introduction of smart appliances with IoT connectivity and AI-powered features, are transforming consumer preferences, while factors such as eco-friendly features are becoming increasingly important purchasing considerations. The market penetration of automatic washing machines is high in urban areas, exceeding xx% in 2025, while semi-automatic machines remain prevalent in rural areas. Competitive dynamics are characterized by intense price competition, particularly in the lower-end segment, and intense competition in terms of innovation among the larger brands. Key players are actively engaging in marketing and distribution strategies to enhance their market presence.
Dominant Markets & Segments in South Africa Laundry Appliances Market
Distribution Channel: The offline channel continues to dominate the market, with the majority of sales occurring through physical retail stores and appliance dealers. However, the online channel is experiencing significant growth, driven by increased internet penetration and e-commerce adoption.
End Use: The residential segment accounts for a substantial share of the market due to the rising number of households and increased awareness of the benefits of modern laundry appliances. The commercial segment, including laundromats, hotels, and hospitals, demonstrates consistent growth, driven by the need for reliable and high-capacity laundry solutions.
Type: Freestanding appliances hold a larger market share compared to built-in appliances due to their affordability and suitability for various household layouts.
Product: Washing machines constitute the largest segment, followed by dryers. Electric pressing machines hold a smaller share, but it is expected to grow driven by time-saving advantages and increasing adoption in urban areas.
Technology: Automatic washing machines are rapidly gaining popularity, driven by user convenience and time-saving advantages. Semi-automatic washing machines remain prominent in lower income groups.
Key drivers for the dominance of specific segments include factors such as affordability, availability, and changing consumer preferences. Economic policies that affect consumer spending, including credit availability and interest rates, have a significant impact on overall market demand. The development of adequate infrastructure, including reliable electricity and water supply, is crucial for the widespread adoption of laundry appliances, particularly in rural areas.
South Africa Laundry Appliances Market Product Developments
The South African laundry appliances market is witnessing a surge in innovative product offerings that emphasize energy efficiency, smart features, and improved user convenience. Manufacturers are incorporating advanced technologies such as AI-powered washing cycles, precise temperature control, and optimized drying programs to enhance performance and reduce water and energy consumption. The market is increasingly favoring products designed for ease of use and maintenance, including intuitive controls and self-cleaning features. These innovations align perfectly with growing consumer demand for sustainability and ease of appliance use, offering a superior user experience and value proposition.
Report Scope & Segmentation Analysis
This report comprehensively segments the South Africa laundry appliances market across various parameters:
Distribution Channel: Offline and Online. Online sales are growing at a xx% CAGR.
End Use: Residential and Commercial. Residential is the dominant segment.
Type: Built-in and Free-standing. Freestanding machines have a greater market share.
Product: Washing Machines, Dryers, Electric Pressing Machines, and Others. Washing machines dominate the market.
Technology: Automatic, Semi-Automatic, and Others. Automatic machines are showing significant growth.
Each segment's growth projection, market size (in Millions), and competitive landscape are thoroughly analyzed within the report.
Key Drivers of South Africa Laundry Appliances Market Growth
Several key factors are driving the growth of the South Africa laundry appliances market:
Rising Disposable Incomes: Increased purchasing power fuels demand for convenient home appliances.
Urbanization: Growth in urban populations leads to increased demand for modern appliances.
Technological Advancements: Innovative features like smart connectivity and energy efficiency enhance appeal.
Government Initiatives: Policies promoting energy efficiency drive demand for eco-friendly models.
Challenges in the South Africa Laundry Appliances Market Sector
The South Africa laundry appliances market faces several challenges:
High Electricity Costs: Increased energy prices impact the affordability of appliances.
Uneven Infrastructure: Insufficient electricity and water supply limits market penetration in some regions.
Competition: Intense price competition, especially from cheaper imported appliances, compresses margins.
Emerging Opportunities in South Africa Laundry Appliances Market
Several promising opportunities exist for growth in the South Africa laundry appliance market:
Rural Market Penetration: Expanding sales in underserved rural areas with adapted products and financing options.
Smart Appliance Adoption: Increasing promotion of smart features and connectivity to enhance consumer appeal.
Sustainability Focus: Offering energy-efficient and water-saving appliances to meet growing environmental awareness.
Leading Players in the South Africa Laundry Appliances Market Market
- LG
- AB Electrolux
- Pressed In Time (Pty) Ltd
- T&D Investments (Pty) Ltd
- Miele
- Desert Charm Trading 40 (Pty) Ltd
- Nannucci Dry Cleaners (Pty) Ltd
- Levingers Franchising (Pty) Ltd
- Bidvest Group Ltd (The)
- Hisense SA
- Bosch
- Combined Cleaners (Pty) Ltd
- Tullis Laundry Solutions Africa (Pty) Ltd
- Atlantic Cleaners
- Servworx Integrated Service Solutions (Pty) Ltd
- Unilever South Africa
- Samsung
- Midea
Key Developments in South Africa Laundry Appliances Market Industry
August 2022: Samsung and OMO detergent partnered to offer a combined laundry solution, emphasizing sustainability and convenience. This partnership boosted Samsung's market share in the washing machine segment.
July 2022: Samsung Electronics launched the Bespoke AI Washer and Dryer, featuring energy-efficient technology and smart features. This launch strengthened Samsung's position in the high-end segment.
Strategic Outlook for South Africa Laundry Appliances Market Market
The South Africa laundry appliances market holds significant future potential, driven by sustained economic growth, rising urbanization, and evolving consumer preferences. The increasing adoption of smart appliances, coupled with the growing focus on sustainability, presents lucrative opportunities for manufacturers to expand their product portfolios and capture market share. Strategic initiatives focusing on product innovation, targeted marketing campaigns, and efficient distribution channels will be crucial for success in this dynamic and competitive market. The market is expected to experience robust growth in the coming years, making it an attractive investment destination for both existing and new players.
South Africa Laundry Appliances Market Segmentation
-
1. Type
- 1.1. Built-in
- 1.2. Free Standing
-
2. Product
- 2.1. Washing Machines
- 2.2. Dryers
- 2.3. Electric Pressing Machines
- 2.4. Others
-
3. Technology
- 3.1. Automatic
- 3.2. Semi-Automatic
- 3.3. Others
-
4. Distribution Channel
- 4.1. Offline
- 4.2. Online
-
5. End Use
- 5.1. Residential
- 5.2. Commercial
South Africa Laundry Appliances Market Segmentation By Geography
- 1. South Africa
South Africa Laundry Appliances Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of > 5.00% from 2019-2033 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increase in spending on washing machines in South Africa.; Rising share of Online Sales in Laundry Appliance products.
- 3.3. Market Restrains
- 3.3.1. Fluctuation in Per Capita Income of South Africa Post Covid; Increasing market penetration by Global players affecting local manufacturers.
- 3.4. Market Trends
- 3.4.1. Automatic Washing Machines Driving The Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South Africa Laundry Appliances Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Built-in
- 5.1.2. Free Standing
- 5.2. Market Analysis, Insights and Forecast - by Product
- 5.2.1. Washing Machines
- 5.2.2. Dryers
- 5.2.3. Electric Pressing Machines
- 5.2.4. Others
- 5.3. Market Analysis, Insights and Forecast - by Technology
- 5.3.1. Automatic
- 5.3.2. Semi-Automatic
- 5.3.3. Others
- 5.4. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.4.1. Offline
- 5.4.2. Online
- 5.5. Market Analysis, Insights and Forecast - by End Use
- 5.5.1. Residential
- 5.5.2. Commercial
- 5.6. Market Analysis, Insights and Forecast - by Region
- 5.6.1. South Africa
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. South Africa South Africa Laundry Appliances Market Analysis, Insights and Forecast, 2019-2031
- 7. Sudan South Africa Laundry Appliances Market Analysis, Insights and Forecast, 2019-2031
- 8. Uganda South Africa Laundry Appliances Market Analysis, Insights and Forecast, 2019-2031
- 9. Tanzania South Africa Laundry Appliances Market Analysis, Insights and Forecast, 2019-2031
- 10. Kenya South Africa Laundry Appliances Market Analysis, Insights and Forecast, 2019-2031
- 11. Rest of Africa South Africa Laundry Appliances Market Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 LG
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 AB Electrolux
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Pressed In Time (Pty) Ltd
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 T&D Investments (Pty) Ltd
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Miele
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Desert Charm Trading 40 (Pty) Ltd
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Nannucci Dry Cleaners (Pty) Ltd
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 Levingers Franchising (Pty) Ltd
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Bidvest Group Ltd (The)
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Hisense SA
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.11 Bosch
- 12.2.11.1. Overview
- 12.2.11.2. Products
- 12.2.11.3. SWOT Analysis
- 12.2.11.4. Recent Developments
- 12.2.11.5. Financials (Based on Availability)
- 12.2.12 Combined Cleaners (Pty) Ltd
- 12.2.12.1. Overview
- 12.2.12.2. Products
- 12.2.12.3. SWOT Analysis
- 12.2.12.4. Recent Developments
- 12.2.12.5. Financials (Based on Availability)
- 12.2.13 Tullis Laundry Solutions Africa (Pty) Ltd
- 12.2.13.1. Overview
- 12.2.13.2. Products
- 12.2.13.3. SWOT Analysis
- 12.2.13.4. Recent Developments
- 12.2.13.5. Financials (Based on Availability)
- 12.2.14 Atlantic Cleaners
- 12.2.14.1. Overview
- 12.2.14.2. Products
- 12.2.14.3. SWOT Analysis
- 12.2.14.4. Recent Developments
- 12.2.14.5. Financials (Based on Availability)
- 12.2.15 Servworx Integrated Service Solutions (Pty) Ltd
- 12.2.15.1. Overview
- 12.2.15.2. Products
- 12.2.15.3. SWOT Analysis
- 12.2.15.4. Recent Developments
- 12.2.15.5. Financials (Based on Availability)
- 12.2.16 Unilever South Africa
- 12.2.16.1. Overview
- 12.2.16.2. Products
- 12.2.16.3. SWOT Analysis
- 12.2.16.4. Recent Developments
- 12.2.16.5. Financials (Based on Availability)
- 12.2.17 Samsung
- 12.2.17.1. Overview
- 12.2.17.2. Products
- 12.2.17.3. SWOT Analysis
- 12.2.17.4. Recent Developments
- 12.2.17.5. Financials (Based on Availability)
- 12.2.18 Midea
- 12.2.18.1. Overview
- 12.2.18.2. Products
- 12.2.18.3. SWOT Analysis
- 12.2.18.4. Recent Developments
- 12.2.18.5. Financials (Based on Availability)
- 12.2.1 LG
List of Figures
- Figure 1: South Africa Laundry Appliances Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: South Africa Laundry Appliances Market Share (%) by Company 2024
List of Tables
- Table 1: South Africa Laundry Appliances Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: South Africa Laundry Appliances Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: South Africa Laundry Appliances Market Revenue Million Forecast, by Type 2019 & 2032
- Table 4: South Africa Laundry Appliances Market Volume K Unit Forecast, by Type 2019 & 2032
- Table 5: South Africa Laundry Appliances Market Revenue Million Forecast, by Product 2019 & 2032
- Table 6: South Africa Laundry Appliances Market Volume K Unit Forecast, by Product 2019 & 2032
- Table 7: South Africa Laundry Appliances Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 8: South Africa Laundry Appliances Market Volume K Unit Forecast, by Technology 2019 & 2032
- Table 9: South Africa Laundry Appliances Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 10: South Africa Laundry Appliances Market Volume K Unit Forecast, by Distribution Channel 2019 & 2032
- Table 11: South Africa Laundry Appliances Market Revenue Million Forecast, by End Use 2019 & 2032
- Table 12: South Africa Laundry Appliances Market Volume K Unit Forecast, by End Use 2019 & 2032
- Table 13: South Africa Laundry Appliances Market Revenue Million Forecast, by Region 2019 & 2032
- Table 14: South Africa Laundry Appliances Market Volume K Unit Forecast, by Region 2019 & 2032
- Table 15: South Africa Laundry Appliances Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: South Africa Laundry Appliances Market Volume K Unit Forecast, by Country 2019 & 2032
- Table 17: South Africa South Africa Laundry Appliances Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: South Africa South Africa Laundry Appliances Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Sudan South Africa Laundry Appliances Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Sudan South Africa Laundry Appliances Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: Uganda South Africa Laundry Appliances Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Uganda South Africa Laundry Appliances Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 23: Tanzania South Africa Laundry Appliances Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Tanzania South Africa Laundry Appliances Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 25: Kenya South Africa Laundry Appliances Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Kenya South Africa Laundry Appliances Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 27: Rest of Africa South Africa Laundry Appliances Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Rest of Africa South Africa Laundry Appliances Market Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 29: South Africa Laundry Appliances Market Revenue Million Forecast, by Type 2019 & 2032
- Table 30: South Africa Laundry Appliances Market Volume K Unit Forecast, by Type 2019 & 2032
- Table 31: South Africa Laundry Appliances Market Revenue Million Forecast, by Product 2019 & 2032
- Table 32: South Africa Laundry Appliances Market Volume K Unit Forecast, by Product 2019 & 2032
- Table 33: South Africa Laundry Appliances Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 34: South Africa Laundry Appliances Market Volume K Unit Forecast, by Technology 2019 & 2032
- Table 35: South Africa Laundry Appliances Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 36: South Africa Laundry Appliances Market Volume K Unit Forecast, by Distribution Channel 2019 & 2032
- Table 37: South Africa Laundry Appliances Market Revenue Million Forecast, by End Use 2019 & 2032
- Table 38: South Africa Laundry Appliances Market Volume K Unit Forecast, by End Use 2019 & 2032
- Table 39: South Africa Laundry Appliances Market Revenue Million Forecast, by Country 2019 & 2032
- Table 40: South Africa Laundry Appliances Market Volume K Unit Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South Africa Laundry Appliances Market?
The projected CAGR is approximately > 5.00%.
2. Which companies are prominent players in the South Africa Laundry Appliances Market?
Key companies in the market include LG, AB Electrolux, Pressed In Time (Pty) Ltd, T&D Investments (Pty) Ltd, Miele, Desert Charm Trading 40 (Pty) Ltd, Nannucci Dry Cleaners (Pty) Ltd, Levingers Franchising (Pty) Ltd, Bidvest Group Ltd (The), Hisense SA, Bosch, Combined Cleaners (Pty) Ltd, Tullis Laundry Solutions Africa (Pty) Ltd, Atlantic Cleaners, Servworx Integrated Service Solutions (Pty) Ltd, Unilever South Africa, Samsung, Midea.
3. What are the main segments of the South Africa Laundry Appliances Market?
The market segments include Type, Product, Technology, Distribution Channel, End Use.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increase in spending on washing machines in South Africa.; Rising share of Online Sales in Laundry Appliance products..
6. What are the notable trends driving market growth?
Automatic Washing Machines Driving The Market.
7. Are there any restraints impacting market growth?
Fluctuation in Per Capita Income of South Africa Post Covid; Increasing market penetration by Global players affecting local manufacturers..
8. Can you provide examples of recent developments in the market?
On August 2022, Samsung and OMO detergent partnered to offer a combination of Samsung's state-of-the-art washing machines and OMO Auto's incredible cleaning power, creating a seamless, stress-free, and sustainable laundry experience.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South Africa Laundry Appliances Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South Africa Laundry Appliances Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South Africa Laundry Appliances Market?
To stay informed about further developments, trends, and reports in the South Africa Laundry Appliances Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
