Key Insights

The veterinary ultrasound devices market is experiencing robust growth, driven by increasing pet ownership globally, rising veterinary care expenditure, and technological advancements leading to more portable and affordable devices. The market, currently valued at approximately $XX million in 2025 (assuming a logical extrapolation from the provided CAGR and market size), is projected to expand at a Compound Annual Growth Rate (CAGR) of 5.60% from 2025 to 2033. This growth is fueled by several factors. Firstly, the increasing humanization of pets leads to greater investment in their healthcare, including diagnostic imaging such as ultrasound. Secondly, advancements in handheld and portable ultrasound technology are making these devices more accessible and user-friendly for veterinary clinics of all sizes, even those in remote locations. Miniaturization and improved image quality are key drivers here. Finally, the expansion of veterinary services in emerging markets is contributing to the market’s expansion. While some restraints exist, such as the relatively high initial cost of purchasing advanced ultrasound systems and the need for skilled technicians, the overall positive trends strongly suggest continued market growth throughout the forecast period.

The segmentation of the market into handheld/portable and cart-based ultrasound scanners, along with animal type (small and large animals), reveals further insights. Handheld devices are witnessing particularly rapid adoption due to their portability and ease of use, especially beneficial in field settings or for smaller animal practices. Conversely, cart-based systems remain crucial for larger veterinary hospitals and clinics requiring more advanced imaging capabilities for larger animals. Geographical segmentation reveals significant market opportunities in North America and Europe, regions characterized by high pet ownership rates and advanced veterinary infrastructure. However, Asia-Pacific is poised for substantial growth, fueled by rising disposable incomes and increasing awareness of animal healthcare in developing economies. Major players like Siemens Healthcare GmbH, Canon Inc., and Mindray are actively shaping market dynamics through innovation, strategic partnerships, and expansion into new markets. The competitive landscape is characterized by ongoing innovation and a focus on delivering improved image quality, enhanced portability, and user-friendly interfaces to meet the evolving needs of veterinary professionals.

Veterinary Ultrasound Devices Industry: A Comprehensive Market Report (2019-2033)

This comprehensive report provides an in-depth analysis of the Veterinary Ultrasound Devices industry, covering market size, growth drivers, competitive landscape, and future outlook. The report utilizes data from the historical period (2019-2024), base year (2025), and estimated year (2025) to forecast market trends through 2033. The study period encompasses 2019-2033, with a forecast period of 2025-2033. The report is crucial for stakeholders seeking actionable insights into this dynamic market.

Veterinary Ultrasound Devices Industry Market Concentration & Innovation

The veterinary ultrasound devices market exhibits a moderately concentrated landscape, with a few major players holding significant market share. While precise figures for market share are unavailable without accessing the full report, key players like Siemens Healthcare GmbH, Mindray, and Samsung Medison likely command a substantial portion. The market is characterized by ongoing innovation, driven by advancements in imaging technology, portability, and software capabilities. Regulatory frameworks, varying by region, influence market access and product approvals. The industry sees some degree of substitution, primarily from other diagnostic imaging modalities, but ultrasound maintains its dominance due to its cost-effectiveness, non-invasiveness, and broad applicability. End-user trends show increasing adoption of portable systems due to their convenience and versatility. Mergers and acquisitions (M&A) activity has been moderate, with recent deals primarily focusing on distribution partnerships and technology licensing, as seen in AVU and Draminski SA's partnership. The total M&A deal value for the period 2019-2024 is estimated at xx Million.

• Market Concentration: Moderately concentrated, with several dominant players.
• Innovation Drivers: Advancements in imaging technology, portability, and software.
• Regulatory Frameworks: Varying regional regulations impact market access.
• Product Substitutes: Limited substitution from other diagnostic imaging modalities.
• End-User Trends: Growing preference for portable ultrasound systems.
• M&A Activity: Moderate activity, with deals focused on partnerships and licensing.

Veterinary Ultrasound Devices Industry Industry Trends & Insights

The veterinary ultrasound devices market is experiencing robust growth, driven by several key factors. Increasing pet ownership globally, coupled with rising pet healthcare expenditure, fuels demand. Technological advancements, such as improved image quality, miniaturization, and AI-powered image analysis, enhance diagnostic capabilities and user experience. Veterinary professionals increasingly embrace ultrasound for its non-invasive nature and cost-effectiveness compared to other diagnostic tools. Consumer preferences favor portable devices offering enhanced mobility and convenience. The competitive landscape is characterized by both established players and emerging companies vying for market share. The market's Compound Annual Growth Rate (CAGR) during the forecast period (2025-2033) is projected to be xx%, driven by factors discussed above. Market penetration for veterinary ultrasound devices in developed regions is relatively high while it is considerably lower in emerging markets, representing a substantial opportunity for future expansion.

Dominant Markets & Segments in Veterinary Ultrasound Devices Industry

The North American market currently leads in terms of revenue generation within the veterinary ultrasound devices industry, followed closely by Europe. This dominance is attributed to a combination of factors:

• North America: High pet ownership rates, advanced veterinary infrastructure, and a strong preference for sophisticated diagnostic tools. Economic policies supporting animal healthcare and significant funding for research and development contribute to market growth.

• Europe: Similar factors contribute to Europe's strong performance, with the addition of robust regulatory frameworks and healthcare systems encouraging the adoption of advanced diagnostic technologies.

• Product Segment: Handheld (portable) ultrasound scanners witness significantly higher demand compared to cart-based scanners due to their portability and ease of use.

• Animal Type: The small animal segment (dogs and cats) accounts for a larger share of the market, driven by higher pet ownership and increased veterinary care spending compared to the large animal segment (horses, cattle, etc.). This dominance is reflected in the xx Million revenue in 2025.

Key Drivers for the Dominant Segments and Regions:

• High Pet Ownership: North America and Europe have significantly higher pet ownership rates compared to many other regions, increasing demand for veterinary services.
• Increased Pet Healthcare Spending: Owners are increasingly willing to invest in advanced diagnostics for their pets.
• Technological Advancements: Improvements in image quality, portability, and functionality enhance user experience and diagnostic capability.
• Government Regulations: Supportive regulatory frameworks facilitate market access and encourage adoption.
• Veterinary Infrastructure: Developed regions possess better established veterinary infrastructure, including clinics and hospitals, that are better equipped to utilize ultrasound devices.

Veterinary Ultrasound Devices Industry Product Developments

Recent product developments in veterinary ultrasound devices focus on enhancing image quality, portability, and software functionalities. Miniaturization of devices, integration of advanced image processing algorithms, and wireless connectivity are prominent trends. These innovations improve diagnostic accuracy, ease of use, and workflow efficiency, ultimately improving the quality of veterinary care. Features such as AI-assisted image analysis are also gaining traction, enhancing diagnostic capabilities and reducing interpretation time. The market is witnessing a shift towards portable, handheld devices that cater to the need for flexible and efficient point-of-care diagnostics. Such developments cater to the demands for efficient, accurate, and user-friendly solutions in the busy veterinary environment.

Report Scope & Segmentation Analysis

This report provides a comprehensive segmentation analysis of the veterinary ultrasound devices market across two key parameters: Product and Animal Type.

Product:

• Handheld (Portable) Ultrasound Scanner: This segment is projected to experience significant growth due to its convenience and versatility. The market size for handheld devices is anticipated to reach xx Million by 2033. Competitive dynamics are largely characterized by a large number of players offering diverse feature sets and price points.

• Cart-based Ultrasound Scanner: While this segment holds a significant market share currently, its growth rate is expected to be slower than the handheld segment. The market size in 2033 is estimated at xx Million. Competition is typically between fewer established players.

Animal Type:

• Small Animals: The small animal segment (dogs, cats, etc.) dominates the market due to higher pet ownership rates and increased veterinary care spending. The market size in 2033 is anticipated to reach xx Million.

• Large Animals: The large animal segment (horses, cattle, etc.) has a smaller market share but is expected to witness moderate growth driven by advancements in device design and increasing adoption. The market size in 2033 is estimated at xx Million.

Key Drivers of Veterinary Ultrasound Devices Industry Growth

The growth of the veterinary ultrasound devices market is primarily propelled by several intertwined factors: a surge in pet ownership globally, leading to an increased demand for veterinary services, and rising disposable incomes enabling pet owners to invest in advanced diagnostic and therapeutic procedures for their pets. Furthermore, technological innovations in ultrasound technology have significantly improved image quality, portability, and ease of use, making these devices more accessible and desirable. Favorable regulatory environments in many countries further support the adoption of these devices.

Challenges in the Veterinary Ultrasound Devices Industry Sector

The veterinary ultrasound devices industry faces several challenges, including the high initial investment cost of the equipment, which can be a barrier to entry for smaller veterinary clinics. Competition from other diagnostic modalities and the need for continuous technological upgrades to remain competitive add to the pressure. The relatively complex training and expertise required for effective operation and interpretation of ultrasound images present a barrier to widespread adoption. Supply chain disruptions and the ongoing shortage of skilled technicians, especially in under-served regions, also pose challenges. The cumulative effect of these constraints has resulted in a xx Million loss in revenue in 2024.

Emerging Opportunities in Veterinary Ultrasound Devices Industry

Emerging opportunities for growth lie in the development of more affordable and portable devices suitable for point-of-care settings, particularly in underserved regions. The integration of AI and machine learning for automated image analysis offers significant potential to enhance diagnostic accuracy and efficiency. The expanding application of ultrasound in various veterinary specialties beyond cardiology and abdominal imaging (e.g., ophthalmology, musculoskeletal system) opens new avenues for market expansion. Additionally, a focus on improving user-friendliness and developing more comprehensive training programs will facilitate wider adoption.

Leading Players in the Veterinary Ultrasound Devices Industry Market

• Siemens Healthcare GmbH
• DRAMINSKI SA
• Canon Inc
• Esaote SpA
• Sonostar Technologies Co Limited
• Samsung Medison Co Ltd
• IMV Imaging
• Shenzhen Mindray Bio-Medical Electronics Co Ltd
• Fujifilm Holdings Corporation

Key Developments in Veterinary Ultrasound Devices Industry Industry

• November 2022: Advanced Veterinary Ultrasound (AVU) partnered with Draminski SA to distribute Draminski's portable ultrasound systems. This significantly expands Draminski's market reach and provides AVU with access to high-quality equipment.

• August 2022: GM Medical partnered with Butterfly Network to distribute the iQ+ Vet ultrasound device in Scandinavia, enhancing Butterfly Network's presence in the region.

Strategic Outlook for Veterinary Ultrasound Devices Industry Market

The veterinary ultrasound devices market is poised for continued growth driven by technological advancements, increasing pet ownership, and rising expenditure on animal healthcare. Strategic opportunities for players include focusing on developing innovative products catering to specific veterinary needs, expanding into emerging markets, and establishing strategic partnerships to enhance distribution networks. The continued integration of AI and machine learning will play a pivotal role in improving diagnostic accuracy and workflow efficiency, ultimately driving market expansion and improved veterinary care.

Veterinary Ultrasound Devices Industry Segmentation

• 1. Product
  • 1.1. Handheld (Portable) Ultrasound Scanner
  • 1.2. Cart-based Ultrasound Scanner
• 2. Animal Type
  • 2.1. Small Animals
  • 2.2. Large Animals

Veterinary Ultrasound Devices Industry Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. Europe
  • 2.1. Germany
  • 2.2. United Kingdom
  • 2.3. France
  • 2.4. Italy
  • 2.5. Spain
  • 2.6. Rest of Europe
• 3. Asia Pacific
  • 3.1. China
  • 3.2. Japan
  • 3.3. India
  • 3.4. Australia
  • 3.5. South Korea
  • 3.6. Rest of Asia Pacific
• 4. Middle East
• 5. GCC
  • 5.1. South Africa
  • 5.2. Rest of Middle East
• 6. South America
  • 6.1. Brazil
  • 6.2. Argentina
  • 6.3. Rest of South America