Key Insights
The India rigid plastic packaging market is experiencing robust growth, driven by the expanding food and beverage, pharmaceutical, and personal care sectors. A 9.36% CAGR from 2019 to 2024 suggests a significant market expansion, likely fueled by increasing consumer demand, rising disposable incomes, and a shift towards convenient, shelf-stable packaged goods. The market segmentation reveals a strong preference for bottles and containers, followed by cups and tubs, reflecting the prevalent packaging needs across various industries. PP, PET, HDPE, and LDPE materials dominate the material type segment, owing to their cost-effectiveness, versatility, and recyclability. Regional variations exist, with potentially higher growth in urban centers and regions experiencing rapid economic development. However, environmental concerns regarding plastic waste and government regulations promoting sustainable packaging solutions pose a challenge to the market’s continued unchecked expansion. Companies are increasingly focusing on lightweighting designs and exploring eco-friendly alternatives to mitigate these challenges. The competitive landscape is dynamic, with both large multinational corporations and local players vying for market share. While the exact market size for 2025 is not provided, extrapolating from the 9.36% CAGR and considering market trends, a reasonable estimate would place the market value in the hundreds of millions of USD, reflecting its significant contribution to India's manufacturing and consumption sectors. Further growth is anticipated driven by innovations in barrier technology, the increasing demand for specialized packaging across various industries, and strategic investments in manufacturing capacity.
The key players in this market, such as Amcor Rigid Plastics, Chemco Group, and others listed, are actively adapting to evolving consumer preferences and regulatory changes. This includes developing innovative packaging solutions like lightweight containers, recyclable materials, and improved barrier properties to enhance product shelf life and reduce environmental impact. The future of this market hinges on balancing growth with sustainability, necessitating collaboration between manufacturers, policymakers, and consumers to find viable solutions for waste management and circular economy strategies. The demand for sustainable and innovative rigid plastic packaging will likely drive further market segmentation and product differentiation.
This in-depth report provides a comprehensive analysis of the India Rigid Plastic Packaging Market, covering market size, segmentation, growth drivers, challenges, and key players. The study period spans from 2019 to 2033, with 2025 as the base and estimated year. This report is an indispensable resource for industry stakeholders, investors, and market entrants seeking to understand the dynamics and future potential of this rapidly evolving market.

India Rigid Plastic Packaging Market Concentration & Innovation
The India rigid plastic packaging market exhibits a moderately concentrated landscape, with a few large players holding significant market share. However, a substantial number of smaller players also contribute to the overall market dynamics. Market share data for the top players is currently unavailable (xx%). Innovation in this sector is driven by increasing demand for sustainable and lightweight packaging solutions, alongside advancements in material science and manufacturing technologies. Stringent regulatory frameworks concerning plastic waste management are impacting market practices and fostering innovation in recycling and biodegradable alternatives. The market is seeing significant substitution of traditional packaging materials with rigid plastic options due to their cost-effectiveness, durability, and ease of use. End-user preferences are shifting towards customized packaging solutions with enhanced functionalities, driving demand for innovative designs and product features. Mergers and acquisitions (M&A) are increasingly common, with recent deals showcasing consolidation and expansion strategies. For instance, the acquisition of Hitesh Plastics by Manjushree Technopack in August 2022, valued at xx Million USD, demonstrates a strategic move towards vertical integration and expansion within the market. This M&A activity and others not detailed here indicate a potential increase in market concentration in the future.
- Key Factors Influencing Market Concentration:
- Presence of large multinational corporations.
- Emergence of regional players.
- Ongoing consolidation via M&A activity.
- Innovation Drivers:
- Sustainable and eco-friendly packaging materials.
- Advancements in plastic recycling technologies.
- Customized packaging solutions.
- Automation and improved manufacturing efficiency.
- Regulatory Framework Impact: Stringent regulations on plastic waste are driving innovation in biodegradable alternatives and improved recycling solutions.
India Rigid Plastic Packaging Market Industry Trends & Insights
The India rigid plastic packaging market is witnessing robust growth, driven by factors such as increasing consumer spending, expansion of organized retail, and the rise of e-commerce. The market is projected to experience a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Technological advancements such as automation, improved material science, and the incorporation of smart packaging features are significantly impacting market dynamics. Consumer preferences are shifting towards convenient, tamper-evident, and aesthetically appealing packaging, driving innovation and customization in the industry. The competitive landscape is characterized by both domestic and international players competing on price, quality, innovation, and sustainability. Market penetration of rigid plastic packaging across various end-use sectors is high, with continued growth expected, particularly in sectors like food and beverages. The increasing adoption of lightweight packaging solutions is further boosting market growth. Growth, however, is challenged by fluctuating raw material prices and environmental concerns regarding plastic waste.

Dominant Markets & Segments in India Rigid Plastic Packaging Market
The dominant segments within the India rigid plastic packaging market vary by product type, end-user, and material.
- By Product Type: Bottles & containers holds the largest market share, driven by the massive demand from the food and beverage industry. This is followed by cups and tubs and rigid bulk products. The 'Other Product Types' segment, including caps and closures, experiences steady growth driven by the packaging needs of various consumer goods.
- By End-user Type: The food and beverage industry remains the largest end-user segment, consuming a significant portion of rigid plastic packaging. The pharmaceutical and personal care segments also contribute substantial market share due to stringent packaging requirements. The industrial sector, which encompasses segments such as lubricants, fertilizers, and logistics, experiences significant growth owing to the rising needs for bulk packaging.
- By Material Type: PP (Polypropylene) and PET (Polyethylene Terephthalate) are the dominant materials used in rigid plastic packaging due to their versatile properties, cost-effectiveness, and recyclability. HDPE (High-Density Polyethylene) and LDPE (Low-Density Polyethylene) also play a considerable role. The 'Other Material Types' segment consists of specialty polymers with unique properties and features.
Key Drivers for Dominance:
- Food & Beverage: Increased consumer spending and growing organized retail sector.
- Pharmaceuticals: Stringent regulations and the need for tamper-evident packaging.
- PP & PET: Cost-effectiveness, versatility, and recyclability.
- Economic Growth: Rising disposable incomes and expanding middle class.
India Rigid Plastic Packaging Market Product Developments
The India rigid plastic packaging market is characterized by a continuous stream of product innovations focused on sustainability, enhanced functionality, and improved aesthetics. Lightweight designs, recyclable materials, and the incorporation of smart packaging features are some key areas of innovation. Advances in barrier technology are also enhancing product shelf life and protecting against environmental factors. These innovations are designed to meet the evolving needs of various end-users, improve supply chain efficiency, and address growing environmental concerns. The market is witnessing a significant shift towards eco-friendly alternatives, including biodegradable and compostable plastics, to meet regulatory requirements and consumer demand.
Report Scope & Segmentation Analysis
This report comprehensively analyzes the India rigid plastic packaging market based on the following segments:
- By Product Type: Bottles & Containers (xx Million), Cups & Tubs (xx Million), Rigid Bulk Products (xx Million), Other Product Types (xx Million). Growth is expected across all segments, with bottles & containers leading.
- By End-user Type: Food (xx Million), Beverage (xx Million), Pharmaceuticals (xx Million), Personal Care & Cosmetics (xx Million), Homecare (xx Million), Industrial (xx Million), Other End-user Types (xx Million). Food and Beverage will maintain significant market share.
- By Material Type: PP (xx Million), PET (xx Million), HDPE & LDPE (xx Million), Other Material Types (xx Million). PP and PET will continue to dominate due to their properties and cost.
Each segment's analysis includes market size, growth projections, and competitive dynamics.
Key Drivers of India Rigid Plastic Packaging Market Growth
The India rigid plastic packaging market's growth is driven by several factors: the rising consumer spending and the growth of the organized retail sector, particularly e-commerce, fuels demand for effective packaging. Government initiatives supporting infrastructure development and favorable economic policies also contribute. The demand for customized and innovative packaging solutions and technological advancements, particularly in sustainable materials and automation, further propel growth.
Challenges in the India Rigid Plastic Packaging Market Sector
The Indian rigid plastic packaging market faces challenges such as fluctuating raw material prices, environmental concerns about plastic waste, and stringent government regulations. Supply chain disruptions, competition from alternative packaging materials, and the need for substantial investments in advanced technologies further pose challenges. These factors can influence pricing and profitability within the sector.
Emerging Opportunities in India Rigid Plastic Packaging Market
The Indian rigid plastic packaging market presents several emerging opportunities. The growth of e-commerce and the increasing demand for sustainable packaging solutions are key areas. Expanding into new product segments, leveraging technological advancements, and catering to specific end-user needs will create additional opportunities. Further market penetration in rural areas also presents a substantial opportunity.
Leading Players in the India Rigid Plastic Packaging Market Market
- Amcor Rigid Plastics
- Chemco Group
- Bulkcorp International Private Limited
- Pearlpet (Pearl Polymers Limited)
- Hitech Corporation (Hitech Group)
- Rishi FIBC Soliutions Private Limited
- EPL Limited
- Tripak Solutions
- Time Technoplast Ltd
- Supple Pack (India) Private Limited
- Mold-Tek Packaging Ltd
- Pyramid Technoplast Pvt Ltd
- Regent Plast Pvt Ltd
- Parekhplast India Limited
- Manjushree Technopack Ltd
- Unity Poly Barrels Private Limited
Key Developments in India Rigid Plastic Packaging Market Industry
- October 2022: Mold-Tek Packaging announces plans to open a new plant in Cheyyar, near Chennai, with an investment of USD 3.67 Million, expanding its capacity to meet growing demand. This indicates confidence in future growth and expansion of the market.
- August 2022: Manjushree Technopack acquires Hitesh Plastics, strengthening its position in the caps and closures segment and establishing a more comprehensive product portfolio. This merger showcases consolidation trends within the market.
Strategic Outlook for India Rigid Plastic Packaging Market Market
The India rigid plastic packaging market presents a strong potential for growth driven by favorable economic conditions, consumer trends, and technological advancements. Companies focusing on sustainable packaging, efficient manufacturing processes, and customized solutions will be well-positioned to capitalize on this opportunity. Market expansion is projected across various product types and end-user segments, with a focus on innovation and sustainability to meet evolving consumer preferences and regulatory requirements.
India Rigid Plastic Packaging Market Segmentation
-
1. Resin Type
-
1.1. Polyethylene (PE)
- 1.1.1. Low-Dens
- 1.1.2. High Density Polyethylene (HDPE)
- 1.2. Polyethylene terephthalate (PET)
- 1.3. Polypropylene (PP)
- 1.4. Polystyrene (PS) and Expanded polystyrene (EPS
- 1.5. Polyvinyl chloride (PVC)
- 1.6. Other Resin Types
-
1.1. Polyethylene (PE)
-
2. Product Type
- 2.1. Bottles and Jars
- 2.2. Trays and Containers
- 2.3. Caps and Closures
- 2.4. Intermediate Bulk Containers (IBCs)
- 2.5. Drums
- 2.6. Pallets
- 2.7. Other Product Types
-
3. End-use Industries
-
3.1. Food**
- 3.1.1. Candy & Confectionery
- 3.1.2. Frozen Foods
- 3.1.3. Fresh Produce
- 3.1.4. Dairy Products
- 3.1.5. Dry Foods
- 3.1.6. Meat, Poultry, and Seafood
- 3.1.7. Pet Food
- 3.1.8. Other Food Products
- 3.2. Foodservice
- 3.3. Beverage
- 3.4. Healthcare
- 3.5. Cosmetics and Personal Care
- 3.6. Industri
- 3.7. Building and Construction
- 3.8. Automotive
- 3.9. Other End User Industries
-
3.1. Food**
India Rigid Plastic Packaging Market Segmentation By Geography
- 1. India

India Rigid Plastic Packaging Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 9.36% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing demand for primary packaging driven by unit sales; Rising E-Commerce Sales is Expected to Drive the Packaging Market; Recent innovations such as child resistant packaging & micropump driven by entry of global vendors expected to spur growth
- 3.3. Market Restrains
- 3.3.1. Insufficient Recycling Techniques Caution About the Environment; Stringent Laws & Regulations Pertaining to Plastic Industries; Competition From Alternative Packaging Materials
- 3.4. Market Trends
- 3.4.1. Rising E-Commerce Sales is Expected to Drive the Packaging Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. India Rigid Plastic Packaging Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Resin Type
- 5.1.1. Polyethylene (PE)
- 5.1.1.1. Low-Dens
- 5.1.1.2. High Density Polyethylene (HDPE)
- 5.1.2. Polyethylene terephthalate (PET)
- 5.1.3. Polypropylene (PP)
- 5.1.4. Polystyrene (PS) and Expanded polystyrene (EPS
- 5.1.5. Polyvinyl chloride (PVC)
- 5.1.6. Other Resin Types
- 5.1.1. Polyethylene (PE)
- 5.2. Market Analysis, Insights and Forecast - by Product Type
- 5.2.1. Bottles and Jars
- 5.2.2. Trays and Containers
- 5.2.3. Caps and Closures
- 5.2.4. Intermediate Bulk Containers (IBCs)
- 5.2.5. Drums
- 5.2.6. Pallets
- 5.2.7. Other Product Types
- 5.3. Market Analysis, Insights and Forecast - by End-use Industries
- 5.3.1. Food**
- 5.3.1.1. Candy & Confectionery
- 5.3.1.2. Frozen Foods
- 5.3.1.3. Fresh Produce
- 5.3.1.4. Dairy Products
- 5.3.1.5. Dry Foods
- 5.3.1.6. Meat, Poultry, and Seafood
- 5.3.1.7. Pet Food
- 5.3.1.8. Other Food Products
- 5.3.2. Foodservice
- 5.3.3. Beverage
- 5.3.4. Healthcare
- 5.3.5. Cosmetics and Personal Care
- 5.3.6. Industri
- 5.3.7. Building and Construction
- 5.3.8. Automotive
- 5.3.9. Other End User Industries
- 5.3.1. Food**
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. India
- 5.1. Market Analysis, Insights and Forecast - by Resin Type
- 6. North India India Rigid Plastic Packaging Market Analysis, Insights and Forecast, 2019-2031
- 7. South India India Rigid Plastic Packaging Market Analysis, Insights and Forecast, 2019-2031
- 8. East India India Rigid Plastic Packaging Market Analysis, Insights and Forecast, 2019-2031
- 9. West India India Rigid Plastic Packaging Market Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 Amcor Rigid Plastics
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Chemco Group
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Bulkcorp International Private Limited
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Pearlpet (Pearl Polymers Limited)
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Hitech Corporation (Hitech Group)
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Rishi FIBC Soliutions Private Limited
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 EPL Limited
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Tripak Solutions
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Time Technoplast Ltd
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Supple Pack (India) Private Limited*List Not Exhaustive
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Mold-Tek Packaging Ltd
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 Pyramid Technoplast Pvt Ltd
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.13 Regent Plast Pvt Ltd
- 10.2.13.1. Overview
- 10.2.13.2. Products
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Financials (Based on Availability)
- 10.2.14 Parekhplast India Limited
- 10.2.14.1. Overview
- 10.2.14.2. Products
- 10.2.14.3. SWOT Analysis
- 10.2.14.4. Recent Developments
- 10.2.14.5. Financials (Based on Availability)
- 10.2.15 Manjushree Technopack Ltd
- 10.2.15.1. Overview
- 10.2.15.2. Products
- 10.2.15.3. SWOT Analysis
- 10.2.15.4. Recent Developments
- 10.2.15.5. Financials (Based on Availability)
- 10.2.16 Unity Poly Barrels Private Limited
- 10.2.16.1. Overview
- 10.2.16.2. Products
- 10.2.16.3. SWOT Analysis
- 10.2.16.4. Recent Developments
- 10.2.16.5. Financials (Based on Availability)
- 10.2.1 Amcor Rigid Plastics
List of Figures
- Figure 1: India Rigid Plastic Packaging Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: India Rigid Plastic Packaging Market Share (%) by Company 2024
List of Tables
- Table 1: India Rigid Plastic Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: India Rigid Plastic Packaging Market Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 3: India Rigid Plastic Packaging Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 4: India Rigid Plastic Packaging Market Revenue Million Forecast, by End-use Industries 2019 & 2032
- Table 5: India Rigid Plastic Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: India Rigid Plastic Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: North India India Rigid Plastic Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: South India India Rigid Plastic Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: East India India Rigid Plastic Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: West India India Rigid Plastic Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: India Rigid Plastic Packaging Market Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 12: India Rigid Plastic Packaging Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 13: India Rigid Plastic Packaging Market Revenue Million Forecast, by End-use Industries 2019 & 2032
- Table 14: India Rigid Plastic Packaging Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the India Rigid Plastic Packaging Market?
The projected CAGR is approximately 9.36%.
2. Which companies are prominent players in the India Rigid Plastic Packaging Market?
Key companies in the market include Amcor Rigid Plastics, Chemco Group, Bulkcorp International Private Limited, Pearlpet (Pearl Polymers Limited), Hitech Corporation (Hitech Group), Rishi FIBC Soliutions Private Limited, EPL Limited, Tripak Solutions, Time Technoplast Ltd, Supple Pack (India) Private Limited*List Not Exhaustive, Mold-Tek Packaging Ltd, Pyramid Technoplast Pvt Ltd, Regent Plast Pvt Ltd, Parekhplast India Limited, Manjushree Technopack Ltd, Unity Poly Barrels Private Limited.
3. What are the main segments of the India Rigid Plastic Packaging Market?
The market segments include Resin Type, Product Type, End-use Industries.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Growing demand for primary packaging driven by unit sales; Rising E-Commerce Sales is Expected to Drive the Packaging Market; Recent innovations such as child resistant packaging & micropump driven by entry of global vendors expected to spur growth.
6. What are the notable trends driving market growth?
Rising E-Commerce Sales is Expected to Drive the Packaging Market.
7. Are there any restraints impacting market growth?
Insufficient Recycling Techniques Caution About the Environment; Stringent Laws & Regulations Pertaining to Plastic Industries; Competition From Alternative Packaging Materials.
8. Can you provide examples of recent developments in the market?
October 2022: Mold-Tek Packaging announced its plans to open a co-located plant at Cheyyar, close to Chennai, to meet their needs after receiving a Letter of Award ('LOA') from Grasim Industries Birla Paints Division for the provision of packing material (PAILS). The new facility would require an expenditure of about INR 30 crore (USD 3.67 million) to build up and be operational by the end of 2025.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "India Rigid Plastic Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the India Rigid Plastic Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the India Rigid Plastic Packaging Market?
To stay informed about further developments, trends, and reports in the India Rigid Plastic Packaging Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence