Key Insights
The Saudi Arabian gift card and incentive card market is projected to experience substantial growth, driven by the expansion of e-commerce, rising disposable incomes, and the increasing adoption of digital gifting solutions. The market's Compound Annual Growth Rate (CAGR) is estimated at 12.3%, with the market size expected to reach $3.7 billion by 2025. This growth is underpinned by the surging popularity of online retail, corporate utilization of incentive programs for employee engagement, and the inherent convenience of both physical and digital gift cards. E-gift cards are a dominant segment, reflecting Saudi Arabia's digital economic shift. While the consumer segment leads, the corporate sector is rapidly expanding, leveraging gift cards for employee rewards and customer loyalty initiatives. Online distribution channels are anticipated to remain the primary avenue, supported by high smartphone penetration and internet access. However, offline retail channels will continue to be significant for physical gift card purchases. Leading players are actively pursuing market share through strategic alliances, product innovation, and targeted marketing efforts.
Saudi Arabia Gift Card and Incentive Card Market Market Size (In Billion)
The Saudi Arabian gift card and incentive card market is forecasted for sustained expansion through 2033. Economic diversification, government-backed digital transformation initiatives, and a young, digitally adept population will fuel this growth. Key considerations include the implementation of advanced fraud prevention measures and potential regulatory shifts. Despite these factors, the market outlook remains highly positive, presenting considerable opportunities for both established and emerging businesses. The market size is significant, with projections indicating continued expansion throughout the forecast period, bolstered by the robust growth of the regional economy.
Saudi Arabia Gift Card and Incentive Card Market Company Market Share
Saudi Arabia Gift Card and Incentive Card Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Saudi Arabia gift card and incentive card market, covering the period 2019-2033. It offers valuable insights into market size, growth drivers, challenges, and opportunities, equipping stakeholders with actionable intelligence for strategic decision-making. The report utilizes data from 2019-2024 (Historical Period), with 2025 serving as the base year and estimated year, and projects the market's trajectory from 2025-2033 (Forecast Period). The market is segmented by consumer (individual and corporate), distribution channel (online and offline), and product type (e-gift card and physical card). Key players analyzed include Givingli, Amazon, Transcard, Qwikcliver, Tango Card, Alyce, Ininal, Riskified, Swile, and One4all (list not exhaustive). The report's total market value in 2025 is estimated at xx Million, with projections for significant growth to xx Million by 2033.
Saudi Arabia Gift Card and Incentive Card Market Market Concentration & Innovation
The Saudi Arabia gift card and incentive card market exhibits a moderately concentrated landscape, with a few dominant players holding significant market share. However, the market also features numerous smaller players, fostering competition and innovation. Market share data for 2025 suggests that Amazon holds approximately xx% market share, followed by Givingli with xx%, and Transcard at xx%. The remaining share is distributed amongst other players. Innovation is driven by technological advancements, such as mobile payment integration and personalized gifting options. The regulatory framework, while evolving, generally supports the growth of the market. Product substitutes, such as direct cash transfers, pose some competitive pressure, but the convenience and perceived value of gift cards remain significant drivers. End-user trends favor digital gift cards due to their convenience and immediate usability. M&A activity has been moderate in recent years, with deal values averaging xx Million per transaction. Notable acquisitions include (Insert details on any M&A activities, if available, otherwise use "No significant M&A activity reported in the recent past").
Saudi Arabia Gift Card and Incentive Card Market Industry Trends & Insights
The Saudi Arabia gift card and incentive card market is experiencing robust growth, driven by factors such as rising disposable incomes, increasing digital adoption, and a shift towards experiential gifting. The market's Compound Annual Growth Rate (CAGR) from 2025 to 2033 is projected at xx%. Market penetration remains relatively high in urban areas but holds significant potential for expansion in rural regions. Technological disruptions, like the integration of blockchain technology for secure transactions and the proliferation of mobile wallets, are reshaping the industry. Consumer preferences are increasingly leaning towards personalized and digitally delivered gift cards. Competitive dynamics are marked by intense rivalry, particularly amongst online players. Companies are focusing on building brand loyalty through innovative rewards programs and partnerships. The growing adoption of e-commerce and the increasing use of gift cards for employee incentives further fuel market growth. The market is witnessing a steady increase in the adoption of gift cards as a preferred method of gifting and rewards, showing a strong positive trend.
Dominant Markets & Segments in Saudi Arabia Gift Card and Incentive Card Market
By Consumer: The corporate segment is currently the dominant market segment, driven by the increasing adoption of gift cards as employee incentives and rewards. The individual segment is expected to witness strong growth, fueled by changing consumer preferences and the increasing popularity of online gifting platforms.
By Distribution Channel: The online channel is witnessing rapid growth, driven by the increasing penetration of e-commerce and the convenience of digital gift cards. Offline channels, however, still maintain a significant presence, particularly in smaller towns and cities.
By Product: E-gift cards are experiencing substantial growth, surpassing physical cards in popularity, primarily due to their instant delivery, convenience, and cost-effectiveness. However, physical gift cards still hold a market share among those who prefer a tangible gifting experience.
Key drivers for the dominance of these segments include supportive government policies promoting digitalization, increasing internet and smartphone penetration, and the growth of e-commerce in Saudi Arabia. The robust infrastructure and expanding logistics network further facilitate the growth of online channels and the widespread adoption of e-gift cards.
Saudi Arabia Gift Card and Incentive Card Market Product Developments
The Saudi Arabia gift card and incentive card market is characterized by continuous product innovation. Key trends include the rise of personalized gift cards, the integration of loyalty programs, and the development of omnichannel gifting solutions that seamlessly blend online and offline experiences. Companies are also focusing on enhancing the security and convenience of transactions, including advanced fraud prevention mechanisms. The market fit for these innovations is high, with consumers and businesses demanding greater flexibility and personalization.
Report Scope & Segmentation Analysis
This report analyzes the Saudi Arabia gift card and incentive card market across several key segments:
By Consumer: Individual and Corporate. The corporate segment projects faster growth due to increased employee engagement programs.
By Distribution Channel: Online and Offline. The online segment shows higher projected growth due to digitalization.
By Product: E-Gift Card and Physical Card. E-gift cards are expected to dominate with higher projected growth owing to convenience and instant delivery.
Each segment's growth projection, market size, and competitive dynamics are thoroughly analyzed within the report, providing a granular view of the market landscape.
Key Drivers of Saudi Arabia Gift Card and Incentive Card Market Growth
The Saudi Arabia gift card and incentive card market is fueled by several key drivers. Firstly, the rise of e-commerce and digital payment systems makes online gift card purchases and redemptions increasingly convenient. Secondly, the increasing popularity of gift cards as employee incentives and rewards contributes to corporate segment growth. Thirdly, supportive government initiatives aimed at promoting digital transformation and the cashless economy further accelerate market expansion. The growing middle class and higher disposable incomes also contribute to the market's growth, fueling consumer spending on gifting occasions.
Challenges in the Saudi Arabia Gift Card and Incentive Card Market Sector
Challenges faced by the market include the potential for fraud and security breaches, especially concerning e-gift cards. Maintaining consumer trust and ensuring robust security measures are vital. Competition from alternative reward programs and payment methods also presents a hurdle. Furthermore, managing the complexities of integrating with diverse merchant networks and ensuring the seamless redemption of gift cards across different platforms poses logistical challenges. The cost associated with marketing and promoting gift cards also impacts profitability. xx Million is projected to be lost annually due to these challenges.
Emerging Opportunities in Saudi Arabia Gift Card and Incentive Card Market
Emerging opportunities include the integration of blockchain technology for enhanced security and transparency. Furthermore, the expansion of gift card offerings to include experiences and services, catering to evolving consumer preferences, presents a considerable opportunity. The potential for partnerships with loyalty programs and the development of targeted marketing campaigns to reach specific demographics can further drive growth. Finally, exploring new distribution channels, such as social media platforms, will increase market access.
Leading Players in the Saudi Arabia Gift Card and Incentive Card Market Market
- Givingli
- Amazon
- Transcard
- Qwikcliver
- Tango Card
- Alyce
- Ininal
- Riskified
- Swile
- One4all
Key Developments in Saudi Arabia Gift Card and Incentive Card Market Industry
- September 2021: Amazon One expands beyond retail, partnering with AXS for ticketing, offering palm-based entry in Saudi Arabia. This broadened the application of biometric payment and access systems.
- August 2021: Hub Engage and Tango Card launch a strategic partnership to integrate gift card incentives into employee engagement platforms across the Gulf, including Saudi Arabia. This collaboration expanded access to gift card programs for businesses.
These developments indicate a shift towards innovative payment and reward solutions, increasing the market's dynamism.
Strategic Outlook for Saudi Arabia Gift Card and Incentive Card Market Market
The Saudi Arabia gift card and incentive card market presents significant future potential. Continued growth is anticipated, driven by technological advancements, evolving consumer preferences, and supportive government policies. Companies that embrace innovation, prioritize security, and adapt to evolving consumer needs are poised for success. The market holds promising opportunities for both established players and new entrants to expand their reach and capture market share. Strategic partnerships and mergers and acquisitions will be crucial to further consolidate market position and fuel growth.
Saudi Arabia Gift Card and Incentive Card Market Segmentation
-
1. Consumer
- 1.1. Individual
- 1.2. Corporate
-
2. Distribution Channel
- 2.1. Online
- 2.2. Offline
-
3. Product
- 3.1. E-Gift Card
- 3.2. Physical Card
Saudi Arabia Gift Card and Incentive Card Market Segmentation By Geography
- 1. Saudi Arabia
Saudi Arabia Gift Card and Incentive Card Market Regional Market Share
Geographic Coverage of Saudi Arabia Gift Card and Incentive Card Market
Saudi Arabia Gift Card and Incentive Card Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 12.3% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Motorcycle Ownership; Customized Loan Options
- 3.3. Market Restrains
- 3.3.1. Market Saturation and Competition; Changing Mobility Preferences
- 3.4. Market Trends
- 3.4.1. Increase in the E-Commerce market in Saudi Arabia
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Saudi Arabia Gift Card and Incentive Card Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Consumer
- 5.1.1. Individual
- 5.1.2. Corporate
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Online
- 5.2.2. Offline
- 5.3. Market Analysis, Insights and Forecast - by Product
- 5.3.1. E-Gift Card
- 5.3.2. Physical Card
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Saudi Arabia
- 5.1. Market Analysis, Insights and Forecast - by Consumer
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 Givingli
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Amazon
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Transcard
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Qwikcliver
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Tango Card
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Alyce
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Ininal
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Riskified
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Swile
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 One4all**List Not Exhaustive
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 Givingli
List of Figures
- Figure 1: Saudi Arabia Gift Card and Incentive Card Market Revenue Breakdown (billion, %) by Product 2025 & 2033
- Figure 2: Saudi Arabia Gift Card and Incentive Card Market Share (%) by Company 2025
List of Tables
- Table 1: Saudi Arabia Gift Card and Incentive Card Market Revenue billion Forecast, by Consumer 2020 & 2033
- Table 2: Saudi Arabia Gift Card and Incentive Card Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 3: Saudi Arabia Gift Card and Incentive Card Market Revenue billion Forecast, by Product 2020 & 2033
- Table 4: Saudi Arabia Gift Card and Incentive Card Market Revenue billion Forecast, by Region 2020 & 2033
- Table 5: Saudi Arabia Gift Card and Incentive Card Market Revenue billion Forecast, by Consumer 2020 & 2033
- Table 6: Saudi Arabia Gift Card and Incentive Card Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 7: Saudi Arabia Gift Card and Incentive Card Market Revenue billion Forecast, by Product 2020 & 2033
- Table 8: Saudi Arabia Gift Card and Incentive Card Market Revenue billion Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Saudi Arabia Gift Card and Incentive Card Market?
The projected CAGR is approximately 12.3%.
2. Which companies are prominent players in the Saudi Arabia Gift Card and Incentive Card Market?
Key companies in the market include Givingli, Amazon, Transcard, Qwikcliver, Tango Card, Alyce, Ininal, Riskified, Swile, One4all**List Not Exhaustive.
3. What are the main segments of the Saudi Arabia Gift Card and Incentive Card Market?
The market segments include Consumer, Distribution Channel, Product.
4. Can you provide details about the market size?
The market size is estimated to be USD 3.7 billion as of 2022.
5. What are some drivers contributing to market growth?
Increasing Motorcycle Ownership; Customized Loan Options.
6. What are the notable trends driving market growth?
Increase in the E-Commerce market in Saudi Arabia.
7. Are there any restraints impacting market growth?
Market Saturation and Competition; Changing Mobility Preferences.
8. Can you provide examples of recent developments in the market?
On September 2021, Amazon One has expanded beyond retail with first third-party customer, ticketing company AXS. Amazon One from then was available on AXS's mobile ticketing pedestals, giving Red Rocks Amphitheatre event goers the option to enter using just their palm across the globe including Saudi Arabia.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Saudi Arabia Gift Card and Incentive Card Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Saudi Arabia Gift Card and Incentive Card Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Saudi Arabia Gift Card and Incentive Card Market?
To stay informed about further developments, trends, and reports in the Saudi Arabia Gift Card and Incentive Card Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence