Key Insights
The African glass bottles and containers market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 5.21% from 2025 to 2033. This expansion is fueled by several key factors. The burgeoning food and beverage sector across Africa, particularly in countries like Nigeria, Egypt, and South Africa, is a significant driver, demanding increased packaging solutions. The rising demand for packaged consumer goods, including cosmetics and pharmaceuticals, also contributes to market growth. Furthermore, increasing investments in modern infrastructure and manufacturing facilities are improving production capabilities and expanding the market reach of glass container manufacturers. However, challenges remain. Fluctuations in raw material prices (like silica sand and soda ash), energy costs, and potential environmental concerns related to glass production could impede growth. Competition from alternative packaging materials, such as plastic and aluminum, also presents a hurdle. Market segmentation reveals that the beverage industry holds a dominant share, followed by the food, cosmetics, and pharmaceutical sectors. Regional analysis indicates South Africa, Nigeria, and Egypt as key markets, while other African nations are poised for future growth as their economies develop and consumer purchasing power increases.
The forecast period (2025-2033) anticipates continued growth, albeit with potential variations based on economic conditions and government regulations. The market's evolution will likely see increased focus on sustainable glass production practices, innovative packaging designs, and strategic partnerships between manufacturers and end-user industries. Companies like Frigoglass SAIC, Glamosa Glass, and Schott AG are well-positioned to benefit from these trends, but smaller, localized players are also expected to contribute to the overall growth narrative. A deeper understanding of regional specificities and consumer preferences will be crucial for companies seeking to maximize their market share in this dynamic African market.
This comprehensive report provides an in-depth analysis of the Africa glass bottles & containers industry, offering valuable insights for stakeholders, investors, and industry professionals. The report covers the period from 2019 to 2033, with a focus on the forecast period of 2025-2033 and a base year of 2025. The report leverages extensive market research and data analysis to present a clear picture of current market dynamics and future trends.

Africa Glass Bottles & Containers Industry Market Concentration & Innovation
The African glass bottles and containers market exhibits a moderately concentrated structure, with a few large players like Frigoglass SAIC and Consol Glass (Pty) Ltd holding significant market share. However, the presence of numerous smaller, regional players creates a competitive landscape. Market share data for 2024 shows Frigoglass SAIC holding approximately xx% market share, while Consol Glass (Pty) Ltd holds approximately xx%. Precise figures are dependent on the availability of complete data and internal company reporting.
Innovation is driven by several factors:
- Sustainability: Growing demand for eco-friendly packaging solutions is pushing innovation in lightweighting, recycled content, and sustainable manufacturing processes.
- Brand Differentiation: Brands are increasingly seeking unique bottle designs and functionalities to stand out in a competitive market, driving demand for customized solutions.
- Technological Advancements: Adoption of advanced manufacturing technologies, such as automated production lines and improved quality control systems, is improving efficiency and production capacity.
Regulatory frameworks vary across African nations, impacting material sourcing, labeling, and environmental standards. Product substitutes, primarily plastic containers, pose a significant competitive challenge, although glass retains advantages in terms of its perceived premium quality, recyclability, and barrier properties.
Mergers and acquisitions (M&A) activity in the sector has been relatively moderate in recent years, with deal values in the range of xx Million. The largest reported M&A deal was xx. Future M&A activity is likely driven by consolidation and expansion into new markets.
Africa Glass Bottles & Containers Industry Industry Trends & Insights
The African glass bottles and containers market is experiencing robust growth, with a Compound Annual Growth Rate (CAGR) of xx% projected between 2025 and 2033. This growth is fueled by:
- Expanding Beverage Sector: The growth of the beverage industry, particularly alcoholic and non-alcoholic beverages, fuels high demand for glass bottles.
- Rising Consumer Spending: Increasing disposable incomes and changing consumer preferences are driving demand for packaged goods, boosting demand for glass containers.
- Growth of the Food and Pharmaceutical Sectors: Growth in food processing and pharmaceutical industries further fuels demand for glass containers suitable for various applications.
- Improved Infrastructure: Investments in infrastructure across several African nations are facilitating better distribution networks, supporting the growth of the glass packaging industry.
However, challenges remain, including inconsistent infrastructure in certain regions, which can result in transportation issues, and a reliance on imported raw materials for glass production. Market penetration of glass packaging varies significantly across the region, with higher adoption in urban centers compared to rural areas. The overall market penetration rate for glass bottles and containers in Africa is approximately xx% in 2024 and projected to reach xx% by 2033. Competitive dynamics are shaping the market, with key players focusing on enhancing production capacities, diversifying product offerings, and improving supply chains to cater to the increasing demand.

Dominant Markets & Segments in Africa Glass Bottles & Containers Industry
By Country:
South Africa holds the largest market share in the African glass bottles and containers industry, driven by its relatively developed economy, advanced infrastructure, and robust consumer base. Nigeria presents a significant growth opportunity due to its large population and growing economy, albeit facing infrastructural limitations. Egypt is another important market, benefiting from a large population and established manufacturing base. The "Rest of Africa" segment represents a diverse collection of countries with varying levels of development and market dynamics, showing promising, albeit uneven, growth.
- Key Drivers for South Africa: Strong domestic demand, established infrastructure, presence of large manufacturers, and favorable economic policies.
- Key Drivers for Nigeria: Large and growing population, expanding FMCG sector, and increasing urbanization, despite infrastructural limitations.
- Key Drivers for Egypt: Established manufacturing sector, proximity to other Middle Eastern markets, and presence of large glass container producers.
By End-user Industry:
The beverage segment dominates the market, driven by the strong demand for glass bottles in the alcoholic and non-alcoholic beverage sectors. The food segment is also a significant end-user, while cosmetics and pharmaceuticals show steady growth. The “Other End-user Industries” category represents diverse applications, including home goods and industrial products.
- Beverages: High consumption of bottled beverages fuels the majority of market demand.
- Food: Growing packaged food sector contributes significantly.
- Cosmetics: Premium packaging in this sector supports steady growth.
- Pharmaceuticals: Demand for sterile and durable packaging drives the segment.
Africa Glass Bottles & Containers Industry Product Developments
Recent product innovations focus on lightweighting to reduce costs and environmental impact, improving aesthetics through advanced design and decoration techniques, and developing sustainable and recyclable packaging options. New materials and coatings are also being explored to enhance barrier properties and extend shelf life. These developments offer competitive advantages by meeting evolving consumer demands for premium quality, sustainability, and innovative packaging solutions.
Report Scope & Segmentation Analysis
The report segments the market by country (Egypt, Nigeria, South Africa, Rest of Africa) and by end-user industry (Beverages, Food, Cosmetics, Pharmaceuticals, Other End-user Industries). Growth projections for each segment are presented based on market size estimates and competitive analyses, accounting for local market dynamics, economic trends, and industry-specific factors. The competitive dynamics vary across segments and countries, reflecting the diverse market structures and business models within the African glass packaging industry. For instance, the beverage segment is highly competitive due to the large number of players, while the pharmaceutical segment is characterized by a higher degree of consolidation.
Key Drivers of Africa Glass Bottles & Containers Industry Growth
Several factors fuel the growth of the African glass bottles and containers market:
- Economic Growth: Rising disposable incomes are driving consumption of packaged goods.
- Expanding Population: Africa's youthful population fuels increasing demand for consumer products.
- Infrastructure Development: Improvements in infrastructure facilitate smoother distribution networks.
- Government Support: In some regions, government incentives support the growth of local manufacturing.
Challenges in the Africa Glass Bottles & Containers Industry Sector
The industry faces several challenges:
- Infrastructure Gaps: Inadequate infrastructure in some regions hinders efficient transportation and distribution.
- Raw Material Costs: Fluctuations in raw material prices impact profitability.
- Competition from Plastics: Plastics represent a significant cost-effective alternative.
- Regulatory Landscape: Variations in regulatory environments across different countries add complexity. These challenges collectively contribute to approximately xx% impact on market growth.
Emerging Opportunities in Africa Glass Bottles & Containers Industry
Significant opportunities exist:
- Sustainable Packaging: Growing consumer preference for environmentally friendly packaging creates demand for innovative, sustainable solutions.
- Premiumization: Growing demand for premium packaged goods offers opportunities for value-added packaging solutions.
- E-commerce Growth: The rise of e-commerce expands packaging needs for online retailers.
- Expansion into New Markets: Untapped potential exists in less developed regions.
Leading Players in the Africa Glass Bottles & Containers Industry Market
- Frigoglass SAIC
- Glamosa glass (Pty) ltd
- Schott AG
- Arab Pharmaceutical Glass Co
- Consol Glass (Pty) Ltd
- Middle East Glass Manufacturing Company SAE (MEG)
- Kandil Glass
- Bonpak (Pty) Ltd
- Nurrin Pharmalab (Pty) Ltd
- National Company for Glass and Crystal (SAE)
- United Glass Company
Key Developments in Africa Glass Bottles & Containers Industry Industry
- November 2022: Ardagh Glass Packaging Africa announced plans to invest in a third furnace at its Nigel, South Africa facility, expanding production capacity.
- June 2022: Bravo Design created new gin bottles for Cape Saint Blaize Distillery in South Africa, highlighting the growing demand for innovative packaging design.
Strategic Outlook for Africa Glass Bottles & Containers Industry Market
The African glass bottles and containers market is poised for sustained growth, driven by long-term economic expansion, population growth, and evolving consumer preferences. Opportunities exist in sustainable packaging, premiumization, and expansion into new markets. Companies that successfully adapt to these trends and address the challenges will be well-positioned for long-term success in this dynamic market.
Africa Glass Bottles & Containers Industry Segmentation
-
1. End-user Industry
-
1.1. Beverages**
- 1.1.1. Wine and Spirits
- 1.1.2. Beer and Cider
- 1.1.3. Other Beverages (Non-alcoholic and Alcoholic)
- 1.2. Food
- 1.3. Cosmetics
- 1.4. Pharmaceuticals
- 1.5. Other End-user Industries
-
1.1. Beverages**
Africa Glass Bottles & Containers Industry Segmentation By Geography
-
1. Africa
- 1.1. Nigeria
- 1.2. South Africa
- 1.3. Egypt
- 1.4. Kenya
- 1.5. Ethiopia
- 1.6. Morocco
- 1.7. Ghana
- 1.8. Algeria
- 1.9. Tanzania
- 1.10. Ivory Coast

Africa Glass Bottles & Containers Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.21% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Disposable Income and Integration of Glass Bottles and Containers in Premium Packaging; Shift Toward Glass Bottles and Containers due to Stringent Regulations
- 3.3. Market Restrains
- 3.3.1. Stringent Government Rules and Regulations
- 3.4. Market Trends
- 3.4.1. Beverages is expected to Hold Major Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Africa Glass Bottles & Containers Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by End-user Industry
- 5.1.1. Beverages**
- 5.1.1.1. Wine and Spirits
- 5.1.1.2. Beer and Cider
- 5.1.1.3. Other Beverages (Non-alcoholic and Alcoholic)
- 5.1.2. Food
- 5.1.3. Cosmetics
- 5.1.4. Pharmaceuticals
- 5.1.5. Other End-user Industries
- 5.1.1. Beverages**
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. Africa
- 5.1. Market Analysis, Insights and Forecast - by End-user Industry
- 6. South Africa Africa Glass Bottles & Containers Industry Analysis, Insights and Forecast, 2019-2031
- 7. Sudan Africa Glass Bottles & Containers Industry Analysis, Insights and Forecast, 2019-2031
- 8. Uganda Africa Glass Bottles & Containers Industry Analysis, Insights and Forecast, 2019-2031
- 9. Tanzania Africa Glass Bottles & Containers Industry Analysis, Insights and Forecast, 2019-2031
- 10. Kenya Africa Glass Bottles & Containers Industry Analysis, Insights and Forecast, 2019-2031
- 11. Rest of Africa Africa Glass Bottles & Containers Industry Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Frigoglass SAIC
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Glamosa glass (Pty) ltd
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Schott AG
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Arab Pharmaceutical Glass Co
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Consol Glass (Pty) Ltd
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Middle East Glass Manufacturing Company SAE (MEG)
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Kandil Glass
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 Bonpak (Pty) Ltd
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Nurrin Pharmalab (Pty) Ltd*List Not Exhaustive
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 National Company for Glass and Crystal (SAE)
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.11 United Glass Company
- 12.2.11.1. Overview
- 12.2.11.2. Products
- 12.2.11.3. SWOT Analysis
- 12.2.11.4. Recent Developments
- 12.2.11.5. Financials (Based on Availability)
- 12.2.1 Frigoglass SAIC
List of Figures
- Figure 1: Africa Glass Bottles & Containers Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Africa Glass Bottles & Containers Industry Share (%) by Company 2024
List of Tables
- Table 1: Africa Glass Bottles & Containers Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Africa Glass Bottles & Containers Industry Volume Billion Forecast, by Region 2019 & 2032
- Table 3: Africa Glass Bottles & Containers Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 4: Africa Glass Bottles & Containers Industry Volume Billion Forecast, by End-user Industry 2019 & 2032
- Table 5: Africa Glass Bottles & Containers Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Africa Glass Bottles & Containers Industry Volume Billion Forecast, by Region 2019 & 2032
- Table 7: Africa Glass Bottles & Containers Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: Africa Glass Bottles & Containers Industry Volume Billion Forecast, by Country 2019 & 2032
- Table 9: South Africa Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: South Africa Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 11: Sudan Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Sudan Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 13: Uganda Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Uganda Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 15: Tanzania Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Tanzania Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 17: Kenya Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Kenya Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 19: Rest of Africa Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Rest of Africa Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 21: Africa Glass Bottles & Containers Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 22: Africa Glass Bottles & Containers Industry Volume Billion Forecast, by End-user Industry 2019 & 2032
- Table 23: Africa Glass Bottles & Containers Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 24: Africa Glass Bottles & Containers Industry Volume Billion Forecast, by Country 2019 & 2032
- Table 25: Nigeria Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Nigeria Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 27: South Africa Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: South Africa Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 29: Egypt Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Egypt Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 31: Kenya Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: Kenya Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 33: Ethiopia Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: Ethiopia Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 35: Morocco Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: Morocco Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 37: Ghana Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Ghana Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 39: Algeria Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Algeria Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 41: Tanzania Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: Tanzania Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
- Table 43: Ivory Coast Africa Glass Bottles & Containers Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Ivory Coast Africa Glass Bottles & Containers Industry Volume (Billion) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Africa Glass Bottles & Containers Industry?
The projected CAGR is approximately 5.21%.
2. Which companies are prominent players in the Africa Glass Bottles & Containers Industry?
Key companies in the market include Frigoglass SAIC, Glamosa glass (Pty) ltd, Schott AG, Arab Pharmaceutical Glass Co, Consol Glass (Pty) Ltd, Middle East Glass Manufacturing Company SAE (MEG), Kandil Glass, Bonpak (Pty) Ltd, Nurrin Pharmalab (Pty) Ltd*List Not Exhaustive, National Company for Glass and Crystal (SAE), United Glass Company.
3. What are the main segments of the Africa Glass Bottles & Containers Industry?
The market segments include End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Growing Disposable Income and Integration of Glass Bottles and Containers in Premium Packaging; Shift Toward Glass Bottles and Containers due to Stringent Regulations.
6. What are the notable trends driving market growth?
Beverages is expected to Hold Major Market Share.
7. Are there any restraints impacting market growth?
Stringent Government Rules and Regulations.
8. Can you provide examples of recent developments in the market?
November 2022: At its Nigel manufacturing site in Gauteng, South Africa, Ardagh Glass Packaging Africa revealed plans to invest in a third furnace. Following the recently completed Nigel 2 (N2) extension, investing in a third furnace (N3) would boost the facility's capacity even more. The extension is anticipated to be completed in late 2023 and would take advantage of Ardagh Group's technological expertise and global sourcing.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Africa Glass Bottles & Containers Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Africa Glass Bottles & Containers Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Africa Glass Bottles & Containers Industry?
To stay informed about further developments, trends, and reports in the Africa Glass Bottles & Containers Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence