Key Insights
The Asia Pacific plastic packaging market, currently valued at approximately $XX million (assuming a reasonable market size based on global trends and regional economic activity), is projected to experience robust growth, driven by a 3.20% CAGR from 2025 to 2033. This expansion is fueled by several key factors. The region's burgeoning food and beverage industry, coupled with increasing consumer demand for convenience and ready-to-eat meals, significantly boosts plastic packaging consumption. Furthermore, the rise of e-commerce and online retail further accelerates demand for packaging solutions across various sectors. Growth in the healthcare and cosmetics sectors also contributes to the market's expansion, necessitating specialized plastic packaging for product safety and preservation. The prevalence of flexible plastic packaging, due to its cost-effectiveness and versatility, is a major trend shaping market dynamics. However, growing environmental concerns surrounding plastic waste and increasing regulatory pressure to adopt sustainable alternatives pose a significant challenge to market growth. This is leading to increased adoption of recyclable and biodegradable plastic materials, as well as a shift toward innovative packaging designs that minimize material usage and waste. The market segmentation reveals a diverse landscape, with significant contributions from countries like China, India, and Japan, each presenting unique opportunities and challenges based on their respective economic landscapes and consumer behavior. The diverse material composition, including BOPP, CPP, PET, and PP, highlights the adaptability of plastic packaging to meet specific product needs.
Significant competition exists among major players such as ALPLA-Werke, Berry Plastics, Sonoco Products, and Amcor Limited. These companies are focusing on innovation, strategic partnerships, and acquisitions to maintain market share and expand their product portfolio. The long-term outlook remains positive, albeit dependent on the successful navigation of environmental concerns and the implementation of effective sustainability strategies by both packaging manufacturers and end-users. The successful adoption of recycled materials and the development of more eco-friendly alternatives will play a crucial role in shaping the future trajectory of the Asia Pacific plastic packaging market. The ongoing shift towards e-commerce and changing consumer preferences present immense opportunities, necessitating adaptation and innovation to capitalize on evolving market demands.

Asia Pacific Plastic Packaging Market Industry: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Asia Pacific plastic packaging market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. Covering the period from 2019 to 2033, with a focus on 2025, this report leverages extensive data and expert analysis to illuminate key trends, opportunities, and challenges within this dynamic sector. The report delves into market segmentation by product, end-user industry, country, type, and material, providing a granular understanding of market dynamics across the region.
Asia Pacific Plastic Packaging Market Industry Market Concentration & Innovation
The Asia Pacific plastic packaging market exhibits a moderately concentrated landscape, with a few major players holding significant market share. However, the presence of numerous smaller regional players and the continuous emergence of innovative startups contribute to a dynamic competitive environment. Market share data for key players such as Amcor Limited, ALPLA-Werke Alwin Lehner GmbH & Co KG, Berry Plastics Corporation, and Sonoco Products Company will be detailed within the full report. Innovation is primarily driven by factors such as increasing demand for sustainable packaging solutions, advancements in materials science (e.g., biodegradable plastics), and evolving consumer preferences. Regulatory frameworks, including those focusing on plastic waste reduction and recycling, significantly impact market dynamics. Product substitution, particularly with eco-friendly alternatives, poses a challenge, while the increasing adoption of e-commerce fuels demand for innovative packaging formats. The report also analyses M&A activities, including deal values, indicating a strategic shift towards consolidation and expansion within the market. For example, the acquisition of Hitesh Plastics by Manjushree Technopack in August 2022 signifies a notable consolidation trend within the rigid plastic packaging segment.
- Market Concentration: xx% market share held by top 5 players (2025 estimate).
- M&A Activity: Analysis of key deals and their impact on market structure (2019-2024).
- Innovation Drivers: Sustainability concerns, material science advancements, consumer preferences.
- Regulatory Frameworks: Impact of environmental regulations on market growth.
Asia Pacific Plastic Packaging Market Industry Industry Trends & Insights
The Asia Pacific plastic packaging market is experiencing robust growth, driven by factors such as rising consumer spending, increasing demand across various end-user industries, and expanding e-commerce activities. Technological advancements in materials, manufacturing processes, and packaging design are reshaping the market landscape, leading to innovations in barrier films, lightweight packaging, and smart packaging. Changing consumer preferences, particularly a growing preference for sustainable and convenient packaging, are influencing product development and marketing strategies. The market's competitive dynamics are characterized by intense competition among established players, the emergence of new entrants, and strategic partnerships focused on innovation and sustainability. The report provides a detailed analysis of CAGR and market penetration for key segments. The projected CAGR for the overall market from 2025-2033 is estimated at xx%. Specific examples of technological disruptions include the rise of active and intelligent packaging systems, while consumer preferences drive the demand for recyclable and compostable options. Competitive dynamics will be further analyzed through Porter's Five Forces framework.

Dominant Markets & Segments in Asia Pacific Plastic Packaging Market Industry
China and India dominate the Asia Pacific plastic packaging market, driven by their large populations, expanding middle classes, and rapid economic growth. Other key markets include Japan, Australia, and South Korea. The largest segment by product is Bottles and Jars, followed by Trays and Containers. Within end-user industries, Food and Beverage hold a leading position. Rigid plastic packaging accounts for a larger market share than flexible packaging. PET, PP, and PE are the dominant materials.
- Key Drivers for China & India: Rapid economic growth, expanding FMCG sector, increasing consumption, substantial manufacturing base.
- Dominant Segment (Product): Bottles and Jars (xx% market share in 2025) due to widespread use in food & beverage sectors.
- Dominant Segment (End-User): Food and Beverage sector (xx% market share in 2025) due to significant packaging needs and high consumption rates.
- Dominant Segment (Type): Rigid Plastic Packaging (xx% market share in 2025) due to its robustness and suitability for various applications.
- Dominant Segment (Material): Polyethylene Terephthalate (PET) (xx% market share in 2025) owing to its versatility, recyclability, and clarity.
Asia Pacific Plastic Packaging Market Industry Product Developments
Recent product innovations focus on enhanced barrier properties, improved recyclability, and sustainable materials. The increasing adoption of lightweighting techniques and the development of biodegradable and compostable alternatives contribute to the growing trend toward eco-friendly packaging. Technological advancements in printing and labeling also enhance product differentiation and branding. This market is witnessing a move towards increased functionality, with innovations such as active packaging extending shelf life and smart packaging enabling traceability.
Report Scope & Segmentation Analysis
This report segments the Asia Pacific plastic packaging market across various parameters:
By Product: Bottles and Jars, Trays and containers, Pouches, Bags, Films & Wraps, Other Products. Each segment presents specific growth opportunities and challenges. Growth projections and market sizes will be detailed for each.
By End-user Industry: Food, Beverage, Healthcare, Cosmetics and Personal Care, Other End-user Industries. Market dynamics vary considerably across these end-user segments.
By Country: China, India, Japan, Australia, South Korea, Rest of Asia Pacific. Each country presents a unique market profile driven by socio-economic factors and regulations.
By Type: Rigid Plastic Packaging, Flexible Plastic Packaging. Each type demonstrates differing characteristics in terms of materials and applications.
By Material: Bi-orientated Polypropylene (BOPP), Cast polypropylene (CPP), Ethylene Vinyl Alcohol (EVOH), Polyethylene (PE), Polyethylene Terephthalate (PET), Polypropylene (PP), Polystyrene (PS) and Expanded Polystyrene (EPS), Polyvinyl Chloride (PVC), Other Materials. Material selection is influenced by factors such as cost, performance, and recyclability.
Key Drivers of Asia Pacific Plastic Packaging Market Industry Growth
Growth in the Asia Pacific plastic packaging market is fueled by several factors: the rising demand for packaged goods from a growing middle class; increasing urbanization and changing lifestyles; growth in the food and beverage, healthcare, and e-commerce sectors; and government initiatives to improve infrastructure, especially in developing economies. Technological advancements, including lighter and more sustainable packaging materials, are also key drivers.
Challenges in the Asia Pacific Plastic Packaging Market Industry Sector
The Asia Pacific plastic packaging market faces challenges including stringent environmental regulations on plastic waste, fluctuating raw material prices, and concerns about the environmental impact of plastic packaging. Supply chain disruptions and logistical complexities further pose challenges. Competition among existing and new players adds pressure to maintain market share.
Emerging Opportunities in Asia Pacific Plastic Packaging Market Industry
Emerging opportunities lie in the growing demand for sustainable and eco-friendly packaging solutions, including biodegradable plastics and compostable packaging. The increasing adoption of smart packaging technologies and the growth of e-commerce create further opportunities for innovation and growth. Expansion into underserved markets within the Asia Pacific region also presents significant potential.
Leading Players in the Asia Pacific Plastic Packaging Market Industry Market
- ALPLA-Werke Alwin Lehner GmbH & Co KG
- Berry Plastics Corporation
- Sonoco Products Company
- Reynolds Group Holdings Ltd (Packaging Finance Limited)
- Bemis Company Inc
- DS Smith PLC
- Mondi Group
- Consolidated Container Company
- NatureWorks LLC
- Amcor Limited
Key Developments in Asia Pacific Plastic Packaging Market Industry Industry
- August 2022: Manjushree Technopack's acquisition of Hitesh Plastics strengthens its rigid plastic packaging business.
- June 2022: Coca-Cola India's commitment to 100% packaging recovery and recycling highlights the growing importance of sustainability.
Strategic Outlook for Asia Pacific Plastic Packaging Market Industry Market
The Asia Pacific plastic packaging market is poised for continued growth, driven by factors such as rising consumption, increasing urbanization, and the adoption of sustainable packaging practices. Focus on innovation, particularly in sustainable materials and technologies, will be crucial for success in this evolving market. Companies that can effectively navigate the regulatory landscape and adapt to shifting consumer preferences are expected to capture significant market share.
Asia Pacific Plastic Packaging Market Industry Segmentation
-
1. Type
- 1.1. Rigid Plastic Packaging
- 1.2. Flexible Plastic Packaging
-
2. Material
- 2.1. Bi-orientated Polypropylene (BOPP)
- 2.2. Cast polypropylene (CPP)
- 2.3. Ethylene Vinyl Alcohol (EVOH)
- 2.4. Polyethylene (PE)
- 2.5. Polyethylene Terephthalate (PET)
- 2.6. Polypropylene (PP)
- 2.7. Polystyrene (PS) and Expanded Polystyrene (EPS)
- 2.8. Polyvinyl Chloride (PVC)
- 2.9. Other Materials
-
3. Product
- 3.1. Bottles and Jars
- 3.2. Trays and containers
- 3.3. Pouches
- 3.4. Bags
- 3.5. Films & Wraps
- 3.6. Other Products
-
4. End-user Industry
- 4.1. Food
- 4.2. Beverage
- 4.3. Healthcare
- 4.4. Cosmetics and Personal Care
- 4.5. Other End-user Industries
Asia Pacific Plastic Packaging Market Industry Segmentation By Geography
-
1. Asia Pacific
- 1.1. China
- 1.2. Japan
- 1.3. South Korea
- 1.4. India
- 1.5. Australia
- 1.6. New Zealand
- 1.7. Indonesia
- 1.8. Malaysia
- 1.9. Singapore
- 1.10. Thailand
- 1.11. Vietnam
- 1.12. Philippines

Asia Pacific Plastic Packaging Market Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 3.20% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Cost-Effectiveness & Increased Shelf-Life Of The Product; Downsizing Of Packaging
- 3.3. Market Restrains
- 3.3.1. Stringent Environmental Regulations
- 3.4. Market Trends
- 3.4.1. Cost-effectiveness & increased shelf-life of the product to drive the growth of the market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Asia Pacific Plastic Packaging Market Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Rigid Plastic Packaging
- 5.1.2. Flexible Plastic Packaging
- 5.2. Market Analysis, Insights and Forecast - by Material
- 5.2.1. Bi-orientated Polypropylene (BOPP)
- 5.2.2. Cast polypropylene (CPP)
- 5.2.3. Ethylene Vinyl Alcohol (EVOH)
- 5.2.4. Polyethylene (PE)
- 5.2.5. Polyethylene Terephthalate (PET)
- 5.2.6. Polypropylene (PP)
- 5.2.7. Polystyrene (PS) and Expanded Polystyrene (EPS)
- 5.2.8. Polyvinyl Chloride (PVC)
- 5.2.9. Other Materials
- 5.3. Market Analysis, Insights and Forecast - by Product
- 5.3.1. Bottles and Jars
- 5.3.2. Trays and containers
- 5.3.3. Pouches
- 5.3.4. Bags
- 5.3.5. Films & Wraps
- 5.3.6. Other Products
- 5.4. Market Analysis, Insights and Forecast - by End-user Industry
- 5.4.1. Food
- 5.4.2. Beverage
- 5.4.3. Healthcare
- 5.4.4. Cosmetics and Personal Care
- 5.4.5. Other End-user Industries
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. China Asia Pacific Plastic Packaging Market Industry Analysis, Insights and Forecast, 2019-2031
- 7. Japan Asia Pacific Plastic Packaging Market Industry Analysis, Insights and Forecast, 2019-2031
- 8. India Asia Pacific Plastic Packaging Market Industry Analysis, Insights and Forecast, 2019-2031
- 9. South Korea Asia Pacific Plastic Packaging Market Industry Analysis, Insights and Forecast, 2019-2031
- 10. Taiwan Asia Pacific Plastic Packaging Market Industry Analysis, Insights and Forecast, 2019-2031
- 11. Australia Asia Pacific Plastic Packaging Market Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Asia-Pacific Asia Pacific Plastic Packaging Market Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 ALPLA-Werke Alwin Lehner GmbH & Co KG
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Berry Plastics Corporation
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Sonoco Products Company
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Reynolds Group Holdings Ltd (Packaging Finance Limited)
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Bemis Company Inc
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 DS Smith PLC
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Mondi Group
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Consolidated Container Compan
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 NatureWorks LLC
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Amcor Limited
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 ALPLA-Werke Alwin Lehner GmbH & Co KG
List of Figures
- Figure 1: Asia Pacific Plastic Packaging Market Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Asia Pacific Plastic Packaging Market Industry Share (%) by Company 2024
List of Tables
- Table 1: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 3: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by Material 2019 & 2032
- Table 4: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 5: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 6: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 7: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: China Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Japan Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: India Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: South Korea Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Taiwan Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Australia Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Rest of Asia-Pacific Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 16: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by Material 2019 & 2032
- Table 17: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 18: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 19: Asia Pacific Plastic Packaging Market Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 20: China Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Japan Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: South Korea Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: India Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Australia Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: New Zealand Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Indonesia Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Malaysia Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Singapore Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: Thailand Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Vietnam Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: Philippines Asia Pacific Plastic Packaging Market Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Asia Pacific Plastic Packaging Market Industry?
The projected CAGR is approximately 3.20%.
2. Which companies are prominent players in the Asia Pacific Plastic Packaging Market Industry?
Key companies in the market include ALPLA-Werke Alwin Lehner GmbH & Co KG, Berry Plastics Corporation, Sonoco Products Company, Reynolds Group Holdings Ltd (Packaging Finance Limited), Bemis Company Inc, DS Smith PLC, Mondi Group, Consolidated Container Compan, NatureWorks LLC, Amcor Limited.
3. What are the main segments of the Asia Pacific Plastic Packaging Market Industry?
The market segments include Type, Material, Product, End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Cost-Effectiveness & Increased Shelf-Life Of The Product; Downsizing Of Packaging.
6. What are the notable trends driving market growth?
Cost-effectiveness & increased shelf-life of the product to drive the growth of the market.
7. Are there any restraints impacting market growth?
Stringent Environmental Regulations.
8. Can you provide examples of recent developments in the market?
August 2022: Manjushree Technopack entered an agreement to acquire the business operations and manufacturing facilities of Hitesh Plastics. The acquisition will enhance the company's caps and closures market and strengthen its rigid plastic packaging business. Manjushree caters to packaging requirements across FMCG, F&B, home care, personal care, agrochemicals, pharmaceutical, and liquor industries. With its current manufacturing capacity of 1,90,000 MT per annum and an annual turnover of USD 250 million, Manjushree is one of India's prominent rigid plastics packaging companies.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Asia Pacific Plastic Packaging Market Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Asia Pacific Plastic Packaging Market Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Asia Pacific Plastic Packaging Market Industry?
To stay informed about further developments, trends, and reports in the Asia Pacific Plastic Packaging Market Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence