Key Insights
The European air conditioning equipment market, valued at approximately €XX million in 2025, is projected to experience robust growth, driven by several key factors. Rising temperatures due to climate change are increasing the demand for cooling solutions across residential, commercial, and industrial sectors. Stringent energy efficiency regulations within the EU are pushing manufacturers to develop and market more sustainable and energy-efficient air conditioning systems, further stimulating market expansion. The growing adoption of smart home technologies and the Internet of Things (IoT) is integrating air conditioning systems into broader home automation networks, adding convenience and energy management capabilities. This trend is particularly strong in the residential sector, with smart thermostats and remote control features becoming increasingly popular. Furthermore, the increasing urbanization and construction of new commercial buildings are creating considerable demand for high-capacity air conditioning solutions like VRF systems and chillers. The market is segmented by type (single/multi-splits, VRF, air handling units, chillers, fans, others) and end-user (residential, commercial, industrial), with the commercial segment expected to dominate due to the high concentration of large buildings and facilities. Germany, France, and the United Kingdom represent significant market shares, driven by higher disposable incomes and advanced infrastructure.
The market's growth, however, is not without challenges. Fluctuations in raw material prices, particularly for metals and refrigerants, pose a considerable risk to profitability. Supply chain disruptions, exacerbated by geopolitical instability and global events, can significantly impact the availability of equipment and components. Furthermore, concerns over the environmental impact of refrigerants are pushing for the adoption of more eco-friendly alternatives, requiring manufacturers to adapt their product lines and invest in R&D. Despite these restraints, the long-term outlook for the European air conditioning equipment market remains positive, fueled by the aforementioned growth drivers and the sustained demand for climate control solutions across diverse sectors. The projected CAGR of 5.78% over the forecast period (2025-2033) reflects the market's robust potential, offering lucrative opportunities for established players and new entrants alike.

Europe Air Conditioning Equipment Industry: A Comprehensive Market Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Europe air conditioning equipment industry, offering invaluable insights for stakeholders including manufacturers, investors, and policymakers. Spanning the period 2019-2033, with a base year of 2025, this report meticulously examines market trends, competitive dynamics, and future growth potential. It leverages rigorous data analysis to forecast market size and growth, identifying key segments and opportunities for success within the European air conditioning landscape.
Europe Air Conditioning Equipment Industry Market Concentration & Innovation
The European air conditioning equipment market exhibits moderate concentration, with several major players commanding significant market share. Whirlpool Corp, Carrier Global Corporation, Emerson Electric Co, Mitsubishi Electric Corporation, ROBERT Bosch GmbH, Luvata Oy, Danfoss A/S, Lennox International Inc, Johnson Controls-Hitachi Air Conditioning, and Daikin Industries Limited are key players. Their combined market share in 2024 is estimated at xx%. Innovation within the sector is driven by increasing demand for energy-efficient solutions, stringent environmental regulations, and the growing adoption of smart technologies.
- Market Share: Whirlpool Corp holds an estimated xx% market share, followed by Carrier Global Corporation at xx%, and other key players distributing the remaining share.
- M&A Activity: The past five years have witnessed xx M&A deals in the European air conditioning sector, with a total value estimated at xx Million. These transactions largely reflect the industry's consolidation trend and pursuit of technological advancements.
- Regulatory Landscape: The EU's F-Gas regulation significantly impacts the industry, driving the adoption of low-GWP refrigerants. This, along with other environmental regulations, fosters innovation in energy-efficient technologies.
- Product Substitutes: Heat pumps and passive cooling systems are emerging as competitive alternatives, albeit with varying degrees of market penetration.
- End-User Trends: The commercial sector is driving significant demand, followed by the residential sector. The industrial segment is also growing, albeit slower, showing potential for future growth.
Europe Air Conditioning Equipment Industry Industry Trends & Insights
The European air conditioning equipment market is experiencing robust growth, propelled by rising temperatures, urbanization, and increasing disposable incomes. The market's Compound Annual Growth Rate (CAGR) from 2019 to 2024 was xx%, and is projected to reach xx% during the forecast period (2025-2033). This growth is supported by several key trends:
- Technological Disruptions: The integration of smart technologies, such as IoT sensors and AI-powered controls, is enhancing energy efficiency and user experience. This market segment shows xx% market penetration in 2024.
- Consumer Preferences: Consumers increasingly prioritize energy efficiency, sustainability, and smart functionalities in their air conditioning choices. The preference for eco-friendly solutions is driving the adoption of low-GWP refrigerants.
- Competitive Dynamics: The market is characterized by intense competition, with major players focusing on product innovation, strategic partnerships, and geographical expansion to gain a competitive edge.
- Market Growth Drivers: Rising temperatures, particularly in Southern Europe, fuel demand for cooling solutions. Government initiatives to improve building energy efficiency and promote sustainable technologies also provide additional impetus.

Dominant Markets & Segments in Europe Air Conditioning Equipment Industry
Germany, the United Kingdom, and France are the largest national markets within Europe, accounting for a combined xx% of the total market value in 2024. The commercial segment dominates the overall market, owing to a larger number of commercial establishments in the region.
- By Type: Single splits/multi-splits are the leading segment, driven by their cost-effectiveness and widespread applicability. VRF systems are gaining traction in large commercial buildings. The growth of the air handling unit market is primarily driven by the expansion of the commercial and industrial sectors. Chillers show strong growth potential primarily due to industrial expansion in various countries. Fans and other types of equipment represent smaller but significant segments.
- By End User: The commercial sector holds the largest share, driven by extensive use in offices, retail spaces, and hospitality facilities. Residential adoption is also significant, particularly in warmer regions of Europe. Industrial applications, such as manufacturing and data centers, represent a growing market segment.
- By Country:
- United Kingdom: Strong economic growth and a focus on building renovation drive demand.
- Germany: Large industrial sector and robust construction activity contribute significantly to market growth.
- France: Similar to the UK and Germany, robust construction activity and government initiatives stimulate market expansion.
- Spain: High temperatures and a growing tourism sector underpin demand.
- Rest of Europe: This region exhibits varied growth rates, dependent on economic conditions and local climatic factors.
Europe Air Conditioning Equipment Industry Product Developments
Recent product innovations focus on enhancing energy efficiency, reducing environmental impact, and improving user experience. Manufacturers are increasingly integrating smart technologies, such as IoT connectivity and AI-powered controls, into their products. The adoption of low-GWP refrigerants, such as R-454B, is a key development aimed at reducing greenhouse gas emissions. This trend aligns perfectly with the growing consumer preference for sustainable solutions. Furthermore, there is a trend towards modular and customizable solutions that cater to diverse customer needs.
Report Scope & Segmentation Analysis
This report segments the European air conditioning equipment market by type (Single Splits/Multi-Splits, VRF, Air Handling Units, Chillers, Fans, Other Types), end-user (Residential, Commercial, Industrial), and country (United Kingdom, Germany, France, Spain, Rest of Europe). Each segment's market size, growth projections, and competitive dynamics are extensively analyzed, providing a granular view of the market landscape. For example, the single split/multi-split segment is projected to maintain a significant share due to cost-effectiveness and wide application. The commercial segment is expected to witness the highest growth rate across all end-user segments.
Key Drivers of Europe Air Conditioning Equipment Industry Growth
Several factors fuel the growth of the European air conditioning equipment market. These include rising temperatures and increased frequency of heatwaves, leading to a higher demand for cooling solutions. Stringent environmental regulations, such as the EU's F-Gas regulation, incentivize the adoption of energy-efficient and environmentally friendly technologies. Furthermore, government incentives and initiatives to improve building energy efficiency and promote sustainable practices positively contribute to market growth.
Challenges in the Europe Air Conditioning Equipment Industry Sector
The industry faces several challenges, including the increasing cost of raw materials, fluctuating energy prices, and the complexities of complying with stringent environmental regulations. Supply chain disruptions caused by geopolitical events also pose a significant risk. Finally, intense competition and the need for continuous innovation to maintain a competitive edge exert considerable pressure on the margins.
Emerging Opportunities in Europe Air Conditioning Equipment Industry
Emerging opportunities include the growing demand for energy-efficient solutions, the increasing adoption of smart technologies, and the expanding focus on sustainability and environmental responsibility. Growth in emerging markets within Europe and the development of tailored solutions for specific market segments presents significant untapped potential. Furthermore, the integration of renewable energy sources, such as solar power, into air conditioning systems could unlock new growth avenues.
Leading Players in the Europe Air Conditioning Equipment Industry Market
- Whirlpool Corp
- Carrier Global Corporation
- Emerson Electric Co
- Mitsubishi Electric Corporation
- ROBERT Bosch GmbH
- Luvata Oy
- Danfoss A/S
- Lennox International Inc
- Johnson Controls-Hitachi Air Conditioning
- Daikin Industries Limited
Key Developments in Europe Air Conditioning Equipment Industry Industry
- March 2022: CIAT launched its new VectiosPower rooftop air conditioning units utilizing R-454B refrigerant, boasting an 80%+ lower carbon footprint compared to R-410A.
- December 2021: Carrier partnered with Barrisol to offer integrated air conditioning solutions enhancing comfort, IAQ, and reducing running costs.
Strategic Outlook for Europe Air Conditioning Equipment Industry Market
The European air conditioning equipment market is poised for sustained growth, driven by the aforementioned factors. Companies focusing on innovation, particularly in energy efficiency and smart technologies, will be best positioned to capitalize on future opportunities. The increasing focus on sustainability will also play a crucial role in shaping the market's trajectory, emphasizing the need for environmentally friendly solutions. Market expansion into underserved segments, particularly the industrial sector and specific geographic areas, will further drive growth.
Europe Air Conditioning Equipment Industry Segmentation
-
1. Type
- 1.1. Single Splits/Multi-Splits
- 1.2. VRF
- 1.3. Air Handling Units
- 1.4. Chillers
- 1.5. Fans
- 1.6. Other Types
-
2. End User
- 2.1. Residential
- 2.2. Commercial
- 2.3. Industrial
Europe Air Conditioning Equipment Industry Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark

Europe Air Conditioning Equipment Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.78% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Smart Cities in the Region; Replacement of Existing Equipment with Better Performing Ones
- 3.3. Market Restrains
- 3.3.1. High Costs of Equipment
- 3.4. Market Trends
- 3.4.1. Industrial is Expected to Grow at a Signficant Rate
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Air Conditioning Equipment Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Single Splits/Multi-Splits
- 5.1.2. VRF
- 5.1.3. Air Handling Units
- 5.1.4. Chillers
- 5.1.5. Fans
- 5.1.6. Other Types
- 5.2. Market Analysis, Insights and Forecast - by End User
- 5.2.1. Residential
- 5.2.2. Commercial
- 5.2.3. Industrial
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Germany Europe Air Conditioning Equipment Industry Analysis, Insights and Forecast, 2019-2031
- 7. France Europe Air Conditioning Equipment Industry Analysis, Insights and Forecast, 2019-2031
- 8. Italy Europe Air Conditioning Equipment Industry Analysis, Insights and Forecast, 2019-2031
- 9. United Kingdom Europe Air Conditioning Equipment Industry Analysis, Insights and Forecast, 2019-2031
- 10. Netherlands Europe Air Conditioning Equipment Industry Analysis, Insights and Forecast, 2019-2031
- 11. Sweden Europe Air Conditioning Equipment Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Europe Europe Air Conditioning Equipment Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Whirlpool Corp
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Carrier Global Corporation
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Emerson Electric Co
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Mitsubishi Electric Corporation
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 ROBERT Bosch GmbH
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Luvata Oy
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Danfoss A/S
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Lennox International Inc
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Johnson Controls-Hitachi Air Conditioning
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Daikin Industries Limited
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Whirlpool Corp
List of Figures
- Figure 1: Europe Air Conditioning Equipment Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Air Conditioning Equipment Industry Share (%) by Company 2024
List of Tables
- Table 1: Europe Air Conditioning Equipment Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Air Conditioning Equipment Industry Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: Europe Air Conditioning Equipment Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 4: Europe Air Conditioning Equipment Industry Volume K Unit Forecast, by Type 2019 & 2032
- Table 5: Europe Air Conditioning Equipment Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 6: Europe Air Conditioning Equipment Industry Volume K Unit Forecast, by End User 2019 & 2032
- Table 7: Europe Air Conditioning Equipment Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 8: Europe Air Conditioning Equipment Industry Volume K Unit Forecast, by Region 2019 & 2032
- Table 9: Europe Air Conditioning Equipment Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Europe Air Conditioning Equipment Industry Volume K Unit Forecast, by Country 2019 & 2032
- Table 11: Germany Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Germany Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 13: France Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: France Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 15: Italy Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Italy Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 17: United Kingdom Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: United Kingdom Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Netherlands Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Netherlands Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: Sweden Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Sweden Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 23: Rest of Europe Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Rest of Europe Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 25: Europe Air Conditioning Equipment Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 26: Europe Air Conditioning Equipment Industry Volume K Unit Forecast, by Type 2019 & 2032
- Table 27: Europe Air Conditioning Equipment Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 28: Europe Air Conditioning Equipment Industry Volume K Unit Forecast, by End User 2019 & 2032
- Table 29: Europe Air Conditioning Equipment Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 30: Europe Air Conditioning Equipment Industry Volume K Unit Forecast, by Country 2019 & 2032
- Table 31: United Kingdom Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: United Kingdom Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 33: Germany Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: Germany Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 35: France Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: France Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 37: Italy Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Italy Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 39: Spain Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Spain Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 41: Netherlands Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: Netherlands Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 43: Belgium Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Belgium Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 45: Sweden Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Sweden Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 47: Norway Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Norway Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 49: Poland Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Poland Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 51: Denmark Europe Air Conditioning Equipment Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Denmark Europe Air Conditioning Equipment Industry Volume (K Unit) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Air Conditioning Equipment Industry?
The projected CAGR is approximately 5.78%.
2. Which companies are prominent players in the Europe Air Conditioning Equipment Industry?
Key companies in the market include Whirlpool Corp, Carrier Global Corporation, Emerson Electric Co, Mitsubishi Electric Corporation, ROBERT Bosch GmbH, Luvata Oy, Danfoss A/S, Lennox International Inc, Johnson Controls-Hitachi Air Conditioning, Daikin Industries Limited.
3. What are the main segments of the Europe Air Conditioning Equipment Industry?
The market segments include Type, End User.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Growing Smart Cities in the Region; Replacement of Existing Equipment with Better Performing Ones.
6. What are the notable trends driving market growth?
Industrial is Expected to Grow at a Signficant Rate.
7. Are there any restraints impacting market growth?
High Costs of Equipment.
8. Can you provide examples of recent developments in the market?
March 2022- CIAT has released a new line of VectiosPower rooftop air conditioning units that use R-454B refrigerant, providing clients with the finest possible application option. R-454B's overall carbon footprint is more than 80% lower than that of HFC R-410A, the refrigerant it replaces, with a GWP of 466.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Air Conditioning Equipment Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Air Conditioning Equipment Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Air Conditioning Equipment Industry?
To stay informed about further developments, trends, and reports in the Europe Air Conditioning Equipment Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence