Key Insights

The Finnish used car market, valued at €12.81 billion in 2025, exhibits robust growth potential, projected to expand at a Compound Annual Growth Rate (CAGR) of 6.60% from 2025 to 2033. This growth is fueled by several key factors. Increasing vehicle affordability compared to new cars, particularly given current economic conditions and inflation, drives demand. The shift towards online platforms and digital marketplaces facilitates easier transactions and broader market access. Furthermore, a growing preference for SUVs and MUVs among Finnish consumers, due to their practicality and suitability for the country's varied terrain, significantly influences segment-specific growth within the used car market. The organized sector, comprising established dealerships and automotive groups like Kamux Corporation and Hedin Automotive Oy, is expected to consolidate its market share, leveraging their established brand trust and access to financing options. However, the unorganized sector, characterized by individual sellers, will continue to hold a significant presence, offering a competitive alternative for price-sensitive buyers. The transition towards electric and alternative fuel vehicles (AFVs) is anticipated to gain momentum in the forecast period, albeit at a gradual pace initially, due to the relatively high initial cost of EVs and limited charging infrastructure.

The market segmentation reveals diverse opportunities. The SUV and MUV segments are experiencing substantial growth, driven by evolving family needs and lifestyle changes. Gasoline vehicles will likely remain dominant in the short term, but the long-term trend shows a gradual increase in the market share of diesel and, more significantly, electric and alternative fuel vehicles. Competition among key players like Alltvex Oy, Jaakko Rinta-Jouppi, and Veho Oy A will intensify, focusing on pricing strategies, inventory management, and customer service excellence. Regulatory changes influencing emissions standards and vehicle safety regulations will also play a vital role in shaping market dynamics. The historical data from 2019-2024, combined with current market trends, indicates a steady and positive outlook for the Finnish used car market over the next decade. The focus on sustainability and technological advancements will continue to reshape the market landscape.

Finland Used Car Market: A Comprehensive Report (2019-2033)

This in-depth report provides a comprehensive analysis of the Finland used car market, covering market dynamics, key players, and future growth prospects from 2019 to 2033. The report utilizes data from the historical period (2019-2024), the base year (2025), and projects market trends to the estimated year (2025) and forecast period (2025-2033). It serves as an invaluable resource for industry stakeholders, investors, and businesses seeking to understand and capitalize on opportunities within this evolving market. The total market size in 2025 is estimated at xx Million.

Finland Used Car Market Concentration & Innovation

The Finland used car market exhibits a moderately concentrated landscape, with several key players commanding significant market share. Alltvex Oy, Jaakko Rinta-Jouppi, Hedin Automotive Oy, and Kamux Corporation are among the prominent players, with Kamux Corporation holding an estimated xx% market share in 2025. However, a considerable portion of the market remains fragmented amongst numerous smaller, unorganized vendors.

Innovation in the sector is driven by:

• Technological advancements: Online platforms, digital marketplaces, and AI-powered valuation tools are transforming the buying and selling experience.
• Sustainable practices: Increasing demand for electric and alternative fuel vehicles (AFVs) is driving innovation in inventory management and service offerings.
• Regulatory changes: Government regulations concerning emissions and vehicle safety are influencing product offerings and market practices.

Mergers and acquisitions (M&A) activity has been significant. Notable examples include:

• December 2022: Schibsted's acquisition of 79% of Alltvex Oy, valued at xx Million, signifying a trend towards consolidation within the sector.
• Other M&A activities have contributed to market consolidation, with an estimated xx Million in total deal value from 2019-2024.

Product substitutes, such as public transportation and ride-sharing services, are putting pressure on the market, though the overall impact is currently considered moderate. End-user trends lean towards a preference for SUVs and electric vehicles, driven by changing lifestyle choices and environmental concerns.

Finland Used Car Market Industry Trends & Insights

The Finland used car market is projected to experience a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Several factors fuel this growth:

• Rising disposable incomes: Increased purchasing power empowers more consumers to invest in used vehicles.
• Evolving consumer preferences: Shifting preferences towards SUVs and electric vehicles are driving demand.
• Technological disruption: Online platforms are improving market accessibility and transparency.
• Competitive dynamics: Increased competition leads to better pricing and services, attracting more consumers.

Market penetration of online used car platforms is estimated at xx% in 2025, projected to increase to xx% by 2033. The market also faces challenges like fluctuating fuel prices, economic uncertainty, and supply chain disruptions, which can impact growth trajectories. However, the overall outlook remains positive, driven by the aforementioned factors.

Dominant Markets & Segments in Finland Used Car Market

The Southern Finland region dominates the market due to higher population density and economic activity.

Vehicle Type Dominance:

• SUVs: Experience the highest demand due to their versatility and perceived value.
• Hatchbacks: Remain popular due to their affordability and practicality.
• Sedans: Maintain a significant market share, though experiencing slower growth than SUVs.
• MUVs: Hold a smaller market share compared to other vehicle types.

Vendor Type Dominance:

• Organized: Organized vendors, including dealerships and online platforms, hold a larger market share due to their established networks and trust.
• Unorganized: Unorganized vendors contribute significantly to the overall market volume but face challenges regarding transparency and consumer protection.

Fuel Type Dominance:

• Gasoline: Currently holds the largest market share.
• Diesel: Market share is declining due to environmental concerns and regulations.
• Electric: Experiencing rapid growth driven by government incentives and environmental awareness.
• Alternative Fuel Vehicles (AFVs): Market share is currently small but is anticipated to grow significantly in the coming years.

Key Drivers for Dominance:

• Economic Policies: Government incentives for electric vehicles and support for the automotive sector.
• Infrastructure: Development of charging infrastructure for electric vehicles is crucial for market growth.

Finland Used Car Market Product Developments

The used car market in Finland is witnessing significant product developments focusing on electric and hybrid vehicles, reflecting the global trend towards sustainability. Online platforms are incorporating advanced features like AI-powered valuation tools and virtual inspections, enhancing the buying experience. Furthermore, certified pre-owned vehicles with extended warranties are gaining traction, building consumer trust and reducing risk perception.

Report Scope & Segmentation Analysis

This report segments the Finland used car market across several parameters:

Vehicle Type: Hatchback, Sedan, SUVs, MUVs (Growth projections and market sizes vary considerably across segments; SUVs projected for highest growth).

Vendor Type: Organized (Dealerships, online platforms), Unorganized (Private sellers) (Organized vendors expected to maintain larger market share driven by consumer preference for trust and guarantees).

Fuel Type: Gasoline, Diesel, Electric, Alternative Fuel Vehicles (Electric and AFV segments projected for highest growth, while Diesel will likely decline).

Each segment’s competitive dynamics are discussed within the report.

Key Drivers of Finland Used Car Market Growth

The Finnish used car market growth is propelled by factors like rising disposable incomes, changing consumer preferences favoring SUVs and electric vehicles, government support for sustainable mobility (incentives for electric vehicles), and the emergence of innovative online platforms enhancing market transparency and efficiency.

Challenges in the Finland Used Car Market Sector

The sector faces challenges such as fluctuating fuel prices impacting consumer spending, supply chain disruptions causing inventory shortages, and intensified competition among vendors leading to price wars. Further, stringent emission regulations and evolving consumer expectations related to vehicle safety and environmental impact add to the complexity.

Emerging Opportunities in Finland Used Car Market

The market presents opportunities in expanding electric and alternative fuel vehicle segments, developing sophisticated online platforms with AI-driven features, and creating more transparent and trustworthy purchasing options for consumers. Growth is also expected from the increasing adoption of subscription-based used car models.

Leading Players in the Finland Used Car Market Market

• Alltvex Oy
• Jaakko Rinta-Jouppi
• Hedin Automotive Oy
• Kamux Corporation
• Veho Oy A
• Autosalpa
• ALD Automotive
• K GROUP
• AutoCorner
• AUTO1 com

Key Developments in Finland Used Car Market Industry

• July 2023: Kamux Corporation expands its presence with a new flagship showroom in Tampere, strengthening its market position.
• December 2022: Schibsted's acquisition of Alltvex Oy signifies increased consolidation and investment in the online used car market.

These developments significantly influence market dynamics, enhancing consumer access and driving competition.

Strategic Outlook for Finland Used Car Market Market

The Finland used car market shows strong potential for growth, driven by increasing demand for electric vehicles, innovative online platforms, and evolving consumer preferences. Focusing on sustainability, technological advancements, and building consumer trust will be crucial for success in this dynamic market. The market's future hinges on navigating evolving regulatory landscapes and adapting to shifting consumer expectations.

Finland Used Car Market Segmentation

• 1. Vehicle Type
  • 1.1. Hatchback
  • 1.2. Sedan
  • 1.3. Sport Utility Vehicles (SUVs)
  • 1.4. Multi-Purpose Vehicles (MUVs)
• 2. Vendor Type
  • 2.1. Organized
  • 2.2. Unorganized
• 3. Fuel Type
  • 3.1. Gasoline
  • 3.2. Diesel
  • 3.3. Electric
  • 3.4. Alternative Fuel Vehicles

Finland Used Car Market Segmentation By Geography

• 1. Finland