Key Insights
The European e-book market, valued at €9.27 billion in 2025, is projected to experience robust growth, driven by increasing smartphone and tablet penetration, rising digital literacy, and a growing preference for convenient and readily accessible reading formats. The market's Compound Annual Growth Rate (CAGR) of 4.43% from 2025 to 2033 indicates a steady expansion, with significant contributions from segments like professional and educational e-books. The popularity of e-readers and subscription services further fuels this growth. Key players like Usborne Publishing, Pearson, and major publishing houses are strategically investing in digital content creation and distribution, enhancing the market's competitiveness. However, challenges remain, including concerns about piracy and the persistent appeal of physical books, particularly within certain demographics and for specific reading preferences. The market segmentation by content type (professional, educational, general) and device type (smartphone, tablet) provides valuable insights for targeted marketing and strategic investments. Growth will be particularly strong in regions like Germany and the UK, given their established digital infrastructure and high e-reader adoption rates. Furthermore, the increasing availability of multilingual e-books is expected to drive market expansion across Europe.
The forecast period of 2025-2033 presents significant opportunities for publishers and technology providers to capitalize on the growing demand for digital content. Continued innovation in e-reader technology, development of engaging e-book formats, and strategic partnerships between publishers and technology companies will be crucial for sustained market growth. Price competitiveness and effective marketing campaigns targeting specific reader segments will play a significant role in shaping market share. The expanding availability of e-books across different genres, including fiction, non-fiction, academic works, and professional manuals will continue to fuel demand and drive market expansion within the European region. The long-term outlook for the European e-book market remains positive, characterized by continuous expansion and evolving consumer preferences.

Europe E-Book Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Europe e-book market, covering market size, segmentation, key players, growth drivers, challenges, and future outlook. The report utilizes data from 2019-2024 (historical period), with a base year of 2025 and forecast period extending to 2033. It's an invaluable resource for industry stakeholders, investors, and businesses seeking to understand and capitalize on opportunities within this dynamic market.
Europe E-Book Market Market Concentration & Innovation
The European e-book market exhibits a moderately concentrated landscape, dominated by a few major players alongside a significant number of smaller publishers and self-publishing platforms. Market share is highly dynamic, with established players like Penguin Random House LLC and Hachette Livre competing with rapidly growing digital-first publishers and self-publishing services such as Kindle Direct Publishing (amazon.com) and Lulu Press Inc. Innovation is driven by advancements in e-reader technology, improved content formats (e.g., interactive ebooks, enhanced multimedia experiences), and the rise of subscription services. Regulatory frameworks concerning copyright, data privacy, and taxation significantly impact market operations. Product substitutes, such as audiobooks and physical books, continue to compete for reader attention. End-user trends point toward increasing demand for accessible and personalized reading experiences. M&A activity remains moderate; however, strategic acquisitions aimed at expanding content libraries and technological capabilities are expected to increase. For example, a recent deal valued at xx Million involved [Insert example if data available, otherwise replace with "a major publisher acquiring a smaller digital content provider"].
- Market Concentration: High for major publishers, moderate overall.
- Innovation Drivers: Technological advancements, new content formats, subscription models.
- M&A Activity: Moderate, focused on content and technology expansion (xx Million in recent deals).
- Regulatory Landscape: Significant impact from copyright, data privacy, and taxation laws.
Europe E-Book Market Industry Trends & Insights
The European e-book market is experiencing robust growth, driven by rising smartphone and tablet penetration, increasing internet access, and a shift in consumer preferences towards digital content. The market is estimated to reach xx Million in 2025, with a Compound Annual Growth Rate (CAGR) of xx% projected from 2025 to 2033. Technological disruptions, such as the emergence of new e-reading platforms and audiobooks, are reshaping consumer behavior. Consumer preferences are leaning toward personalized reading experiences, accessible formats, and convenient purchasing options. Competitive dynamics are intense, with both established players and new entrants vying for market share. Market penetration of e-books relative to physical books is steadily increasing, though the exact figures vary significantly across different segments and countries.

Dominant Markets & Segments in Europe E-Book Market
The UK and Germany currently represent the largest e-book markets in Europe, driven by high levels of digital literacy, strong consumer spending power, and robust digital infrastructure. Within content segmentation, the General segment currently holds the largest market share, followed by Educational and Professional segments. Tablet devices dominate the e-reader market, although smartphone usage is steadily rising.
Key Drivers of UK and German Dominance:
- High digital literacy rates
- Strong consumer spending power
- Well-developed digital infrastructure
- Established e-book retail ecosystems
Segment Dominance Analysis:
- General: Largest segment driven by diverse fiction and non-fiction offerings.
- Educational: Growth fueled by increasing adoption of digital learning resources.
- Professional: Steady growth driven by demand for specialized digital content.
- Tablet Devices: Dominate e-reader market due to larger screen size and enhanced reading experience.
Europe E-Book Market Product Developments
Recent product innovations focus on enhancing the reading experience through interactive features, personalized recommendations, and improved accessibility options. Publishers are incorporating multimedia elements, such as audio and video, into e-books to cater to evolving consumer preferences. New platforms and tools, such as Koji's e-book selling tool, are emerging to simplify the publishing and distribution processes. The integration of audiobooks into e-book platforms is also gaining traction. This trend reflects the evolving nature of content consumption and caters to diversified user preferences.
Report Scope & Segmentation Analysis
This report segments the European e-book market by content type (Professional, Educational, General) and device type (Smartphone, Tablet). Each segment's growth projections, market size estimates, and competitive dynamics are thoroughly analyzed.
- By Content: Growth varies significantly across segments, with the General segment anticipated to maintain its leading position.
- By Device Type: Tablets are expected to remain the dominant device, though smartphone usage is projected to increase steadily.
Key Drivers of Europe E-Book Market Growth
Several factors contribute to the e-book market's growth: increased smartphone and tablet penetration, rising internet accessibility, shifting consumer preferences towards digital content, the convenience of digital purchasing, and the introduction of subscription models. Government initiatives promoting digital literacy also play a supportive role.
Challenges in the Europe E-Book Market Sector
Challenges include price sensitivity among consumers, competition from other entertainment forms (e.g., streaming services), copyright infringement, and the need for continuous innovation to maintain user engagement. Maintaining a high-quality and diverse catalog, while addressing the technological challenges of evolving platforms, also presents ongoing hurdles.
Emerging Opportunities in Europe E-Book Market
Opportunities abound in personalized reading experiences, interactive content, integration of augmented reality (AR) and virtual reality (VR) technologies, and expansion into underserved markets. The development of new distribution channels and business models further enhances the market's potential.
Leading Players in the Europe E-Book Market Market
- Usborne Publishing
- Pearson Publishing
- Harpercollins Publishers LLC
- Penguin Random House LLC
- Hachette Livre
- Georg Von Holtzbrinck Gmbh & Co Kg
- Kindle Direct Publishing (amazon.com)
- Barnes & Noble Inc
- Lulu Press Inc
- Rakuten Kobo Inc
Key Developments in Europe E-Book Market Industry
- September 2023: Pearson launches its Global Scale of Languages (GSL), a standardized language proficiency scale.
- March 2023: Koji introduces a tool for selling e-books and audiobooks on social media and the web.
- February 2023: Spotify launches its audiobook service in the UK and Ireland with approximately 0.3 Million titles.
- January 2023: Europe Comics ceases its online publicity presence, but continues book releases through retailers.
- October 2022: BootBeat expands its e-book services to Italy and Spain.
Strategic Outlook for Europe E-Book Market Market
The future of the European e-book market is promising, with continued growth driven by technological innovation, evolving consumer preferences, and expansion into new markets. Strategic partnerships, diversification of content offerings, and the adoption of new business models will be crucial for sustained success in this competitive landscape. The market's potential is significant, with substantial opportunities for both established players and new entrants.
Europe E-Book Market Segmentation
-
1. Content
- 1.1. Professional
- 1.2. Educational
- 1.3. General
-
2. device type
- 2.1. Smartphone
- 2.2. Tablet
Europe E-Book Market Segmentation By Geography
- 1. Germany
- 2. United Kingdom
- 3. France
- 4. Spain
- 5. Russia
- 6. Italy
- 7. Netherlands
- 8. Poland
- 9. Rest of the Europe

Europe E-Book Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.43% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices; Recent Changes in Consumer Lifestyles has Lead to Increased Consumption through Nonphysical Means
- 3.3. Market Restrains
- 3.3.1. High Raw Materials and Manufacturing Cost; Complicated and Variable Regulations of Cleanroom
- 3.4. Market Trends
- 3.4.1. Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices to Witness the Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Content
- 5.1.1. Professional
- 5.1.2. Educational
- 5.1.3. General
- 5.2. Market Analysis, Insights and Forecast - by device type
- 5.2.1. Smartphone
- 5.2.2. Tablet
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Germany
- 5.3.2. United Kingdom
- 5.3.3. France
- 5.3.4. Spain
- 5.3.5. Russia
- 5.3.6. Italy
- 5.3.7. Netherlands
- 5.3.8. Poland
- 5.3.9. Rest of the Europe
- 5.1. Market Analysis, Insights and Forecast - by Content
- 6. Germany Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Content
- 6.1.1. Professional
- 6.1.2. Educational
- 6.1.3. General
- 6.2. Market Analysis, Insights and Forecast - by device type
- 6.2.1. Smartphone
- 6.2.2. Tablet
- 6.1. Market Analysis, Insights and Forecast - by Content
- 7. United Kingdom Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Content
- 7.1.1. Professional
- 7.1.2. Educational
- 7.1.3. General
- 7.2. Market Analysis, Insights and Forecast - by device type
- 7.2.1. Smartphone
- 7.2.2. Tablet
- 7.1. Market Analysis, Insights and Forecast - by Content
- 8. France Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Content
- 8.1.1. Professional
- 8.1.2. Educational
- 8.1.3. General
- 8.2. Market Analysis, Insights and Forecast - by device type
- 8.2.1. Smartphone
- 8.2.2. Tablet
- 8.1. Market Analysis, Insights and Forecast - by Content
- 9. Spain Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Content
- 9.1.1. Professional
- 9.1.2. Educational
- 9.1.3. General
- 9.2. Market Analysis, Insights and Forecast - by device type
- 9.2.1. Smartphone
- 9.2.2. Tablet
- 9.1. Market Analysis, Insights and Forecast - by Content
- 10. Russia Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Content
- 10.1.1. Professional
- 10.1.2. Educational
- 10.1.3. General
- 10.2. Market Analysis, Insights and Forecast - by device type
- 10.2.1. Smartphone
- 10.2.2. Tablet
- 10.1. Market Analysis, Insights and Forecast - by Content
- 11. Italy Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Content
- 11.1.1. Professional
- 11.1.2. Educational
- 11.1.3. General
- 11.2. Market Analysis, Insights and Forecast - by device type
- 11.2.1. Smartphone
- 11.2.2. Tablet
- 11.1. Market Analysis, Insights and Forecast - by Content
- 12. Netherlands Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - by Content
- 12.1.1. Professional
- 12.1.2. Educational
- 12.1.3. General
- 12.2. Market Analysis, Insights and Forecast - by device type
- 12.2.1. Smartphone
- 12.2.2. Tablet
- 12.1. Market Analysis, Insights and Forecast - by Content
- 13. Poland Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 13.1. Market Analysis, Insights and Forecast - by Content
- 13.1.1. Professional
- 13.1.2. Educational
- 13.1.3. General
- 13.2. Market Analysis, Insights and Forecast - by device type
- 13.2.1. Smartphone
- 13.2.2. Tablet
- 13.1. Market Analysis, Insights and Forecast - by Content
- 14. Rest of the Europe Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 14.1. Market Analysis, Insights and Forecast - by Content
- 14.1.1. Professional
- 14.1.2. Educational
- 14.1.3. General
- 14.2. Market Analysis, Insights and Forecast - by device type
- 14.2.1. Smartphone
- 14.2.2. Tablet
- 14.1. Market Analysis, Insights and Forecast - by Content
- 15. Germany Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 16. France Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 17. Italy Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 18. United Kingdom Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 19. Netherlands Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 20. Sweden Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 21. Rest of Europe Europe E-Book Market Analysis, Insights and Forecast, 2019-2031
- 22. Competitive Analysis
- 22.1. Market Share Analysis 2024
- 22.2. Company Profiles
- 22.2.1 Usborne Publishing
- 22.2.1.1. Overview
- 22.2.1.2. Products
- 22.2.1.3. SWOT Analysis
- 22.2.1.4. Recent Developments
- 22.2.1.5. Financials (Based on Availability)
- 22.2.2 Pearson Publishing
- 22.2.2.1. Overview
- 22.2.2.2. Products
- 22.2.2.3. SWOT Analysis
- 22.2.2.4. Recent Developments
- 22.2.2.5. Financials (Based on Availability)
- 22.2.3 Harpercollins Publishers LLC
- 22.2.3.1. Overview
- 22.2.3.2. Products
- 22.2.3.3. SWOT Analysis
- 22.2.3.4. Recent Developments
- 22.2.3.5. Financials (Based on Availability)
- 22.2.4 Penguin Random House LLC*List Not Exhaustive
- 22.2.4.1. Overview
- 22.2.4.2. Products
- 22.2.4.3. SWOT Analysis
- 22.2.4.4. Recent Developments
- 22.2.4.5. Financials (Based on Availability)
- 22.2.5 Hachette Livre
- 22.2.5.1. Overview
- 22.2.5.2. Products
- 22.2.5.3. SWOT Analysis
- 22.2.5.4. Recent Developments
- 22.2.5.5. Financials (Based on Availability)
- 22.2.6 Georg Von Holtzbrinck Gmbh & Co Kg
- 22.2.6.1. Overview
- 22.2.6.2. Products
- 22.2.6.3. SWOT Analysis
- 22.2.6.4. Recent Developments
- 22.2.6.5. Financials (Based on Availability)
- 22.2.7 Kindle Direct Publishing (amazon com)
- 22.2.7.1. Overview
- 22.2.7.2. Products
- 22.2.7.3. SWOT Analysis
- 22.2.7.4. Recent Developments
- 22.2.7.5. Financials (Based on Availability)
- 22.2.8 Barnes & Noble Inc
- 22.2.8.1. Overview
- 22.2.8.2. Products
- 22.2.8.3. SWOT Analysis
- 22.2.8.4. Recent Developments
- 22.2.8.5. Financials (Based on Availability)
- 22.2.9 Lulu Press Inc
- 22.2.9.1. Overview
- 22.2.9.2. Products
- 22.2.9.3. SWOT Analysis
- 22.2.9.4. Recent Developments
- 22.2.9.5. Financials (Based on Availability)
- 22.2.10 Rakuten Kobo Inc
- 22.2.10.1. Overview
- 22.2.10.2. Products
- 22.2.10.3. SWOT Analysis
- 22.2.10.4. Recent Developments
- 22.2.10.5. Financials (Based on Availability)
- 22.2.1 Usborne Publishing
List of Figures
- Figure 1: Europe E-Book Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe E-Book Market Share (%) by Company 2024
List of Tables
- Table 1: Europe E-Book Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 3: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 4: Europe E-Book Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Germany Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: France Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Italy Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Kingdom Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Netherlands Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Sweden Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Europe Europe E-Book Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 14: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 15: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 17: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 18: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 20: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 21: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 23: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 24: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 25: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 26: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 27: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 28: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 29: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 30: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 31: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 32: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 33: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 34: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 35: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 36: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
- Table 37: Europe E-Book Market Revenue Million Forecast, by Content 2019 & 2032
- Table 38: Europe E-Book Market Revenue Million Forecast, by device type 2019 & 2032
- Table 39: Europe E-Book Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe E-Book Market?
The projected CAGR is approximately 4.43%.
2. Which companies are prominent players in the Europe E-Book Market?
Key companies in the market include Usborne Publishing, Pearson Publishing, Harpercollins Publishers LLC, Penguin Random House LLC*List Not Exhaustive, Hachette Livre, Georg Von Holtzbrinck Gmbh & Co Kg, Kindle Direct Publishing (amazon com), Barnes & Noble Inc, Lulu Press Inc, Rakuten Kobo Inc.
3. What are the main segments of the Europe E-Book Market?
The market segments include Content, device type.
4. Can you provide details about the market size?
The market size is estimated to be USD 9.27 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices; Recent Changes in Consumer Lifestyles has Lead to Increased Consumption through Nonphysical Means.
6. What are the notable trends driving market growth?
Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices to Witness the Growth.
7. Are there any restraints impacting market growth?
High Raw Materials and Manufacturing Cost; Complicated and Variable Regulations of Cleanroom.
8. Can you provide examples of recent developments in the market?
September 2023 - Pearson today launched its GSL - a first of its kind scale which will bring unparalleled clarity and simplicity to language learning in different languages. The Global Scale of Languages will initially cover French, Italian and Spanish, with German and other languages to follow, where Students benefit as they can now pinpoint their proficiency in different languages on a common scale, set themselves personalised learning targets and benchmark progress as they move from beginner to fluency.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe E-Book Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe E-Book Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe E-Book Market?
To stay informed about further developments, trends, and reports in the Europe E-Book Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence