Key Insights
The Latin American Facility Management (FM) market, valued at approximately $XX million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 4.61% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing adoption of outsourcing strategies by commercial and industrial businesses seeking to optimize operational efficiency and reduce costs is a significant driver. Secondly, a growing emphasis on sustainability and environmentally friendly practices within the region fuels demand for specialized FM services focusing on energy efficiency and waste management. Furthermore, rapid urbanization and infrastructure development across major Latin American economies like Brazil, Mexico, and Argentina are creating a substantial need for comprehensive FM solutions in new commercial and residential spaces. The expansion of the institutional and public/infrastructure segments also contributes significantly to market growth.
The market segmentation reveals a diverse landscape. In terms of service type, outsourced facility management is expected to witness faster growth than in-house management due to the advantages of specialized expertise and scalability. The offerings segment is divided into hard FM (covering maintenance and repairs) and soft FM ( encompassing cleaning, security, and catering). Both segments are crucial, with growth driven by a rising demand for integrated FM solutions that encompass both hard and soft service offerings. Major players such as Tecma Group of Companies, G4S Brazil, CBRE Group Inc., and Cushman & Wakefield plc are well-positioned to capitalize on these growth opportunities through strategic expansions and acquisitions. While regulatory hurdles and economic fluctuations pose potential restraints, the overall positive economic outlook and growing awareness of the value proposition of professional FM services suggest a continued upward trajectory for the Latin American market.
This comprehensive report provides an in-depth analysis of the Latin America facility management industry, covering market size, segmentation, key players, growth drivers, challenges, and future outlook. The study period spans from 2019 to 2033, with 2025 as the base and estimated year. The forecast period is 2025-2033, and the historical period covers 2019-2024. This report is crucial for industry stakeholders, investors, and businesses seeking to understand and capitalize on the opportunities within this dynamic market.

Latin America Facility Management Industry Market Concentration & Innovation
The Latin American facility management market exhibits a moderately concentrated landscape, with a few multinational players such as CBRE Group Inc, Cushman & Wakefield plc, and Sodexo Inc holding significant market share. However, regional players like Tecma Group of Companies and G4S Brazil (Allied Universal Company) also command substantial portions of the market, particularly in specific segments and geographic areas. Market share data for 2024 indicates that the top five players hold approximately xx% of the total market, with the remaining share distributed across numerous smaller companies.
Innovation within the sector is driven by technological advancements, such as the implementation of smart building technologies (IoT, AI, analytics), which improves energy efficiency, security, and operational optimization. Regulatory frameworks, varying across different Latin American countries, influence industry practices and investment decisions. Increased emphasis on sustainability and corporate social responsibility further shapes the innovation landscape. Product substitutes, mainly in-house facility management teams, pose some competitive pressure, especially for smaller businesses. The consistent demand for outsourced facility management services indicates a strong industry resilience despite these factors.
Mergers and acquisitions (M&A) activity has been moderate in recent years. While significant deals exceeding $XX Million have been relatively rare, smaller acquisitions focused on expanding geographic reach or service offerings have been observed. For example, several acquisitions in the last 5 years have valued between $XX Million to $XX Million, focused on strategic geographic expansion or specialized service integration. This suggests a continued trend of consolidation, with larger companies acquiring smaller ones to enhance their market position and service portfolios.
Latin America Facility Management Industry Industry Trends & Insights
The Latin American facility management market is experiencing robust growth, projected at a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). This growth is primarily fueled by rising urbanization, expansion of commercial real estate, and increasing focus on operational efficiency across various sectors. Market penetration for outsourced facility management services is steadily growing, especially in larger cities and among multinational corporations. Technological disruptions, such as the adoption of Building Information Modeling (BIM) and smart building technologies, are enhancing operational efficiency and creating new revenue streams for facility management companies.
Consumer preferences are shifting towards integrated solutions that encompass both hard FM (technical services) and soft FM (support services), as well as a greater emphasis on sustainability practices. Competitive dynamics are characterized by both intense competition among established players and the emergence of smaller, specialized firms. Price competition remains a factor, but the focus is shifting towards providing differentiated value propositions based on technological innovation, specialized services, and customer relationship management. The market is showing signs of maturity, with companies increasingly focusing on building long-term client relationships and providing customized solutions to meet the evolving needs of their clients. This also sees a rise in the demand for specialized services within the industry, leading to increased innovation and diversification.

Dominant Markets & Segments in Latin America Facility Management Industry
Leading Region/Country: Brazil dominates the Latin American facility management market due to its large economy, significant infrastructure development, and high concentration of multinational corporations. Mexico and Colombia also represent substantial markets.
By Type: Outsourced facility management currently holds a larger market share compared to in-house management, driven by the increasing demand for specialized expertise and cost optimization strategies among businesses.
By Offering: The demand for integrated facility management (IFM) services encompassing both Hard FM (covering maintenance, repairs, and technical services) and Soft FM (covering catering, security, cleaning, and other support services) is growing significantly, reflecting the client preference for bundled services.
By End User: The commercial sector, encompassing office buildings, retail spaces, and shopping malls, accounts for the largest market segment. This is followed by the industrial sector, with a growing demand for facility management in manufacturing plants, logistics centers, and industrial parks. Public/infrastructure projects and institutional facilities also contribute significantly, driven by government initiatives and investments in infrastructure development and modernization.
Key Drivers:
Brazil's Robust Economy: Brazil's economic growth directly impacts the facility management market through increased construction activity, corporate investments, and expansion of commercial and industrial spaces.
Infrastructure Development: Investments in infrastructure projects across Latin America create substantial opportunities for facility management companies.
Government Regulations: Government regulations promoting energy efficiency and sustainable practices have been increasingly important for this sector, driving the adoption of green building technologies and energy optimization strategies.
Latin America Facility Management Industry Product Developments
Recent product innovations include the integration of IoT sensors for real-time monitoring of building systems, AI-powered predictive maintenance, and digital platforms for streamlined facility management operations. These technological advancements provide greater efficiency, cost savings, and improved operational control. The market fit for these new products is excellent, driven by the increasing demand for data-driven decision-making and improved operational efficiency within the industry. These innovative solutions address the evolving needs of businesses, improving the overall operational efficiency and reducing costs for clients.
Report Scope & Segmentation Analysis
This report segments the Latin American facility management market by type (in-house vs. outsourced), offerings (Hard FM, Soft FM), and end-user (commercial, institutional, public/infrastructure, industrial, others). Each segment's growth projections are based on historical data and future market trends. The report also analyzes the competitive dynamics within each segment, considering the strengths, weaknesses, and strategies of key players. For example, outsourced FM shows strong growth with a projected market size of $XX Million in 2025, driven by cost-effectiveness and access to specialized expertise. Conversely, in-house FM is projected to grow at a slower pace, with a projected market size of $XX Million in 2025.
Key Drivers of Latin America Facility Management Industry Growth
Several factors are driving the growth of the Latin American facility management industry. Firstly, rapid urbanization and economic growth in key markets are leading to increased construction and expansion of commercial and industrial spaces. Secondly, technological advancements such as IoT and AI are transforming facility management practices, improving efficiency and creating new opportunities. Thirdly, government regulations promoting sustainability are pushing facility managers to adopt greener solutions and improve energy efficiency. These factors collectively fuel substantial growth in the sector.
Challenges in the Latin America Facility Management Industry Sector
The Latin American facility management industry faces various challenges. Economic volatility in some regions can impact investment decisions and reduce demand for facility management services. The lack of skilled labor in certain areas makes it difficult for companies to find qualified personnel. Regulatory complexities and varying standards across different countries create challenges in standardization and consistency in service delivery. These factors constrain market growth and influence operational strategies of companies.
Emerging Opportunities in Latin America Facility Management Industry
Several emerging opportunities are shaping the Latin American facility management industry. The growing adoption of smart building technologies creates new revenue streams and enhances service offerings. The increasing focus on sustainability presents opportunities for companies to offer specialized green building management services. The expansion of e-commerce and logistics increases demand for facility management services in warehousing and distribution centers. These represent significant untapped potential for the sector.
Leading Players in the Latin America Facility Management Industry Market
- Tecma Group of Companies
- G4S Brazil (Allied Universal Company)
- CBRE Group Inc
- Cushman & Wakefield plc
- Aramark Corporation
- ISS A/S
- Ecolab Inc
- Sodexo Inc
- Jones Lang LaSalle IP Inc
Key Developments in Latin America Facility Management Industry Industry
June 2023: Sodexo's benefits and rewards services rebranded as Pluxee, signifying a strategic move to enhance its position in the employee experience market and cater to changing workplace dynamics. This development will likely influence the soft FM segment within the facility management industry.
October 2022: Ardagh Group's establishment of a new glass production facility in Minas Gerais, Brazil, presents significant opportunities for facility management providers in that region. This development will boost demand for facility management services in the industrial sector and particularly in the Minas Gerais region.
Strategic Outlook for Latin America Facility Management Industry Market
The Latin American facility management market presents significant long-term growth potential, driven by continued urbanization, infrastructure development, and technological advancements. The focus on sustainability, integrated services, and data-driven decision-making will shape the industry's future. Companies that embrace innovation and adapt to evolving client needs will be best positioned to capitalize on the opportunities in this dynamic market. Continued investment in technology and skilled personnel will be key to success in the coming years.
Latin America Facility Management Industry Segmentation
-
1. Type
- 1.1. Inhouse Facility Management
-
1.2. Outsourced Facility Mangement
- 1.2.1. Single FM
- 1.2.2. Bundled FM
- 1.2.3. Integrated FM
-
2. Offerings
- 2.1. Hard FM
- 2.2. Soft FM
-
3. End User
- 3.1. Commercial
- 3.2. Institutional
- 3.3. Public/Infrastructure
- 3.4. Industrial
- 3.5. Others End Users
-
4. Geography
- 4.1. Brazil
- 4.2. Mexico
- 4.3. Argentina
Latin America Facility Management Industry Segmentation By Geography
- 1. Brazil
- 2. Mexico
- 3. Argentina

Latin America Facility Management Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.61% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Investments in Healthcare Infrastructure and the Construction of Healthcare Facilities; Requirement of Building Information Modeling (BIM) in Commercial Buildings Addresses the Growth
- 3.3. Market Restrains
- 3.3.1. Increased instances of Data Breaches and Security Threats
- 3.4. Market Trends
- 3.4.1. Commercial End User Segment is Expected to Hold Significant Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Latin America Facility Management Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Inhouse Facility Management
- 5.1.2. Outsourced Facility Mangement
- 5.1.2.1. Single FM
- 5.1.2.2. Bundled FM
- 5.1.2.3. Integrated FM
- 5.2. Market Analysis, Insights and Forecast - by Offerings
- 5.2.1. Hard FM
- 5.2.2. Soft FM
- 5.3. Market Analysis, Insights and Forecast - by End User
- 5.3.1. Commercial
- 5.3.2. Institutional
- 5.3.3. Public/Infrastructure
- 5.3.4. Industrial
- 5.3.5. Others End Users
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. Brazil
- 5.4.2. Mexico
- 5.4.3. Argentina
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. Brazil
- 5.5.2. Mexico
- 5.5.3. Argentina
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Brazil Latin America Facility Management Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Inhouse Facility Management
- 6.1.2. Outsourced Facility Mangement
- 6.1.2.1. Single FM
- 6.1.2.2. Bundled FM
- 6.1.2.3. Integrated FM
- 6.2. Market Analysis, Insights and Forecast - by Offerings
- 6.2.1. Hard FM
- 6.2.2. Soft FM
- 6.3. Market Analysis, Insights and Forecast - by End User
- 6.3.1. Commercial
- 6.3.2. Institutional
- 6.3.3. Public/Infrastructure
- 6.3.4. Industrial
- 6.3.5. Others End Users
- 6.4. Market Analysis, Insights and Forecast - by Geography
- 6.4.1. Brazil
- 6.4.2. Mexico
- 6.4.3. Argentina
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Mexico Latin America Facility Management Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Inhouse Facility Management
- 7.1.2. Outsourced Facility Mangement
- 7.1.2.1. Single FM
- 7.1.2.2. Bundled FM
- 7.1.2.3. Integrated FM
- 7.2. Market Analysis, Insights and Forecast - by Offerings
- 7.2.1. Hard FM
- 7.2.2. Soft FM
- 7.3. Market Analysis, Insights and Forecast - by End User
- 7.3.1. Commercial
- 7.3.2. Institutional
- 7.3.3. Public/Infrastructure
- 7.3.4. Industrial
- 7.3.5. Others End Users
- 7.4. Market Analysis, Insights and Forecast - by Geography
- 7.4.1. Brazil
- 7.4.2. Mexico
- 7.4.3. Argentina
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Argentina Latin America Facility Management Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Inhouse Facility Management
- 8.1.2. Outsourced Facility Mangement
- 8.1.2.1. Single FM
- 8.1.2.2. Bundled FM
- 8.1.2.3. Integrated FM
- 8.2. Market Analysis, Insights and Forecast - by Offerings
- 8.2.1. Hard FM
- 8.2.2. Soft FM
- 8.3. Market Analysis, Insights and Forecast - by End User
- 8.3.1. Commercial
- 8.3.2. Institutional
- 8.3.3. Public/Infrastructure
- 8.3.4. Industrial
- 8.3.5. Others End Users
- 8.4. Market Analysis, Insights and Forecast - by Geography
- 8.4.1. Brazil
- 8.4.2. Mexico
- 8.4.3. Argentina
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Brazil Latin America Facility Management Industry Analysis, Insights and Forecast, 2019-2031
- 10. Argentina Latin America Facility Management Industry Analysis, Insights and Forecast, 2019-2031
- 11. Mexico Latin America Facility Management Industry Analysis, Insights and Forecast, 2019-2031
- 12. Peru Latin America Facility Management Industry Analysis, Insights and Forecast, 2019-2031
- 13. Chile Latin America Facility Management Industry Analysis, Insights and Forecast, 2019-2031
- 14. Rest of Latin America Latin America Facility Management Industry Analysis, Insights and Forecast, 2019-2031
- 15. Competitive Analysis
- 15.1. Market Share Analysis 2024
- 15.2. Company Profiles
- 15.2.1 Tecma Group of Companies
- 15.2.1.1. Overview
- 15.2.1.2. Products
- 15.2.1.3. SWOT Analysis
- 15.2.1.4. Recent Developments
- 15.2.1.5. Financials (Based on Availability)
- 15.2.2 G4S Brazil (Allied Universal Company)
- 15.2.2.1. Overview
- 15.2.2.2. Products
- 15.2.2.3. SWOT Analysis
- 15.2.2.4. Recent Developments
- 15.2.2.5. Financials (Based on Availability)
- 15.2.3 CBRE Group Inc
- 15.2.3.1. Overview
- 15.2.3.2. Products
- 15.2.3.3. SWOT Analysis
- 15.2.3.4. Recent Developments
- 15.2.3.5. Financials (Based on Availability)
- 15.2.4 Cushman & Wakefield plc
- 15.2.4.1. Overview
- 15.2.4.2. Products
- 15.2.4.3. SWOT Analysis
- 15.2.4.4. Recent Developments
- 15.2.4.5. Financials (Based on Availability)
- 15.2.5 Aramark Corporation
- 15.2.5.1. Overview
- 15.2.5.2. Products
- 15.2.5.3. SWOT Analysis
- 15.2.5.4. Recent Developments
- 15.2.5.5. Financials (Based on Availability)
- 15.2.6 ISS A/S
- 15.2.6.1. Overview
- 15.2.6.2. Products
- 15.2.6.3. SWOT Analysis
- 15.2.6.4. Recent Developments
- 15.2.6.5. Financials (Based on Availability)
- 15.2.7 Ecolab Inc
- 15.2.7.1. Overview
- 15.2.7.2. Products
- 15.2.7.3. SWOT Analysis
- 15.2.7.4. Recent Developments
- 15.2.7.5. Financials (Based on Availability)
- 15.2.8 Sodexo Inc
- 15.2.8.1. Overview
- 15.2.8.2. Products
- 15.2.8.3. SWOT Analysis
- 15.2.8.4. Recent Developments
- 15.2.8.5. Financials (Based on Availability)
- 15.2.9 Jones Lang LaSalle IP Inc
- 15.2.9.1. Overview
- 15.2.9.2. Products
- 15.2.9.3. SWOT Analysis
- 15.2.9.4. Recent Developments
- 15.2.9.5. Financials (Based on Availability)
- 15.2.1 Tecma Group of Companies
List of Figures
- Figure 1: Latin America Facility Management Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Latin America Facility Management Industry Share (%) by Company 2024
List of Tables
- Table 1: Latin America Facility Management Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Latin America Facility Management Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 3: Latin America Facility Management Industry Revenue Million Forecast, by Offerings 2019 & 2032
- Table 4: Latin America Facility Management Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 5: Latin America Facility Management Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 6: Latin America Facility Management Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 7: Latin America Facility Management Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: Brazil Latin America Facility Management Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Argentina Latin America Facility Management Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Mexico Latin America Facility Management Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Peru Latin America Facility Management Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Chile Latin America Facility Management Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of Latin America Latin America Facility Management Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Latin America Facility Management Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 15: Latin America Facility Management Industry Revenue Million Forecast, by Offerings 2019 & 2032
- Table 16: Latin America Facility Management Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 17: Latin America Facility Management Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: Latin America Facility Management Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Latin America Facility Management Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 20: Latin America Facility Management Industry Revenue Million Forecast, by Offerings 2019 & 2032
- Table 21: Latin America Facility Management Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 22: Latin America Facility Management Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 23: Latin America Facility Management Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 24: Latin America Facility Management Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 25: Latin America Facility Management Industry Revenue Million Forecast, by Offerings 2019 & 2032
- Table 26: Latin America Facility Management Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 27: Latin America Facility Management Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 28: Latin America Facility Management Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Latin America Facility Management Industry?
The projected CAGR is approximately 4.61%.
2. Which companies are prominent players in the Latin America Facility Management Industry?
Key companies in the market include Tecma Group of Companies, G4S Brazil (Allied Universal Company), CBRE Group Inc, Cushman & Wakefield plc, Aramark Corporation, ISS A/S, Ecolab Inc, Sodexo Inc, Jones Lang LaSalle IP Inc.
3. What are the main segments of the Latin America Facility Management Industry?
The market segments include Type, Offerings, End User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Investments in Healthcare Infrastructure and the Construction of Healthcare Facilities; Requirement of Building Information Modeling (BIM) in Commercial Buildings Addresses the Growth.
6. What are the notable trends driving market growth?
Commercial End User Segment is Expected to Hold Significant Market Share.
7. Are there any restraints impacting market growth?
Increased instances of Data Breaches and Security Threats.
8. Can you provide examples of recent developments in the market?
June 2023: Sodexo benefits and rewards services become pluxee, the new employee experience brand that opens up global opportunities. By adopting a new identity, the Benefits and Rewards Services activity intends to differentiate itself more strongly in a highly dynamic market. Pluxee allowed its client companies to promote their employer brand by offering their employees innovative and personalized solutions in the face of significant changes in the world of work.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Latin America Facility Management Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Latin America Facility Management Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Latin America Facility Management Industry?
To stay informed about further developments, trends, and reports in the Latin America Facility Management Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence