Key Insights
The Middle East & Africa (MEA) hair styling products market, valued at approximately $XX million in 2025, is projected to experience robust growth, fueled by a compound annual growth rate (CAGR) of 4.11% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the rising disposable incomes across several MEA countries, particularly in urban areas, are empowering consumers to spend more on personal care products, including hair styling aids. Secondly, a growing awareness of personal grooming and the influence of social media showcasing diverse hair styling trends are contributing to increased demand. Furthermore, the expanding e-commerce sector is providing easier access to a wider range of hair styling products, benefiting both established international brands and local players. Finally, the increasing adoption of advanced hair styling techniques and the introduction of innovative products cater to the diverse hair types and preferences prevalent across the region.
However, the market's growth is not without challenges. Economic fluctuations in certain MEA nations could affect consumer spending on non-essential items like hair styling products. Moreover, the market faces competition from traditional, locally-produced alternatives that may offer lower prices, especially in more price-sensitive segments. The market is segmented by product type (hair gel, hair mousse, styling creams and waxes, other styling products) and distribution channel (supermarkets/hypermarkets, specialty stores, e-commerce, convenience stores, other distribution channels). Leading players such as Procter & Gamble, L'Oréal, Unilever, and Marico are leveraging their strong brand recognition and distribution networks to maintain market share, while smaller, regional companies are focusing on niche products and cost-effective strategies to compete. Focus on specific regional markets within MEA, such as the UAE and South Africa, which exhibit higher per capita incomes and greater adoption of Western styling trends, will likely be key to success in this dynamic market.

Middle East & Africa Hair Styling Products Market: A Comprehensive Report (2019-2033)
This meticulously researched report provides a detailed analysis of the Middle East & Africa Hair Styling Products market, offering actionable insights for industry stakeholders. The study covers the period 2019-2033, with 2025 serving as the base and estimated year. The report leverages robust data and expert analysis to provide a comprehensive overview of market dynamics, growth drivers, challenges, and opportunities.
Middle East & Africa Hair Styling Products Market Concentration & Innovation
The Middle East & Africa hair styling products market exhibits a moderately concentrated landscape, with key players like Procter & Gamble Co, L'Oreal S.A, and Unilever Plc holding significant market share. Precise market share figures for 2025 are currently being finalized but preliminary data suggests L'Oréal holds approximately xx% market share, followed by Procter & Gamble at xx%. Innovation is driven by consumer demand for natural ingredients, advanced formulations, and convenient application methods. Regulatory frameworks regarding product safety and labeling vary across the region, impacting product development and market entry strategies. Product substitutes, including homemade remedies and natural oils, present competitive pressure. End-user trends reveal a growing preference for versatile products catering to diverse hair types and textures. M&A activity in the region has been moderate in recent years, with deal values averaging approximately xx Million annually (2019-2024). Key M&A activities included a strategic acquisition of xx company by xx in 2023, valued at xx Million, expanding the acquirer’s product portfolio within the region.
- Market concentration: Moderately concentrated
- Innovation drivers: Natural ingredients, advanced formulations, convenient application
- Regulatory frameworks: Vary across the region
- Product substitutes: Homemade remedies, natural oils
- End-user trends: Preference for versatile products for diverse hair types
- M&A activity: Moderate, average deal value xx Million annually (2019-2024)
Middle East & Africa Hair Styling Products Market Industry Trends & Insights
The Middle East & Africa hair styling products market is witnessing robust growth, projected to achieve a CAGR of xx% during the forecast period (2025-2033). This growth is propelled by rising disposable incomes, increasing urbanization, and a growing awareness of personal grooming amongst the young population. Technological disruptions are influencing the market through the introduction of smart packaging, personalized product recommendations via e-commerce platforms, and improved online distribution networks. Consumer preferences are shifting towards natural, organic, and ethically sourced products, driving innovation in product formulations. Competitive dynamics are intense, with both multinational and regional players vying for market share through product diversification, aggressive marketing campaigns, and strategic partnerships. Market penetration is particularly high in urban areas, with significant potential for growth in rural regions. Specific growth drivers also include the influence of social media trends in hairstyles and the rising preference for natural-looking styles.

Dominant Markets & Segments in Middle East & Africa Hair Styling Products Market
The South Africa and Nigeria region currently dominate the market within the MEA region followed by United Arab Emirates. Within the product type segment, Styling Creams and Waxes hold the largest market share in 2025, driven by their versatility and suitability for various hair types. E-commerce is emerging as a significant distribution channel, exhibiting strong growth potential due to increasing internet penetration and convenience.
- Leading Region: South Africa and Nigeria
- Dominant Segment (Product Type): Styling Creams and Waxes
- Fastest Growing Segment (Distribution Channel): E-commerce
Key Drivers (South Africa & Nigeria):
- Strong economic growth in certain sectors.
- Growing middle class with increased disposable income.
- Well-developed retail infrastructure.
Dominance Analysis: South Africa and Nigeria’s dominance stems from a large population, a growing middle class with rising disposable incomes, and a relatively well-developed retail infrastructure. The increased access to internet and social media further facilitates rapid adoption and growth of this market.
Middle East & Africa Hair Styling Products Market Product Developments
Recent product innovations focus on multi-functional products, catering to various hair types and styling needs. Companies are incorporating natural and organic ingredients, emphasizing sustainability and ethical sourcing. Technological advancements are reflected in improved formulations, offering better hold, shine, and damage protection. These developments directly address consumer demand for effective, natural, and convenient styling solutions, enhancing market fit and competitive advantages.
Report Scope & Segmentation Analysis
This report segments the Middle East & Africa hair styling products market by:
By Product Type: Hair Gel, Hair Mousse, Styling Creams and Waxes, Other Styling Products. Each segment's growth is projected based on current trends and consumer preference shifting towards natural and organic products.
By Distribution Channel: Supermarkets/Hypermarkets, Speciality Stores, E-commerce, Convenience Stores, Other Distribution Channels. E-commerce is expected to show the highest growth in the forecast period.
Market sizes and competitive dynamics for each segment are analyzed in detail within the full report, providing granular insights for strategic decision-making.
Key Drivers of Middle East & Africa Hair Styling Products Market Growth
Several factors propel the growth of the Middle East & Africa hair styling products market. These include:
- Rising disposable incomes and a growing middle class, particularly in urban areas.
- Increasing awareness of personal grooming and fashion trends.
- Growing popularity of social media influencers promoting hair styling products.
- Expanding retail infrastructure, providing wider access to products.
- Introduction of innovative products with improved formulations and natural ingredients.
Challenges in the Middle East & Africa Hair Styling Products Market Sector
Despite the positive outlook, the market faces challenges such as:
- Fluctuations in currency exchange rates impacting import costs.
- Supply chain disruptions due to geopolitical instability in certain regions.
- Intense competition from both established multinational and regional players.
- Varying regulatory environments across the region impacting product approval and distribution.
Emerging Opportunities in Middle East & Africa Hair Styling Products Market
The MEA hair styling products market presents significant opportunities:
- Expansion into underserved rural markets with increasing internet penetration.
- Development of specialized products catering to unique hair types and textures.
- Leveraging e-commerce platforms for enhanced market reach and personalized marketing.
- Focus on sustainable and ethically sourced ingredients to cater to growing consumer demand.
Leading Players in the Middle East & Africa Hair Styling Products Market Market
- Procter & Gamble Co
- Sano Bruno`s Enterprises Ltd
- L'Oreal S.A
- Unilever Plc
- Marico Ltd
- Amka Products (Pty) Ltd
- Kao Corporation
- M&M Cosmetics
- Twincare International
Key Developments in Middle East & Africa Hair Styling Products Market Industry
- January 2023: Unilever launches a new range of natural hair styling products.
- July 2022: L'Oréal acquires a local hair care company expanding its presence in East Africa.
- October 2021: Procter & Gamble introduces a sustainable packaging solution for its hair styling products.
Strategic Outlook for Middle East & Africa Hair Styling Products Market Market
The Middle East & Africa hair styling products market is poised for continued growth, driven by increasing consumer spending, favorable demographic trends, and the expansion of e-commerce. Opportunities for market players lie in innovation, catering to specific regional needs, and adopting effective distribution strategies. Companies that prioritize sustainability and ethical sourcing will be well-positioned to capitalize on evolving consumer preferences. The market presents significant long-term potential for both established players and new entrants who can adapt to the dynamic market landscape and leverage the emerging trends.
Middle East & Africa Hair Styling Products Market Segmentation
-
1. Product Type
- 1.1. Hair Gel
- 1.2. Hair Mousse
- 1.3. Styling Creams and Waxes
- 1.4. Other Styling Products
-
2. Distribution Channel
- 2.1. Supermarkets/Hypermarkets
- 2.2. Speciality Stores
- 2.3. E-Commerce
- 2.4. Convenience Stores
- 2.5. Other Distribution Channels
-
3. Geography
- 3.1. United Arab Emirates
- 3.2. Saudi Arabia
- 3.3. South Africa
- 3.4. Rest of Middle East & Africa
Middle East & Africa Hair Styling Products Market Segmentation By Geography
- 1. United Arab Emirates
- 2. Saudi Arabia
- 3. South Africa
- 4. Rest of Middle East

Middle East & Africa Hair Styling Products Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.11% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing demand for certified jewelry; Increasing product development in terms of designs
- 3.3. Market Restrains
- 3.3.1. Extensive availability of imitation jewelry
- 3.4. Market Trends
- 3.4.1. Growing trend of Online Shopping
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Middle East & Africa Hair Styling Products Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Hair Gel
- 5.1.2. Hair Mousse
- 5.1.3. Styling Creams and Waxes
- 5.1.4. Other Styling Products
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Supermarkets/Hypermarkets
- 5.2.2. Speciality Stores
- 5.2.3. E-Commerce
- 5.2.4. Convenience Stores
- 5.2.5. Other Distribution Channels
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United Arab Emirates
- 5.3.2. Saudi Arabia
- 5.3.3. South Africa
- 5.3.4. Rest of Middle East & Africa
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United Arab Emirates
- 5.4.2. Saudi Arabia
- 5.4.3. South Africa
- 5.4.4. Rest of Middle East
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. United Arab Emirates Middle East & Africa Hair Styling Products Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Hair Gel
- 6.1.2. Hair Mousse
- 6.1.3. Styling Creams and Waxes
- 6.1.4. Other Styling Products
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.2.1. Supermarkets/Hypermarkets
- 6.2.2. Speciality Stores
- 6.2.3. E-Commerce
- 6.2.4. Convenience Stores
- 6.2.5. Other Distribution Channels
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United Arab Emirates
- 6.3.2. Saudi Arabia
- 6.3.3. South Africa
- 6.3.4. Rest of Middle East & Africa
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Saudi Arabia Middle East & Africa Hair Styling Products Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Hair Gel
- 7.1.2. Hair Mousse
- 7.1.3. Styling Creams and Waxes
- 7.1.4. Other Styling Products
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.2.1. Supermarkets/Hypermarkets
- 7.2.2. Speciality Stores
- 7.2.3. E-Commerce
- 7.2.4. Convenience Stores
- 7.2.5. Other Distribution Channels
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United Arab Emirates
- 7.3.2. Saudi Arabia
- 7.3.3. South Africa
- 7.3.4. Rest of Middle East & Africa
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. South Africa Middle East & Africa Hair Styling Products Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Hair Gel
- 8.1.2. Hair Mousse
- 8.1.3. Styling Creams and Waxes
- 8.1.4. Other Styling Products
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.2.1. Supermarkets/Hypermarkets
- 8.2.2. Speciality Stores
- 8.2.3. E-Commerce
- 8.2.4. Convenience Stores
- 8.2.5. Other Distribution Channels
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United Arab Emirates
- 8.3.2. Saudi Arabia
- 8.3.3. South Africa
- 8.3.4. Rest of Middle East & Africa
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Rest of Middle East Middle East & Africa Hair Styling Products Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Hair Gel
- 9.1.2. Hair Mousse
- 9.1.3. Styling Creams and Waxes
- 9.1.4. Other Styling Products
- 9.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.2.1. Supermarkets/Hypermarkets
- 9.2.2. Speciality Stores
- 9.2.3. E-Commerce
- 9.2.4. Convenience Stores
- 9.2.5. Other Distribution Channels
- 9.3. Market Analysis, Insights and Forecast - by Geography
- 9.3.1. United Arab Emirates
- 9.3.2. Saudi Arabia
- 9.3.3. South Africa
- 9.3.4. Rest of Middle East & Africa
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. UAE Middle East & Africa Hair Styling Products Market Analysis, Insights and Forecast, 2019-2031
- 11. South Africa Middle East & Africa Hair Styling Products Market Analysis, Insights and Forecast, 2019-2031
- 12. Saudi Arabia Middle East & Africa Hair Styling Products Market Analysis, Insights and Forecast, 2019-2031
- 13. Rest of MEA Middle East & Africa Hair Styling Products Market Analysis, Insights and Forecast, 2019-2031
- 14. Competitive Analysis
- 14.1. Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Procter & Gamble Co
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 Sano Bruno`s Enterprises Ltd
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 L`Oreal S A
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Unilever Plc
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 Marico Ltd
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 Amka Products (Pty) Ltd*List Not Exhaustive
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 Kao Corporation
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 M&M Cosmetics
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 Twincare International
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.1 Procter & Gamble Co
List of Figures
- Figure 1: Middle East & Africa Hair Styling Products Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Middle East & Africa Hair Styling Products Market Share (%) by Company 2024
List of Tables
- Table 1: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: UAE Middle East & Africa Hair Styling Products Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: South Africa Middle East & Africa Hair Styling Products Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Saudi Arabia Middle East & Africa Hair Styling Products Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of MEA Middle East & Africa Hair Styling Products Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 12: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 13: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 14: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 16: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 17: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 20: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 21: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 22: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Country 2019 & 2032
- Table 23: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 24: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 25: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: Middle East & Africa Hair Styling Products Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Middle East & Africa Hair Styling Products Market?
The projected CAGR is approximately 4.11%.
2. Which companies are prominent players in the Middle East & Africa Hair Styling Products Market?
Key companies in the market include Procter & Gamble Co, Sano Bruno`s Enterprises Ltd, L`Oreal S A, Unilever Plc, Marico Ltd, Amka Products (Pty) Ltd*List Not Exhaustive, Kao Corporation, M&M Cosmetics, Twincare International.
3. What are the main segments of the Middle East & Africa Hair Styling Products Market?
The market segments include Product Type, Distribution Channel, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing demand for certified jewelry; Increasing product development in terms of designs.
6. What are the notable trends driving market growth?
Growing trend of Online Shopping.
7. Are there any restraints impacting market growth?
Extensive availability of imitation jewelry.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Middle East & Africa Hair Styling Products Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Middle East & Africa Hair Styling Products Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Middle East & Africa Hair Styling Products Market?
To stay informed about further developments, trends, and reports in the Middle East & Africa Hair Styling Products Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence