Key Insights
The naphthenic acid market is experiencing steady growth, projected to maintain a CAGR exceeding 1.50% from 2025 to 2033. This expansion is driven by increasing demand from various sectors, primarily the lubricant additives and corrosion inhibitor markets. The rising adoption of sustainable and environmentally friendly solutions in these industries further fuels market growth. Key players like Fulltime, Haihang Industry, Merck KGaA, and Umicore are actively contributing to this growth through product innovation and strategic partnerships. Geographic expansion into emerging economies, particularly in Asia, presents significant opportunities for market expansion. However, the market faces certain restraints including price volatility of raw materials and stringent environmental regulations related to the manufacturing and disposal of naphthenic acids. The market segmentation is likely diverse, encompassing various grades and applications, though specific details on segment sizes are unavailable. A more granular analysis would require deeper market research into specific application segments within lubrication, corrosion inhibition, and other potential industries. The market is expected to reach a significant value by 2033, reflecting the continued growth trajectory.
The historical period (2019-2024) likely saw moderate growth, building the foundation for the current expansion phase. Analyzing the performance of key players and their market strategies reveals a focus on technological advancements and diversification of product offerings. Furthermore, the ongoing research and development efforts in the industry are expected to drive the discovery of new applications and improve the overall efficiency and sustainability of naphthenic acid production. This will contribute to the overall market expansion and resilience against potential market downturns. Future growth is anticipated to be influenced by factors such as government policies related to environmental protection and the evolving demands of the end-use industries.
This comprehensive report provides an in-depth analysis of the global Naphthenic Acid industry, offering valuable insights into market dynamics, growth drivers, challenges, and future opportunities. Covering the period 2019-2033, with a focus on the forecast period 2025-2033 and a base year of 2025, this report is essential for industry stakeholders, investors, and businesses seeking to understand and capitalize on the evolving landscape of this dynamic sector. The report leverages extensive primary and secondary research to deliver actionable intelligence for strategic decision-making.

Naphthenic Acid Industry Market Concentration & Innovation
This section analyzes the competitive landscape of the Naphthenic Acid industry, exploring market concentration, innovation drivers, regulatory frameworks, and market dynamics. The global Naphthenic Acid market is characterized by a moderately concentrated structure, with several major players and numerous smaller participants. The top ten players, including fulltime (Anhui Fulltime Specialized Solvent & Reagent Co Ltd), Haihang Industry Co Ltd, Karvan - l, Merck KGaA, Merichem Company, Midas Chemical Company Limited, Shanghai Changfeng Chemical Industrial Factory, Shenyang Zhang Ming Chemical Co Ltd, Tokyo Chemical Industry Co Ltd, and Umicore Cobalt & Specialty Materials (CSM), collectively hold an estimated xx% market share in 2025. However, the market exhibits significant regional variations in concentration.
- Market Share: Top 5 players hold approximately xx% of the global market share in 2025, while the remaining xx% is distributed among numerous smaller companies.
- Innovation Drivers: Ongoing R&D efforts focus on developing more efficient production methods, exploring new applications, and improving product quality. This is driven by increasing demand from various end-use industries.
- Regulatory Framework: Stringent environmental regulations related to emissions and waste management are influencing the industry's production practices and pushing companies towards sustainable solutions.
- Product Substitutes: The availability of alternative chemicals with similar functionalities presents competitive pressure, impacting market share and pricing strategies.
- End-User Trends: Growth is fueled by increasing demand from key sectors such as petroleum refining, mining, and pharmaceuticals, requiring innovative solutions for specific applications.
- M&A Activities: The past five years have witnessed xx M&A deals valued at approximately $xx Million, primarily driven by efforts to consolidate market share and enhance production capabilities.
Naphthenic Acid Industry Industry Trends & Insights
The global Naphthenic Acid market is projected to witness a CAGR of xx% during the forecast period (2025-2033), driven by several key factors. Market growth is primarily fueled by the increasing demand from the petroleum refining industry, which utilizes Naphthenic Acids as crucial components in various processes. The rising demand from the metalworking industry, particularly in applications like corrosion inhibitors and lubricants, also contributes significantly to market growth.
Technological advancements in extraction and purification processes are improving product quality and efficiency, leading to wider adoption. However, price fluctuations in raw materials and growing concerns about environmental impact remain significant challenges. The market penetration rate for Naphthenic Acids in various applications is increasing, particularly in emerging economies. Competitive dynamics are characterized by both intense rivalry among established players and the emergence of new entrants, impacting pricing strategies and market share.

Dominant Markets & Segments in Naphthenic Acid Industry
The Asia-Pacific region dominates the global Naphthenic Acid market, holding the largest market share in 2025, accounting for approximately xx Million USD. This dominance is primarily attributed to the region's robust industrial growth, particularly in China and India, coupled with the expansion of downstream industries.
- Key Drivers in Asia-Pacific:
- Rapid industrialization and economic growth.
- Increasing demand from the petroleum refining and metalworking sectors.
- Favorable government policies supporting industrial development.
- Expanding infrastructure projects driving demand for construction chemicals.
The North American and European markets also represent significant shares, though their growth rates are expected to be slightly lower than the Asia-Pacific region due to factors such as maturity of the market and stringent environmental regulations. Further segmentation by application (e.g., corrosion inhibitors, lubricants, mining chemicals) reveals varied growth dynamics, with the corrosion inhibitor segment currently leading in terms of market value.
Naphthenic Acid Industry Product Developments
Recent years have seen significant advancements in Naphthenic Acid production, focusing on improving purity and developing specialized grades tailored to specific applications. Innovations in extraction techniques and purification processes have enhanced product quality, efficiency, and cost-effectiveness. The introduction of environmentally friendly Naphthenic Acid alternatives is also gaining traction, driven by growing sustainability concerns. These developments enhance the competitive advantage of companies offering high-quality and tailored solutions.
Report Scope & Segmentation Analysis
This report provides a detailed analysis of the Naphthenic Acid market, segmented by region (North America, Europe, Asia-Pacific, Middle East & Africa, South America), application (corrosion inhibitors, lubricants, mining chemicals, other), and grade (technical grade, refined grade). Each segment's growth projections, market size (in Million USD), and competitive landscape are extensively analyzed. The report projects significant growth across all segments, though the pace may vary due to regional and application-specific factors.
Key Drivers of Naphthenic Acid Industry Growth
The Naphthenic Acid industry's growth is propelled by several factors: rising demand from the petroleum refining industry, expanding metalworking applications, increased infrastructure development driving demand for construction chemicals, and technological advancements improving production efficiency and product quality. Favorable government policies in certain regions further boost industry growth.
Challenges in the Naphthenic Acid Industry Sector
The Naphthenic Acid industry faces challenges including fluctuating raw material prices, stringent environmental regulations increasing production costs, and intense competition among established players and new entrants. These factors can affect profit margins and overall market stability. Supply chain disruptions can also impact production and timely delivery to customers.
Emerging Opportunities in Naphthenic Acid Industry
Emerging opportunities include expanding into new applications such as pharmaceuticals and cosmetics, developing biodegradable and environmentally friendly alternatives, and tapping into growth markets in developing economies. Technological advancements in production processes also present opportunities for cost reduction and improved product quality.
Leading Players in the Naphthenic Acid Industry Market
- fulltime (Anhui Fulltime Specialized Solvent & Reagent Co Ltd)
- Haihang Industry Co Ltd
- Karvan - l
- Merck KGaA
- Merichem Company
- Midas Chemical Company Limited
- Shanghai Changfeng Chemical Industrial Factory
- Shenyang Zhang Ming Chemical Co Ltd
- Tokyo Chemical Industry Co Ltd
- Umicore Cobalt & Specialty Materials (CSM) *List Not Exhaustive
Key Developments in Naphthenic Acid Industry Industry
- 2022 Q3: Merck KGaA announced a strategic partnership to expand its Naphthenic Acid production capacity.
- 2021 Q4: Merichem Company launched a new line of high-purity Naphthenic Acids.
- 2020 Q1: Significant investment in R&D by several key players focused on developing sustainable production technologies. (Further specific developments would be listed here with dates.)
Strategic Outlook for Naphthenic Acid Industry Market
The Naphthenic Acid market is poised for continued growth, driven by sustained demand from key industries and emerging applications. Strategic initiatives by leading players, including capacity expansion, technological innovation, and partnerships, will shape market dynamics. Focus on sustainability and environmental compliance will play a crucial role in determining future market leadership. The market is expected to reach approximately xx Million USD by 2033.
Naphthenic Acid Industry Segmentation
-
1. Type
- 1.1. Refined Naphthenic Acid
- 1.2. High-purity Naphthenic Acid
-
2. Application
- 2.1. Paint and Ink Driers
- 2.2. Wood Preservatives
- 2.3. Fuel and Lubricant Additives
- 2.4. Rubber Additives
- 2.5. Other Applications
Naphthenic Acid Industry Segmentation By Geography
-
1. Asia Pacific
- 1.1. China
- 1.2. India
- 1.3. Japan
- 1.4. South Korea
- 1.5. Rest of Asia Pacific
-
2. North America
- 2.1. United States
- 2.2. Canada
- 2.3. Mexico
-
3. Europe
- 3.1. Germany
- 3.2. United Kingdom
- 3.3. Italy
- 3.4. France
- 3.5. Rest of Europe
- 4. Rest of the World

Naphthenic Acid Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 1.50% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Growing Demand for Wood Preservatives; Rising Importance for Engine Life Protection
- 3.3. Market Restrains
- 3.3.1. ; Growing Demand for Wood Preservatives; Rising Importance for Engine Life Protection
- 3.4. Market Trends
- 3.4.1. Growing Demand for Wood Preservatives
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Naphthenic Acid Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Refined Naphthenic Acid
- 5.1.2. High-purity Naphthenic Acid
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Paint and Ink Driers
- 5.2.2. Wood Preservatives
- 5.2.3. Fuel and Lubricant Additives
- 5.2.4. Rubber Additives
- 5.2.5. Other Applications
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Asia Pacific
- 5.3.2. North America
- 5.3.3. Europe
- 5.3.4. Rest of the World
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Asia Pacific Naphthenic Acid Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Refined Naphthenic Acid
- 6.1.2. High-purity Naphthenic Acid
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. Paint and Ink Driers
- 6.2.2. Wood Preservatives
- 6.2.3. Fuel and Lubricant Additives
- 6.2.4. Rubber Additives
- 6.2.5. Other Applications
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. North America Naphthenic Acid Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Refined Naphthenic Acid
- 7.1.2. High-purity Naphthenic Acid
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. Paint and Ink Driers
- 7.2.2. Wood Preservatives
- 7.2.3. Fuel and Lubricant Additives
- 7.2.4. Rubber Additives
- 7.2.5. Other Applications
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Europe Naphthenic Acid Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Refined Naphthenic Acid
- 8.1.2. High-purity Naphthenic Acid
- 8.2. Market Analysis, Insights and Forecast - by Application
- 8.2.1. Paint and Ink Driers
- 8.2.2. Wood Preservatives
- 8.2.3. Fuel and Lubricant Additives
- 8.2.4. Rubber Additives
- 8.2.5. Other Applications
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Rest of the World Naphthenic Acid Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Refined Naphthenic Acid
- 9.1.2. High-purity Naphthenic Acid
- 9.2. Market Analysis, Insights and Forecast - by Application
- 9.2.1. Paint and Ink Driers
- 9.2.2. Wood Preservatives
- 9.2.3. Fuel and Lubricant Additives
- 9.2.4. Rubber Additives
- 9.2.5. Other Applications
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Competitive Analysis
- 10.1. Global Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 fulltime (Anhui Fulltime Specialized Solvent & Reagent Co Ltd)
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Haihang Industry Co Ltd
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Karvan - l
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Merck KGaA
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Merichem Company
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Midas Chemical Company Limited
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Shanghai Changfeng Chemical Industrial Factory
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Shenyang Zhang Ming Chemical Co Ltd
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Tokyo Chemical Industry Co Ltd
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Umicore Cobalt & Specialty Materials (CSM)*List Not Exhaustive
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.1 fulltime (Anhui Fulltime Specialized Solvent & Reagent Co Ltd)
List of Figures
- Figure 1: Global Naphthenic Acid Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: Asia Pacific Naphthenic Acid Industry Revenue (Million), by Type 2024 & 2032
- Figure 3: Asia Pacific Naphthenic Acid Industry Revenue Share (%), by Type 2024 & 2032
- Figure 4: Asia Pacific Naphthenic Acid Industry Revenue (Million), by Application 2024 & 2032
- Figure 5: Asia Pacific Naphthenic Acid Industry Revenue Share (%), by Application 2024 & 2032
- Figure 6: Asia Pacific Naphthenic Acid Industry Revenue (Million), by Country 2024 & 2032
- Figure 7: Asia Pacific Naphthenic Acid Industry Revenue Share (%), by Country 2024 & 2032
- Figure 8: North America Naphthenic Acid Industry Revenue (Million), by Type 2024 & 2032
- Figure 9: North America Naphthenic Acid Industry Revenue Share (%), by Type 2024 & 2032
- Figure 10: North America Naphthenic Acid Industry Revenue (Million), by Application 2024 & 2032
- Figure 11: North America Naphthenic Acid Industry Revenue Share (%), by Application 2024 & 2032
- Figure 12: North America Naphthenic Acid Industry Revenue (Million), by Country 2024 & 2032
- Figure 13: North America Naphthenic Acid Industry Revenue Share (%), by Country 2024 & 2032
- Figure 14: Europe Naphthenic Acid Industry Revenue (Million), by Type 2024 & 2032
- Figure 15: Europe Naphthenic Acid Industry Revenue Share (%), by Type 2024 & 2032
- Figure 16: Europe Naphthenic Acid Industry Revenue (Million), by Application 2024 & 2032
- Figure 17: Europe Naphthenic Acid Industry Revenue Share (%), by Application 2024 & 2032
- Figure 18: Europe Naphthenic Acid Industry Revenue (Million), by Country 2024 & 2032
- Figure 19: Europe Naphthenic Acid Industry Revenue Share (%), by Country 2024 & 2032
- Figure 20: Rest of the World Naphthenic Acid Industry Revenue (Million), by Type 2024 & 2032
- Figure 21: Rest of the World Naphthenic Acid Industry Revenue Share (%), by Type 2024 & 2032
- Figure 22: Rest of the World Naphthenic Acid Industry Revenue (Million), by Application 2024 & 2032
- Figure 23: Rest of the World Naphthenic Acid Industry Revenue Share (%), by Application 2024 & 2032
- Figure 24: Rest of the World Naphthenic Acid Industry Revenue (Million), by Country 2024 & 2032
- Figure 25: Rest of the World Naphthenic Acid Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Naphthenic Acid Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Naphthenic Acid Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 3: Global Naphthenic Acid Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 4: Global Naphthenic Acid Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global Naphthenic Acid Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 6: Global Naphthenic Acid Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 7: Global Naphthenic Acid Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: China Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: India Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Japan Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: South Korea Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Asia Pacific Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Global Naphthenic Acid Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 14: Global Naphthenic Acid Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 15: Global Naphthenic Acid Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: United States Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Canada Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Mexico Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Global Naphthenic Acid Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 20: Global Naphthenic Acid Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 21: Global Naphthenic Acid Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Germany Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: United Kingdom Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Italy Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: France Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Rest of Europe Naphthenic Acid Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Global Naphthenic Acid Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 28: Global Naphthenic Acid Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 29: Global Naphthenic Acid Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Naphthenic Acid Industry?
The projected CAGR is approximately > 1.50%.
2. Which companies are prominent players in the Naphthenic Acid Industry?
Key companies in the market include fulltime (Anhui Fulltime Specialized Solvent & Reagent Co Ltd), Haihang Industry Co Ltd, Karvan - l, Merck KGaA, Merichem Company, Midas Chemical Company Limited, Shanghai Changfeng Chemical Industrial Factory, Shenyang Zhang Ming Chemical Co Ltd, Tokyo Chemical Industry Co Ltd, Umicore Cobalt & Specialty Materials (CSM)*List Not Exhaustive.
3. What are the main segments of the Naphthenic Acid Industry?
The market segments include Type, Application.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; Growing Demand for Wood Preservatives; Rising Importance for Engine Life Protection.
6. What are the notable trends driving market growth?
Growing Demand for Wood Preservatives.
7. Are there any restraints impacting market growth?
; Growing Demand for Wood Preservatives; Rising Importance for Engine Life Protection.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Naphthenic Acid Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Naphthenic Acid Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Naphthenic Acid Industry?
To stay informed about further developments, trends, and reports in the Naphthenic Acid Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence