South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Insights: Growth at XX CAGR Through 2033

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market by Platform (Physical Outdoor Advertising, Digital Outdoor Advertising), by Application (Billboard, Transit, Street Furniture, Other Applications), by South Africa Forecast 2025-2033

Jul 1 2025
Base Year: 2024
197 Pages
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South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Insights: Growth at XX CAGR Through 2033

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Key Insights

The South African Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling investment opportunity, exhibiting a robust growth trajectory. With a 2025 market size of $234.52 million and a Compound Annual Growth Rate (CAGR) of 3.83% projected from 2025 to 2033, the market is poised for significant expansion. This growth is driven by several key factors, including increasing urbanization leading to higher population density in major cities, resulting in greater audience exposure to OOH advertisements. The rising adoption of digital technologies within the OOH sector, particularly DOOH, is another significant driver, offering advertisers enhanced targeting capabilities and real-time performance measurement. Furthermore, innovative ad formats and creative campaigns are enhancing engagement and attracting more advertisers. However, the market faces challenges such as competition from digital channels and the economic sensitivity of advertising spending, which can fluctuate based on overall economic conditions.

Despite these restraints, the integration of DOOH technology allows for greater flexibility and precision in targeting demographics, leading to increased Return on Investment (ROI) for advertisers. Key players like APG SGA, Clear Channel, and JCDecaux are leveraging these advancements to capture market share, while emerging companies continue to innovate within the space. The diverse landscape of advertising formats, ranging from billboards and street furniture to digital screens in malls and transit systems, provides a broad spectrum of options for advertisers to reach their target audiences effectively. The market's future growth will be strongly influenced by technological advancements, such as the integration of data analytics and programmatic advertising, enhancing the efficiency and effectiveness of OOH campaigns. Continued investment in infrastructure and creative executions will be vital to maintaining the sector's upward trajectory.

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Research Report - Market Size, Growth & Forecast

South Africa Out-of-home (OOH) and Digital Out-of-Home (DOOH) Market Report: 2019-2033

This comprehensive report provides a detailed analysis of the South Africa Out-of-home (OOH) and Digital Out-of-Home (DOOH) market, covering the period 2019-2033. It offers actionable insights for industry stakeholders, investors, and businesses seeking to understand the market's dynamics, trends, and future potential. The report leverages extensive data analysis and incorporates recent industry developments to provide a current and relevant perspective. Key players such as Apg Sga, Clear Channel Outdoor Holdings, Dentsu, Focus Media Information Technology, Hakuhodo Dy Holdings, JCDecaux, Lamar Media Corp, Ooh!Media, Ströer, and Outfront Media are analyzed within the context of the broader market landscape. This report is crucial for strategic decision-making and navigating the complexities of this rapidly evolving sector.

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Market Concentration & Innovation

This section analyzes the South Africa OOH and DOOH market concentration, highlighting key players and their market share. It explores innovation drivers such as technological advancements and changing consumer preferences, regulatory frameworks influencing market growth, the presence of product substitutes, prevailing end-user trends, and the impact of mergers and acquisitions (M&A) activities. The estimated market share for the top five players in 2025 is approximately 65%, indicating a moderately concentrated market. M&A activity in the historical period (2019-2024) involved a total deal value of approximately ZAR xx Million, with a notable increase in activity observed in 2023.

  • Market Concentration: Moderate, with the top 5 players controlling approximately 65% of the market in 2025.
  • Innovation Drivers: Programmatic DOOH, data-driven targeting, interactive displays, and mobile integration.
  • Regulatory Framework: Advertising regulations impacting OOH and DOOH placement and content.
  • Product Substitutes: Digital advertising channels (online video, social media) compete with OOH.
  • End-User Trends: Increasing urbanization and consumer preference for visually engaging advertising.
  • M&A Activities: Significant activity in recent years with a combined deal value of ZAR xx Million from 2019-2024.

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Industry Trends & Insights

This section delves into the key industry trends and insights shaping the South Africa OOH and DOOH market. It examines market growth drivers, technological disruptions like the rise of programmatic DOOH and data analytics, shifts in consumer preferences, and the competitive dynamics among industry players. The market is expected to experience a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033), driven by increasing digital adoption and expanding infrastructure. Market penetration of DOOH is projected to reach xx% by 2033, compared to xx% in 2025. The increasing use of data-driven targeting and the integration of mobile technologies are transforming the industry. Competition is intensifying as companies invest in innovative technologies and seek to expand their market share. The growth is also fuelled by increasing government expenditure on infrastructure projects creating new opportunities for OOH advertising.

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Growth

Dominant Markets & Segments in South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market

This section identifies the leading regions, countries, or segments within the South Africa OOH and DOOH market. Analysis will focus on the Gauteng province, which dominates the market due to its high population density and robust economic activity.

  • Key Drivers of Gauteng's Dominance:
    • High population density and consumer spending.
    • Well-developed infrastructure supporting OOH placements.
    • Concentration of businesses and commercial activities.
    • Significant investment in DOOH infrastructure.

The detailed analysis will further dissect the market across various segments including Transportation (billboards, transit advertising), Street Furniture (bus shelters, kiosks), Large Format (billboards, wallscapes), and Digital Screens, evaluating their individual growth trajectories and contributing factors. Each segment's performance is directly correlated with the socio-economic factors of the region and the level of urbanization.

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Product Developments

Recent product innovations have focused on enhancing the capabilities of DOOH through the integration of data analytics and programmatic buying. This allows for more targeted and effective advertising campaigns, improving measurability and ROI. The development of interactive displays and mobile-integrated experiences is driving engagement and creating more compelling advertising opportunities. These advancements are improving the market fit of DOOH by aligning with increasing advertiser demands for precise targeting and performance measurement.

Report Scope & Segmentation Analysis

This report segments the South Africa OOH and DOOH market by advertising format (billboards, transit, street furniture, digital displays), location (urban, suburban, rural), and end-user industry (retail, automotive, entertainment, etc.). Each segment’s growth trajectory is assessed independently. For example, the digital displays segment is projected to exhibit the highest growth due to its targeting capabilities and engagement potential. The competitive landscape within each segment is analyzed, identifying key players and their market share. Overall market size and growth projections are provided for each segment for the forecast period.

Key Drivers of South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Growth

The South Africa OOH and DOOH market's growth is fueled by several key factors. Firstly, increasing urbanization leads to higher population density, creating more potential locations for OOH advertising. Secondly, technological advancements such as programmatic DOOH and data analytics are enhancing targeting and measurement capabilities, attracting more advertisers. Finally, favorable government policies and infrastructure development contribute to the expansion of the market.

Challenges in the South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Sector

Despite its growth potential, the South Africa OOH and DOOH market faces certain challenges. Competition from other digital advertising channels poses a significant threat, while regulatory hurdles relating to advertising placement and content can limit expansion. Furthermore, supply chain disruptions and potential infrastructure limitations in certain areas can impact the overall market performance. These challenges are estimated to cause a ZAR xx Million impact on market growth in the forecast period.

Emerging Opportunities in South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market

Emerging opportunities lie in the adoption of innovative technologies such as augmented reality and virtual reality integrated into DOOH experiences. The expansion into new markets, particularly in less developed areas, presents significant potential. Growing consumer engagement with interactive and location-based advertising further creates opportunities for growth. The market is poised to expand with the continued advancement of creative advertising strategies.

Leading Players in the South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Market

  • Apg Sga
  • Clear Channel Outdoor Holdings
  • Dentsu
  • Focus Media Information Technology
  • Hakuhodo Dy Holdings
  • JCDecaux
  • Lamar Media Corp
  • Ooh!Media
  • Ströer
  • Outfront Media
  • *List Not Exhaustive

Key Developments in South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Industry

  • June 2024: Mediabridge partnered with Taptap Digital, integrating location intelligence into OOH planning.
  • May 2024: Location Media Xchange (LMX) launched a Revenue Management suite for OOH media proprietors.

Strategic Outlook for South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Market

The South Africa OOH and DOOH market presents significant growth potential driven by urbanization, technological advancements, and evolving consumer preferences. Strategic investments in innovative DOOH technologies, data-driven strategies, and expansion into new markets will be crucial for success in this dynamic sector. The continued integration of data analytics will unlock further efficiencies and create a more targeted and effective medium. The forecast period presents strong growth opportunities for companies that adapt to the changing market landscape.

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Segmentation

  • 1. Platform
    • 1.1. Physical Outdoor Advertising
    • 1.2. Digital Outdoor Advertising
  • 2. Application
    • 2.1. Billboard
    • 2.2. Transit
    • 2.3. Street Furniture
    • 2.4. Other Applications

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Segmentation By Geography

  • 1. South Africa
South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Regional Share

South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2019-2033
Base Year 2024
Estimated Year 2025
Forecast Period2025-2033
Historical Period2019-2024
Growth RateCAGR of 3.83% from 2019-2033
Segmentation
    • By Platform
      • Physical Outdoor Advertising
      • Digital Outdoor Advertising
    • By Application
      • Billboard
      • Transit
      • Street Furniture
      • Other Applications
  • By Geography
    • South Africa

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Increase in Public Transit Infrastructure; Increasing Adoption of Digital Screens; High Advertising Flexibility with Connected Screens
      • 3.3. Market Restrains
        • 3.3.1. Increase in Public Transit Infrastructure; Increasing Adoption of Digital Screens; High Advertising Flexibility with Connected Screens
      • 3.4. Market Trends
        • 3.4.1. Transit Accounts for a Significant Share of South Africa Out-of-home (OOH) and Digital Out-of-Home (DOOH) Market
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Analysis, Insights and Forecast, 2019-2031
    • 5.1. Market Analysis, Insights and Forecast - by Platform
      • 5.1.1. Physical Outdoor Advertising
      • 5.1.2. Digital Outdoor Advertising
    • 5.2. Market Analysis, Insights and Forecast - by Application
      • 5.2.1. Billboard
      • 5.2.2. Transit
      • 5.2.3. Street Furniture
      • 5.2.4. Other Applications
    • 5.3. Market Analysis, Insights and Forecast - by Region
      • 5.3.1. South Africa
  6. 6. Competitive Analysis
    • 6.1. Market Share Analysis 2024
      • 6.2. Company Profiles
        • 6.2.1 Apg Sga
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 Clear Channel Outdoor Holdings
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 Dentsu
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Focus Media Information Technology
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 Hakuhodo Dy Holdings
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 Jcdecaux
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 Lamar Media Corp
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 Ooh!Media
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 Ströer
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)
        • 6.2.10 Outfront Media*List Not Exhaustive
          • 6.2.10.1. Overview
          • 6.2.10.2. Products
          • 6.2.10.3. SWOT Analysis
          • 6.2.10.4. Recent Developments
          • 6.2.10.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Revenue Breakdown (Million, %) by Product 2024 & 2032
  2. Figure 2: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Share (%) by Company 2024

List of Tables

  1. Table 1: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Revenue Million Forecast, by Region 2019 & 2032
  2. Table 2: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Volume Million Forecast, by Region 2019 & 2032
  3. Table 3: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Revenue Million Forecast, by Platform 2019 & 2032
  4. Table 4: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Volume Million Forecast, by Platform 2019 & 2032
  5. Table 5: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Revenue Million Forecast, by Application 2019 & 2032
  6. Table 6: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Volume Million Forecast, by Application 2019 & 2032
  7. Table 7: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Revenue Million Forecast, by Region 2019 & 2032
  8. Table 8: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Volume Million Forecast, by Region 2019 & 2032
  9. Table 9: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Revenue Million Forecast, by Platform 2019 & 2032
  10. Table 10: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Volume Million Forecast, by Platform 2019 & 2032
  11. Table 11: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Revenue Million Forecast, by Application 2019 & 2032
  12. Table 12: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Volume Million Forecast, by Application 2019 & 2032
  13. Table 13: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Revenue Million Forecast, by Country 2019 & 2032
  14. Table 14: South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market Volume Million Forecast, by Country 2019 & 2032

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market?

The projected CAGR is approximately 3.83%.

2. Which companies are prominent players in the South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market?

Key companies in the market include Apg Sga, Clear Channel Outdoor Holdings, Dentsu, Focus Media Information Technology, Hakuhodo Dy Holdings, Jcdecaux, Lamar Media Corp, Ooh!Media, Ströer, Outfront Media*List Not Exhaustive.

3. What are the main segments of the South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market?

The market segments include Platform, Application.

4. Can you provide details about the market size?

The market size is estimated to be USD 234.52 Million as of 2022.

5. What are some drivers contributing to market growth?

Increase in Public Transit Infrastructure; Increasing Adoption of Digital Screens; High Advertising Flexibility with Connected Screens.

6. What are the notable trends driving market growth?

Transit Accounts for a Significant Share of South Africa Out-of-home (OOH) and Digital Out-of-Home (DOOH) Market.

7. Are there any restraints impacting market growth?

Increase in Public Transit Infrastructure; Increasing Adoption of Digital Screens; High Advertising Flexibility with Connected Screens.

8. Can you provide examples of recent developments in the market?

June 2024: Mediabridge, a UK and international OOH planning and buying business, announced a strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities. Mediabridge used data and technology to deliver area-based marketing to clients worldwide.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in Million and volume, measured in Million.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market?

To stay informed about further developments, trends, and reports in the South Africa Out-of-home (OOH) And Digital Out-of-Home (DOOH) Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

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The Saudi Arabia data center storage market is booming, projected to reach \$430.10 million by 2025, with a 13.60% CAGR through 2033. Driven by Vision 2030 and increasing cloud adoption, this report analyzes market trends, segments (NAS, SAN, DAS, all-flash, hybrid), key players (IBM, Lenovo, Dell), and regional growth. Discover key insights into this lucrative market.

July 2025
Base Year: 2024
No Of Pages: 197
Price: $3800

Decoding Europe Industrial Computed Tomography Market’s Market Size Potential by 2033

Discover the booming European Industrial Computed Tomography (ICT) market! This comprehensive analysis reveals key trends, CAGR projections (2019-2033), and market size estimations, highlighting growth drivers in automotive, aerospace, and energy. Learn about the impact of AI and future market potential.

July 2025
Base Year: 2024
No Of Pages: 210
Price: $4750

Nigeria Digital Transformation Market Industry Growth Trends and Analysis

Discover the booming Nigerian digital transformation market, projected to reach $37 billion by 2033 with a CAGR of 18.17%. This in-depth analysis explores market drivers, trends, restraints, and key players like Google, IBM, and Microsoft, highlighting opportunities in cloud computing, AI, and big data.

July 2025
Base Year: 2024
No Of Pages: 197
Price: $3800

Emerging Markets Driving Social Listening Market Growth

Discover the booming social listening market, projected to reach $23.27 billion by 2033 at a 13.9% CAGR. This in-depth analysis covers market size, key drivers, trends, restraints, top companies (Keyhole, Sprinklr, Brandwatch, etc.), and regional insights. Learn how businesses leverage social listening for brand reputation management, customer insights, and competitive intelligence.

July 2025
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No Of Pages: 234
Price: $4750

Growth Roadmap for U.S. OTT Industry Market 2025-2033

The US OTT market is booming, projected to reach \$145.7 Billion by 2033 with a CAGR of 12.56%! This in-depth analysis covers market size, key players (Netflix, Disney+, Amazon Prime), regional trends, and segment breakdowns (SVOD, TVOD, AVOD). Discover the future of streaming in the US.

July 2025
Base Year: 2024
No Of Pages: 197
Price: $3800

Drivers of Change in Africa Facility Management Market Market 2025-2033

The booming Africa Facility Management market is projected to reach $27.21 billion by 2025, growing at a CAGR of 6.06% through 2033. Driven by urbanization, tech adoption, and sustainable practices, this report analyzes market segments, key players (Benchmark, Integrico, G4S, Bidvest), and regional trends in South Africa, Egypt, Nigeria, and beyond. Discover growth opportunities in this dynamic sector.

July 2025
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No Of Pages: 197
Price: $3800

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