Key Insights
The North America clinical trials market, exhibiting a robust CAGR of 8.10%, is poised for significant growth between 2025 and 2033. Driven by factors such as an aging population necessitating more therapies for age-related diseases, increasing prevalence of chronic conditions like cancer and diabetes, and substantial investments in research and development by pharmaceutical and biotechnology companies, the market is expected to reach considerable value. The market segmentation reveals a dynamic landscape with various phases of clinical trials (Phase I-IV) and diverse trial designs (double-blind, single-blind, non-blind, and observational studies). The presence of major players like Novo Nordisk, Roche, and Pfizer underscores the market's competitive intensity and the significant resources being deployed in this sector. The United States, as a dominant force within the North American region, benefits from a highly developed healthcare infrastructure and regulatory framework conducive to clinical trials, thus significantly impacting the overall market size.
Within the North American context, the market's growth is further fueled by the increasing adoption of advanced technologies, such as AI and big data analytics, to enhance the efficiency and effectiveness of clinical trials. Regulatory approvals are becoming more streamlined in certain areas, further contributing to accelerated timelines. However, challenges such as high clinical trial costs, stringent regulatory procedures, and difficulties in patient recruitment might potentially temper the market's growth rate. Nevertheless, the long-term outlook remains positive, driven by a continued focus on innovation in drug development and an expanding need for effective treatments across a wide range of therapeutic areas. The ongoing trend towards outsourcing clinical trial management to specialized CROs (Contract Research Organizations) like Parexel and ICON will also shape market dynamics in the coming years.
This in-depth report provides a comprehensive analysis of the North America clinical trials market, covering the period 2019-2033. It offers invaluable insights into market dynamics, segmentation, key players, and future growth prospects, equipping stakeholders with actionable intelligence for strategic decision-making. The report leverages extensive data analysis and industry expertise to deliver a precise and insightful overview of this rapidly evolving sector.

North America Clinical Trials Market Market Concentration & Innovation
The North American clinical trials market exhibits a moderately concentrated landscape, with a few large players holding significant market share. However, the market is also characterized by a considerable number of smaller, specialized CROs (Contract Research Organizations) and research institutions. Major players like Novo Nordisk AS, PAREXEL International Corporation, F Hoffmann-La Roche Ltd, ICON PLC, Eli Lilly and Company, and Pfizer Inc dominate the market, driven by their extensive infrastructure, global reach, and technological capabilities. Their combined market share is estimated at xx% in 2025. Smaller players focus on niche therapeutic areas or specific service offerings, contributing to market dynamism.
Innovation in the clinical trials sector is fueled by advancements in technology, including AI-powered data analytics, telehealth platforms, and decentralized clinical trial (DCT) models. These innovations enhance efficiency, reduce costs, and improve patient engagement. Regulatory frameworks like those set by the FDA significantly influence the pace of innovation and adoption of new technologies. While some level of substitution exists with different CROs offering similar services, each company competes on a unique blend of technology, specialization, and geographical coverage. End-user trends, specifically patient preferences for greater convenience and accessibility, are driving the shift towards DCTs. The market has witnessed several significant M&A activities in recent years, with deal values totaling approximately xx Million in 2024, indicating ongoing consolidation and strategic expansion within the sector.
North America Clinical Trials Market Industry Trends & Insights
The North America clinical trials market is projected to experience substantial growth, with a CAGR of xx% during the forecast period (2025-2033). This growth is driven by several key factors: increasing prevalence of chronic diseases, a burgeoning aging population requiring more clinical interventions, and continuous advancements in pharmaceutical and biotechnological research leading to a larger pipeline of clinical trials. Technological disruptions, particularly the rise of DCTs, are significantly impacting market dynamics by streamlining trial processes and expanding patient access. However, increasing regulatory scrutiny and pricing pressures from payers are some of the challenges faced. Consumer preferences are shifting towards convenient and personalized healthcare solutions, prompting the adoption of technologies that cater to individual needs and preferences. The competitive landscape is highly dynamic, with both established players and new entrants competing for market share through technological innovation, service diversification, and strategic acquisitions. Market penetration of DCTs is currently at xx% in 2025 and is expected to increase significantly during the forecast period, reaching xx% by 2033.

Dominant Markets & Segments in North America Clinical Trials Market
The United States dominates the North America clinical trials market, owing to its robust healthcare infrastructure, high concentration of research institutions, and large patient pool. Within the United States, states like California, Massachusetts, and New York are leading regional hubs.
- Phase: Phase III trials account for the largest segment due to their crucial role in regulatory approvals. Phase I and II trials are also substantial segments, providing essential safety and efficacy data. Phase IV trials (post-market surveillance) are witnessing growing importance.
- Design: Treatment studies constitute the dominant design type, reflecting the focus on developing effective therapies.
- Randomized Control Trial: Double-blind randomized trials maintain a considerable share, ensuring unbiased assessment of treatment efficacy. Single-blind and non-blind trials also play significant roles depending on the specific research needs.
- Non-randomized Control Trial: Observational studies contribute to real-world data generation, supporting post-market safety and effectiveness evaluations.
Key drivers for the US dominance include favorable economic policies supporting research and development, a sophisticated healthcare infrastructure including advanced medical facilities and experienced researchers and a highly developed regulatory system.
North America Clinical Trials Market Product Developments
Recent product innovations in the clinical trials market focus on enhancing data management, patient engagement, and trial efficiency. This includes the development of sophisticated software platforms for managing clinical data, the deployment of mobile health (mHealth) technologies for remote patient monitoring, and the expansion of decentralized trial platforms. These technologies aim to improve the speed, efficiency, and cost-effectiveness of clinical trials while enhancing patient experience. Market fit for these innovations is high, given the increasing demand for faster and more cost-effective trial execution and the preference for patient-centric research approaches.
Report Scope & Segmentation Analysis
This report segments the North America clinical trials market across several parameters:
Phase: Phase I, Phase II, Phase III, and Phase IV trials. Each phase demonstrates distinct growth trajectories and market sizes, influenced by factors such as drug development timelines and regulatory requirements. Competitive dynamics within each phase vary, reflecting the specific expertise and capabilities required for each stage of clinical research. Phase III trials are projected to dominate market value, reaching xx Million in 2033.
Design: Treatment studies and other relevant designs are analyzed separately to provide a nuanced perspective on the various clinical trial approaches.
Randomized Control Trial: Double-blind, single-blind, and non-blind randomized trials are analyzed, revealing their differing market shares and growth potentials.
Non-randomized Control Trial: Observational studies are evaluated for their contribution to post-market surveillance and real-world evidence generation. The market size for Observational studies is estimated at xx Million in 2025.
Key Drivers of North America Clinical Trials Market Growth
The North America clinical trials market is propelled by several key factors. The increasing prevalence of chronic diseases like diabetes and cancer necessitates extensive clinical research to develop new therapies. Technological advancements, such as AI and telehealth, streamline trial processes and improve efficiency. Furthermore, supportive government policies and funding initiatives dedicated to research and development encourage robust growth. The demand for innovative treatments and therapies also contributes significantly to the market expansion.
Challenges in the North America Clinical Trials Market Sector
Several factors challenge the growth of the North America clinical trials market. Stringent regulatory requirements and approval processes can prolong timelines and increase costs. The complexity and high costs of clinical trials present a significant barrier to entry for smaller companies. Supply chain disruptions in raw materials and clinical trial supplies can impede research activities. Furthermore, intense competition among CROs and a shortage of qualified clinical trial personnel present additional difficulties. These factors collectively contribute to challenges in market expansion, which can be quantified through increased trial costs and prolonged timelines which lead to a projected loss of xx Million in potential revenue in 2025.
Emerging Opportunities in North America Clinical Trials Market
The increasing adoption of decentralized clinical trials (DCTs) presents a significant opportunity, offering enhanced patient access and improved trial efficiency. The growing use of real-world data (RWD) provides valuable insights into treatment effectiveness, leading to a more informed approach to drug development. Advancements in data analytics offer the potential for improved trial design and more accurate predictions of trial outcomes. Further exploration into personalized medicine and novel therapies will expand market opportunities.
Leading Players in the North America Clinical Trials Market Market
- Novo Nordisk AS
- PAREXEL International Corporation
- F Hoffmann-La Roche Ltd
- ICON PLC
- Eli Lilly and Company
- Clinipace
- Pharmaceutical Product Development LLC
- IQVIA
- Laboratory Corporation of America
- Pfizer Inc
Key Developments in North America Clinical Trials Market Industry
- September 2022: IVERIC bio, Inc. initiated an Open-label Extension (OLE) phase 3 trial for avacincaptad pegol.
- September 2022: The University of Illinois at Chicago launched a clinical trial investigating blood flow and blood pressure in Down syndrome. These developments highlight the ongoing research activity and the evolving landscape of clinical trials in North America.
Strategic Outlook for North America Clinical Trials Market Market
The North America clinical trials market is poised for sustained growth, driven by a confluence of factors, including technological advancements, increasing healthcare expenditure, and a rising prevalence of chronic diseases. Strategic players should focus on adopting innovative technologies, expanding their service offerings, and forging strategic partnerships to capitalize on emerging opportunities. The market's potential lies in leveraging data analytics, integrating DCT models, and investing in personalized medicine research. By adapting to these trends, industry stakeholders can effectively navigate the challenges and achieve significant market success.
North America Clinical Trials Market Segmentation
-
1. Phase
- 1.1. Phase I
- 1.2. Phase II
- 1.3. Phase III
- 1.4. Phase IV
-
2. Design
-
2.1. Treatment Studies
-
2.1.1. Randomized Control Trial
- 2.1.1.1. Double Blind Trial Randomized Trial
- 2.1.1.2. Single Blind Trial Randomized Trial
- 2.1.1.3. Non-blind Randomized Trial
- 2.1.2. Adaptive Clinical Trial
- 2.1.3. Non-randomized Control Trial
-
2.1.1. Randomized Control Trial
-
2.2. Observational Studies
- 2.2.1. Cohort Study
- 2.2.2. Case Control Study
- 2.2.3. Cross Sectional Study
- 2.2.4. Ecological Study
-
2.1. Treatment Studies
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Mexico
North America Clinical Trials Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Clinical Trials Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.10% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Demand for Clinical Trials; High R&D Expenditure of the Pharmaceutical Industry; Rising Prevalence of Diseases
- 3.3. Market Restrains
- 3.3.1. Lack of Skilled Workforce for Clinical Research; Stringent Regulations
- 3.4. Market Trends
- 3.4.1. Phase III is the Largest Segment Under Phases that is Expected to Grow During the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Clinical Trials Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Phase
- 5.1.1. Phase I
- 5.1.2. Phase II
- 5.1.3. Phase III
- 5.1.4. Phase IV
- 5.2. Market Analysis, Insights and Forecast - by Design
- 5.2.1. Treatment Studies
- 5.2.1.1. Randomized Control Trial
- 5.2.1.1.1. Double Blind Trial Randomized Trial
- 5.2.1.1.2. Single Blind Trial Randomized Trial
- 5.2.1.1.3. Non-blind Randomized Trial
- 5.2.1.2. Adaptive Clinical Trial
- 5.2.1.3. Non-randomized Control Trial
- 5.2.1.1. Randomized Control Trial
- 5.2.2. Observational Studies
- 5.2.2.1. Cohort Study
- 5.2.2.2. Case Control Study
- 5.2.2.3. Cross Sectional Study
- 5.2.2.4. Ecological Study
- 5.2.1. Treatment Studies
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Mexico
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Phase
- 6. United States North America Clinical Trials Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Phase
- 6.1.1. Phase I
- 6.1.2. Phase II
- 6.1.3. Phase III
- 6.1.4. Phase IV
- 6.2. Market Analysis, Insights and Forecast - by Design
- 6.2.1. Treatment Studies
- 6.2.1.1. Randomized Control Trial
- 6.2.1.1.1. Double Blind Trial Randomized Trial
- 6.2.1.1.2. Single Blind Trial Randomized Trial
- 6.2.1.1.3. Non-blind Randomized Trial
- 6.2.1.2. Adaptive Clinical Trial
- 6.2.1.3. Non-randomized Control Trial
- 6.2.1.1. Randomized Control Trial
- 6.2.2. Observational Studies
- 6.2.2.1. Cohort Study
- 6.2.2.2. Case Control Study
- 6.2.2.3. Cross Sectional Study
- 6.2.2.4. Ecological Study
- 6.2.1. Treatment Studies
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Phase
- 7. Canada North America Clinical Trials Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Phase
- 7.1.1. Phase I
- 7.1.2. Phase II
- 7.1.3. Phase III
- 7.1.4. Phase IV
- 7.2. Market Analysis, Insights and Forecast - by Design
- 7.2.1. Treatment Studies
- 7.2.1.1. Randomized Control Trial
- 7.2.1.1.1. Double Blind Trial Randomized Trial
- 7.2.1.1.2. Single Blind Trial Randomized Trial
- 7.2.1.1.3. Non-blind Randomized Trial
- 7.2.1.2. Adaptive Clinical Trial
- 7.2.1.3. Non-randomized Control Trial
- 7.2.1.1. Randomized Control Trial
- 7.2.2. Observational Studies
- 7.2.2.1. Cohort Study
- 7.2.2.2. Case Control Study
- 7.2.2.3. Cross Sectional Study
- 7.2.2.4. Ecological Study
- 7.2.1. Treatment Studies
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Phase
- 8. Mexico North America Clinical Trials Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Phase
- 8.1.1. Phase I
- 8.1.2. Phase II
- 8.1.3. Phase III
- 8.1.4. Phase IV
- 8.2. Market Analysis, Insights and Forecast - by Design
- 8.2.1. Treatment Studies
- 8.2.1.1. Randomized Control Trial
- 8.2.1.1.1. Double Blind Trial Randomized Trial
- 8.2.1.1.2. Single Blind Trial Randomized Trial
- 8.2.1.1.3. Non-blind Randomized Trial
- 8.2.1.2. Adaptive Clinical Trial
- 8.2.1.3. Non-randomized Control Trial
- 8.2.1.1. Randomized Control Trial
- 8.2.2. Observational Studies
- 8.2.2.1. Cohort Study
- 8.2.2.2. Case Control Study
- 8.2.2.3. Cross Sectional Study
- 8.2.2.4. Ecological Study
- 8.2.1. Treatment Studies
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Phase
- 9. United States North America Clinical Trials Market Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Clinical Trials Market Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Clinical Trials Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Clinical Trials Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Novo Nordisk AS
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 PAREXEL International Corporation
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 F Hoffmann-La Roche Ltd
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 ICON PLC
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Eli Lilly and Company
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Clinipace
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Pharmaceutical Product Development LLC
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 IQVIA
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Laboratory Corporation of America
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Pfizer Inc
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Novo Nordisk AS
List of Figures
- Figure 1: North America Clinical Trials Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Clinical Trials Market Share (%) by Company 2024
List of Tables
- Table 1: North America Clinical Trials Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Clinical Trials Market Revenue Million Forecast, by Phase 2019 & 2032
- Table 3: North America Clinical Trials Market Revenue Million Forecast, by Design 2019 & 2032
- Table 4: North America Clinical Trials Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: North America Clinical Trials Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: North America Clinical Trials Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: United States North America Clinical Trials Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Canada North America Clinical Trials Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Mexico North America Clinical Trials Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of North America North America Clinical Trials Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: North America Clinical Trials Market Revenue Million Forecast, by Phase 2019 & 2032
- Table 12: North America Clinical Trials Market Revenue Million Forecast, by Design 2019 & 2032
- Table 13: North America Clinical Trials Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 14: North America Clinical Trials Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: North America Clinical Trials Market Revenue Million Forecast, by Phase 2019 & 2032
- Table 16: North America Clinical Trials Market Revenue Million Forecast, by Design 2019 & 2032
- Table 17: North America Clinical Trials Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: North America Clinical Trials Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: North America Clinical Trials Market Revenue Million Forecast, by Phase 2019 & 2032
- Table 20: North America Clinical Trials Market Revenue Million Forecast, by Design 2019 & 2032
- Table 21: North America Clinical Trials Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 22: North America Clinical Trials Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Clinical Trials Market?
The projected CAGR is approximately 8.10%.
2. Which companies are prominent players in the North America Clinical Trials Market?
Key companies in the market include Novo Nordisk AS, PAREXEL International Corporation, F Hoffmann-La Roche Ltd, ICON PLC, Eli Lilly and Company, Clinipace, Pharmaceutical Product Development LLC, IQVIA, Laboratory Corporation of America, Pfizer Inc.
3. What are the main segments of the North America Clinical Trials Market?
The market segments include Phase, Design, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Demand for Clinical Trials; High R&D Expenditure of the Pharmaceutical Industry; Rising Prevalence of Diseases.
6. What are the notable trends driving market growth?
Phase III is the Largest Segment Under Phases that is Expected to Grow During the Forecast Period.
7. Are there any restraints impacting market growth?
Lack of Skilled Workforce for Clinical Research; Stringent Regulations.
8. Can you provide examples of recent developments in the market?
In September 2022, IVERIC bio, Inc. started an Open-label Extension (OLE) phase 3 trial to assess the safety of intravitreal administration of avacincaptad pegol (complement C5 inhibitor) in patients with geographic atrophy who previously completed phase 3 study ISEE2008 (GATHER2).
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Clinical Trials Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Clinical Trials Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Clinical Trials Market?
To stay informed about further developments, trends, and reports in the North America Clinical Trials Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence