Key Insights
The South American dairy alternatives market, encompassing soy, almond, coconut, rice, and other plant-based options, is experiencing robust growth. Driven by increasing health consciousness, lactose intolerance prevalence, and the rising popularity of vegan and vegetarian lifestyles, this market is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 5.20% from 2025 to 2033. Key distribution channels include hypermarkets/supermarkets, convenience stores, health food stores, and a rapidly expanding online sector. Leading players like Sunopta Inc, Dr Chung's Food Co Ltd, and McCormick & Company Inc are actively competing in this dynamic market, offering diverse product portfolios tailored to regional preferences. Brazil and Argentina represent the largest market segments within South America, reflecting higher consumer disposable incomes and awareness of health benefits associated with plant-based diets. The market's growth trajectory is further propelled by innovative product development, focusing on taste, texture, and nutritional improvements, to better appeal to mainstream consumers. This expanding market offers significant opportunities for both established players and new entrants seeking a share in this lucrative sector.
Growth in the South American dairy alternatives market is also fueled by increasing government support for sustainable agriculture and the expanding food service sector which has been quick to adopt plant-based alternatives on their menus. However, challenges remain, including fluctuating raw material prices, especially for imported ingredients, and the need to educate consumers about the nutritional benefits and versatility of these products compared to traditional dairy. Nevertheless, the overall outlook remains positive, with projected strong growth through 2033, underpinned by a growing consumer base and continuous market innovation. The strong performance of the online sales channel is expected to significantly contribute to growth and allow market access for a wider distribution network, enhancing market penetration even in geographically diverse regions.
This detailed report provides a comprehensive analysis of the South America dairy alternatives industry, offering invaluable insights for businesses, investors, and stakeholders. Covering the period from 2019 to 2033, with a focus on 2025, this report unveils the market's dynamics, growth drivers, challenges, and future opportunities. The report leverages extensive data and analysis to present actionable strategies for success in this rapidly evolving sector.

South America Dairy Alternatives Industry Market Concentration & Innovation
This section analyzes the competitive landscape of the South American dairy alternatives market, examining market concentration, innovation drivers, regulatory frameworks, product substitutes, end-user trends, and mergers & acquisitions (M&A) activities. The report incorporates key performance indicators (KPIs) such as market share and M&A deal values to provide a granular understanding of the industry structure. We evaluate the influence of factors like consumer health consciousness, increasing veganism and vegetarianism, and government initiatives promoting plant-based diets. Furthermore, we will analyze the impact of technological advancements in production efficiency and product diversification. The analysis will include:
- Market Concentration: We will calculate the market concentration ratio (CR) for the top 5 players, showing the level of market dominance. We estimate the CR5 to be around xx% in 2025.
- Innovation Drivers: This section explores R&D investments, new product launches (e.g., innovative flavors, functional ingredients), and the role of startups in driving innovation.
- Regulatory Landscape: We’ll assess the impact of regulations on food labeling, ingredient standards, and health claims on the market growth and competitive dynamics.
- Product Substitutes: We evaluate the competitive pressure from other plant-based alternatives (e.g., oat milk, pea protein) and their market penetration.
- End-User Trends: We analyze shifting consumer preferences, health concerns, and the influence of social media on purchasing behavior.
- M&A Activity: We document significant M&A deals in the South American dairy alternatives market during the study period (2019-2024), providing an analysis of deal values and strategic implications. We estimate the total M&A deal value between 2019 and 2024 to be approximately $xx Million.
South America Dairy Alternatives Industry Industry Trends & Insights
This section delves into the key trends and insights shaping the South American dairy alternatives market. We explore market growth drivers, technological disruptions, evolving consumer preferences, and the competitive dynamics amongst key players. The analysis will incorporate metrics like the Compound Annual Growth Rate (CAGR) and market penetration rates to paint a comprehensive picture of market evolution. Key areas of investigation include:
- Market Growth Drivers: We examine factors driving market expansion, such as increasing health awareness, rising demand for sustainable food options, and growing lactose intolerance.
- Technological Disruptions: This section assesses the role of innovative technologies in production (e.g., precision fermentation, advanced processing techniques) and their impact on product quality, cost, and scalability.
- Consumer Preferences: We will analyze the evolving consumer preferences concerning taste, texture, nutritional content, and price points for dairy alternatives.
- Competitive Dynamics: We evaluate the competitive strategies employed by leading players, including branding, pricing, distribution, and marketing. We expect the CAGR for the South American dairy alternatives market to be xx% between 2025 and 2033. The market penetration in 2025 is estimated at xx%.

Dominant Markets & Segments in South America Dairy Alternatives Industry
This section identifies the leading regions, countries, and segments within the South American dairy alternatives market, based on type and distribution channel. Key drivers specific to dominant markets are examined, providing a deeper understanding of their success.
- By Type: Soy-based, Almond-based, Coconut-based, Rice-based, Other types (Oat, Pea, etc.)
- We expect soy-based alternatives to remain dominant in 2025, accounting for approximately xx% of the market.
- By Distribution Channel: Hypermarket/Supermarket, Convenience Store, Health Food Store, Online, Other sales channels
- Hypermarkets/Supermarkets are anticipated to be the largest distribution channel in 2025, holding approximately xx% of the market share.
Key Drivers for Dominant Markets: We will analyze the following for each dominant market segment:
- Economic policies supporting the growth of the plant-based food industry.
- Infrastructure facilitating efficient production and distribution.
- Consumer awareness campaigns and educational initiatives.
- Favorable government regulations and incentives.
South America Dairy Alternatives Industry Product Developments
This section summarizes the latest product innovations, applications, and competitive advantages in the South American dairy alternatives market. The emphasis will be on technological trends and market fit, highlighting how new products address specific consumer needs and preferences. For example, we will analyze the rise of fortified dairy alternatives with added vitamins and minerals, or the development of more sustainable and ethical sourcing practices for ingredients.
Report Scope & Segmentation Analysis
This report segments the South American dairy alternatives market by:
- Type: Soy-based, Almond-based, Coconut-based, Rice-based, Other types. Each type will have its respective market size, growth projections, and competitive analysis.
- Distribution Channel: Hypermarket/Supermarket, Convenience Store, Health Food Store, Online, Other sales channels. Growth rates and market share for each channel will be detailed.
Each segment's analysis will include: market size projections for 2025 and 2033, growth rate estimations, and an overview of the competitive landscape.
Key Drivers of South America Dairy Alternatives Industry Growth
Several key factors contribute to the growth of the South American dairy alternatives industry: the increasing prevalence of lactose intolerance, the growing consumer preference for healthier and plant-based diets, and the rising demand for sustainable and ethical food products. Furthermore, technological advancements in production and processing are leading to improved product quality and affordability. Government initiatives promoting sustainable agriculture and plant-based diets also provide significant support.
Challenges in the South America Dairy Alternatives Industry Sector
The South American dairy alternatives industry faces challenges including price volatility of raw materials, limited access to advanced technology in some regions, and potential regulatory hurdles related to food labeling and ingredient standards. Competition from established dairy companies and other plant-based alternatives also poses a significant challenge. These challenges can impact profit margins and market penetration rates, requiring businesses to develop robust strategies to mitigate these risks.
Emerging Opportunities in South America Dairy Alternatives Industry
Emerging opportunities lie in the expansion into new markets, particularly within the burgeoning middle class. The development of innovative products, such as fortified dairy alternatives addressing specific nutritional needs, also presents significant opportunities. The growing demand for sustainable and ethically sourced ingredients further unlocks potential for niche market penetration.
Leading Players in the South America Dairy Alternatives Industry Market
- Sunopta Inc
- Dr Chung's Food Co Ltd
- McCormick & Company Inc
- The Hain Celestial Group Inc
- The White Wave Food Company
- The Coca-Cola Company
- VitaSoy
- Blue Diamond Growers
- General Mills Inc (Yoplait USA Inc)
- Sanitarium Health and Wellbeing Company
Key Developments in South America Dairy Alternatives Industry Industry
- [Month, Year]: [Specific development, e.g., Launch of a new soy-based yogurt by X company] - Impact on market dynamics.
- [Month, Year]: [Specific development, e.g., Merger between two dairy alternative producers] - Impact on market concentration and innovation.
- [Month, Year]: [Specific development, e.g., New regulation on labeling of plant-based milks] - Impact on industry compliance. (Add additional bullet points as needed with relevant information)
Strategic Outlook for South America Dairy Alternatives Industry Market
The South American dairy alternatives market presents substantial growth potential driven by increasing health consciousness, rising incomes, and evolving consumer preferences. Expanding product portfolios, focusing on innovation, and strategic partnerships will be crucial for success. Companies that adapt to changing consumer demands and leverage technological advancements will be best positioned to capture market share and drive industry growth in the coming years.
South America Dairy Alternatives Industry Segmentation
-
1. Type
- 1.1. Soy-based
- 1.2. Almond-based
- 1.3. Coconut-based
- 1.4. Rice-based
- 1.5. Other types
-
2. Distribution Channel
- 2.1. Hypermarket/Supermarket
- 2.2. Convenience Store
- 2.3. Health Food Store
- 2.4. Online
- 2.5. Other sales channel
-
3. Geography
- 3.1. Brazil
- 3.2. Argentina
- 3.3. Rest of South America
South America Dairy Alternatives Industry Segmentation By Geography
- 1. Brazil
- 2. Argentina
- 3. Rest of South America

South America Dairy Alternatives Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.20% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing awareness and diagnosis of lactose intolerance and dairy allergies are driving consumers towards dairy alternatives
- 3.3. Market Restrains
- 3.3.1. Dairy alternatives often come with a higher price tag compared to traditional dairy products
- 3.4. Market Trends
- 3.4.1. Trend Towards products with added functional benefits
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South America Dairy Alternatives Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Soy-based
- 5.1.2. Almond-based
- 5.1.3. Coconut-based
- 5.1.4. Rice-based
- 5.1.5. Other types
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Hypermarket/Supermarket
- 5.2.2. Convenience Store
- 5.2.3. Health Food Store
- 5.2.4. Online
- 5.2.5. Other sales channel
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. Brazil
- 5.3.2. Argentina
- 5.3.3. Rest of South America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Brazil
- 5.4.2. Argentina
- 5.4.3. Rest of South America
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Brazil South America Dairy Alternatives Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Soy-based
- 6.1.2. Almond-based
- 6.1.3. Coconut-based
- 6.1.4. Rice-based
- 6.1.5. Other types
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.2.1. Hypermarket/Supermarket
- 6.2.2. Convenience Store
- 6.2.3. Health Food Store
- 6.2.4. Online
- 6.2.5. Other sales channel
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. Brazil
- 6.3.2. Argentina
- 6.3.3. Rest of South America
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Argentina South America Dairy Alternatives Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Soy-based
- 7.1.2. Almond-based
- 7.1.3. Coconut-based
- 7.1.4. Rice-based
- 7.1.5. Other types
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.2.1. Hypermarket/Supermarket
- 7.2.2. Convenience Store
- 7.2.3. Health Food Store
- 7.2.4. Online
- 7.2.5. Other sales channel
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. Brazil
- 7.3.2. Argentina
- 7.3.3. Rest of South America
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Rest of South America South America Dairy Alternatives Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Soy-based
- 8.1.2. Almond-based
- 8.1.3. Coconut-based
- 8.1.4. Rice-based
- 8.1.5. Other types
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.2.1. Hypermarket/Supermarket
- 8.2.2. Convenience Store
- 8.2.3. Health Food Store
- 8.2.4. Online
- 8.2.5. Other sales channel
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Rest of South America
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Brazil South America Dairy Alternatives Industry Analysis, Insights and Forecast, 2019-2031
- 10. Argentina South America Dairy Alternatives Industry Analysis, Insights and Forecast, 2019-2031
- 11. Rest of South America South America Dairy Alternatives Industry Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Sunopta Inc
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Dr Chung's Food Co Ltd
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 McCormick & Company Inc
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 The Hain Celestial Group Inc
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 The White Wave Food Company
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 The Coca-Cola Company
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 VitaSoy
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 Blue Diamond growers
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 General Mills Inc (Yoplait USA Inc )
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Sanitarium Health and Wellbeing Company
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.1 Sunopta Inc
List of Figures
- Figure 1: South America Dairy Alternatives Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: South America Dairy Alternatives Industry Share (%) by Company 2024
List of Tables
- Table 1: South America Dairy Alternatives Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: South America Dairy Alternatives Industry Volume K Tons Forecast, by Region 2019 & 2032
- Table 3: South America Dairy Alternatives Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 4: South America Dairy Alternatives Industry Volume K Tons Forecast, by Type 2019 & 2032
- Table 5: South America Dairy Alternatives Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 6: South America Dairy Alternatives Industry Volume K Tons Forecast, by Distribution Channel 2019 & 2032
- Table 7: South America Dairy Alternatives Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 8: South America Dairy Alternatives Industry Volume K Tons Forecast, by Geography 2019 & 2032
- Table 9: South America Dairy Alternatives Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 10: South America Dairy Alternatives Industry Volume K Tons Forecast, by Region 2019 & 2032
- Table 11: South America Dairy Alternatives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 12: South America Dairy Alternatives Industry Volume K Tons Forecast, by Country 2019 & 2032
- Table 13: Brazil South America Dairy Alternatives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Brazil South America Dairy Alternatives Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 15: Argentina South America Dairy Alternatives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Argentina South America Dairy Alternatives Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 17: Rest of South America South America Dairy Alternatives Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Rest of South America South America Dairy Alternatives Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 19: South America Dairy Alternatives Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 20: South America Dairy Alternatives Industry Volume K Tons Forecast, by Type 2019 & 2032
- Table 21: South America Dairy Alternatives Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 22: South America Dairy Alternatives Industry Volume K Tons Forecast, by Distribution Channel 2019 & 2032
- Table 23: South America Dairy Alternatives Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 24: South America Dairy Alternatives Industry Volume K Tons Forecast, by Geography 2019 & 2032
- Table 25: South America Dairy Alternatives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 26: South America Dairy Alternatives Industry Volume K Tons Forecast, by Country 2019 & 2032
- Table 27: South America Dairy Alternatives Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 28: South America Dairy Alternatives Industry Volume K Tons Forecast, by Type 2019 & 2032
- Table 29: South America Dairy Alternatives Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 30: South America Dairy Alternatives Industry Volume K Tons Forecast, by Distribution Channel 2019 & 2032
- Table 31: South America Dairy Alternatives Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 32: South America Dairy Alternatives Industry Volume K Tons Forecast, by Geography 2019 & 2032
- Table 33: South America Dairy Alternatives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 34: South America Dairy Alternatives Industry Volume K Tons Forecast, by Country 2019 & 2032
- Table 35: South America Dairy Alternatives Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 36: South America Dairy Alternatives Industry Volume K Tons Forecast, by Type 2019 & 2032
- Table 37: South America Dairy Alternatives Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 38: South America Dairy Alternatives Industry Volume K Tons Forecast, by Distribution Channel 2019 & 2032
- Table 39: South America Dairy Alternatives Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 40: South America Dairy Alternatives Industry Volume K Tons Forecast, by Geography 2019 & 2032
- Table 41: South America Dairy Alternatives Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 42: South America Dairy Alternatives Industry Volume K Tons Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South America Dairy Alternatives Industry?
The projected CAGR is approximately 5.20%.
2. Which companies are prominent players in the South America Dairy Alternatives Industry?
Key companies in the market include Sunopta Inc, Dr Chung's Food Co Ltd, McCormick & Company Inc, The Hain Celestial Group Inc, The White Wave Food Company, The Coca-Cola Company, VitaSoy, Blue Diamond growers, General Mills Inc (Yoplait USA Inc ), Sanitarium Health and Wellbeing Company.
3. What are the main segments of the South America Dairy Alternatives Industry?
The market segments include Type, Distribution Channel, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing awareness and diagnosis of lactose intolerance and dairy allergies are driving consumers towards dairy alternatives.
6. What are the notable trends driving market growth?
Trend Towards products with added functional benefits.
7. Are there any restraints impacting market growth?
Dairy alternatives often come with a higher price tag compared to traditional dairy products.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South America Dairy Alternatives Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South America Dairy Alternatives Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South America Dairy Alternatives Industry?
To stay informed about further developments, trends, and reports in the South America Dairy Alternatives Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence