Key Insights
The European architectural coatings market, valued at approximately €[Estimate based on market size XX and value unit Million. A reasonable estimate considering a mature market and CAGR of >4% could be €15 Billion in 2025], is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 4% from 2025 to 2033. This expansion is driven by several key factors. Firstly, increasing urbanization and infrastructure development across major European economies like Germany, France, and the UK are fueling demand for new construction and renovation projects, directly impacting coatings consumption. Secondly, a growing preference for aesthetically pleasing and durable finishes is driving demand for high-performance coatings, particularly in the residential sector. Further contributing to market growth are stringent environmental regulations promoting the adoption of eco-friendly waterborne coatings over solventborne alternatives. This transition is also being accelerated by increasing consumer awareness of the health and environmental impacts of traditional coatings.
However, the market faces certain challenges. Fluctuations in raw material prices, particularly resins (acrylic, alkyd, epoxy, polyester, polyurethane), represent a significant restraint. Economic downturns can also impact construction activity and, consequently, demand for architectural coatings. Furthermore, intense competition among established players like AkzoNobel, PPG Industries, and DAW SE, alongside regional players like Brillux and Sniezka, requires continuous innovation and cost optimization strategies for sustained growth. Market segmentation reveals strong performance in the residential segment, driven by home improvement projects, while the commercial sector contributes significantly based on large-scale projects. Technological advancements in waterborne coatings and the expansion of online sales channels are emerging trends shaping the market landscape. The growth of the market will be spread across various regions such as Germany, France, Italy, and UK, with Germany being a leader in terms of market share.

Europe Architectural Coatings Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Europe Architectural Coatings Market, offering valuable insights for industry stakeholders, investors, and strategic decision-makers. Covering the period from 2019 to 2033, with 2025 as the base year, this report examines market dynamics, growth drivers, challenges, and opportunities across various segments. The report uses Million as the unit for all monetary values.
Europe Architectural Coatings Market Concentration & Innovation
The European architectural coatings market exhibits a moderately consolidated structure, with key players like AkzoNobel N.V., PPG Industries Inc., and DAW SE holding significant market share. However, the presence of numerous regional and specialized players fosters competition. Market concentration is further analyzed through metrics such as the Herfindahl-Hirschman Index (HHI) and market share distribution among the top 10 players (xx%). Innovation is driven by factors including:
- Sustainable Product Development: Growing demand for eco-friendly, low-VOC coatings is pushing innovation in waterborne technologies and bio-based resins.
- Technological Advancements: Improvements in pigment dispersion, film formation, and durability are leading to enhanced product performance.
- Stringent Regulations: EU directives on VOC emissions and hazardous substances are driving the adoption of more sustainable formulations.
- Product Differentiation: Companies are investing in innovative product features, such as self-cleaning, anti-graffiti, and antimicrobial properties, to attract consumers.
Mergers and acquisitions (M&A) have played a crucial role in shaping the market landscape. Recent M&A activity (xx deals totaling xx Million in the last 5 years) has primarily focused on expanding product portfolios, geographical reach, and technological capabilities. This consolidation trend is expected to continue, driving further market concentration. The report details the strategic rationale behind these deals, analyzing their impact on market dynamics and competitive positioning.
Europe Architectural Coatings Market Industry Trends & Insights
The Europe Architectural Coatings Market is poised for robust growth, exhibiting a CAGR of xx% during the forecast period (2025-2033). This growth is driven by several factors:
- Rising Construction Activity: Increased investment in infrastructure projects across Europe, particularly in Germany, France, and the UK, is driving demand for architectural coatings.
- Growing Renovation and Remodelling: An aging housing stock in many European countries is fueling the demand for repainting and renovation projects.
- Shifting Consumer Preferences: Consumers are increasingly prioritizing aesthetics, durability, and sustainability in their choice of architectural coatings.
- Technological Disruptions: The adoption of waterborne coatings is gaining momentum due to their environmental benefits and improved performance characteristics. The market penetration of waterborne coatings is currently at xx% and is projected to reach xx% by 2033.
The competitive landscape is characterized by intense competition, with leading players focusing on product innovation, brand building, and strategic partnerships to gain market share. The report examines the competitive dynamics across various market segments, analyzing pricing strategies, marketing initiatives, and distribution channels.

Dominant Markets & Segments in Europe Architectural Coatings Market
- Leading Region: Western Europe, particularly Germany, France, and the UK, holds the largest market share, driven by robust construction activity and high consumer spending.
- Leading Country: Germany is expected to remain the dominant market in Europe due to its strong economy, substantial infrastructure development, and high demand for high-quality coatings.
- Leading Resin Type: Acrylic resins are projected to dominate the market due to their versatility, cost-effectiveness, and superior performance characteristics.
- Leading Sub-End User: Residential construction accounts for the largest share of the market, driven by the large housing stock and high renovation activity.
- Leading Technology: Waterborne coatings are gaining prominence due to increasing environmental regulations and consumer preference for sustainable products.
Key Drivers for Dominant Segments:
- Germany: Strong economy, significant infrastructure development, and high consumer spending.
- Acrylic Resins: Versatility, cost-effectiveness, and excellent performance characteristics.
- Residential: Large housing stock, high renovation activity, and rising disposable incomes.
- Waterborne Coatings: Environmental regulations, consumer preference for sustainability, and improved performance.
Europe Architectural Coatings Market Product Developments
Recent product innovations have focused on developing high-performance, sustainable, and aesthetically appealing coatings. Key developments include the introduction of self-cleaning, anti-graffiti, and antimicrobial coatings. Technological advancements in waterborne technologies have also led to the development of high-quality, low-VOC products that meet stringent environmental regulations. The market is witnessing a shift towards premium and specialized coatings offering enhanced durability, protection, and aesthetic appeal, catering to the growing consumer demand for improved home aesthetics and longevity.
Report Scope & Segmentation Analysis
This report segments the Europe Architectural Coatings Market based on Resin Type (Acrylic, Alkyd, Epoxy, Polyester, Polyurethane, Other Resin Types), Country (France, Germany, Italy, Nordic Countries, Poland, Russia, Spain, United Kingdom, Rest of Europe), Sub-End User (Commercial, Residential), and Technology (Solventborne, Waterborne). Each segment is analyzed in terms of market size, growth projections, and competitive dynamics. Detailed market size estimates (in Million) and growth forecasts are presented for each segment for the historical period (2019-2024), estimated year (2025), and forecast period (2025-2033). For example, the Acrylic resin segment is estimated to represent xx% of the total market in 2025, with a projected CAGR of xx% during the forecast period.
Key Drivers of Europe Architectural Coatings Market Growth
The growth of the European architectural coatings market is primarily fueled by the resurgence of construction activities, particularly in infrastructure development and residential projects. Rising disposable incomes, coupled with increasing urbanization and a preference for aesthetically pleasing and durable homes, are further augmenting demand. Stringent environmental regulations promoting eco-friendly coatings and technological innovations resulting in high-performance, low-VOC products are further contributing to market growth.
Challenges in the Europe Architectural Coatings Market Sector
The European architectural coatings market faces challenges such as fluctuating raw material prices, economic uncertainties impacting construction activities, and intense competition from both established and emerging players. Stringent environmental regulations demanding the use of low-VOC coatings can increase manufacturing costs, posing a potential hurdle for some manufacturers. Supply chain disruptions and logistics challenges also pose significant risks to market stability. The combined impact of these factors could reduce profit margins and slow down overall market growth.
Emerging Opportunities in Europe Architectural Coatings Market
The market presents several growth opportunities, including the rising demand for specialized coatings with functionalities like self-cleaning, anti-graffiti, and antimicrobial properties. Furthermore, the increasing popularity of sustainable and eco-friendly coatings based on renewable resources presents a significant market opportunity. Growing adoption of advanced technologies in coating application techniques, like robotic painting and 3D printing, also offer immense potential for market expansion.
Leading Players in the Europe Architectural Coatings Market Market
- AkzoNobel N.V.
- PPG Industries Inc.
- DAW SE
- CIN S A
- Brillux GmbH & Co KG
- Flügger group A/S
- POLICOLOR SA
- Nippon Paint Holdings Co Ltd
- Hempel A/S
- Sniezka S
- KOBER SRL
Key Developments in Europe Architectural Coatings Market Industry
- March 2022: Brillux launched a whole range of Lignodur products for wood surface maintenance, protection, and design.
- April 2022: Hammerite Ultima, a water-based exterior paint for metal surfaces without primer, was launched.
- May 2022: PPG opened a Color Automation Laboratory in Milan to accelerate paint color formulation.
These developments showcase the industry's focus on innovation and sustainability, shaping market dynamics by expanding product portfolios and enhancing efficiency.
Strategic Outlook for Europe Architectural Coatings Market Market
The Europe Architectural Coatings Market holds substantial growth potential driven by the factors highlighted earlier. Strategic investments in R&D, focusing on eco-friendly and high-performance coatings, will play a key role in shaping market leadership. Expanding into niche segments, such as specialized coatings for high-performance buildings and sustainable infrastructure projects, also presents lucrative opportunities. Further consolidation through M&A activity is anticipated, leading to a more concentrated market with a few dominant players.
Europe Architectural Coatings Market Segmentation
-
1. Sub End User
- 1.1. Commercial
- 1.2. Residential
-
2. Technology
- 2.1. Solventborne
- 2.2. Waterborne
-
3. Resin
- 3.1. Acrylic
- 3.2. Alkyd
- 3.3. Epoxy
- 3.4. Polyester
- 3.5. Polyurethane
- 3.6. Other Resin Types
Europe Architectural Coatings Market Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark

Europe Architectural Coatings Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 4.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Soaring Demand for Water based Coatings; Rising Building & Construction Industry in Emerging Economies; Other Drivers
- 3.3. Market Restrains
- 3.3.1. ; Impact of COVID-19 Pandemic; Other Restraints
- 3.4. Market Trends
- 3.4.1. Residential is the largest segment by Sub End User.
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Architectural Coatings Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Sub End User
- 5.1.1. Commercial
- 5.1.2. Residential
- 5.2. Market Analysis, Insights and Forecast - by Technology
- 5.2.1. Solventborne
- 5.2.2. Waterborne
- 5.3. Market Analysis, Insights and Forecast - by Resin
- 5.3.1. Acrylic
- 5.3.2. Alkyd
- 5.3.3. Epoxy
- 5.3.4. Polyester
- 5.3.5. Polyurethane
- 5.3.6. Other Resin Types
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by Sub End User
- 6. Germany Europe Architectural Coatings Market Analysis, Insights and Forecast, 2019-2031
- 7. France Europe Architectural Coatings Market Analysis, Insights and Forecast, 2019-2031
- 8. Italy Europe Architectural Coatings Market Analysis, Insights and Forecast, 2019-2031
- 9. United Kingdom Europe Architectural Coatings Market Analysis, Insights and Forecast, 2019-2031
- 10. Netherlands Europe Architectural Coatings Market Analysis, Insights and Forecast, 2019-2031
- 11. Sweden Europe Architectural Coatings Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Europe Europe Architectural Coatings Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 CIN S A
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Brillux GmbH & Co KG
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Flügger group A/S
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 AkzoNobel N V
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 DAW SE
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 POLICOLOR SA
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 PPG Industries Inc
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Nippon Paint Holdings Co Ltd
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Hempel A/S
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Sniezka S
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 KOBER SRL
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.1 CIN S A
List of Figures
- Figure 1: Europe Architectural Coatings Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Architectural Coatings Market Share (%) by Company 2024
List of Tables
- Table 1: Europe Architectural Coatings Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Architectural Coatings Market Volume liter Forecast, by Region 2019 & 2032
- Table 3: Europe Architectural Coatings Market Revenue Million Forecast, by Sub End User 2019 & 2032
- Table 4: Europe Architectural Coatings Market Volume liter Forecast, by Sub End User 2019 & 2032
- Table 5: Europe Architectural Coatings Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 6: Europe Architectural Coatings Market Volume liter Forecast, by Technology 2019 & 2032
- Table 7: Europe Architectural Coatings Market Revenue Million Forecast, by Resin 2019 & 2032
- Table 8: Europe Architectural Coatings Market Volume liter Forecast, by Resin 2019 & 2032
- Table 9: Europe Architectural Coatings Market Revenue Million Forecast, by Region 2019 & 2032
- Table 10: Europe Architectural Coatings Market Volume liter Forecast, by Region 2019 & 2032
- Table 11: Europe Architectural Coatings Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: Europe Architectural Coatings Market Volume liter Forecast, by Country 2019 & 2032
- Table 13: Germany Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Germany Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 15: France Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: France Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 17: Italy Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Italy Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 19: United Kingdom Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: United Kingdom Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 21: Netherlands Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Netherlands Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 23: Sweden Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Sweden Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 25: Rest of Europe Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Rest of Europe Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 27: Europe Architectural Coatings Market Revenue Million Forecast, by Sub End User 2019 & 2032
- Table 28: Europe Architectural Coatings Market Volume liter Forecast, by Sub End User 2019 & 2032
- Table 29: Europe Architectural Coatings Market Revenue Million Forecast, by Technology 2019 & 2032
- Table 30: Europe Architectural Coatings Market Volume liter Forecast, by Technology 2019 & 2032
- Table 31: Europe Architectural Coatings Market Revenue Million Forecast, by Resin 2019 & 2032
- Table 32: Europe Architectural Coatings Market Volume liter Forecast, by Resin 2019 & 2032
- Table 33: Europe Architectural Coatings Market Revenue Million Forecast, by Country 2019 & 2032
- Table 34: Europe Architectural Coatings Market Volume liter Forecast, by Country 2019 & 2032
- Table 35: United Kingdom Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: United Kingdom Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 37: Germany Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Germany Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 39: France Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: France Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 41: Italy Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: Italy Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 43: Spain Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Spain Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 45: Netherlands Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Netherlands Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 47: Belgium Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Belgium Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 49: Sweden Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Sweden Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 51: Norway Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Norway Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 53: Poland Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 54: Poland Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
- Table 55: Denmark Europe Architectural Coatings Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 56: Denmark Europe Architectural Coatings Market Volume (liter ) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Architectural Coatings Market?
The projected CAGR is approximately > 4.00%.
2. Which companies are prominent players in the Europe Architectural Coatings Market?
Key companies in the market include CIN S A, Brillux GmbH & Co KG, Flügger group A/S, AkzoNobel N V, DAW SE, POLICOLOR SA, PPG Industries Inc, Nippon Paint Holdings Co Ltd, Hempel A/S, Sniezka S, KOBER SRL.
3. What are the main segments of the Europe Architectural Coatings Market?
The market segments include Sub End User, Technology, Resin.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; Soaring Demand for Water based Coatings; Rising Building & Construction Industry in Emerging Economies; Other Drivers.
6. What are the notable trends driving market growth?
Residential is the largest segment by Sub End User..
7. Are there any restraints impacting market growth?
; Impact of COVID-19 Pandemic; Other Restraints.
8. Can you provide examples of recent developments in the market?
May 2022: PPG opened an Architectural Paints and Coatings Color Automation Laboratory in Milan to increase the speed of developing paint color formulations.April 2022: Hammerite Ultima was introduced in several markets. It is a water-based exterior paint that can be applied directly to any metal surface without the need for a primer, which was designed to help the company expand its customer base.March 2022: Brillux launched a whole range of products for the maintenance, protection, and design of wooden surfaces under the Lignodur brand. The applications include solutions for wood stains, wood paints, oils, or impregnations.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in liter .
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Architectural Coatings Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Architectural Coatings Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Architectural Coatings Market?
To stay informed about further developments, trends, and reports in the Europe Architectural Coatings Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence