Key Insights
The United Kingdom corrugated board packaging market, a significant segment of the broader European market, is experiencing steady growth, driven primarily by the flourishing e-commerce sector and the increasing demand for sustainable packaging solutions. With a global CAGR of 3.90%, and considering the UK's robust economy and its prominent role in European trade, it's reasonable to assume a similar or slightly higher growth rate for the UK specifically. The market is segmented by end-user industry, with processed foods, fresh food and produce, and beverages representing major consumers. The rise in online grocery shopping and the need for protective packaging in the food and beverage industry are key factors boosting demand. Furthermore, the growing awareness of environmental concerns is driving the adoption of recyclable and biodegradable corrugated board packaging, pushing manufacturers towards sustainable sourcing and production processes. Leading players like Smurfit Kappa Group and DS Smith PLC are investing in innovation and expanding their production capacity to meet the rising demand. The UK market is also witnessing increased adoption of customized and specialized packaging solutions to cater to unique product requirements. This trend is pushing the market towards higher value-added packaging with improved printing and design capabilities. Competition is fierce, with both multinational corporations and smaller regional players vying for market share. However, the overall market outlook remains positive, indicating sustained growth throughout the forecast period.
The UK corrugated board packaging market's growth is further fueled by stringent government regulations regarding packaging waste and a shift toward environmentally friendly solutions. Companies are investing in research and development to improve the sustainability of their packaging, including exploring innovative materials and recycling programs. The processed food sector continues to be a significant driver, requiring robust and protective packaging to maintain product freshness and quality during transportation and storage. The UK's significant manufacturing base also contributes to the market's demand. As consumer preferences evolve, so does the demand for visually appealing and functional packaging, creating opportunities for companies specializing in customized designs and printing. While economic fluctuations can impact the market's growth trajectory, the ongoing demand for e-commerce packaging and increasing focus on sustainability ensure a relatively resilient and promising future for the UK corrugated board packaging market. The overall market size in the UK is expected to surpass the global average growth rate, given its strong economy and significant consumer market.
This comprehensive report provides an in-depth analysis of the United Kingdom corrugated board packaging market, encompassing historical data (2019-2024), current estimates (2025), and future forecasts (2025-2033). It offers actionable insights for industry stakeholders, including manufacturers, distributors, and investors. The report utilizes rigorous research methodologies and incorporates data from reputable sources to provide a reliable and insightful assessment of the market's growth trajectory, competitive landscape, and emerging trends.

United Kingdom Corrugated Board Packaging Market Concentration & Innovation
The UK corrugated board packaging market exhibits a moderately concentrated structure, with a few dominant players controlling a significant market share. While precise market share figures for each company are unavailable for this report, WestRock Company, Smurfit Kappa Group (including Saxon Packaging), DS Smith PLC, and Mondi Group are amongst the leading players, each holding a substantial portion of the market. Smaller companies like GWP GROUP, Belmont Packaging, Atlas Packaging Limited, International Paper Company, The Corrugated Case Company, NUTTALL Packaging, Cardboard Box Company, Sealed Air Corporation, and The Box Factory Limited, contribute to the overall market but hold smaller shares individually.
Innovation within the sector is driven by several factors:
- Sustainable Packaging: Growing consumer demand for eco-friendly packaging solutions is driving innovation in recycled content, biodegradable materials, and reduced packaging waste.
- E-commerce Boom: The surge in online shopping necessitates packaging solutions optimized for efficient shipping and protection, leading to advancements in design and materials.
- Technological Advancements: Automation in manufacturing processes, improved printing technologies, and the adoption of smart packaging are boosting efficiency and product differentiation.
Regulatory frameworks, including EU and UK environmental regulations, significantly influence the market by encouraging the use of sustainable materials and reducing packaging waste. Substitutes for corrugated board, such as plastic and other paper-based options, exist but are limited due to corrugated board's cost-effectiveness, versatility, and recyclability. Recent M&A activities in the industry have been focused on expanding geographical reach and product portfolios, although specific deal values are not publicly available in sufficient detail for inclusion here. Consolidation is expected to continue, shaping the competitive landscape in the coming years. The xx Million spent on M&A activities in the last five years represents a significant investment in the industry's future.
United Kingdom Corrugated Board Packaging Market Industry Trends & Insights
The UK corrugated board packaging market is experiencing robust growth, driven by several key factors. The Compound Annual Growth Rate (CAGR) for the period 2019-2024 was xx%, and is projected to be xx% during the forecast period (2025-2033). This growth is fuelled by several converging trends:
The e-commerce boom continues to drive demand for efficient and protective packaging solutions, particularly for online retailers and fulfilment centers like Amazon's, which are actively promoting sustainable alternatives. Furthermore, consumer preference towards sustainable and ethically sourced products is driving increased demand for eco-friendly packaging options made from recycled materials. Technological disruptions are transforming the industry, with automation, digital printing, and smart packaging technologies improving efficiency and creating new opportunities. Intense competition among existing players is pushing for product innovation, cost optimization, and improved customer service. Market penetration of sustainable packaging solutions is steadily increasing, driven by consumer awareness and regulatory pressures. The market penetration rate was at xx% in 2024 and is expected to reach xx% by 2033.

Dominant Markets & Segments in United Kingdom Corrugated Board Packaging Market
The UK corrugated board packaging market is geographically widespread, with no single region exhibiting clear dominance. However, segments within the end-user industries display varied growth rates:
Processed Foods: This segment is a major consumer of corrugated board packaging due to the high volume of packaged goods and the requirement for protective packaging during transportation and storage. Key drivers include robust food processing industries and consistently high demand for packaged foods.
Fresh Food and Produce: This segment displays substantial growth as retailers and consumers increasingly prioritize food freshness and packaging that minimizes waste. Demand is further driven by increased consumer preference for convenience and ready-to-eat options.
Beverages: The beverage industry relies heavily on corrugated board for packaging a wide range of drinks, from juices and soft drinks to alcoholic beverages. The market’s growth is largely influenced by consumption patterns and product innovations within the beverage sector.
Paper Products: This segment represents a smaller but steady consumer of corrugated board packaging, primarily for the protection and transportation of finished paper products. Growth is generally in line with overall paper production and consumption.
Other End-user Industries: This category encompasses a broad range of industries, including electrical products, pharmaceuticals, and general manufacturing. This segment is characterized by varied growth trends influenced by the specific demands and development within each of the sub-sectors. The growth trajectory of this segment is determined by trends within the sub-sectors, many of which are influenced by the broader economy and technological advancements.
United Kingdom Corrugated Board Packaging Market Product Developments
Recent product innovations focus on sustainability, efficiency, and enhanced protection. This includes the development of lighter-weight corrugated boards with improved strength and durability, increased use of recycled materials, and the integration of smart packaging technologies for improved supply chain visibility. These developments cater to the growing consumer demand for eco-friendly and convenient packaging solutions, creating a competitive edge for companies that invest in innovative designs and manufacturing processes. The market increasingly favors solutions that reduce waste, protect contents effectively, and ensure efficient supply chain management.
Report Scope & Segmentation Analysis
This report segments the UK corrugated board packaging market primarily by end-user industry:
Processed Foods: This segment is expected to witness a xx% CAGR from 2025 to 2033, driven by consistent demand and the use of corrugated board for transportation and retail displays. Competition is intense, with companies focusing on innovative designs and sustainable materials.
Fresh Food and Produce: This segment is projected to achieve a xx% CAGR over the forecast period, fueled by increasing demand for convenient and fresh food solutions. Companies are prioritizing efficient supply chains and sustainable packaging options.
Beverages: The beverages segment shows a projected CAGR of xx% during 2025-2033, driven by steady consumer demand for packaged beverages and the continued preference for corrugated board in packaging. Competitive pressures are strong, with companies focusing on packaging aesthetics and functionality.
Paper Products: The paper products segment is expected to grow at a CAGR of xx% during the forecast period, driven by consistent demand for corrugated board packaging for product protection and transit. The market exhibits modest competition, with companies focusing on cost-effectiveness and efficiency.
Other End-user Industries: This diverse segment anticipates a CAGR of xx% from 2025 to 2033. Competitive intensity varies widely within the segment.
Key Drivers of United Kingdom Corrugated Board Packaging Market Growth
The UK corrugated board packaging market growth is driven by a confluence of factors:
- E-commerce Expansion: The booming online retail sector significantly increases demand for effective and efficient packaging solutions.
- Sustainable Packaging Trends: Growing consumer and regulatory pressure for environmentally friendly alternatives fuels innovation in recycled and biodegradable materials.
- Economic Growth: Overall economic growth impacts various end-user industries, stimulating demand for packaging across different sectors.
Challenges in the United Kingdom Corrugated Board Packaging Market Sector
The industry faces several challenges:
- Fluctuating Raw Material Prices: Variations in pulp and paper prices directly impact production costs and profitability.
- Stringent Environmental Regulations: Meeting increasingly stringent environmental standards necessitates investments in sustainable practices and technologies.
- Intense Competition: The presence of established players and emerging companies creates a highly competitive environment.
Emerging Opportunities in United Kingdom Corrugated Board Packaging Market
Significant opportunities exist for companies that can effectively address growing demands:
- Sustainable Packaging Innovation: Developing innovative, eco-friendly packaging solutions will appeal to environmentally conscious consumers and meet regulatory standards.
- E-commerce Packaging Optimization: Creating optimized packaging designs for e-commerce shipments will improve efficiency and reduce damage during transit.
- Smart Packaging Integration: Incorporating smart packaging technologies will enhance supply chain visibility and traceability.
Leading Players in the United Kingdom Corrugated Board Packaging Market Market
- WestRock Company
- Saxon Packaging (Smurfit Kappa Group)
- Smurfit Kappa Group
- GWP GROUP
- Belmont Packaging
- DS Smith PLC
- Mondi Group
- Atlas Packaging Limited
- International Paper Company
- The Corrugated Case Company
- NUTTALL Packaging
- Cardboard Box Company
- Sealed Air Corporation
- The Box Factory Limited
Key Developments in United Kingdom Corrugated Board Packaging Market Industry
- March 2022: Amazon replaced single-use plastic delivery bags with recyclable paper bags and cardboard envelopes in the UK, significantly boosting demand for sustainable packaging.
- April 2022: DS Smith introduced a single-material corrugated cardboard box for e-commerce medical device shipment, highlighting innovation in sustainable packaging solutions.
Strategic Outlook for United Kingdom Corrugated Board Packaging Market Market
The UK corrugated board packaging market holds substantial growth potential, driven by the enduring e-commerce boom, the increasing preference for sustainable packaging, and ongoing technological advancements. Companies that focus on innovation, sustainability, and efficient supply chain management are poised to capitalize on the expanding market opportunities. The market's future trajectory is closely linked to the overall economic health, environmental regulations, and the continued expansion of e-commerce within the United Kingdom.
United Kingdom Corrugated Board Packaging Market Segmentation
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1. End-user Industry
- 1.1. Processed Foods
- 1.2. Fresh Food and Produce
- 1.3. Beverages
- 1.4. Paper Products
- 1.5. Other En
United Kingdom Corrugated Board Packaging Market Segmentation By Geography
- 1. United Kingdom

United Kingdom Corrugated Board Packaging Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 3.90% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Strong Demand from the E-commerce Sector; Growing Adoption of Light Weighting Materials and Scope for Printing Innovations Propelling Growth in the Electronics and Personal Care Segment
- 3.3. Market Restrains
- 3.3.1. Concerns over Material Availability and Durability of Corrugated Board-based Products
- 3.4. Market Trends
- 3.4.1. E-commerce Industry Expected to Stimulate Demand
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United Kingdom Corrugated Board Packaging Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by End-user Industry
- 5.1.1. Processed Foods
- 5.1.2. Fresh Food and Produce
- 5.1.3. Beverages
- 5.1.4. Paper Products
- 5.1.5. Other En
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. United Kingdom
- 5.1. Market Analysis, Insights and Forecast - by End-user Industry
- 6. North America United Kingdom Corrugated Board Packaging Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 7. Europe United Kingdom Corrugated Board Packaging Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 Germany
- 7.1.2 United Kingdom
- 7.1.3 Italy
- 7.1.4 France
- 7.1.5 Rest of Europe
- 8. Asia Pacific United Kingdom Corrugated Board Packaging Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 China
- 8.1.2 Japan
- 8.1.3 India
- 8.1.4 Rest of Asia Pacific
- 9. Latin America United Kingdom Corrugated Board Packaging Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1 Brazil
- 9.1.2 Argentina
- 9.1.3 Mexico
- 9.1.4 Rest of Latin America
- 10. Middle East and Africa United Kingdom Corrugated Board Packaging Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 Saudi Arabia
- 10.1.2 South Africa
- 10.1.3 Rest of Middle East and Africa
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 WestRock Company
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Saxon Packaging (Smurfit Kappa Group)
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Smurfit Kappa Group
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 GWP GROUP
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Belmont Packaging
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 DS Smith PLC
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Mondi Group
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Atlas Packaging Limited
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 International Paper Company
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 The Corrugated Case Company
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 NUTTALL Packaging
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Cardboard Box Company*List Not Exhaustive
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 Sealed Air Corporation
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.14 The Box Factory Limited
- 11.2.14.1. Overview
- 11.2.14.2. Products
- 11.2.14.3. SWOT Analysis
- 11.2.14.4. Recent Developments
- 11.2.14.5. Financials (Based on Availability)
- 11.2.1 WestRock Company
List of Figures
- Figure 1: United Kingdom Corrugated Board Packaging Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: United Kingdom Corrugated Board Packaging Market Share (%) by Company 2024
List of Tables
- Table 1: United Kingdom Corrugated Board Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: United Kingdom Corrugated Board Packaging Market Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 3: United Kingdom Corrugated Board Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 4: United Kingdom Corrugated Board Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 5: United States United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 6: Canada United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: United Kingdom Corrugated Board Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: Germany United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Kingdom United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Italy United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: France United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Europe United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: United Kingdom Corrugated Board Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: China United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: Japan United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: India United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Rest of Asia Pacific United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: United Kingdom Corrugated Board Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Brazil United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Argentina United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Mexico United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Rest of Latin America United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: United Kingdom Corrugated Board Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 24: Saudi Arabia United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: South Africa United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Rest of Middle East and Africa United Kingdom Corrugated Board Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: United Kingdom Corrugated Board Packaging Market Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 28: United Kingdom Corrugated Board Packaging Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United Kingdom Corrugated Board Packaging Market?
The projected CAGR is approximately 3.90%.
2. Which companies are prominent players in the United Kingdom Corrugated Board Packaging Market?
Key companies in the market include WestRock Company, Saxon Packaging (Smurfit Kappa Group), Smurfit Kappa Group, GWP GROUP, Belmont Packaging, DS Smith PLC, Mondi Group, Atlas Packaging Limited, International Paper Company, The Corrugated Case Company, NUTTALL Packaging, Cardboard Box Company*List Not Exhaustive, Sealed Air Corporation, The Box Factory Limited.
3. What are the main segments of the United Kingdom Corrugated Board Packaging Market?
The market segments include End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD 11.67 Million as of 2022.
5. What are some drivers contributing to market growth?
Strong Demand from the E-commerce Sector; Growing Adoption of Light Weighting Materials and Scope for Printing Innovations Propelling Growth in the Electronics and Personal Care Segment.
6. What are the notable trends driving market growth?
E-commerce Industry Expected to Stimulate Demand.
7. Are there any restraints impacting market growth?
Concerns over Material Availability and Durability of Corrugated Board-based Products.
8. Can you provide examples of recent developments in the market?
April 2022: DS Smith introduced a corrugated cardboard box for the e-commerce shipment of medical devices. The corrugated cardboard box features a single-material solution instead of glued packaging with a single-use plastic insert.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United Kingdom Corrugated Board Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United Kingdom Corrugated Board Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United Kingdom Corrugated Board Packaging Market?
To stay informed about further developments, trends, and reports in the United Kingdom Corrugated Board Packaging Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence