Emerging Market Insights in Canada Surveillance Storage Market: 2026-2034 Overview

Canada Surveillance Storage Market by Product Type (NAS, SAN, DAS, Other Product Types), by Deployment (Cloud, On-premise), by End-user Industry (Government and Defense, Education, BFSI, Retail, Transportation and Logistics, Utilities, Healthcare, Home Security, Other End-user Industries), by Canada Forecast 2026-2034

Aug 11 2025
Base Year: 2025

197 Pages
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Emerging Market Insights in Canada Surveillance Storage Market: 2026-2034 Overview


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Key Insights

The Canada surveillance storage market, valued at $474.60 million in 2025, is projected to experience robust growth, driven by increasing adoption of video surveillance systems across various sectors. The compound annual growth rate (CAGR) of 8.84% from 2025 to 2033 reflects the expanding need for secure and reliable storage solutions to manage the exponential growth of video data generated by these systems. Key drivers include the rising demand for improved public safety, the increasing adoption of cloud-based surveillance solutions, and the growing need for advanced analytics capabilities to extract valuable insights from surveillance footage. The market is segmented by storage type (e.g., Network Attached Storage (NAS), Direct Attached Storage (DAS), cloud storage), deployment model (on-premise, cloud), and end-user industry (e.g., government, retail, transportation). Competition is intense, with major players like Seagate, Western Digital, and others vying for market share through innovative product offerings and strategic partnerships. Challenges include managing the increasing volume and velocity of video data, ensuring data security and privacy, and the need for scalable and cost-effective solutions. The market's growth trajectory is expected to remain positive, propelled by ongoing technological advancements and the expanding adoption of surveillance technologies across various sectors in Canada.

Canada Surveillance Storage Market Research Report - Market Overview and Key Insights

Canada Surveillance Storage Market Market Size (In Million)

1.0B
800.0M
600.0M
400.0M
200.0M
0
474.6 M
2025
516.2 M
2026
562.3 M
2027
613.2 M
2028
669.6 M
2029
732.0 M
2030
799.8 M
2031
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The continued growth in the market is further bolstered by governmental initiatives focused on enhancing public safety and infrastructure development projects that require robust surveillance. The shift towards cloud-based storage is anticipated to be a significant contributor to market expansion, offering advantages like scalability, cost-efficiency, and remote accessibility. However, concerns related to data privacy and security within the cloud environment will likely influence the adoption rate. The market will also witness increased demand for advanced features such as AI-powered video analytics, which enable automated threat detection and improved situational awareness. This ongoing technological evolution, coupled with the increasing need for sophisticated security systems across diverse industries, will shape the future landscape of the Canada surveillance storage market.

Canada Surveillance Storage Market Market Size and Forecast (2024-2030)

Canada Surveillance Storage Market Company Market Share

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Canada Surveillance Storage Market: A Comprehensive Report (2019-2033)

This detailed report provides a comprehensive analysis of the Canada Surveillance Storage Market, offering invaluable insights for stakeholders across the industry. Covering the period from 2019 to 2033, with a base year of 2025 and a forecast period of 2025-2033, this report unveils the market's dynamics, growth drivers, challenges, and emerging opportunities. The market size is projected to reach xx Million by 2033, exhibiting a CAGR of xx% during the forecast period.

Canada Surveillance Storage Market Concentration & Innovation

The Canadian surveillance storage market exhibits a moderately concentrated landscape, with key players holding significant market share. Seagate Technology, Western Digital, and Dell Technologies collectively account for approximately xx% of the market, based on 2024 estimates. However, the market displays signs of increasing fragmentation due to the emergence of specialized cloud-based storage providers and innovative solutions.

Innovation is driven by several factors: the increasing need for high-capacity, scalable storage solutions to handle the growing volume of surveillance data; the rise of AI-powered video analytics requiring enhanced storage capabilities; and the adoption of cloud-based storage and hybrid models. Regulatory frameworks, such as data privacy regulations (PIPEDA), influence storage choices and security measures. Product substitutes, primarily traditional storage media, are being phased out due to cost and efficiency considerations.

End-user trends reveal a strong preference for cloud-based storage due to its scalability, cost-effectiveness, and accessibility. Moreover, the trend towards edge computing necessitates distributed storage architectures. Recent M&A activities remain relatively low in value compared to the global market but include smaller acquisitions aimed at expanding capabilities or regional reach. Estimated M&A deal value for the last 5 years is around xx Million.

Canada Surveillance Storage Market Industry Trends & Insights

The Canadian surveillance storage market is experiencing robust growth, driven by factors such as the increasing adoption of video surveillance systems across various sectors (retail, transportation, government, etc.), the growing demand for higher-resolution video and analytics, and the increasing reliance on cloud-based storage solutions. The market penetration of cloud-based storage solutions is growing rapidly, expected to reach xx% by 2033. The market shows a projected CAGR of xx% driven by the rising adoption of video analytics, increasing cybersecurity threats, and the need for reliable data backup and recovery solutions. Technological disruptions, such as the advent of AI and edge computing, significantly shape storage needs and solutions. Consumer preferences increasingly focus on scalable, secure, and cost-effective solutions, with many organizations shifting toward hybrid cloud-based models. Competitive dynamics are influenced by factors like pricing strategies, technological advancements, and partnerships with other technology providers. The integration of AI-driven analytics within surveillance solutions continues to demand high-performance, efficient storage, fueling further market expansion.

Dominant Markets & Segments in Canada Surveillance Storage Market

The urban areas of major Canadian provinces like Ontario, Quebec, and British Columbia are leading market segments. This is attributed to high levels of commercial and public surveillance deployments.

  • Key Drivers in Dominant Regions:
    • High population density leading to increased security concerns.
    • Well-established infrastructure supporting advanced surveillance technologies.
    • Government initiatives promoting smart city development.
    • Higher adoption rates of cloud-based storage solutions.
    • Stringent regulatory environment driving demand for secure storage.

The dominance of urban areas within these provinces stems from greater security requirements, advanced infrastructure, government support for smart city development, and an environment encouraging higher cloud storage adaptation. The market within these segments is characterized by a robust demand for high-capacity, scalable, and secure solutions.

Canada Surveillance Storage Market Product Developments

Recent product developments focus on cloud-based storage, hybrid solutions, and enhanced security features. The integration of AI-powered analytics into surveillance systems necessitates high-performance storage capabilities. Product innovation also focuses on improving ease of use, scalability, and cost-effectiveness. The growing trend towards edge computing also drives the development of edge storage solutions optimized for low latency and high bandwidth. This fits the market need for faster data access and processing, especially in security-sensitive environments.

Report Scope & Segmentation Analysis

This report segments the Canada Surveillance Storage Market based on several factors:

By Storage Type: This segment includes Disk-based storage, Tape-based storage, Cloud-based storage, and others. Cloud-based storage is projected to show the highest growth rate driven by scalability and cost efficiency. The market size for cloud-based storage is estimated to be xx Million in 2025.

By End-User: This includes Government, Commercial, Residential, and others. The commercial segment is expected to dominate owing to the widespread deployment of security systems in retail, financial, and other sectors.

By Application: This includes Video surveillance, Access control, and others. Video surveillance is currently the largest application segment but other segments are experiencing significant growth.

Key Drivers of Canada Surveillance Storage Market Growth

Several factors contribute to the growth of the Canadian surveillance storage market:

  • Increasing adoption of IP-based video surveillance systems: This shift enhances the volume of data generated, requiring robust storage solutions.
  • Growing demand for AI-powered video analytics: These systems analyze video footage, necessitating extensive storage capacity and processing power.
  • Rising need for cloud-based storage solutions: This is driven by scalability, cost-effectiveness, and enhanced data accessibility.
  • Stringent data privacy regulations: This necessitates secure storage solutions compliant with laws such as PIPEDA.
  • Government initiatives: Various government programs and initiatives promoting the adoption of modern security technologies also fuel market growth.

Challenges in the Canada Surveillance Storage Market Sector

The Canadian surveillance storage market faces certain challenges:

  • High initial investment costs for infrastructure and advanced solutions: This acts as a barrier for smaller organizations.
  • Data security concerns: The need to protect sensitive information from cyberattacks and unauthorized access presents a major challenge.
  • Data management complexities: Managing large volumes of surveillance data requires advanced tools and expertise. This creates operational and management overhead.
  • Competition from international vendors: This puts pressure on domestic players to provide competitive pricing and cutting-edge technologies.

Emerging Opportunities in Canada Surveillance Storage Market

Several opportunities exist for growth in this market:

  • Adoption of edge computing: This allows for faster data processing and reduced latency in surveillance systems.
  • Integration of AI-powered analytics: This enhances the effectiveness of surveillance systems and provides actionable insights.
  • Growth of cloud-based storage and hybrid models: This drives demand for scalable and cost-effective storage solutions.
  • Expansion into new market segments: This includes the growing adoption of surveillance systems in residential settings and smart city initiatives.

Leading Players in the Canada Surveillance Storage Market Market

  • Seagate Technology
  • Western Digital
  • Dell Technologies
  • Hewlett Packard Enterprise
  • NetApp
  • IBM
  • Quantum Corporation
  • Cisco Systems
  • Verint Systems
  • Genetec
  • Axis Communications
  • Tiger Technology
  • Sync com Inc
  • SentinelOne
  • Amazon Web Services Inc
  • Microsoft Inc

Key Developments in Canada Surveillance Storage Market Industry

  • March 2024: Wasabi Technologies expands its White Label OEM program to SaaS, Cloud Service Providers, and technology vendors, enabling broader integration of its cloud storage into surveillance systems. This enhances options for clients and offers a more predictable pricing model.
  • January 2024: Tiger Technology integrates file-tiering-to-the-cloud, improving surveillance video system playback from public cloud platforms and boosting disaster recovery capabilities. This directly addresses a crucial industry pain point.
  • February 2024: Axis Communications launches Axis Cloud Connect, a cloud-based platform enhancing video surveillance management security, flexibility, and scalability. This streamlines operations and strengthens security measures.
  • May 2024: Quantum Corporation introduces Quantum GO, a subscription-based storage solution tailored to businesses’ evolving data needs. The pay-as-you-grow model directly targets cost concerns and offers flexibility.

Strategic Outlook for Canada Surveillance Storage Market Market

The Canada Surveillance Storage Market holds significant growth potential. The increasing adoption of IP-based video surveillance, the demand for advanced analytics, and the proliferation of cloud-based solutions will propel market expansion. The integration of AI and edge computing will create new opportunities for vendors offering specialized storage solutions. Focusing on data security, cost-effectiveness, and scalability will be critical for success. The market is expected to show consistent growth throughout the forecast period, driven by technological advancements and increasing security concerns.

Canada Surveillance Storage Market Segmentation

  • 1. Product Type
    • 1.1. NAS
    • 1.2. SAN
    • 1.3. DAS
    • 1.4. Other Product Types
  • 2. Deployment
    • 2.1. Cloud
    • 2.2. On-premise
  • 3. End-user Industry
    • 3.1. Government and Defense
    • 3.2. Education
    • 3.3. BFSI
    • 3.4. Retail
    • 3.5. Transportation and Logistics
    • 3.6. Utilities
    • 3.7. Healthcare
    • 3.8. Home Security
    • 3.9. Other End-user Industries

Canada Surveillance Storage Market Segmentation By Geography

  • 1. Canada
Canada Surveillance Storage Market Market Share by Region - Global Geographic Distribution

Canada Surveillance Storage Market Regional Market Share

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Geographic Coverage of Canada Surveillance Storage Market

Higher Coverage
Lower Coverage
No Coverage

Canada Surveillance Storage Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2020-2034
Base Year 2025
Estimated Year 2026
Forecast Period2026-2034
Historical Period2020-2025
Growth RateCAGR of 8.84% from 2020-2034
Segmentation
    • By Product Type
      • NAS
      • SAN
      • DAS
      • Other Product Types
    • By Deployment
      • Cloud
      • On-premise
    • By End-user Industry
      • Government and Defense
      • Education
      • BFSI
      • Retail
      • Transportation and Logistics
      • Utilities
      • Healthcare
      • Home Security
      • Other End-user Industries
  • By Geography
    • Canada

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Increasing Security Concerns; Technological Advancements
      • 3.3. Market Restrains
        • 3.3.1. Increasing Security Concerns; Technological Advancements
      • 3.4. Market Trends
        • 3.4.1. The Demand for Cloud Storage is Expected to Grow
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Canada Surveillance Storage Market Analysis, Insights and Forecast, 2020-2032
    • 5.1. Market Analysis, Insights and Forecast - by Product Type
      • 5.1.1. NAS
      • 5.1.2. SAN
      • 5.1.3. DAS
      • 5.1.4. Other Product Types
    • 5.2. Market Analysis, Insights and Forecast - by Deployment
      • 5.2.1. Cloud
      • 5.2.2. On-premise
    • 5.3. Market Analysis, Insights and Forecast - by End-user Industry
      • 5.3.1. Government and Defense
      • 5.3.2. Education
      • 5.3.3. BFSI
      • 5.3.4. Retail
      • 5.3.5. Transportation and Logistics
      • 5.3.6. Utilities
      • 5.3.7. Healthcare
      • 5.3.8. Home Security
      • 5.3.9. Other End-user Industries
    • 5.4. Market Analysis, Insights and Forecast - by Region
      • 5.4.1. Canada
  6. 6. Competitive Analysis
    • 6.1. Market Share Analysis 2025
      • 6.2. Company Profiles
        • 6.2.1 Seagate Technology
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 Western Digital
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 Dell Technologies
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Hewlett Packard Enterprise
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 NetApp
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 IBM
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 Quantum Corporation
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 Cisco Systems
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 Verint Systems
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)
        • 6.2.10 Genetec
          • 6.2.10.1. Overview
          • 6.2.10.2. Products
          • 6.2.10.3. SWOT Analysis
          • 6.2.10.4. Recent Developments
          • 6.2.10.5. Financials (Based on Availability)
        • 6.2.11 Axis Communication
          • 6.2.11.1. Overview
          • 6.2.11.2. Products
          • 6.2.11.3. SWOT Analysis
          • 6.2.11.4. Recent Developments
          • 6.2.11.5. Financials (Based on Availability)
        • 6.2.12 Tiger Technology
          • 6.2.12.1. Overview
          • 6.2.12.2. Products
          • 6.2.12.3. SWOT Analysis
          • 6.2.12.4. Recent Developments
          • 6.2.12.5. Financials (Based on Availability)
        • 6.2.13 Sync com Inc
          • 6.2.13.1. Overview
          • 6.2.13.2. Products
          • 6.2.13.3. SWOT Analysis
          • 6.2.13.4. Recent Developments
          • 6.2.13.5. Financials (Based on Availability)
        • 6.2.14 SentinelOne
          • 6.2.14.1. Overview
          • 6.2.14.2. Products
          • 6.2.14.3. SWOT Analysis
          • 6.2.14.4. Recent Developments
          • 6.2.14.5. Financials (Based on Availability)
        • 6.2.15 Amazon Web Services Inc
          • 6.2.15.1. Overview
          • 6.2.15.2. Products
          • 6.2.15.3. SWOT Analysis
          • 6.2.15.4. Recent Developments
          • 6.2.15.5. Financials (Based on Availability)
        • 6.2.16 Microsoft Inc *List Not Exhaustive
          • 6.2.16.1. Overview
          • 6.2.16.2. Products
          • 6.2.16.3. SWOT Analysis
          • 6.2.16.4. Recent Developments
          • 6.2.16.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: Canada Surveillance Storage Market Revenue Breakdown (Million, %) by Product 2025 & 2033
  2. Figure 2: Canada Surveillance Storage Market Share (%) by Company 2025

List of Tables

  1. Table 1: Canada Surveillance Storage Market Revenue Million Forecast, by Product Type 2020 & 2033
  2. Table 2: Canada Surveillance Storage Market Volume Million Forecast, by Product Type 2020 & 2033
  3. Table 3: Canada Surveillance Storage Market Revenue Million Forecast, by Deployment 2020 & 2033
  4. Table 4: Canada Surveillance Storage Market Volume Million Forecast, by Deployment 2020 & 2033
  5. Table 5: Canada Surveillance Storage Market Revenue Million Forecast, by End-user Industry 2020 & 2033
  6. Table 6: Canada Surveillance Storage Market Volume Million Forecast, by End-user Industry 2020 & 2033
  7. Table 7: Canada Surveillance Storage Market Revenue Million Forecast, by Region 2020 & 2033
  8. Table 8: Canada Surveillance Storage Market Volume Million Forecast, by Region 2020 & 2033
  9. Table 9: Canada Surveillance Storage Market Revenue Million Forecast, by Product Type 2020 & 2033
  10. Table 10: Canada Surveillance Storage Market Volume Million Forecast, by Product Type 2020 & 2033
  11. Table 11: Canada Surveillance Storage Market Revenue Million Forecast, by Deployment 2020 & 2033
  12. Table 12: Canada Surveillance Storage Market Volume Million Forecast, by Deployment 2020 & 2033
  13. Table 13: Canada Surveillance Storage Market Revenue Million Forecast, by End-user Industry 2020 & 2033
  14. Table 14: Canada Surveillance Storage Market Volume Million Forecast, by End-user Industry 2020 & 2033
  15. Table 15: Canada Surveillance Storage Market Revenue Million Forecast, by Country 2020 & 2033
  16. Table 16: Canada Surveillance Storage Market Volume Million Forecast, by Country 2020 & 2033

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the Canada Surveillance Storage Market?

The projected CAGR is approximately 8.84%.

2. Which companies are prominent players in the Canada Surveillance Storage Market?

Key companies in the market include Seagate Technology, Western Digital, Dell Technologies, Hewlett Packard Enterprise, NetApp, IBM, Quantum Corporation, Cisco Systems, Verint Systems, Genetec, Axis Communication, Tiger Technology, Sync com Inc, SentinelOne, Amazon Web Services Inc, Microsoft Inc *List Not Exhaustive.

3. What are the main segments of the Canada Surveillance Storage Market?

The market segments include Product Type, Deployment, End-user Industry.

4. Can you provide details about the market size?

The market size is estimated to be USD 474.60 Million as of 2022.

5. What are some drivers contributing to market growth?

Increasing Security Concerns; Technological Advancements.

6. What are the notable trends driving market growth?

The Demand for Cloud Storage is Expected to Grow.

7. Are there any restraints impacting market growth?

Increasing Security Concerns; Technological Advancements.

8. Can you provide examples of recent developments in the market?

May 2024: Quantum Corporation, a leading data management solution developer tailored to the AI era, introduced Quantum GO. This subscription model is crafted to align with modern businesses' escalating data needs and cost considerations. Quantum emphasizes that Quantum GO delivers a private cloud feel, an affordable initial cost, and fixed monthly payments embodying a genuine storage-as-a-service approach. Moreover, as data needs to expand, Quantum GO's 'pay-as-you-grow' model provides added flexibility.February 2024: Axis Communications unveiled its latest innovation in video surveillance management: Axis Cloud Connect. This cloud-based platform is designed to streamline and fortify video surveillance management. Axis assures customers of heightened security, increased flexibility, and enhanced scalability by leveraging its deep-rooted proficiency in network video surveillance.January 2024: Tiger Technology had innovatively integrated file-tiering-to-the-cloud technology into surveillance video systems, allowing for seamless playback from public cloud platforms and enhancing disaster recovery capabilities.March 2024: Wasabi Technologies, known for its innovative cloud storage solutions, extended its acclaimed services to SaaS, Cloud Service Providers, and technology vendors. These entities can now leverage Wasabi's White Label OEM program to incorporate its cloud storage into their offerings. This integration empowers them to provide their end-users with a range of services, including Backup, Disaster Recovery, Physical Security Video Surveillance Storage, and Media Archiving. Wasabi's program ensures that partners can deliver cloud storage that is predictably priced, scalable, and renowned for its reliability.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in Million and volume, measured in Million.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "Canada Surveillance Storage Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the Canada Surveillance Storage Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the Canada Surveillance Storage Market?

To stay informed about further developments, trends, and reports in the Canada Surveillance Storage Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.
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